17 Years, 1,500 Reviews, 20 Non-Branded Searches: The Trusted Toolbox Audit

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Hey, Chris. I’m Jeremy with PushLeads. Hey, Craig recommended we have a chat a while back, and Craig over here at Mojo Coworking. So I thought I would make you a quick little video and just show you, here’s a quick audit. Just as an FYI, I help, you know, small and medium-sized businesses get more leads, and you had essentially reached out to Craig and said, hey, that you were interested in learning how somebody like myself can help you get more visibility with AIs and Google. And essentially, we’re at the point now where about half the searches are all done on AI. So this is just a quick two-minute audit. Um, I’m gonna try to keep it short and sweet. So you, you have a great thing. You’ve built fifteen hundred reviews, almost a five-star rating, seventeen years in business. More reviews than any handyman in Atlanta, so that’s a real moat. Congrats on building something big. What we’re seeing here is that you’re only getting about twenty non-branded searches every month. So twenty people who don’t know you are finding you. I mean, obviously, you have a really strong referral network, um, but that’s kinda your core issue is that it looks like you’re primarily just depending on referrals, which obviously is working for you. Um, so it is ninety percent of the search traffic is people who already know you. They’re l- They’re looking for the trusted toolbox, and then everything else is only like a small portion, twenty percent of that. So your website isn’t really getting new customers. It’s really a landing page for your reputation, which is fine. Some people decide they don’t need to do marketing, so no worries, right? So the searches you’re not showing up for are handyman Atlanta. You’re on, on the top of Google’s second page.

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You’re not showing the maps for that. Where you’re showing up for handyman Alpharetta and handyman services at the bottom of Google’s first page and Google’s second page. Didn’t see anything for… I didn’t see at all for, uh, bathroom remodel or kitchen remodel. Um, so and the one place you do rank is handyman Norcross, so you’re number three in maps right there. That search only gets about ten people a month looking for that. So, so you’re inv– you’re visible in that area, and that’s great, but obviously we could do more if you need some help with that. So let’s look at who’s beating you. So, so the company that’s beating you, uh, has like a tenth of your reviews or maybe a fifth, I don’t know, somewhere in there. And you have a much stronger reputation of your website, um, and you already are showing up for some things. Um, so bottom line is, um, you could easily sort of, um, beat them by just starting to do some kind of marketing. And you do have blogs you’re publishing, but those blogs have only got, received around six visitors, and most of them are just people right there in J– in Google. So that’s unfortunate, and I can explain why that’s not working. You do have seven, uh, eleven different city pages, Kennesaw, Duluth, and nine other pages. So they’re really not, they’re just not doing anything. And then on the remodeling side, bathroom remodel Atlanta, um, you know, um, kitchen remodel Atlanta, and tile installation Atlanta. Um, so these are all, you know, nine, forty-two hundred dollars a click. So you’re not showing up really for that, and that’s some, that’s some big

This is part of our Google Business Profile guide.

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ads there. Your homepage is also pretty slow. It’s about, uh, seven seconds to load on a mobile phone. Really, if we could get that down to two and a half seconds, that would be great. Your city pages do load super fast, so that’s awesome. So when we add up these seventeen searches, that really looks at, it really comes down to about fifteen hundred searches a month and, uh, excuse me, fifteen hundred searches a month, which is roughly around twenty-three K worth of, um, sort of, you know, traffic, um, you know, people that are wanting to… looking for a handyman. So your organic traffic right now is only worth about a hundred and ninety-three dollars a month. So essentially, we would fix your Google Business Profile. Obviously, we’re just gonna get to know each other and figure out if we’re a good fit. But if we’re working together, we’d do your Google, your Google Business Profile, rebuild your city pages so they can actually rank, and we’d work on owning remodeling terms and then pointing the hundred and forty existing posts at real searches. We just need to tweak some of these searches there. So that’s kind of what we would do in the first ninety days. Um, and, uh, so the question is, um, would you like to talk to me? Um, you know, you built the reputation. The website is just not converting. My number is eight two eight three two nine four seven seven seven. I work with Craig here at Mojo Coworking, so I hope to hear from you. Thanks a lot.