Bhudda Estates Vacation Rental National SEO Case Study

0:00 Why AI Search Is Changing SEO Now
Hey, it’s Jeremy Ashburn with PushLeads and I wanted to Reconnect with you on LinkedIn. I haven’t posted on LinkedIn for at least a couple months because I’ve been super busy Trying to understand what’s been happening in the whole world The SEO world with SEO and AIs and all the things that have been happening if you are a business owner You may have occasionally used chat CPT, especially if you’re like a younger person in their in your 20s or 30s If you are an excer or a boomer, you may or may not have used me at all but is ChatGPT or Anyone using AIs to find things have started to exponentially increase Especially ever since around April May of this year. It started really compounding Essentially what’s happening is anyone that uses an AI chat GDP or Perplexity, so I can’t even say ChatGPT without stuttering Anyone using these AIs to find things They actually studies have found that people that use AIs to find things and recommend things are 7 or 8 times more Chant they have a 7 or 8 times greater chance of converting of buying your product or services than anyone just using the old -fashioned Google which is what we call now called traditional SEO The purpose of this

1:26 Buddha Estates Case Study Overview
video is to show you what I’ve been working on the last three months and Really what I’ve been trying to figure out is how do we make content that shows up for Google and traditional SEO? And how do we also make content? That shows up for the AIs and what I realized is that publishing inner hidden pages around different topics is Really how we get there that along with some really high quality connections from other websites So what I wanted to do was to show you a quick case study of what I’ve been working on What we’re looking at here is a website for one of my clients in Las Vegas And what these guys do is they do Airbnb management So if you have an Airbnb and you want to manage someone to manage that they do that But they also have Airbnb’s you can rent in Vegas and these guys have a really nice set of businesses called Buddha estates and These properties are really beautiful with pools and everything and what I’ve been working on it’s trying to get them to the top of Google for Airbnb’s in Vegas and that’s super competitive and up to this point I’ve been doing SEO for 15 years, but competing with National SEO it’ll compute competing nationwide is pretty difficult And so what I’ve been working on is trying to figure out how to get there

2:47 Human Pages vs AI Pages Explained
Before I show you what we’ve been doing let me explain that the way kind of websites are evolving is they’re evolving they’re evolving from websites we have design pages and They’re and these are what I call human pages where you can see about a website You can browse properties. You can see what the story is that kind of thing You have AI pages pages for AI and by doing both by having human pages and AI pages I have seen a huge improvement as Obviously human pages are pages that anyone can find on the website. They can browse around they can Navigate that kind of thing and then AI pages are pages that are inside pages that are a wall of content And they are really not designed for a human to read but a wall of content for AI’s What I’m gonna

3:48 Sitemap and Pillar Page Structure
do here is show you what’s called a sitemap and a sitemap is a list of all the pages of the site and What we’ve been doing? Let me get the right sitemap here What I do for all my clients is I put the sitemap down here and the footer of the website Anish right down here. It’s called sitemap and on the sitemap. We have a whole list of all their properties Right, so this is their top properties and you see pages on here with the top properties This is still an AI our human page a page designed for humans and Then what we’ve been doing is publishing inner pages around content And so what we’ve been doing here is Publishing inner pages around you know lot around content seasonal Vegas vacation rentals year -round getaways This is a page that has a wall of content here where you have a description with the pages about and that a whole bunch of content In here and this is what we call a pillar page or hubspot calls about seasonal and then there are inner pages that connect to this page Around topics or vacation rentals right and then on this page here This is all about Christmas vacation rentals And then we have a link to the the home page the the main page what we call the pillar page on here and having multiple links on here That point to the main page is really telling Google hey, we really are trying to Get this this content recognized by Google and AI And in this case there’s two links on this page pointing again to the home page Here’s another one here, and so I’m publishing these inner hidden pages We’re starting to see some really great results, and let me show you what I’m seeing

5:44 Visibility Gains in SEMrush
This is a snapshot of what we’re seeing over a period of 30 days. This is a tool. We’re looking at it’s called SEMrush or SEMrush I don’t know why I say SEMrush, but look here what we’re looking at here is what’s called visibility What we are doing is tracking people on mobile phone and the United States And we’re tracking 110 terms and what we’re tracking is what’s called visibility This is still traditional SDO because people searching on Google still accounts for about 99% of the search total searches however You know about 1% of the searches when I can tell our AI searches and I expect that to keep going up from a traditional SEO perspective we are tracking the visibility and we look here we were we’ve been at 0.2% about a month ago and We now are at 0.74% right so from 0.2 to 0 Doesn’t seem like a huge improvement, but if I scroll down We have this this term here Airbnb’s Las Vegas right and this term here That is now at the bottom of Google’s first page and has 40 ,000 people looking for this term This term popped up and then this one here vacation rental Las Vegas private pool This term moved from Google second page to the bottom of Google’s first page position 3 Boom 110 people looking for that and then Las Vegas Airbnb 16 of people looking for that to show you that this is actually working and this term here Airbnb’s Las Vegas showed at the bottom of Google’s first page and has stayed there That’s super fabulous, and we want to get that to the top But this is super competitive right so what I’m trying to show you is by publishing by making human pages pages with design on it And by publishing inner hidden pages around content

7:41 Why High Quality Backlinks Matter
That’s what’s really working right now now We also need to get high quality connections from other websites And I’ll show you an example of one of those and it’s not enough to publish pages on your website You really need to be working with an SEO company that is doing high quality connections and let me explain what high quality connections are What I’m going to do here is look up this tool and then I look it up here and I’m looking at my clients website and I’m looking at I’m looking at how many other high quality connections do we have coming from other places online And this is where if you worked with an SEO company before and you’ve been scanned They may have been publishing pages, but I found that generally companies that scam from what I’ve been able to see Scammers don’t do any work they can talk the talk, but they don’t walk the walk right and scammers will make you think that you’re getting a good deal or they’ll charge less than a thousand bucks a month But they won’t actually make inner pages this right they won’t make inner pages on your website and They also won’t to high quality connections

8:54 Backlink Growth Over Six Months
But we can see here that we have been doing high quality connections Not a lot of them, but a fair amount of them We’re doing about four to eight a month on average about four to five a month and And this blue line here where you can see that in March it was whatever one or so what we’re looking at is how many other Connections how many other websites are connecting to a client here? And what we’re looking at is how many connections have happened over a period of let me change this last six months here We can see here over the last six months that we’ve gone from six to about 21 other connections Now that doesn’t seem a high number But it’s really not about quantity these days. It’s about quality and Anyone can do a hundred fifty link 50 links a month or 50 links a month or five links a month But the question is are the links actually starting to improve your visibility and is your as your overall visibility going up? And we can see here that our overall visibility has started going up for this client We’ve gone from five to six which doesn’t seem like a huge number, but it’s starting to go up We can see here. We have forty six new connections from other websites. We have four twenty one total connections 14 new Connections here, but these connections are high quality And what I’ve found is that if you were to go to Google and try to blog about hey Stay in Airbnb if you were looking for an Airbnb stay at these guys in Las Vegas Google would ignore that blog for about five years maybe ten years and the reason why is that all websites have a number and a scale of one to a hundred and New website has a zero. You know on this if I were to create a new website today It would be a zero and it would be a zero a zero overall reputation zero home pulled and paid reputation and Then as websites get high reputation this number goes up right And so I’ve found is

10:54 What Makes a Backlink High Quality
that in order for something to be a high quality of connection Their numbers are to be higher than what my clients numbers are right and so this for these guys What we have been doing is for high quality connections. Let me show you one of them here one. We’ve done the blog that we’ve done That’s a high quality connection and this looks like you and I as humans out there. This looks like regular blog It’s blog. It’s about why private pools of a heart of modern vacation homes I can scroll down and I can see here that you’ve got a link here to vacation home We’ve got a link here My client and here’s the link to my client here vacation rentals with pools There’s a link that there’s a link there So this to look a regular blog to you and I and But if I look at this blog with my same tool that tells me the quality of what what kind of quality is this link? What I can see here is that this domain has a Reputation so this domain has is 45 times stronger than any other website Then a brand new website you would make on the on Google right and so here’s one here Here’s another one that we’ve done here a And you can see here that you know these are high numbers if I look a little further back a Couple months ago what songs we’ve done here. Here’s one. That is a 26 so we typically do we build these high quality connections we do between two to four a month and They’re at least a 20 if not up to a 50 So as these numbers at these as these leads come in with higher quality connections What happens is this continues to improve the client’s reputation and then this turns out to that this translates into Actually, we now have Airbnb’s Las Vegas

13:04 GEO and the Garden Analogy
It’s just like it’s funny how SEO or even AI SEO or GEO generator engine optimization It’s all similar to the natural world right in the morning. I get up in the morning I water my garden. I have a beautiful backyard garden my partner and I’ve been working on and I watered every morning and oftentimes every evening right it takes that constant watering That constant attention that a constant a constant care to make something grow And it’s the same thing with SEO if you’re not doing the constant watering the constant growth the different all the little things that translate into growth Then you’re not going to see any kind of growth and so we’re seeing the growth and we’re super excited And if you do want us to let take a look at your website or project reach out to me Here on LinkedIn or you could reach out to me find me on social media as well as PushLeads calm PushLeads I helped small businesses get more growth without the struggle. Thanks much. Talk to you soon