How Does SEO Work?

0:00 What SEO Is and How It Works
hey guys I’m Jeremy Ashwin with push leads and today we’re just asking ourselves common SEO questions and I’m going to give you my answer from having worked with an SEO agency having had my own SEO agency in the last five years so how does SEO work essentially SEO works by we talked about this in another video but essentially SEO is making little tiny changes little insight tweaks and outside tweaks on your website so that over time it shows the top at the top of Google and essentially the SEO process is a five-step process the first step is

0:43 Step One Keyword Research
how is what we’re doing is we’re finding search phrases we call these keywords sorry for the technical term there but we we call these keywords we find the best keywords or search phrases for your business and that’s step one and step two we optimize your site essentially we

1:03 Step Two On-Site Optimization
put those keywords on your site in different areas and different headlines and within content and on images even on image file names and we put those across your site so that your site is more search engine friendly your site looks more beautiful to Google and that’s step two step three is content marketing essentially what we’re doing is we’re doing blog posts for you and we’re

1:29 Step Three Content Marketing and Blog Posts
publishing inner pages in a certain order so that your website looks more streamlined to Google and more search engine friendly and one of one aspect of that is of course doing a blog post I have actually discovered that Google doesn’t take your website very seriously if you don’t ever do block DOS as a business owner or if you work for a business but I have found that Google treats your website like a business if you do for blog post a month or more it’s just the bottom line I think Google’s kind of figured out that blog posts take time to do or you hire around to do it and so they put a lot of emphasis on you coming up with really good content on your site as blog post that’s step three is content marketing blog posts step four is link

2:21 Step Four Link Building and Backlinks
building and essentially what this process is is other websites are linking to you over time and as that happens your overall reputation goes up and essentially whatever Google sees your website they see a number on a scale of one to a hundred and over time as other web sites link to you that number goes up you might have a twenty when we start out and then you’re 22 you are twenty five or thirty and the real thing about that number is when you’re number it gets high enough we’re beginning to supersede a competitor’s number so let’s say that your competitor let’s just say you’re a carpet cleaner in Missouri in one of the small little towns in Missouri and you have a twenty five your website is an overall authority of twenty five well if your competitor is at a thirty and you reach a thirty then you’ll start to show up in searches for them and take away their their search engine market share take away their positions in your website will start to show up for their search phrases so that’s step four as link building and linking building can be done manually you can hire someone to do it and also part of link building that’s what’s

3:38 Citations and Google Maps Visibility
called citations and that’s where we do map maps link building where your website shows up in different map directories and that helps you show up in Google Maps so that’s a link building and then in Step five is reports

3:54 Step Five Reporting and Analysis
essentially what we’re doing is we’re analyzing everything and make a determination okay is this working how well it’s just working what do we need to be doing differently what kind of different search phrases should we go after you know is your traffic going up in this process we typically talk with clients and find out are you getting more phone calls a lot of times we are tracking the calls ourselves but you might be tracking them as sooner so anyway that’s the way that’s the whole process the first step is is

4:27 Five-Step SEO Process Recap
finding out the search phrases for your business keyword research the second step is optimizing your site putting the keywords in the right place the third step is content marketing doing blog posts for your business the fourth step is link building other websites that link to you and the fifth step is of course reports where we analyze everything and send you monthly reports and make sure that everything is working correctly so if you want to find out more information you can call me directly Jeremy Ashburn with push leads my number is eight two eight three four eight seven six eight six or you go to push leads calm and do an SEO audit there right on the home page and we’ll find out how strong your website is for a particular search phrase hey I really appreciate you watching this video and i’m jeremy astronomic push leads be visible and grow