What Are Keywords?

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Hey guys, I’m Jeremy Ashburn with Pushleads. And today we’re talking about keywords and different things related to keywords. So one of the first questions that comes up, of course, out there as I work with clients and I do SEO, I primarily do SEO for local businesses. But what are keywords? Okay, so keywords essentially are just searches in Google. Let’s just say you’re a local business. You’re a roofer in Los Angeles, California. okay a real keyword for you that would probably be important would be roofers in Los Angeles California if your business shows at the top of Google for that search phrase that keyword then that keyword means a lot for your business if you get those people coming to your website and calling you then you’re going to close new clients you know for that for that keyword so it’s really important to know the right keywords for your business and that leads me to the second point keyword research so whenever you hire an SEO agency the first thing they’re going to do is do keyword research and that what is keyword research so keyword research is basically finding the right keywords for your business and an SEO agency like mine or any other agency out there will spend a lot of time searching through hundreds or maybe thousands of keywords to find the right keyword for your business and the right keyword for your business or keywords that would be a keyword that of course when someone’s

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searching for it they’re they’re really close to pulling the trigger they want to contact that you know local business so roofers in Los Angeles California would be a good one roofing companies would be a good one if you are a roofing company there are keywords like that and the other thing about keywords is that all keywords are not created equal what I mean by that is that some keywords are easy to rank for and some keywords are hard to rank for or hard for your to go for your business to go to the top of Google for and so that’s part of the keyword research process is finding the right keyword and typically SEO companies will search for come up with 20 30 or 50 good keywords for your business that matter so if you want to learn more about any of this you can go go to pushleads.com and there we’ll do an SEO audit for you. Essentially the audit will tell you how strong your local business is for a particular keyword. And the audit’s totally free. You can just go to our website and punch in, put in your website address right there and also put in the keyword and your contact info and then we’ll give you an audit and we’ll email it to you. It takes about one minute or so to do it. So go ahead and do that if you wanna learn more about keywords and want to learn more about the process. I’m Jeremy Ashburn with Pushleads. Thanks.