How to Find SEO Keywords with Search Console

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To find certain search phrases in Google for your business. So let’s jump right into it. Um, and so this particular training is how to find SEO keywords with the search console. So I’m just going to go through a little PowerPoint and from here, we’re going to rock it here. So those of you guys who don’t know it, this is going out to my Facebook and YouTube. But my background is in graphic design. And I worked for an ad agency when I first graduated. But for a number of years, I worked for an executive recruiter here in Asheville, where I’m based. And on the side, I started making websites and learning how to get websites to the top of Google. And one of my experiments was really successful. Actually, a lot of them were but one of them was reaching the top of google really by 2000 2008 2007 2008 and it was generating about 20 000 of business a month so i was like this is pretty exciting i’m going to start you know doing web design and helping clients show up in google so i created push leads and did some online mentoring for the first couple years that really have been working with local companies the last it’s probably been the last seven or eight years doing digital marketing so that’s my background but let’s get into search console so what is search console there’s Google provides a lot of different tools and one of them is called search console it’s a free tool essentially search console tells

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people how people are finding you in Google and so that’s really important essentially it helps you find keywords that people are searching for right so So, for example, for me, I do SEO, which is, you know, showing up in Google, right? So if I want to know how people are finding me, then, you know, I need to find out what people are looking for, right? And so SEO, SEO services, or Asheville SEO, these are all keywords that people are looking for. And so it also shows you kind of what people are clicking on. And the last thing to make a note of is that it’s only local searches. searches so this console search console tool will not show you where you are in a city but only like in your neighborhood so let me show you what I’m talking about okay so here’s the little map of map diagram of Asheville and you know this is the part of Asheville that my company is based out of right it’s technically in East Asheville and so for whenever you know so for when you’re using search console essentially you have a little bubble or a neighborhood essentially in your city that where you’re showing up okay and so basically search console is showing me that where I’m show where I’m ranking or I’m showing up in Google in this neighborhood right but I wanted to know where I was in all of Asheville search console will not show you that so search

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console just shows you your local neighborhood and so really you have like about essentially four different areas you know that people care about showing up in Google they care about your neighborhood your city or other cities right so Asheville Greenville Charlotte Spartanburg Knoxville these are other cities so most of the companies I work with just care about showing with it showing up in one city in google not multiple cities but other clients i work with actually want to show up in multiple cities or the fourth level they want to show up nationwide so we’ve got a client in california that wants to show up nationwide for a variety of high quality makeup lighting material excuse me makeup lighting sort of products and so they’re tracking nationwide, but like I said, most clients just care about showing up in a city. So just be aware that when you set up Search Console, it’s only going to show you where you are in your neighborhood, and you can find keywords where you are in your neighborhood, and then you can add them to tools or just mainly track where you are in all of your city. So just feel free to ask me a question as I go along and let you get past this. all right so so let’s talk about how to find keywords and search console essentially what we’re going to do is log into search console and if you

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haven’t ever done that you don’t know what I’m talking about you can you know there’s plenty of tools that show you how to do this but it’s called search console you just google search console and then click on the first result if you haven’t ever used this tool you’ll need to actually set up connect to your website or your domain to search console and that really just involves a couple different technical tweak tools and tweaks right to get in there you know to verify it but anyway after it’s set up then you can then open up your domain so my domain is push leads for my business name and what I’m going to do is I’m going to log into it okay and then next we’re going to do is open up my property and then third thing is I’m going to click on the performance tab and I’m going to compare the last 28 days to the previous period okay so here’s the performance tab and then I’m going to click on this little thing here that says what date range and I’m going to click compare tab compare last 28 days to previous period so what this is telling me is hey I’m showing up or or excuse me, I’ve received 22 clicks this month versus last month, and let’s see. And then I can see what people are searching for down here. But what we really care about is not really what’s on this page, but using this export button. So we’re gonna export this as an Excel spreadsheet,

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and what this will do is open up a spreadsheet that we can then find searches. So just catching this up here, what you’re gonna do then is export the spreadsheet and you’re gonna filter the spreadsheet and sort by the last 28 days okay so we’re gonna do is here’s the spreadsheet and I and I’ve actually already sorted this spreadsheet and what I’m gonna do here is it will sort it sort of by one of these factors here like last 28 days clicks so usually it starts with that Google doesn’t tell you all the clicks. I can see that somebody searched for marketing companies in Asheville and they clicked on me, but you remember I had like 23 clicks. This is only showing four, right? So Google doesn’t show you, they show you like the tip of the, of the iceberg and it’s not the whole thing. So anyway, but what we can do is look at this one, the last 28 days position, which basically means where are you in Google in your neighborhood over the last 28 days so when I click on sort the smallest the largest I’m gonna ignore all these zeros and I’m gonna go down to the very first one okay and these are all searches so Asheville SEO service right best digital agency small business marketing companies local SEO firms Asheville SEO PPC and here’s SEO services Asheville

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North Carolina so anyway these are all searches in Google okay and so what I can do is go down this list and highlight them digital marketing agency digital marketing company internet marketing agency I can highlight all this if I you know care about plumbing web design I can highlight that so these were all search phrases and some of these don’t apply at all like collection agency best collection agency or google update algorithm you know i don’t really care about that keyword i really care about searches or keywords that are important right so online marketing companies so i can highlight these keywords and then i can check to see where i am not just in my neighborhood but where am i in Olive Asheville okay and so that is a tool called it’s called the cert it’s called the ad preview and Diagnostics tool it’s such a mouth you could tell an engineer wrote the name and came up with the name of this tool ad preview and Diagnostics tool anyway so I’m gonna put my search in there yep yep yep and I can see here I’m seeing maps I’m seeing white Fox and then whatever the name of this company is and then me so I’m number three in maps for this and let’s see I am not sure here I am I’m looking number five so let me count here so one

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two three four five six seven so for this particular search I’m number three here and also number seven so the name of the SEO game is to show up in as many many map searches, you know, somewhere in the top three and as many of these in the regular search as well. Um, and so these guys, white Fox are showing up here and here. So they’re getting the lion’s share of the traffic. Uh, but it’s okay. We’ll take them out. Uh, but if you’re like a psychotherapist, one of my new clients is a psychotherapist. And so she really cares cares about psychotherapist or EMDR therapy or any number of keywords. I have another local plumber and they care about Asheville plumbing, Asheville plumber. So finding all these keywords and then making a list of them, and then you can spot check them. And now there’s another thing you can do. Obviously spot checking your ranking is great, But those of us who actually do SEO for a living, and we’ve got 15, 20 ongoing clients or more, we use tools to track this. So instead of just manually checking it, you can use a tool yourself. One of the best tools that I’ve found is called SEMrush. And this tool is like $100 or $200 a month. It might be cheaper for just one business. but what you what you can do here is open this tool and you can click on view all keywords

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and I can see here you know I can track my positions over time so what I’m going to do here is look at the last 30 days and I can see here on April 10th that I had about six percent six 6.59 was called visibility this is a number that really goes in a scale of one to a hundred and typically most people have like a two or five or you know maybe a ten percent visibility you can see I’ve gone from a six percent visibility to a sixteen percent visibility and part of that has been blogging but there’s other things that we’ve been doing as well to get the ranking up and so as my current ranking has gone up we’ve gone from getting one or two calls a month to about five to ten five to fifteen calls a week excuse me a month and that’s great i mean more leads are perfect so of course we practice what we preach we do our own seo and we can tell the difference here you can see we’ve gone from you know six percent up to sixteen percent so what What I can do is take these keywords in this list and I can highlight them like I have already done and filter by color. I can then take all of these keywords and some of them I’m already tracking and I can add keywords to my tracker.

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So I can just put them all in here, add them to the project, update. So now it will track these 100, I think I just added another 22 more keywords. It will track totally. And then it will influence, it’ll make my visibility go to up or down, you know, based on adding the keywords. But what we’ll really care about is getting as many of these keywords that aren’t at the top to the top of Google. Okay. So it will then find out the ranking. Let me just refresh. It takes about a minute and some of these keywords actually have no traffic so if I scroll down here see you it says volume here so I can see the volume is 10 this one local SEO services North Carolina has no traffic right so I can delete that keyword I can scroll down and I can delete keywords that have no traffic so there’s no one actually even looking for these terms it’s not really like no one is searching for SEO agency, Asheville. No one’s searching for SEO company, Asheville, Asheville PPC. So I can delete these keywords that, um, that where there’s no traffic. And that’s one of the things I’ve found, um, when talking to other people that say they do SEO is, you know, if you are doing SEO, but yet nobody is actually searching for any of these terms in Google, like what’s the

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the point, right? So anyway, I can go through and highlight and delete them. And that’s another story for another day. So just wanted to show you this whole process. You can check your local rankings manually with that tool I showed you or use SEMrush. And that’s really it. If you have any questions, just feel free to, you know, leave a comment below this video, or you can reach out to me. You can call me directly and have any kind of conversation with me anytime you want. My local business phone number is 828-348-7686. And let me just make sure I’m saying it right. Yep. 828-348-7686. And just for a free day, you can also email me at Jeremy at Pushleads. and on my website, if you go to pushleads.com, you can actually do a free SEO audit. This will just tell you where you are in Google for a search phrase and how well, it really just will tell you how well your website is performing for a search phrase. So you can fill that out. And I generally will have a conversation with people that do these, but feel free to do that. And so let me just show you when you go to pushleads.com you’ll see this little tool here and you could just put in your url your search phrase and your name or email if you want to or whatever and then hit scan now and then this tool will tell me so i can even try this for push leads right now so i go

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go here. I’m going to put Asheville SEO and just put my name and three, four, eight, seven, six, eight, six. So when I hit scan now, this tool will tell me how well my website is performing for this one search phrase. So all you do is go to pushleads.com and then you can do this. um, and, and then it will then give you the result. Um, and, and what it will do is it emails it to you. Right. And so on your, in your email box, you’ll get like the result. You can look at it and you can have the conversation, um, and, uh, and go from there. So awesome. Well, let me know if you have any questions, love to help you out with any questions, um, you know, thoughts or concerns you have. And, uh, I’m Jeremy Ashburn with Pushleads. We play in traffic.