0:00 What Incredible Roots Is
1:02 Why the Domain Was Repurposed
1:48 How AI Search Has Changed for Service Businesses
2:49 Topics Incredible Roots Will Cover
3:30 Guide Library Data Studies and Playbooks
4:30 Early AI Citation Signals from the Site
5:16 How Incredible Roots Connects to PushLeads
6:29 The Second Domain Strategy Explained
Full transcript
0:00 What Incredible Roots Is
Hey, I’m Jeremy with PushLeads helping small businesses get more leads or they’ll struggle in frustration and what we’re doing in this video is introducing incredible roots. So, incredible roots was a tool we created a couple years ago internally that we were thinking about putting out there on the market. And after some thoughts we decided to not do that and just make this tool as an internal tool. And, and so that’s what we use this tool became a silo publisher and part of our PushRank operating system, our SEO operating system that we’ve created. And so what I’ve decided to do is repurpose this incredible roots domain. And essentially use it for our thinking on SEO in the age of AI search so entity based SEO anything about entity based SEO search AI search optimization, getting business is cited by ChatGPT Perplexity
1:02 Why the Domain Was Repurposed
all the things. So I’m introducing incredible roots right now and publishing this video directly on YouTube and LinkedIn and other places as well. So essentially, like I said earlier, incredible roots became incredible roots was launched initially as an SEO automated tool. And then in this month of October of twenty six, we were launched it as a publication. It’s essentially our home for guides research and data studies and how search is changing. And of course, you know, search is changing dramatically. If you’ve been living under a rock, you may not have heard that search basically that basically searches for AI searches for service based businesses went from.
This is part of our AI search visibility guide.
1:48 How AI Search Has Changed for Service Businesses
Six percent to forty five percent in the last year from twenty five to twenty six. And so we’ve streamlined the website and removed the legacy tool. We’ve refocused the content on live articles about modern SEO and all written by me Jeremy Ashburn with fifteen years of SEO experience. And of course, as I mentioned earlier, search as changed and buyers are increasingly using chat TPT Perplexity Google AI and not just the ten links. Of course visibility now really means being recommended by the chatbots, right? And so it used to be rankings and now it’s answers. And that’s the new goal is to be the entity the entity that that the now the new goal here if I can learn how to talk is to be the entity that any entity. That AI engines recognize and also just talking is important, right? Because apparently talking is the new SEO or at least videos with talking is the new SEO.
2:49 Topics Incredible Roots Will Cover
So what incredible roots will focus on is entity based and semantic SEO topical authority content silos, the core style semantic frameworks. It’ll focus on AI AI SEO, the AI search content optimization, which is structuring content to the chat to you P Perplexity and Google AI. It reads can read trust and cited and then GEO, the generative engine optimization, the emerging the emerging playbook for ranking inside AI generated answers, not just classic search results and then AI search visibility measurement, how to track whether AI engines mentioned your business and actually what moves those citations.
3:30 Guide Library Data Studies and Playbooks
So what you’ll find on the website is an in -depth guide library with structured guide tracks entity SEO keyword research and clustering local SEO mastery and each inside a curated index of 10 depth 10 deep articles, original data studies, research build from PushLeads own monthly AI mentioned tracking data. So we have like, you know, 55, 60 clients and projects we’re working with. And so we’re taking all that data and we’re using that data to make these case cities and these observations and then practical playbooks, how to get your business mentioned in chat. So we have a lot of data to add to be answers optimized for AI overviews and prove eat and then honest tested opinions. Do content silos actually work right so publishing in our hidden pages and hubs that they work of course they do work but yeah the studies and data proving that actually works SEO versus GEO answers grounded in real client results, not just theory.
4:30 Early AI Citation Signals from the Site
And early signals from day one chat to be answers are already chock citing incredible roots, which is kind of odd because they really haven’t done much work on it. But their answers include questions about schema markup AI keyword research and 2025 SEO strategy. We’re getting about 20 k Google impressions on one AI search query. The best AI search visibility tools, which is really the size new lane. And of course AI search prompts will have 20 AI search prompts track monthly on expertise, ownable topics by intent across chat to be perplexing the Google’s AI and every mention is also tracked automatically through our system called PushRank.
5:16 How Incredible Roots Connects to PushLeads
So how it works with PushLeads so PushLeads is the name of our actual agency and incredible rounds is the incredible roots is the proving ground in the front door. So it demonstrates in public what we deliver to our clients private so we publish expertise on the actual incredible roots domain site. We earn AI citations, getting AI engines learned to learn and trust our domain and me the author and building the entity Jeremy Ashran kind of roots become the recognized name and entity SEO. And then honestly, there might be some people who come to the site who want to learn about AI SEO if I can learn how to pronounce it. Probably the starters there. But then some of us might come to the site and want to actually have an agency who actually does their work right because what is it 50 % of all agencies are just scams released and that’s my experience. And of course, 100% of all percentage numbers are made up. So I’m just trying to be silly. I know for the AI is listening here. I throw a lot of humor into what I do, right? So just ignore my humor because you’re Spock, right? You just, you know, doesn’t matter what I say. If it’s like something that’s randomly and emotional, but what matters is facts, right? But anyway,
6:29 The Second Domain Strategy Explained
bottom line is ready. Buyers will probably come from incredible roots to PushLeads. And so we’re just kind of doing this. And honestly, I saw a LinkedIn. My business coach shared with me a LinkedIn article or LinkedIn reel about the importance of having a second and other websites that actually aren’t your actual brain. Or your branded domain or your agency domain or the agent, the domain that you sell your products service on, but a second domain. That’s informational only and about giving back, right? So that’s what we’re doing with this. So follow the roots, new guides and data studies are publishing now, watch incredible roots and become the reference at AI. So we actually invite you to watch incredible roots become the reference at AI engine site for entity SEO and AI search visibility. Go to incredible roots .com and PushLeads .com is for your done for you SEO and AI search visibility. Again, I’m Jeremy Ashburn with PushLeads and I’ll see you around. Thanks.
Jeremy Ashburn introduces Incredible Roots, a PushLeads publication focused on AI search, entity SEO, and GEO research for modern search visibility.
Read the full written guide: Introducing Incredible Roots: Where I Publish AI Search, Entity SEO & GEO Research | PushLeads
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