SEO Progress Report Visibility Growth and Results

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Hey, I’m Jeremy with story power the director of SEO and just wanted to give you a progress report of ramping up the SEO in the last six months and what kind of results we’ve been able to achieve so let’s get into it So the first thing I want to remind you about before we kind of get into any numbers here is something called visibility And this is what we measure essentially. What kind of visibility are we getting over time? And so what we’re looking at here on this report is when someone’s on a mobile phone in the cashier’s area what kind of visibility do we have and what we’re looking at here is our current visibility is around 14 and a half percent or so and Really what we do is just measure this we measure this where we before we kind of ramp things up to where we are now And so back in around February 12th, we had around 7% visibility and Currently we have about 14.38% Visibility and what happens is this visibility number goes up when we have more at the top of Google so in cashiers I can scroll down and see that Some of the new terms that are showing up at the top of Google are country club sports country clubs and NC and if I look at this one specifically This one is position two in cashiers, right? So basically what we’re looking at here is

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We have basically Google Maps where you know You’re seeing the country club of Sapphire Valley highlands and that kind of thing and you’re seeing then that the country club in North Carolina And here we are the second one down in the results. Okay, and so that’s technically position two And basically for this term country clubs and NC when we started it was zero It wasn’t showing up at all and this one has been at the top of Google for a fair amount of time So country clubs and NC is the top Also, we noticed that you’re we as we’re doing the work. We saw your name shoot up in Google So Berlin game we started really on Google’s fourth page for anyone searching for the name Berlin game And now we’re the third one down on the list And then other things that have moved up have been Berlin gang fishing Berlin gang tennis lessons the country club of Sapphire Valley and Then another one is Sapphire golf course private country club country club wellness golf courses near cashiers as Well as country clubs in North Carolina. These are at the bottom of Google’s first page Cashiers country clubs, so we started on Google’s second page for that and now we’re in the middle or towards the bottom of Google’s first page other terms that are moving up have been cut golf courses in cashiers and Sapphire club Sapphire club in general, right? So that’s kind of the growth with what that we’ve seen in cashiers

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Again going from a 7% visibility to 14% What that basically translates to in plain English is we started with around Nine of the top of Google and now we have 20 searches at the top of Google in cashiers All right, so let’s take a look here in Sapphire What kind of visibility growth that we see in that area so we started with around? 9.3% and now we have about 15% visibility that basically translates into roughly 16 at the top of Google and about 30 or so at the top of Google in Right there in Sapphire, right? And of course, this is where you guys are based out of so I would expect to see, you know Pretty strong improvement which we have seen because it’s real close to where you guys you guys are based out of Sapphire And essentially what we’ve seen here in Sapphire is the Berlin game country club membership Berlin game golf center As well as country club sports Also, your name moved up Berlin game moved up to position three Berlin game tennis lessons as well as the same kind of terms the country club Sapphire Valley country club wellness Sapphire NC golf And some of these other terms moving up are the cashers country club cashers NC country club as Well as country clubs in North Carolina So pretty excited about this term here country clubs in North Carolina because we started with not showing up at all

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And we’ve been basically hovering around on sometimes at the top of Google But anywhere from the middle to the top of Google depending on the day You know progress for that other terms golf courses in cashers cashers NC golf All right, so next I want to look at here is our visibility our visibility by looking at competition and we call this rankings distribution and when we started we had around 8% or so visibility and With 16 at the top of Google right there in Sapphire and then what we have now is 15% visibility with about 30 at the top of Google right there in Sapphire and we have moved up Previously yet Yelp and NC living in Zillow were at the top And these like Zillow had 12 % of the market Yelp had 5% NC living had 5% and now we have 15% of the overall market think of that as our sort of SEO market share And so we have 15% Yelp has 11% And this other company there this Sapphire national has 11% and then Zillow has really gone down a little bit to 10 % And some of these other ones have dropped as well This graph here shows us how many Keywords nationwide are moving up over time.

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So remember that some of these terms Are going to be showing up higher or lower nationwide depending on where you are So we started with around 26th at the top of Google in July 26th of 28 and now we have 22 nationwide And so my point here is that obviously that’s slightly lower But some of these terms were really not the best terms. So like Sapphire NC golf that kind of thing But the main progress that we have seen here nationwide is that we have 49 searches In the middle of Google’s first page back in July of 24 And now we have 67 terms on Google’s first page So slightly less the top nationwide But but a lot more have that I moved up to the middle of Google’s first page And in the next six months we can probably expect that to go to about 30 or 35 at the top of Google and And that kind of progress will keep happening Alright, so the next thing I’m going to show you here is Progress on our overall visibility and our growth Invisibility in Google and also what kind of you know results were getting from link building Okay, so the first thing I want to point out to you is these numbers here this DR and this UR Okay, so all websites has a have a number and a scale of one to a hundred A brand new website if I were to make one today build

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what I make one today. We would have a zero and then as this goes up Um as our number increases we show up at the top of Google for more and more terms So we have seen this overall reputation number this DR or domain rating your overall reputation Go from Basically 11 to 19 So this means that SEO is happening an increased amount of SEO is happening because obviously around February or so we started Increasing our current SEO efforts and I can show you you know that we can see here that we’re getting good results from that So from 11 to 19 And then our home page reputation Started with around 10 or 11 or so and that has gone to 29 So as the home page reputation has gone up and the overall reputation has gone up We can see here that we are showing up for nationwide another 82 keywords here And we have built or this tool is showing 475 new Connections to your website backlinks From 340 other from 276 new domains So realistically if I scroll down here This blue line here Is how many other connections are you getting it for time? And you can see here we had around 60 to around 100 or so before we started ramping up SEO And then roughly around February 1 we go from 104 Up to 340 other connections from other websites

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And so this blue line is just showing that hey We’re doing the work that the increased SEO work that you guys are paying for And we can scroll down and see here that our overall positions have actually gone up here We have 254 positions at the top of Google Versus like 155 a year ago And this graph is slightly different than the other one I showed you the scm rush graph where we had 26 and 22 or whatever Um, this is a more of an accurate tool and generally speaking We refer to this tool when we’re looking at rankings visibility So we really we had basically 10 at the top of Google with you know for um back in july And now we have um, you know 11 according to this nationwide as well Um, all right, so and then this is um, what kind of progress we’re making with the traffic from Google over time Um, and so what i’m doing is just looking at a snapshot of this month versus last month Um, and it does look like the height of your season is october So looking here, we essentially have seen an 8% increase Um in the last 30 days we had around 2,100 visitors In may to june and that’s gone up to 2,300 visitors Um in the last 30 days on average these people are spending about a little less than a minute on the site And I can see here that they are doing

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14% more actions on the site that we call event count Versus 15,000, I um, you know 30 days ago So that’s kind of the overview. Let me know if you have any questions And obviously bill is here to answer any questions And uh, thanks a lot and i’ll talk to you guys soon. Thanks