The SEO Blueprint: A 5-Step Process to Rank Your Website in Google

0:00 SEO Blueprint Five-Step Overview
All right. So today we are doing the SEO blueprint. So what this is is a, essentially your blueprint for success, um, your understanding of how SEO works correctly, um, the step-by-step instructions. Essentially, it’s a five-step process, and I’m just gonna go through the real highlight, the high-level version, um, and show you some specifics, and then we’re going to, um, go right away, um, into showing you each step. So let me share my screen, and we’ll get started. Um, all right. And I’m gonna start the slideshow from the beginning. Okay. So, um, what this is is the SEO blueprint, and this is the steps for doing SEO. Um, this is essentially learning how to be successful. So our agenda in this little session here is, um, we’re gonna start w- by doing keyword research. That’s step number one. And then we’re going to show you how to do on-page SEO, um, and these are gonna be little snapshots. Each one of these things are gonna be little snapshots, and we’ll go through specific training. Um, each of these will have individual training models, modules, but that’s doing on-page SEO is step two. Um, step three is blogging is your engine, okay? So blogging is how you’re successful. And step four is always be sharing on social media. Doing that actually produces, um, links, um, or it can produce links, right? Um, so we can get links to your website, then that’s how you show up in Google. And then step five is how can you track your, your ranking? There’s a tool that essentially helps you be successful. Um, it’s only a dollar a month, and it’ll tell you where you are in your ranking.

1:47 Step One Keyword Research with Moz
So let’s explain the first step, using keyword planner. So keyword planner is this tool that I use, and it’s by Moz. Um, so I’ll show you that. So a quick little review here. Um, of course, keywords are just search phrases that people are looking for on Google. And, uh, keywords are really the beginning, um, of searches, how searches work, and that’s the foundation. Um, and essentially, there are different types of searches. We’re not gonna go into that. But really what we’re concerned about is what’s called buying searches. These are searches where somebody’s ready to pull the trigger, and that’s what we want. Um, and, uh, and of course, um, there is this whole thing about trying to figure out your searcher’s intention, right? That’s part of it. Um, and, uh, so, uh, the searcher’s intention essentially is what, um, is, uh, yeah, is, is what is, what are people actually searching for? So if you know that people are searching for, uh, let’s say you’re a cleaning company, and you know somebody’s searching for, um, commercial cleaning services, right? And you know that commercial cleaning services is a good search phrase. That’s the searcher’s intent, intents. You want to find out what the searcher’s intent is, and you want to find out is that for, um, is someone searching for a, a search phrase that’s really valuable for my business. Okay. Um, so that’s a review of the search, of keywords. Um, this is the keyword, um, explorer tool. This is the Moz Keyword Explorer. And what I’m doing here is just putting commercial cleaning services into, uh, the search box, right?

3:24 Selecting Buying Keywords from Results
And then what I’m gonna do is click See all suggestions. I have a full actual training where I explain how to use the Moz Keyword Explorer. This is just an overview. But I’m gonna s- put the keyword, I’m gonna search for what I’m looking for, click See all suggestions, and then I’m going to select different keywords that I think are buying keywords, right? These are keywords that the user is, or the searcher is ready to pull the trigger. Pull the trigger, right? It’s all about pulling the trigger. And then what you’re gonna do is click here and sort by monthly volume, and I also, I sort by monthly volume and sort by relevancy. Um, essentially you just go down the list and check the keywords, um, and then you’re gonna add them to a list. Clicking Add to keyword list allows us to select either key- keyword wist- list, or we can create a new keyword list. And, and then at that, at this point, you can export a keyword list by clicking ex- Select there, and you can export a list. It’ll give you a spreadsheet like this. So this is all step one. Essentially, you’re finding search phrases, you’re selecting them, and you’re exporting a list, okay? Um, and then what you’re gonna do here is move on to do, doing on-page SEO.

4:36 Step Two On-Page SEO Keyword Placement
So on-page SEO is where you take those keywords and you sprinkle them on your website. That’s a real simple e- definition, but if you start doing that, then that’s gonna be the beginning of success. Um, so what I’m gonna do here is explain on-page SEO, and that is essentially the art form of placing keywords in different areas on your website. And over time, Google sees, hey, you’re trying to go after commercial cleaning services. Um, and they see that keyword, so they’re realizing, hey, you’re trying to be at the top of Google for that search. Um, so, so what you’re doing here is finding keywords using the Moz Keyword Explorer. You’re picking different keywords, and you’re putting them in headings on your site and also in the content of your site, okay? So let’s just look at an actual example here. Um, and, uh, you’re also putting keywords in descriptions, titles and descriptions of the site. We’re not gonna really get into that right now, but I’m just gonna show you putting keywords in headings, okay? So here is a ServiceMaster, um, website. I actually googled commercial cleaning services, and these guys showed at the top. Why? Because they put commercial cleaning services in a header. Look right here. Commercial cleaning services. That is an actual header. And then we also have commercial cleaning services, um, in the content, and I’m just gonna highlight that. Um, you know, and I’m gonna sh- show you that and highlight it. so I just wanted to share my face, I guess, for a second. Okay. Um, so that’s the wrong window We’ll wait for it. Okay. All right, so here we go. Commercial cleaning services. So this is … So you have got commercial cleaning services right there in a heading. This little bold area is called a heading. Um, and then also look at this, commercial cleaning services in the content, right? So that is, um, really the name of the game here is picking at least one keyword per page, start with your homepage, and put them in there. Um, and then here, if you notice here, commercial cleaning services, um, I actually, um, pulled up the search here, commercial cleaning services, and see I’ve got commercial cleaning services. It’s in the title. This is called the meta title, and it’s also in the content right here. So you’re gonna be putting, changing it there as well. So really you’re changing in four places, in the header, okay, and on the, in the content once each, and then also the title, the snippet title, or we call that the meta title, and also in the description one place. So four different places. So doing that really makes a difference. That’s how it all adds up, and that’s how you kind of end up being successful, um, because Google sees all that happening, and they’re, they’re like, "Okay, you’re trying to go after commercial cleaning services." So, um, really just as a review here, you’re finding the keywords. You’re s- you’re picking a couple of them. You’re putting them into the headings. You’re putting them into the content, and you’re putting them into what’s called the meta title and meta description. Hopefully that’s clear as mud. If you never heard this, you’ll hear it again. Um, but that’s kind of the, the name of the game here. If you just do these first two steps, if you just find keywords and put them into the content, and you’re not even actually doing anything else, you’ll begin to be successful, right? So if you do two of the five steps, um, that’s ha- you’re halfway there. So just start doing that, and don’t worry about, um, you know, getting, getting worried. Don’t get, don’t worry about little, tiny things not working right. It’s just better, it’s better to just keep doing it and start cranking it out there. Um, okay, so what about the next, the third step, step number

8:24 Step Three Blogging Is Your Engine
three? Blogging is your engine, right? Of course, uh, a lot of people like to pull out notebooks and write into a notebook. Um, I love this picture because that shows that content really is the centerpiece. Um, so if the f- it, um … So blogging is really your engine. Um, and, uh, you know, and then blogging is also, like, the gas. Um, it’s really kind of everything. Um, content that’s happening is really, um, the name of the game here. So why would you want to blog? Essentially, let’s just say that your website in the, in the online world, if your website is the car, okay, blogging is the engine, and cars without an engine aren’t going to move. And so websites that don’t have a blog aren’t going to move up to the top of search. And so basically, if you’re blogging four times a month, you’re filling up your, your engine with gas. You’ve got an engine, and you’re filling it up. If you’re blogging four times a month and you’re always sharing everything you, um, you blog, then Google will treat your website like a business. I’m gonna repeat that again. If you’re blogging four times a month and you’re always sharing what you blog on your social media, Google will treat your website like a business. If you come away with this thinking, "Well, there’s keyword spreading around the site, but I don’t know about this blogging thing," i- if you just do blogging and you don’t even have many keywords, you just do blogging, that alone is gonna be really half the equation. Um, the other half of the equation is, um, is quarter- is, of course, link building, and I’ll explain that in a second here. Uh, so with blogging, you really always want to publish original content on your website, um, around what you do, right, in your niche is what we call it. Um, content, we’ve always said this, content is king. Um, so if you publish timely, uh, content, informative content, that’s gonna be awesome. It’s gonna go a long way. If you’re always, you know, like I said earlier, if you’re publishing four blog posts a month, Google tre- really treats your website like a business, which is great. Um, and, and when you’re doing something, always add, always ask yourself, "Is what I’m publishing, is what, is the blog post I’m writing, does that add value to what I do? Um, does that add value to the web and to what I do?" So when you’re blogging, ask yourself, "Does what I’m writing add value to the web?" If it does add value to the web, then you’re fabulous. Um, but if it’s just something that anyone can find anywhere, then that’s not so good. Um, and you can also use a variety in your blogging. You can create guides, visuals. I mean, I’m doing videos. This is a video that, you know, I’m gonna use,

11:07 Using Video and Transcription for Content
um, in multiple places across the web. I’m gonna get this thing transcribed and probably use it as a blog post. Um, and so if you’re doing, um, you know, um, blogging, um, if you’re using video, you can go live, um, like this is. This is a Facebook Live that’s, that’s being sent out initially to my Push Leads Academy group. Um, but I also will put it on YouTube or put it in other places. It’s always live. It’s always transcribed. Go live. Go transcribe. Uh, reason why you want to transcribe anything that you have, uh, like a video, is that Google really cares about the words, right? Um, let me show you an example of a blog post I just re- recently transcribed. Um, and this is the new, brand-new PushLeads Academy site that I, um, created. Um, here it is here. And I’m going to click the blog, and I’m going to click on Why Aren’t You Showing Up in Google Search? This is a blog post I did, um, on November 9th. And here’s the YouTube video at the top so somebody can watch the YouTube video. Um, there’s me. There’s that mug. Oh my gosh, I’m wearing the same shirt. I must love this shirt. I mean, let’s just be honest. It’s a fabulous shirt. But look at this. Here is the entire transcription of the video. I had this transcribed, and I went through and cleaned it up and made it into an actual big, long transcription. This is, like, 2,000, 2,200 words. This big, long transcription, people are coming to this site, and they’re re- they’re watching this video, and they’re reading the transcription, and they’re spending five and six minutes on the site. Um, that, that means that this site will show up faster in Google than, um, other people that are doing the same thing. Because if they’re not doing the transcription, um, they’re not doing the video, then they’re out. Um, so anyway, the point of all of this is to, um, do video when you can if you’re comfortable doing it. Another way of blogging is you can curate the web. This means find something that’s inspiring to you and then write a thoughtful article about it. Okay, so, um, if you’re a commercial cleaner, and you’re like, "Hey, five, um, you know, this company does an amazing job keeping, um, you know, maintaining a clean corporate office and how that affects their corporate image," right? You could write a blog post about that, or you could find a blog post about that and link to it and say, "Hey, there’s a great blog post I came across about having a clean corporate office, how that makes a difference." Um, so there’s a lot you can do, a lot of variety. You can use infographics. You can hire a graphic designer to do infographics. You know, what those are is that that becomes beautiful and shareable. Um, so that’s awesome. Um, you can … Of course, everyone does memes. So you could make, uh, something unique or hilarious that entertains, provokes, or shocks people. Um, and then you could do tips, tools, or techniques. You know, we do a video every Tuesday called Tips Tuesday that tells us, hey, um, here’s a, um, here’s a tip of, um, what I’m doing to be successful. And I also will do a Tools Tuesday on, on the alternate, uh, Tuesday, and that is, hey, this is, these are tools I’m using. This is, um, a technique I’m using. If you’re doing something like that and as a blog post or a video or both, that’s awesome. Um, so let’s go up to step four.

14:30 Step Four Social Media and Natural Link Building
Okay, so step one, to review, um, FYI real quick, step one is finding keywords. Step two is, uh, putting them on your site. Step three is blogging, and then step four is sharing on social media. What you really want here by, in step four is you want people to actually wanna link to you. So if you’re doing valuable content, people will actually link to you. So if you’re always sharing on social media, then what would hap- what can happen here is people actually from their website might link to you. Oh my gosh, imagine that. It actually does happen. So, um, if you’re using social media and you’re sharing every time you blog, you’re sharing your, um … If you’re an artist, you’re sharing your art. Um, if you are a, uh, local business, you’re sharing your, um, you know, uh, you’re sharing something that inspires you, why you’re different. Um, i- if you share every time you’re inspired or you share, um, really, you know, on a weekly basis, then, um, you’re gonna be successful. You’re sharing videos that inspire you. Well, all this happens is this all builds links. Um, what this is called is natural link building. Um, this means that you are getting links naturally, and you’re not trying to, um, hire a service or hire an SEO company, um, or anything. You’re, you’re getting links to happen naturally. Now, you can hire an SEO service, and they’ll build links for you that are also, that sort of mimic the natural link building. But that costs, you know, 550, 750, $1,000 a month. Um, and if you don’t have that, um, then you can do it this way. Um, and this is sort of the worry-free way of building links. Some people who do SEO, um, will never actually do link building. They’ll just come up with content and share it and hope that gets, um, you know, and hope that that sort of builds natural link building. And then other people who do SEO, including myself, will actually, um, build content and also build links. Um, so it’s really two different philosophies. Um, I think both are fine. Um, but bottom line here w- with all of this is if you are sharing and doing, doing b- link building that way and getting, attracting links that way, that’s gonna be a worry-free, conservative way of getting links. It might take longer, but it’ll be every s- very, uh, worry-free and successful long, in the long term.

17:00 Step Five Tracking Rankings with Pro Sites
Uh, so let’s talk about step five. You’ve already done the first, the four steps. You found keywords. They’re on the site. You’re blogging, and you’re sharing on social media. What about tracking your rankings, right? Um, so some people don’t care about this. I can’t, I don’t understand why, but some people are like, "I know sh- I don’t really care if I’m showing up in, I don’t really care if I’m showing up in Google." I have no idea. That’s like the SpongeBob. I don’t really care, SpongeBob, if I’m showing up in Google. Um, but if, but essentially, if you do care, then let’s c- continue. Keep watching this video. What are rankings? Um, so of course, every keyword has a search in Google, and every keyword can be tracked. Um, and the tracking can either be in the US nationwide or whatever nation you’re in. If you’re in India, um, India nationwide, or if you’re in China, wherever, you can … So you can be nationwide in your nation, and it can also be in your city. Um, and keywords can then move up and down. If, like, you’re tracking your city, like I live in Asheville, and so I have multi- I have 15, 20 different clients that, um, their keywords, some keywords move up really fast, and other keywords move slow, uh, um, up slower, and some keywords move up and down. So they move up and down. Um, winning really, though, is getting more keywords to the top of Google searches. So if you are the commercial cleaning services company and you’re at the top of Google after maybe a year of work for commercial cleaning services in Atlanta, Georgia, then you are winning. You are successful Okay, so always track your keywords. You can use this tool called Pro Sites. Here’s a little snapshot of it here. It’s called the Pro Sites Builder or Pro Sites tracking tool. It’s actually through GoDaddy. It allows you, essentially what you’re doing is you’re signing up for GoDaddy if you haven’t already, and then you’re signing up for Pro Sites. You’re adding your billing, and then you can add up to 100 keywords and just cost a dollar a month. The price is right, right there, right? So you’re going to add your keywords. You’re going to select your city. I’m going to track Atlanta, Georgia for commercial cleaning services. And then what happens is every Monday, every Sunday afternoon by Monday morning, every Monday you can expect a new ranking for that keyword, right? And I’ll show you that tracker in a second here. But every Monday you can log in to Pro Sites and find out where you are. And you can see your keywords moving up and down. And you can note, hey, I published a blog post, or I got a link, this kind of link, or I did this or that. I shared a video, and that caused this to move up. So that’s really how I taught myself how to do SEO is by adding keywords and tracking them and then making a note. Hey, what’s happening? And when you’re kind of noting here, you’re kind of half of it is intuitive. You’re kind of wondering, what is really Google doing here? But you’re also half of it is like analytical. You’re looking at these numbers. And that’s why I love SEO because it’s really both. So here’s a snapshot of the inside of Pro Sites.

20:09 Putting All Five Steps Into Practice
In this case, I’ve got four clients in here. These aren’t really ongoing clients, so I don’t mind showing you this information. They’re not paying me on an ongoing basis. I’m just tracking almost just for fun. But one of my good friends is this gentleman, Matt Tommy. And we’ll look at his. Here’s matttommy.com. And I’m looking here where it says SEO. the higher this number is, the higher the visibility is, the more searches are showing up at the top of Google. So he has one keyword at the top of Google, and he’s got 15 keywords on Google’s first page. And he has an overall current visibility of 16. And then what I can do here is I can actually look here and see where he is in Asheville. Ikebana Baskets is number one. Basket Artist, Basket Sculpture, Country Baskets. I can see kind of all his rankings. And again, you don’t have to have access to the site to do this. Anyone can track any rankings for any site. So I’m not really sharing you proprietary information, right? This is proprietary information. Proprietary. I couldn’t say that. Anyway, so that’s kind of a snapshot of the tool. It just costs a dollar a month. So what about this crazy train racing down the tracks in the snow? Or another way of saying it, what about moving forward, right? What should you do here? So you should find keywords and you should put them on your site, okay? Put them across your whole site. You should always be sharing on social media. You should always be blogging four times a month. And you should always be tracking your rankings weekly. If you’re doing that, you’re finding keywords. I’m going to just add, you know, I’m still improving this. I’m going to do this right now. Find keywords. I forgot to add this. For your site. There we go. So you know that I’m sort of still tweaking everything. So find keywords for your site. Put them on your site. Share on social media. Blog and share on social media. Wow. I need to put this in the right order. I mean, what’s up with this? There we go. All right. So I think we’re good there. Just going to fix all the old animations. You know what? There we go. We’re good to go. So, all right. So find keywords for your site. Put them on your site. Blog four times a month. And always share on social media and always track your rankings. So if you’re doing all those things, then you’re going to be successful and you’re going to start showing up at the top of searches. And that’s really what happens. Once you start showing up at the top of searches, more and more people find you. And when more and more people are finding you, that’s awesome. It feels great. People are contacting you. They’re emailing you. They’re walking into your business. You’re growing. So if you have any questions, I think this has been a 20-minute, 20-plus-minute meeting. So leave the comment below the video and I’ll answer it. And this is kind of your overall five-step blueprint for success. And thanks a lot for watching the video and I’ll see you in the next one. Adios.