What is a SEO Audit?

0:00 What an SEO Audit Actually Is
how are you today it’s uh Jeremy Ashburn with push leads and I help businesses get more leads with less struggle and what we’re doing in this little video is just answering the question what is an SEO audit so let’s get into it so my background for those of you guys who don’t know me is that I went to school for graphic design back in the early ODS and when WordPress came out in 2005 I began making websites because became easy to build websites around 2005 and by 07 more of my websites were at the top of Google I was doing these experiments and I realized hey if you’re not at the top of Google then you’re basically invisible so I started teaching myself how to get websites at the top of Google one of my experiments was generating $20,000 of business a month not for me but for Amazon and I was making about 5k from that from that so I was like man this is pretty awesome I decided to go off of my own and uh created my my push leads company and I’ve been doing this for about this is my 13th year so anyway that’s sort of my background in a nutshell but let’s talk about what an

1:11 Jeremy’s Background in SEO
SEO audit is so an SEO audit is essentially just a report here’s one from from 2022 and this is a report of how your website is doing in Google so let’s jump into it here essentially it’s a report of your website’s SEO it’s usually low cost or it’s free to do

1:31 What the Audit Report Covers
and depending on the audit it can skim the surface or it can dive super deep the audit gives you a lot of information helps you create an SEO strategy so it’s really important it’s a great amount of information and what does it look at well basically it looks at different things like what’s going on with your onpage SEO the stuff on your website how fast is your site loading how many other connections are coming from other websites which we call off-page SEO and then also where are you in Google Maps it can look at things like keyword rankings online reviews competitor analysis and also your social media so

2:15 On-Page SEO Scores Explained
here’s one I did for a sort of vein removal skin care vein removal Med Spa kind of situation and so this is the website the audit gives me scores on a scale of essentially 1 to 10 you can see here the red areas in this audit are areas that need to be improved the yellow areas are areas that are doing okay and then the green areas are the ones that are doing amazing the onpage SEO is not so good the site isn’t loading really fast it’s not really showing up in Google there isn’t really any other websites connecting to that that’s what we call the off page optimization the visibility it’s showing up in some places online because there’s some other connections from business listings it’s got some reviews that’s good there the website itself really doesn’t show up really well compared to competitors and then they are doing social so that’s kind of the overview and then if I look here it will tell me what’s going on what are the major issues the high priority issues in this case there are four duplicate titles on the website there’s no Google analytics installed on the website so that’s not good and there’s something called schema which is telling Google if you’re a local business that’s missing and on the medium quality issues or medium priority problems it’s missing alt tags so descriptions of images that Google looks at and then if we look here the offsite

3:52 Mobile and Desktop Site Speed
SEO if you look here the mobile site speed is relatively slow here so essentially the site is not loading as fast on a mobile phone and that’s super important cuz if you have a mobile phone you really want to show up super fast you want that site to load super fast in people’s hands on their phones people will only give your site about maybe two to 5 Seconds to load really should be down to 2 seconds if possible if it doesn’t load that fast then thanks for playing and this little data here just tells me hey this is taking about 3 seconds to load still too long depending on how you look at it it can be more than 20 or 30 seconds before you can actually interact with the site so guarantee the people that are coming to the site really aren’t staying on it cuz it takes too long to load the desktop speed is a little faster we’re getting basically a 50 to 89 you want this really as close to 100 as possible so that’s a little better but again desktop is only what 10% of the traffic 90% of us are really looking at things on the phone and this is also saying here that it’s about 5 seconds before it becomes interactive and it loads in about 3 seconds so essentially what I looked up here for these guys is I looked up

5:13 Keyword Rankings and Visibility
common search phrases in Google so they do things like micro needling Botox cosmetics and I can see here that on this page that there are two terms the micro need needling and Botox Cosmetics there are two terms that are are sort of at the top of Google which is technically one position one two or three um and so that’s good but they if they care about facials near me or laser you know vein removal or cool sculpting none of those searches are on Google’s first page and if they’re not there or they’re not at the top of Google then it’s really kind of you’re missing out an opportunity there if I look here at

5:52 Off-Page SEO and Backlinks
the off-page SEO this is essentially connection some other websites essentially what this is saying here is that the overall reputation is low these numbers are telling me the overall reputation is low this is saying here that the homepage of the website has a higher reputation it’s got about 3,000 links only about 73 of those are actually quality links Quality Connections from other websites and then this other tool HRS is telling us how many other connections other websites 29 nine different docs connecting to them so this might look like all good gibberish to you but essentially we look at all this and we will get a sense of how strong your website is and if it is strong then you can show up higher in Google and then Google Maps so

6:42 Citations and Online Reviews
essentially if you want to show up in Google Maps you need other businesses other business directories connecting to you so this is saying here that essentially three of these eight directories this business is in them they’re on Google being and Yelp but they’re not we didn’t find them on Facebook they might be there they’re not in these other places and so they need to be in more directories and it’s saying here that they have five reviews from Google and three reviews from Facebook so that’s good obviously we need more reviews from Google especially if they want to compete

7:17 Competitor Metrics Compared
locally and then this is just a whole bunch of data telling us the competitor metrics basically and this is looking at them here compared to a couple other local companies so if I look here at some of these metrics these guys only have like 61 other connections or other links from websites versus another competitor really has 475 these ones here really don’t count because they’re directories they’re not like local Med spots so I’m really just looking at this metric here and I’m looking at basically here that their reputation the main competitor has like three or four times more connections that are high quality juice passing links and then they have double the amount of total links is or you know 1.5 times and they only have nine other websites connecting to them versus essentially 75 from a competitor so a lot can be done to improve this med spa if they want to show up in Google from a social

8:22 How Social Media Affects SEO
perspective we found them on Facebook social doesn’t really influence Google as much it might be like a five or 10% bump if you’re on social at the most but social really helps Google social can indirectly influence Google if someone finds you on Facebook and they come to your website and they spend time on your website then that time that’s called dwell time the longer that is that helps SEO so that’s how social can help but social doesn’t directly help SEO at most so that’s kind of what I just went over here is the onpage SEO what’s going on on the website how fast the site’s loading where it’s showing up in Google connections from other websites how visible is it it’s reviews and a competitive analysis and then also um their social media now if you want to

9:14 Running a Free Audit on PushLeads
learn more you would just go to the link um Below in the description of this video and uh you can do that um if you want to learn more if you want to see how your site is doing you can go to push leads.com and do a free audit and this will do it in about 15 to 20 seconds and boom you’ll start getting some data so I recommend you do that even if you have an SEO company that’s doing work for you it’s always good to do an audit because an audit you can send this to them and say hey can you work on these things the audit will tell them things they can work on the other problem is that you have people a lot of times people in SEO they’re not doing all of the work they’re doing some of the work or a 10% of the work or none of the work I’m really big into the whole thing called ethical marketing which means that hey I’m not going to help you unless I know I can help you so if you want to meet with me you can click on the go to push leads.com learn more and that will give you more information you can set up a meeting with me on that page and basically what I would do is do the research with you together and we figure out can I actually help you if the research says yes I can help you then we’d book a session if the research says no you’re can competition is so strong and your budget is just not there no way I can help you so I’ll just be completely honest with you whether I can help you or not and that’s what ethical marketing is so I hope you consider meeting with me um and then we it’s far as what we do at push leads we’ve been in business for 13 years so we do digital strategy we do Google ads which is PPC management we do SEO Services we do social media we do remarketing targeting other websites other people in different places online and we also do web design and our ideal clients are local companies that provide a service we do some e-commerce if you’re getting some leads and you want more that’s helpful and you want to make an investment to grow and obviously I have a lot of case studies that show results really what we care about here is are more people coming to your website are they doing more actions on your website are they spending more time on your website and then ultimately are you showing up higher in Google are you going from 10 to 20 keywords at the top of Google or 5 to 20 we also do things like this where we measure where you are in Google and this is sort of a metric showing that we went from 6% all the way up to 24% for this one client the more you have in Google the higher this moves up this is what’s called visibility so we can see here we started from like what seven or 6% all the way up to 24% and really realistically the yellow here shows that we started with basically three at the top of Google and then we ended up with 15 at the top of Google for this particular client and so really what it comes down is getting more and more at the top of Google all right well I hope that you enjoy this I’m Jeremy ashr with push leads and I help businesses get more leads with less effort thanks a lot talk to you soon