Full transcript

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So, if you are curious about your website, and you know, you have a website, you have a local business, you’re probably really curious about where you’re showing up in Google. And so the specific question is, where does my website show up in Google, right? People ask that question all the time. And the reason why people ask this question, it’s pretty obvious, but you know, Google is 70%, 80%, sometimes 90% of all the search engine traffic out there. So your website, your business website, the higher it shows up in Google, the more people find you, and then they contact you, they walk into your business, they call you. We’ve been working with an HVAC company in South Carolina, and their revenue has gone from $600,000 to $1 million in six weeks. and that’s just because we’re working on getting you know them to the top of Google and we’re actively working on it so anyway let me share my screen and the question then is how you know where do I find up in Google where do I find word where does my website rank in Google so you can google that right where does my website rank on Google and you can get responses and there’s all these tools that will do the rankings and check your rankings but I’m gonna keep it simple and just gonna show you about one simple tool that I tell my clients all it’s about all the time and it’s from Google and it gives you exactly where your

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website ranks so the easiest way to find this tool is just to put in the ad preview and Diagnostics tool and what this tool does is essentially show you where your website ranks in google and so you just put that into google and click on the second response or second result it’s called the anonymous ad preview tool really complicated name for a simple tool okay so i’m based out of asheville north carolina and i’m just going to put asheville seo okay right so that’s one of the people one of the searches that people put in there Asheville SEO and what it does is it tells me Asheville SEO and the location of Asheville actually here’s the mobile response right here so I could see you know Asheville SEO Asheville SEO I can see maps responses maps results here I can see white fox they’re you know one of my competitors and then I can see result results in here I think I’m number four and let’s see you know i guess one two three four five i’m number five and push leads here right so i need to move that up and we are in the process of moving that up but that’s exactly where i show for this term so this is one result here right if i wanted to put just seo services and let’s see seo services then i have ads at the top right so a lot of times it’ll show you ads then i have maps

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so I’m showing the maps for this one number three and maps one two three and then let’s see I’m probably somewhere on this page I’m not sure exactly yeah I guess I’m about halfway down so typically speaking there’s about ten positions on a page and so this is how you find where you are now I prefer to keep it on mobile even though it’s a little harder to look at and you got a scroll down where it says device here you can click on desktop and you could look at a desktop results as well a little easier to see it there however though about at least 50 to 70 percent of us are on the mobile all the time and Google really looks at mobile first so it’s really important kind of look more to really just sort of pretend so to speak you’re on a mobile phone or you know just be on a mobile phone or you know click on the mobile device and you know have that going now um you can also go to google and just put in like if i just put in ashville seo right a lot of times we do this without a tool so the problem with just doing this okay is that if you look here in the right hand corner i’m logged in to my google account and about four or five years ago Google made it to where basically you’re always logged in to your Google account, right? And it will ask you a lot of times to sign in even if you aren’t. So what this means is that Google is tracking exactly what I’m doing all the time,

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which I don’t really care about that, and most people don’t care. You know, I’m not one of those people that freaks out about privacy. So I’m going to put SEO services. However, though, here’s the thing. because Google’s tracking they are serving you what’s called personalized results so that basically means that the actual search it’s a little can be a little different or a lot of different or a lot different when you put in just in regular Google versus using this tool okay so if I put in SEO services here you know and I see I’m number three and I’m seeing you know one two three let’s see four five six seven I’m seven here in the actual real search now I’m seeing my ad here but and it looks see I’m at the top and maps here whereas here I was number three right so you can see a discrepancy right there right away I’m number one versus number three so if you are just looking at your rankings in google and not using the ad preview tool the anonymous ad preview tool what a mouthful if you’re not if you’re just looking at this then you’re drinking the kool-aid okay so right away there’s a difference here and then let’s see here um i was number seven one two three four five so it looks like i’m number eight in the actual search right so anyway all i have to say it’s

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really important that you use the ad preview and diagnostics tool so just once again just show you how to do it just go to this tool put a keyword in here you can put any keyword that or search phrase that you think is important and we can talk later about how to find better search phrases but just put in something that you think so if you’re a plumbing company you could put plumbing you know if you’re a dentist to put dentist office a lot of of times putting near me will give you actually better results than just, you know, SEO or plumbing. So if I put plumber near me, right? So I see all about plumbing, blue planet, and I see ads. And then I see Cooper’s King and Spartan plumbing in Asheville. And it looks like Roto-Rooter is the the first real one right so putting near me dentist office near me plumber near me a much better result there anyway so use this tool now if you want to and and you don’t want to use this tool but you want you’re on the go and you want to just approximate what you can do is you can actually go to pull out your phone and go to google and turn off your wi-fi okay so that means And it’s around 4G, generally speaking. And then you can do a search there in Chrome incognito, right? So on your mobile phone, on a desktop, you go to Chrome and you go to Chrome here and you go to incognito browser, right?

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So that is going to be kind of a better sense. On your phone, though, it’s going to be, you’re going to open an incognito browser or it’s going to be a private browser in Firefox. You just hit the tab button and you open it up. I’m not going to try to show you that because I’m on a desktop. Anyway, so that is a better way to approximate it. Now, you know, so what I would suggest you do is always use this ad preview diagnostics tool. This will just tell you one keyword at a time where you are, like right now, and the rankings will change. the rankings will go up and down over time and that kind of thing now when you hire an SEO company such as push leads or any other company out there they’re gonna be doing all this tracking for you and they’re gonna give you the reports of it so you’ll know exactly where you are in Google you’ll know how thing you’ll know you’ll you should see them moving up so one of the ways to know you’re working with a strong SEO company you know for your business is they’re they’re sending you reports and those reports show you that you’re moving up higher and higher in Google for more keywords, right? So if you have like five keywords at the top of Google, then now you have 10, now you have 15, now you have 20. So you should be able to see those keywords moving up. You should see them, Hey, they went from five to one or they went from 10 to one or they went from position 20, you know, page three to in the middle of Google’s first page. So you should see those going up. Now, the other thing you should see going up is also your revenue right so if you’re spending five hundred thousand or two

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thousand dollars a month or more especially if you’re spending one two or three thousand dollars a month that’s a lot of money for seo you should really see your bottom line moving up i was talking to a potential client yesterday and they were like look they switched to a new seo company but i don’t really see my bottom line moving up and it should really be happening in the first quarter of working with them. Now, unless you have a brand new website, you should start seeing the bottom line move up. You should start seeing your revenue moving up. All right. Well, I hope that’s really been beneficial. And if you have any questions, just reach out to me. Thanks for chatting with me, Jeff. I hope you have a great day. I’m trying to talk and look at messages at the same time. Um, yeah, man, get to your website and do your work. Um, but if you have any other questions, reach out to me and just do a, uh, leave a comment, um, or ask me a question and I’ll respond to it. And, uh, thanks a lot.


Guide explaining how to check and monitor your website’s search engine rankings.

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