0:00 Why Your Business Does Not Show Up in Google
1:08 Domain Reputation Explained on a Scale
2:02 Baby to Senior Sites Domain Rating Ranges
3:37 Two SEO Tools That Measure Domain Reputation
4:10 Comparing Your Score to Competitors
5:03 The Lawyer Who Paid for Almost No Work
6:27 Live Example PushLeads Domain Reputation in Ahrefs
9:19 HVAC Near Me Atlanta Real World Research
10:00 Moncreith Heating and Air Conditioning Breakdown
10:30 Anomaly Sites and What They Tell You
11:03 Peppers Heating Humidity Blog Traffic Analysis
12:03 How to Book a Live SEO Research Meeting
Full transcript
0:00 Why Your Business Does Not Show Up in Google
Good morning. Good afternoon or good evening. It’s Jeremy Ashburn with PushLeads and I help business owners get more leads without struggle or frustration and In this little video we’re going to answer a common questions that clients ask me all the time Potential clients are coming to me and they’re asking the question. Hey, why doesn’t my business show up in Google? So let’s answer that question and I’m going to explain this in plain English I’m not going to use any complicated jargon if you want to do that and just find an introverted SEO professional work with them But I’m extroverted. I love helping people and I’ve been doing this for 13 14 years So let’s answer it. Why don’t I show up in Google? So in this video, we’re going to talk about something called domain reputation I’ll explain what that is. We’ll talk about how You know your site age affects that we’ll talk about different domain reputation tools We’ll answer that question. Why don’t I show up in Google and then we’ll look at it some examples So let’s go into it. Let’s jump into it here.
1:08 Domain Reputation Explained on a Scale
So domain reputation essentially think of Think of it this way. All websites have a number on the scale of one to one hundred And this represents their online reputation So domain reputation another way of think of that is your online reputation, okay? So think of your domain reputation is sort of like your businesses online, you know score so to speak If you make a new website, it’s going to start with a zero domain reputation It’s not going to have any reputation and then as sites grow their domain reputation increases And so think of like I am, you know a brand new site Let’s say that you’re you do HVAC services in Atlanta, Georgia If you were to make a site today It would be an NA or zero would start off on the bottom of the scale and so baby
2:02 Baby to Senior Sites Domain Rating Ranges
sites or brand new sites Are really like a domain rating of zero to one. It’s got no reputation. It’s not showing up in Google I’m toddler sites or sites that have a domain reputation of two to five and it’s really also a low reputation Sometimes you have rankings, but generally not sometimes you’re shown up in Google, but usually not Child sites are kind of like between a domain rating between five to eight and they have like a medium level reputation a low medium Sometimes you’re showing up in Google as well for that Between sites are you know between eight to twelve. It’s got a low reputation you might start showing it for some searches and then sort of Teenage sites are between 12 to 20. You’re getting some more rankings. You’re getting some medium reputation And then young sites are between 20 and 30 Generally at this point you’re starting to show up for some more searches more rankings people are starting to find you in Google And then mature sites are between 30 to 40 You generally have a larger reputation and you’re getting a lot of traffic from Google at this point And then senior sites or anything from 50 plus so essentially you know at these kind of sites include YouTube and Twitter and some of these other major sites out there online and you generally have the highest number of rankings so So basically it all comes down
3:37 Two SEO Tools That Measure Domain Reputation
to your online reputation your domain reputation and the question is what is your doing? Reputation if you know what it is that Rick and really help And there are two tools Are in the SEO world we used to use this MOS tool a lot, but it’s really kind of an outdated Tool that none of us use any longer Most SEO people use Ahrefs or sometimes scm rush So bottom line is we have tools that can tell us what their reputation
4:10 Comparing Your Score to Competitors
So why don’t you show up in Google? Well, basically if you know what your rep your domain reputation is and then you know What your competitors the main reputation is it really comes down to is your number higher than a competitor and really I look at usually three competitors and so If your number is lower You need to do ongoing SEO blogging and you need to get other websites to connect to yours To increase your domain reputation now if you hire an SEO company to do this for you They should be doing this and you really should have reports all the work they’re doing Those reports should also show rankings moving up Even if you’re starting on Google’s 10th page and moving up to Google’s 5th page or whatever you should see some kind of growth And the unfortunate
5:03 The Lawyer Who Paid for Almost No Work
Thing that I’m starting to preach about so to speak is that many SEO companies don’t actually do any work or they do a quarter of the work and I have a story about a lawyer who approached me and He was paying $1,400 a month and I did the research I looked at the competitive his competitors I looked at everything and I looked at what this supposed of company was doing They were based on they were they came in as a referral I looked at all the work and they were doing like five percent of the work to get into the top of Google and I was like wow That’s insane. They’re publishing a couple random blogs or making some pages in your site That’s not enough to push the envelope And I said how did that how did that work out for you? He said I got one call in a year and I’m like well I know why so he started working for me for under the $1,400 a month, and we got great results. He got very busy And he actually later was approached by the state of New Jersey to become a lawyer for them But he just made a decision to change career to change paths there, but he was like man I got tons of calls and I’m really happy with your service So this started telling me that a lot of SEO companies actually Don’t do the work and don’t do all of the work And I just think that’s insane, but anyway
6:27 Live Example PushLeads Domain Reputation in Ahrefs
So if we look here at one example I can look at and see that I’m showing up for SEO services in Asheville where I’m based out of And I can look at Ahrefs this stuff this stuff comes from Ahrefs, and I can see that you know my overall reputation is a 26 and 32 It’s higher than that. This is an older screen shot And I can see here that I have a hundred and fifteen searches. I’m showing up in Google. That’s where the organic keywords is and oops and I can see this this here is my Oh my home page reputation and then this number here is my overall reputation And I can see a competitor to mine has a 42 and 54 So bottom line is there’s lots of ways to look at this I think on the front end that any kind of company that you are considered to be considered to work with They should be doing this research and they should tell you Based on this research, what kind of results they can give you if a company isn’t doing this it’s possible that they may be a scam or I don’t know I mean obviously When someone you’re paying for a service you really should get results and if you’re paying for something you’re not getting results for I’ve seen it over and over again companies just aren’t doing the work So I don’t know it’s just crazy the bar is so low in marketing anyway, so So again, you need to show up in Google by Blogging by getting other websites to link to yours and doing SEO on your site or having a company do that for you for me if you are watching this video and you are a local company and you provide a service and You’re looking and you’re getting some leads in Google and you want to grow Then really this comes down to I can help you with that So you can go to this URL here PushLeads calm backs us learn more and essentially I’m asking you to book a meeting with me This is if you want to you know take a look at your SEO or maybe you’re currently working with a company right now And you’re not sure about the results. They’re giving you or maybe they’re not doing any work and you’re paying them $1,500 a month Sorry, I’m laughing. I’m just it’s insane out there But what I do in this meeting is I’ll do live research with you I’ll look at the competitors and I’ll take a close look at your SEO And if the research says I can help you then I’ll make recommendations and the research says I can then I’ll be totally up front About that as well. So I just wanted to invite you to meet with me now.
9:19 HVAC Near Me Atlanta Real World Research
Let’s take a quick look here And in this little example, I’m looking at HVAC near me And I’m looking so I’m using this tool that approximates I’m based out of Asheville, North Carolina right here, but I’m Looking to see what this tool if someone searches for HVAC near me in Atlanta, Georgia Who shows up you got Moncreath heating and air conditioning infinity and peppers heating and air conditioning? So I did some research and looked at each one of these guys to figure out Is what I’m telling you right? Right? It’s always good to do research to double check whenever someone tells you something you better back it up with some evidence
10:00 Moncreith Heating and Air Conditioning Breakdown
So the so Moncreath heating and air conditioning This is them and I can see with this Ahrefs tool that they have a 42 overall reputation and a 31 home page And they’re showing up for 24,000 searches in Google That’s quite a lot. So these guys and you can see here they’ve got 2100 reviews and They’ve been in years and years and business 125 plus years So they’re definitely at the top the next one down the list is
10:30 Anomaly Sites and What They Tell You
this infinity heating and cooling these guys are anomaly I’m not sure exactly why they’re showing up their website actually doesn’t even load when you try to load the website and And I think that these guys May have had a website Maybe they’re based near downtown for whatever reason and I had to do some research, but they’re showing up here So this really doesn’t count sometimes you see anomalies there the third one down here is peppers heating and air conditioning service And you can see here that these guys have an overall reputation of
11:03 Peppers Heating Humidity Blog Traffic Analysis
eight and a home page reputation of 16 And they’re showing up for 264 keywords. I can actually click on this and see what are they showing up for? So Initially, I’m just seeing random searches around humidity levels And I’m seeing I basically just seeing perfect humidity. None of these are HVAC terms And none of these terms are really that valuable So someone’s blogging about humidity for them is what I’m guessing because I can see here What is the ideal level of humidity? So this one blog post From 2021 is generating a lot of a lot of traffic Not sure if any of these people are actually going to be using an HVAC company So but none of these terms are actually HVAC services So they’re definitely showing up for this somewhere But the tool has shown me that I’m not seeing a lot of really good terms So anyway
12:03 How to Book a Live SEO Research Meeting
So just to just to repeat this Um Love to have you meet with me just go to pushles .com Flash learn more Book a meeting with me and I love to do some live research with you Look at your competitors and take a close look at your SEO if the research shows I can help you i’m going to make recommendations Right there in the meeting if the research says no, I can’t help you then i’ll be totally upfront with you about that as well All right. I’m jeremy ashburn with PushLeads and today We talked about why don’t I show up in Google? You don’t show up because your business reputation your online reputation is too low And you need to do something something to change that whether you work with an SEO person Or company or do it yourself Um do something to push to push the envelope to change the story All right. I’m jeremy ashburn with PushLeads. I help businesses get more leads without struggle or fresh Talk soon
Explains why businesses don’t rank in Google using domain reputation concept and SEO fundamentals.
Read the full written guide: Why Don’t I Show Up In Google
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