How Slow Season Pricing for Contractors Actually Works: Why Raising Rates in January and February Books More Jobs Than Discounting Ever Will

Key Takeaways Contractors who discount in January and February train customers to wait for lower prices, quietly destroying annual revenue without increasing actual demand. 62% of contractors who add maintenance agreement programs report eliminating their slow season entirely (ServiceTitan Industry Report, 2023). Consumers who pay full price report higher satisfaction than those who pay discounted […]