A slow website can hurt you in the way Google ranks you in the SERPS, so today we want to go over three quick ways you speed up that load time.
How To Optimize Website Speed
Step #1 - Upgrade your web hosting package!
When starting a blog or website, many people prefer shared hosting because it is the cheapest option. They add more content to their websites over time, which causes them to slow down. If this is the case, upgrading your web hosting service is the best option. The fastest and most straightforward way to increase the speed of your website is to upgrade your web hosting service. However, make sure that you’re selecting the right hosting company that will meet all of your requirements.
If you’re currently using shared hosting, you can upgrade to a VPS or a dedicated server. In any case, you’ll note a big difference in the pace of your website. Choosing between the two options is based on your specific business needs, so make sure you thoroughly research all options.
Step #2 - Switch on browser caching.
When anyone visits your website, the elements of the page they’re trying to reach are immediately downloaded and saved in a cache on their computer (temporary storage). That way, the next time they visit your website, their browser can quickly load the requested web page, saving them from having to make another HTTP request to the server.
On the other hand, caching works, so first-time visitors don’t have access to a cached and archived version of the website. However, allowing complete caching for your website will cut the time to load a page from 2.4 to 0.9 seconds. This is because the first time a user visits your website, there might be 30 or more separate components that need to be saved in the user’s cache, but only a few components need to be downloaded for subsequent visits.
There are different ways to allow browser caching depending on the website platform you’re using. Installing a plugin, for example, is the simplest way to enable caching in WordPress. W3 Total Cache, the most common performance plugin, and WP Super Cache, which is best for websites with high traffic and underpowered servers, are the best WordPress caching plugins.
If you’re using Drupal as your content management system, the Varnish Cache app will help you take advantage of browser caching. If you’re using Joomla as your content management system, you can allow browser caching in the Joomla dashboard by going to System > Global configuration and selecting the System tab. Under the Cache settings label, you’ll see the Cache label, which you can click to open the drop-down menu and select ON – Conservative Caching from the list. Save your changes and then go to Extensions > Plugin Manager to allow the System – Cache plugin.
You can also allow browser caching at the server level, which requires incorporating caching into your server-side scripting, which your web developer can assist you with.
The caching lifetime of static resources stored in a cache should be at least one week. You can do so by inserting Expires Headers with a minimum of one week and a maximum of one year as values. Setting late expiry dates for static resources that aren’t changed much and quick expiry times for resources that are updated regularly is the best choice.
Expires Headers inform the browser whether a file should be requested from the server or stored in the browser’s cache. They also inform the browser how long those files should be kept in the cache, so they don’t have to be downloaded additionally on subsequent visits.
Remove any plugins that aren’t needed.
To be able to run, each plugin you add needs resources. More energy, on the other hand, result in a slower website. You should deactivate and uninstall any plugins that you no longer need or find redundant. Too many plugins will cause your website to slow down, as well as cause security issues and crashes.
You will significantly increase your page load time and website speed by removing unnecessary plugins. However, it’s important to understand that it’s not just about the number of plugins when it comes to plugins. You can have 50 plugins on your site and still have a faster website than someone who only hastens. The quantity of plugins is significant, but so is the quality of those plugins. For example, social networking plugins can significantly slow down your page load time, so you may want to consider embedding social media buttons directly into your website theme’s source code.
As a result, you can avoid plugins that load a lot of scripts and styles, make a lot of remote requests, and add a lot of database queries to every page on your website. Mods, of course, add to the functionality of your website, and there are several options available to help you enhance it. However, you can only hold those that are absolutely important.
Notice that if you’re using Drupal or Joomla, you won’t have to deal with plugins in the first place. As a result, disabling modules or inserting speed optimization extensions will help your website load faster. The best Drupal advice is to never run more than 50 modules at once. Just run those that are absolutely required for your website’s functionality.
Step #3 - Optimize Your Photographs
Images consume a significant amount of bandwidth. A photograph can use a lot of server resources and take longer to load when they aren’t configured properly, which means they’re massive in size. Your website can be significantly slowed if your photos are not configured.
As a result, consider shrinking the size of your images without sacrificing efficiency. This can be accomplished by using a plugin that can compress your images while maintaining their quality.
If you’re using WordPress, check out WP Smush, a plugin that compresses your photos as soon as you upload them to your media library. If you use Drupal or Joomla as your CMS, however, you should check out Kraken, which is also a great tool for compressing photos.
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