Onsite SEO

Onsite SEO is all the work done on a particular site that sends the right signals to Google to make it show up at the top of searches. Learn more.

SEO is Essential

Every SEO Strategy involves moving up your rankings in Google as high as possible. Because SEO is essential, web designers and SEO Specialists work hard at developing a website that Google will love. Google’s algorithm is essentially divided into two categories: on-page factors and off-page factors. In this article, we’ll look at the differences between the two, explain the importance of on-page SEO, and look at essential on-page SEO factors.

On-Page SEO

Search engine optimization is an on-site process. SEO specialists have to work in the shadows to create a site that shows up high in search results, helping you achieve your online goals. The most important on-page SEO factors to make sure are the same as on other sites you’re targeting: Make sure your site title and meta description (HTML) are SEO-friendly. Make sure your sitemap is easy to read and easy to navigate.

What is Onpage SEO?

On-page SEO, the term generally used to define any strategy that uses Google’s search engine, will ultimately determine what websites appear at the top of Google search results. These search results may be grouped under the heading of “organic,” meaning that algorithmically determined factors generally rank websites. Some of these factors include News: This is one of the most important on-page SEO factors because it affects the visibility of websites with a heavy amount of news content. Publishers are supposed to keep their website content updated in a timely manner, and it’s up to Google to determine if they keep up with this responsibility. External links: Links are one of the most important on-page SEO factors because it provides direct traffic to a website.

Why is on-page SEO important?

SEO is an all-encompassing term covering many current SEO buzzwords, such as off-page factors and link building. But on-page SEO is the most significant part of the SEO game – it’s basically about what you put on the web. Here are some of the most important on-page SEO factors: On-page SEO: Local SEO A website’s location is one of the most important on-page SEO factors. You must get Google to rank your site in your area. One way to do that is to target your domain name to your location. This way, you know where the majority of your target audience is looking for your particular website. Here are some examples of keywords and local search phrases: Click the image above to see a larger version of the content.

onpage seo

The most important on-page SEO factors

Whether a page will rank for anything is determined entirely by its Google page rank. This is why on-page factors are so important. They can significantly influence a website’s chances of ranking well, particularly as the ranking algorithm gets more sophisticated. When it comes to essential on-page SEO factors, Google’s algorithms are incredibly complex, and it can be challenging to understand their inner workings. In reality, all on-page factors should be approached with a critical eye. In this article, we’ll look at the five most crucial on-page SEO factors. User experience In the old days, a website’s user experience was minimal and consisted only of a few pages.

Off-page SEO

Getting noticed on search engines is as important as any on-page SEO tactic. But more than on-page SEO tactics, what matters in relation to getting noticed is off-page SEO. This refers to all the ways that website visitors can find your business online. Once a website visitor clicks on a search result, a range of actions take place that helps the search engine to determine whether or not the website owner is an excellent person to rank highly for a given keyword. These are often referred to as SEO tactics. On-page SEO On-page SEO involves directing the user to your website and keeping them on it and away from other web pages. On-page SEO involves improving your website’s visibility on search engines with the help of on-page factors.

Staying Ahead of the Game

Google updates their algorithm every three months, so a change in rankings is a serious matter needs to be fixed asap. This helps new businesses stay ahead of the game. Still, new businesses need to remember that if a search engine discovers that a business uses a common keyword to attract customers, that company will suffer greatly. New businesses must work hard to develop a website that brings in as many customers as possible.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

The Importance of Organic Traffic

In today’s super-connected digital world, everyone wants to show up at the top of Google. Being at the top of Google means that your website gets more “natural” or organic traffic. This increased organic traffic usually means an increase in sales, growing your bottom line.

Part of the way the internet works are “online bots.”

Let’s dig in!

 

What are Bots?

Simply put, online bots are just software that automatic tasks across the internet. Bots help with making websites visible on the web, help with creating online authority, and follow specific patterns to “make sense of the internet.”

In the bot world, there are Good SEO bots and Bad Bots.

The importance of bots and organic traffic

Good Bots

Most Good bots are search engine bots. These are bots that go to specific pages on websites. From there, they pass informational details about each URL that’s important to the search engine. Good bots help “index” or “crawl” the internet, rank websites, and help us find websites.

Bad SEO Bots can hurt your website

Bad Bots

Bad bots are programs and software that’s been designed by hackers or competitors to hurt your site. Bad bots usually steal your website’s unique content, drop viruses on your site, and do other activities to hurt your business.

The worse thing is that bad hurts usually hurt your rankings in Google, called SERP (Search Engine Result Page). Showing up lower in Google means less visibility which in turn hurts your business’s income.

How Bad Hurts Your Website Ranking

Here’s just a few ways that bad bots can hurt your website’s SEO rankings.

1. Skewed Analytics: Website analytics tools such as Google Analytics make sense of the web by looking at traffic patterns. Now that over 60% of the web traffic is generated by these bots, your Google Analytics can be way off because they don’t differentiate between bot and human traffic. This “muddy data” can impact your marketing, sales, IT, and management. This can lead to making bad decisions. Not good.

2. Web Scraping: Another form of bad bots are scraper bots. These bots are specifically programmed to steal content from your website and then put that content on other websites. Duplicating your content somewhere else can be bad because search engines will connect your website with a poorly ranking website. Some search engines will drop your SERP ranking because they see all of your content all over the web. This results in less visitors and lower revenue.

3. Automated Attacks: Another type of bad bots do repetitive attacks on your website. These bots are good are mimicing human behavior so that they can’t be detected. In the worse case scenarios, they can take over accounts, do creditial stuffing, lower inventory, buy products, create accounts, and more.

4. Price scraping: Price scaper bots steal real-time pricing data from a website. Competitors uses these types of bots to know the price points of your products in real-time. By using price scaper bots, competitors can stay a step ahead in the pricing game, which means that lower price products will show above yours. This results in less customer visits and overall conversions.

Form Spamming: Form spam bots are the worst! Form spamming is when a bot does repeated submission of forms on a website to spam the website with fake leads. If left unchecked, this will create thousands of low-quality backlinks. In the worst case scenario, search engines can determine that your site is a “spammy site” and completely remove it from showing up in search engines. Such as catestrophic move would destroy a business.

What Should You Do?

First, it’s super important that someone in your company or marketing team spend time looking at your Google Analytics. That person should be aware of where website traffic is coming from, at all times.

If you notice a sudden spike in Organic traffic, immediately investigate the source. If you determine that it’s a bot, contact your web hosting provider and have them put a block on your website.

This should solve the problem.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

The Importance of Schema Markup

Schema markup is another way to signal what your content is about to Google. It may be helpful to think of Schema as structured data. Today, we know that more than ever, Google wants to appeal to keep its users happy. Because of this, they are providing smarter results that meet a searcher’s intent. Schema markup tells Google that a page includes a recipe. Seeing that, they can use the recipe in the carousel of recipes at the top of the search results page. These are known as “rich results”. There are 32 different kinds of rich results. If you want your content to show up in this way, you’ll need to use Schema markup to indicate what kind of content you have. This will help you stand out on the search results page and get your audience engaged and clicking.

The Different Ways You Can Stand Out With Google Rich Results

As mentioned above, Google is using Schema markup for 32 different rich results. This may grow in the coming years. Some of the ways they’re using this is for recipes, image results, home activities, books, and shipping information.

How to Use Schema Markup to Boost Your SEO

The COVID-19 Pandemic Is Changing How We Use Google

Google knows that users’ needs are changing as we become more reliant on the internet. The COVID pandemic has given users some specific needs. For example, users need to track packages more often. They also need information on COVID statistics and updates. In response, rich results are now giving the latest information on COVID. This is sometimes related to statistics for a specific area or information on what may or may not be open. So many consumers are now shopping online. Because of this, one of the rich results Google introduced was Product Shipping. Users can search their tracking numbers directly in Google. They can then see the information on the search results page instead of having to load the shipper’s site. There are also new additions like Home Activities. This feature gives people in lockdown activities like exercise focused specifically on how they can do them at home. When businesses have their information shown in the rich results, this starts to build trust with the consumer. They already trust Google, and Google is showing your information. One of the key ways businesses are working to show up in the rich results is through helpful Frequently Asked Questions pages. These pages have authoritative answers. Businesses are also using How-To pages that give clear guidance.
The Importance of Using Schema

Optimize Your Pages With Schema Markup To Communicate With Google

Don’t create generic content with structured data. Instead, use this as an opportunity to create unique content that reflects your brand. Think about the quality of content you want your audience to find. Create that while using the Schema markup to structure the data in a way that Google understands how to use these results for users.

Remember to always create content that is useful for the user. This builds trust with both the visitor and with Google.

Use the requirements from Google and Schema.org to structure your data and create great content.

Use Schema Markup To Create Content That Fits

The structured data from Schema Markup gives you an architecture to work with. As part of your strategy for SEO, first, decide what kind of rich results you want to show up for. If you want your content to show up as a Product, then you need to look at what’s required by Google for a rich result. Once you know that you need things like pricing information, and how to structure that, you can add that content to your page. If you find that you don’t have essential information for a particular type of rich result, pivot to one of the other rich result options. Always create content that fits the required structure. The more opportunities you create on your website to show up in the rich results, the more likely that is to happen for your website, and the better boost you’ll see in the search results.

Always Know Your Analytics

Make sure to add Schema markup from your website into your analytics. This way, you’ll be able to see more information on your semantics analytics. As you move forward making SEO decisions for your business, you want all the analytics you can get to tell you what is and isn’t working with your digital marketing.

Use Schema To Tell Google About Your Brand Changes

Use Schema To Tell Google About Your Brand Changes

Have you recently changed your branding? You can use Schema markup to help communicate these changes. There is markup coding like “sameAs” or “parentOrganization” that can help communicate these changes directly to Google.

Always Know Your Analytics

It may seem like Schema markup is just coding. That it has nothing to do with your branding. However, every piece of code that defines your website and helps you better communicate with your customers helps define your brand. In this case, Schema markup shows off that your brand is useful, trustworthy, and showing up as an authoritative source in the search results. It is a way to help your business stand out and gain the search traffic your business is after.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Have you noticed that the web has changed recently. If you’ve been searching around online, you’ve probably seen both the HTTP and HTTPS sites out there? What’s the difference between these two? Does HTTPS and SEO matter? These are all great questions!

HTTPS

What is HTTPS? The “s” at the end of “http” simply means that your site is secure. Being more secure means that more people trust your website, that it’s safe to browse and buy content from, and that your website is more protected from hacks and attacks.

If you want a more technical explanation, HTTPS (Hypertext Transport Protocol Security), or secure, sites include the SSL 2048-bit key and can protect a site connection through authentication and encryption. They also block incoming connections so only users who have access to the correct keys can access the site.

In addition, HTTPS requires that the Internet Service Provider (ISP) maintain some form of cryptographic security, in which a single key is used to store encryption information about the site data, the server itself, and a random sample of people who use the site, to protect the authentication of the authentication process.

The key to secure the connection isn’t an integer: it’s a unique code with SHA256’s 256-bit security, used during each encryption round. Since most browsers can only use 1024-bit keys, such as the 2048-bit RSA key described above, you will need one or more servers. For a server using 2048-bit RSA keys, we recommend HTTPS with 128 bit keys (i.e., 1024-bit keys).

Why HTTPS and SEO Matters

In 2014, Google came out with algorithm updates that favored HTTPS websites. Essentially, Google’s algorithm rewards sites that are secure. Google rewards sites that use HTTPS. Google considers HTTPS part of their ranking factors, meaning that sites that are secure actually will show up at the top of Google.

Is Your Site Secure?

If it isn’t, we can help. Please contact us directly via 828-348-7686, jeremy@pushleads.com, or use our contact form. We’d love to help you make your site secure so that it can start ranking better in Google.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we’re looking at here isn’t high quality writing. No, my friends, this is junk.

Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:

Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here’s an example of Junk Content on the Web, called “Keyword Stuffing.”

See how the words “red apples” are repeated over and over in the content of this paragraph? The process of doing this is called “keyword stuffing.”

Keyword Stuffing

Google defines keyword stuffing as the “practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over.

And, guess what? Google doesn’t like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google’s algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will “add a slap” to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google’s First page into the second, third, or hundredth page. Basically, the offending website disappears from Google’s Search altogether and it can take alot of work to make that website “move to the top” again. Sometimes it’s not even possible.

Why Publish this Junk?

So why do we see this so called “keyword stuffing” across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google.

Unfortunately, the web was littered with more examples of things that look like this:

Alas, here's yet another example of keyword stuffing. Google hates this.

Keyword stuffing is, at it’s core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO’s because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely.

Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google’s engineers updating the algorithm, over and over, have made it much more intelligent. It’s my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn’t an artificial intelligence that wants to “take over the world,” it’s an AI that wants to make the world a better place by giving the user a great experience.

Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it’s 64% desktop market share of the search engine market.

For that reason, Google’s top concern is delivering an excellent user experience. Google wants:

  • people to quickly find what they’re looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.

The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Google Responds

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site’s value at the same time.

So, what are different ways that you can add value to the web? Here’s a list of pages or blog posts that you could create on your site to add more value:

  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company’s Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you’ve recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.

As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you’ll start showing up in more and more searches. You can’t publish this type of valuable content and NOT be ranking in Google.

Go Forth and Prosper

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn’t have to be hours and hours of writing articles while looking at the screen. Content doesn’t have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video).

Go forth, always add value to the web, live, and prosper.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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