Onsite SEO

Onsite SEO is all the work done on a particular site that sends the right signals to Google to make it show up at the top of searches. Learn more.

Long-tail keywords are more particular keyword phrases that visitors are more likely to employ when they’re ready to make a purchase.

What Are Long-Tailed Keywords & How to Use Them

Consider this: if you run a business that sells antique furniture, there’s a good possibility your pages will never show near the top of an organic search for “furniture” since there’s too much competition (especially if you’re a tiny business or a startup). If you specialize in modern art deco furniture, for example, phrases like “contemporary Art Deco-influenced semi-circle lounge” can reliably bring you customers looking for that specific item.

Managing long-tail keywords is a matter of improving communication between your company and the clients who are already looking for what you have to offer.

SEO Tips; Why Does It Matter?

Consider this: how likely are you to click through to a sale if you google the term “sofa” (a very broad keyword commonly referred to as a “head term”)? However, if you Google “elmwood veneer day-bed,” you’ll likely find what you’re searching for and be willing to pay for it right away.

Obviously, a long-tail keyword will bring in less traffic than a more prevalent one, but the traffic you do get will be better: more focused, more devoted, and more interested in your services.

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Shorter Keywords Have More Competition

Shorter keywords can have tight competition for ranks, but visits can be scattered with a low ROI. By pure statistics, the wise use of long-tail keywords will bring in less traffic, but the return on your investment will be proportionally lot higher: you’ll be drawing exactly the audience you want, and that audience will be much closer to point-of-purchase than your less-savvy competitors.

How This Works With PPC (Pay Per Click)

Long-tail keywords are beneficial to businesses looking to rank their content in organic Google searches, but they could be even more beneficial to marketers running paid search marketing campaigns.

Because there is less competition when bidding on long-tail keywords, the cost per click is obviously cheaper.

You may gain higher ad ranks on relevant searches without having to pay a premium for each click by targeting longer, more precise long-tail keywords in your PPC AdWords ads.

If you are interested in PPC services for more immediate ROI while your climbing the SERP (search engine results page) then we’d love to help!

Contact PushLeads TODAY for your FREE consultation! 828-348-7686

Find Long-Tail Keywords That are Appropriate for Your Niche

The trick is to find a steady supply of long-tail keywords that are appropriate for you and your niche.

Using a keyword research tool, you can easily uncover long-tail keywords.

Long-tail keyword variations in marketing campaigns are a win-win situation: better search rankings, more qualified search traffic, and reduced CPCs.

 

If you enjoyed this post you might also like to read about the Newest SEO Trends for 2021!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Choosing the perfect URL is important! People will either click a link or type your URL into their browser’s address bar to get to your website, so you’ll need the URL to be something that is easy to remember.

The majority of your visitors will arrive at your website via a link when you initially start growing traffic. However, if people become addicted to your content, they will input your URL into the address bar, and you want it to be as simple as possible.

How to Pick an Excellent URL

Here are a few pointers on how to pick an excellent URL.

It Should Be Simple To Pronounce

A decent URL should be simple to say. You don’t want any misunderstandings when individuals become addicted to your content and are trying to share your website with their friends, by verbally giving them your URL.

MyBlogTutor.com, for example, is an easy-to-pronounce URL. Here are some instances of difficult-to-pronounce URLs:

Bloggggggggggggggggggggggggggggggggggggggggg (How many Gs does that add up to?)
BlogLe55ons.com is a website dedicated to helping people learn new things. (Do you want to learn how to blog?) (Is there anything else?)
DasItBlogBreh.com is a website dedicated to providing information about DasItBlogBreh (Are you kidding?)
Do you see what I’m getting at? The URLs stated above are far more difficult to pronounce than MyBlogTutor.com.

The first step in selecting a decent URL for your website, is to make it simple to say.

choose-the-perfect-url

Make it Simple to Recall

The URL of a website should be simple to remember. You don’t want people to forget how to get to your website when you tell them about it.

The following are characteristics of an easy-to-remember URL:

  • It is simple to say.
  • It’s concise and to the point.
  • It’s not so brief that it’s perplexing.
  • It explains what you’ll discover on the site.

Now, let’s take a moment to consider each of these characteristics.

Pronounced easily.

We have discussed this, but another advantage of having an easy-to-pronounce URL is that it is easier to remember.

Ask five individuals if your URL suggestions are easy to say.

Straightforward and to the point.

It’s simple to remember a URL that’s short and to the point. Is MyBlogTutor.com or StevesBlogThatProvidesTipsAndTricksForYourBlog.com simpler to remember?

Your URL isn’t small enough if it’s longer than 15 characters.

It’s not so short that it’s unclear.

GourmetBurritoCookingGuy.com is a better domain name than BurritoChef.com, but GBCG.com is too short and confusing.

Remove as many needless words from your URL as possible, then ask five people if it’s confusing. If they are perplexed, try again.

Describes the Content and Purpose of the Website.

According to MyBlogTutor.com, this site’s content consists of tutorials on how to create a blog. StevesBlogStuff.com tries to describe what might be on the website, but it falls short. What kind of blog content is there? What are the themes? How about some tutorials? Is it possible to get free images?

Find out what five people think the blog at your possible URL is about. If they get it incorrect the first time, try again.

Hyphens, Underscores, and Numbers Should Be Avoided.

The use of hyphens (-), underscores (_), and numbers in a blog URL is discouraged. Avoid using these three letters since they make it more difficult to spell and remember your blog URL.

A website URL with numbers is extremely difficult to remember and spell. Would you know how to spell Steves2ndBlog.com if I gave you the name of my blog? Would you spell out “second” or would you spell it out with the number two? Perhaps I have a lot of blogs, so would you remember that this is my second, or would you forget and assume it’s my third?

Don’t even think of using hyphens, underscores, or numbers in your website URL

Make an Effort to Only Use .com Domains.

Your URL can end in a variety of extensions, such as.org.net.blog.biz.info, and so on. Even today,.com is the most popular domain, thus you should aim to keep your website URL to.com.

Would you be able to recall MyBlogTutor.biz if I told you it was the URL of my blog a week later? You’d probably start with.com and then give up if it wasn’t available.

Wouldn’t you think it was a little spammy if I told you my blog URL was MyBlogTutor.info? I practically never go to websites with.info or.biz in the URL.

Because there are so many websites on the internet these days, many URLs that end in.com may already be claimed. In this scenario, you may need to come up with a new website URL idea.

Be Original

When choosing a URL for your website, try to think of something unique. Don’t call your blog AmazonStore.com because there is already an online bookshop with that name.

If you said your website’s URL was AmazonStore.com, they’d probably go to Amazon.com instead. Worse worse, Amazon.com may be able to sue you for infringement of their trademark.

Tip: Make a URL that isn’t too similar to another person’s URL.

If you want help choosing a name for your business read: How Do I Pick a Name for My Business

Final Thoughts

It’s critical to have a short, memorable blog URL that users can easily type into their browser. You should have a framework for understanding what constitutes a decent website URL after reading this post. The next step is to go out and get one; once you’ve done so, please let me know what your new URL is right here in the comments!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

A slow website can hurt you in the way Google ranks you in the SERPS, so today we want to go over three quick ways you speed up that load time.

How To Optimize Website Speed

Step #1 - Upgrade your web hosting package!

When starting a blog or website, many people prefer shared hosting because it is the cheapest option. They add more content to their websites over time, which causes them to slow down. If this is the case, upgrading your web hosting service is the best option. The fastest and most straightforward way to increase the speed of your website is to upgrade your web hosting service. However, make sure that you’re selecting the right hosting company that will meet all of your requirements.

If you’re currently using shared hosting, you can upgrade to a VPS or a dedicated server. In any case, you’ll note a big difference in the pace of your website. Choosing between the two options is based on your specific business needs, so make sure you thoroughly research all options.

how-to-optimize-website-speed

Step #2 - Switch on browser caching.

Enabling caching will significantly increase your website’s speed and provide a more rewarding user experience for your guests. Caching is the method of storing static files for easier and quicker access, such as HTML, media files, documents, images, CSS, and JavaScript files so that the database doesn’t have to retrieve each file every time a new request is made. The more requests that your server receives, the longer it will take for your website to load.

When anyone visits your website, the elements of the page they’re trying to reach are immediately downloaded and saved in a cache on their computer (temporary storage). That way, the next time they visit your website, their browser can quickly load the requested web page, saving them from having to make another HTTP request to the server.

On the other hand, caching works, so first-time visitors don’t have access to a cached and archived version of the website. However, allowing complete caching for your website will cut the time to load a page from 2.4 to 0.9 seconds. This is because the first time a user visits your website, there might be 30 or more separate components that need to be saved in the user’s cache, but only a few components need to be downloaded for subsequent visits.

There are different ways to allow browser caching depending on the website platform you’re using. Installing a plugin, for example, is the simplest way to enable caching in WordPress. W3 Total Cache, the most common performance plugin, and WP Super Cache, which is best for websites with high traffic and underpowered servers, are the best WordPress caching plugins.

If you’re using Drupal as your content management system, the Varnish Cache app will help you take advantage of browser caching. If you’re using Joomla as your content management system, you can allow browser caching in the Joomla dashboard by going to System > Global configuration and selecting the System tab. Under the Cache settings label, you’ll see the Cache label, which you can click to open the drop-down menu and select ON – Conservative Caching from the list. Save your changes and then go to Extensions > Plugin Manager to allow the System – Cache plugin.

You can also allow browser caching at the server level, which requires incorporating caching into your server-side scripting, which your web developer can assist you with.

The caching lifetime of static resources stored in a cache should be at least one week. You can do so by inserting Expires Headers with a minimum of one week and a maximum of one year as values. Setting late expiry dates for static resources that aren’t changed much and quick expiry times for resources that are updated regularly is the best choice.

Expires Headers inform the browser whether a file should be requested from the server or stored in the browser’s cache. They also inform the browser how long those files should be kept in the cache, so they don’t have to be downloaded additionally on subsequent visits.
Remove any plugins that aren’t needed.
To be able to run, each plugin you add needs resources. More energy, on the other hand, result in a slower website. You should deactivate and uninstall any plugins that you no longer need or find redundant. Too many plugins will cause your website to slow down, as well as cause security issues and crashes.

You will significantly increase your page load time and website speed by removing unnecessary plugins. However, it’s important to understand that it’s not just about the number of plugins when it comes to plugins. You can have 50 plugins on your site and still have a faster website than someone who only hastens. The quantity of plugins is significant, but so is the quality of those plugins. For example, social networking plugins can significantly slow down your page load time, so you may want to consider embedding social media buttons directly into your website theme’s source code.

As a result, you can avoid plugins that load a lot of scripts and styles, make a lot of remote requests, and add a lot of database queries to every page on your website. Mods, of course, add to the functionality of your website, and there are several options available to help you enhance it. However, you can only hold those that are absolutely important.

Notice that if you’re using Drupal or Joomla, you won’t have to deal with plugins in the first place. As a result, disabling modules or inserting speed optimization extensions will help your website load faster. The best Drupal advice is to never run more than 50 modules at once. Just run those that are absolutely required for your website’s functionality.

In terms of Joomla extensions, make sure to check out JQuery Simple, LLFJ, Javascript Async and Defer, and ScriptsDown, as each of them will help your website load faster.

Step #3 - Optimize Your Photographs

Images consume a significant amount of bandwidth. A photograph can use a lot of server resources and take longer to load when they aren’t configured properly, which means they’re massive in size. Your website can be significantly slowed if your photos are not configured.

As a result, consider shrinking the size of your images without sacrificing efficiency. This can be accomplished by using a plugin that can compress your images while maintaining their quality.

If you’re using WordPress, check out WP Smush, a plugin that compresses your photos as soon as you upload them to your media library. If you use Drupal or Joomla as your CMS, however, you should check out Kraken, which is also a great tool for compressing photos.

Call PushLeads TODAY for your FREE CONSULTATION! 828-348-7686

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Are you looking to get some high-quality backlinks and boost your site’s Google ranking?

That’s fantastic! 

This article contains seven effective link-building techniques that are currently in use. 

Here are 7 professional SEO tips to get you there!

2021 Back Link Guide

Let’s get this party started! 

SEO Tip #1 Get Links From News Sites and Blogs; Use Data 

Let’s discuss how to use HARO to become a reporter’s source. 

This is something you can absolutely do. 

HARO links you with journalists who are already designing features. 

What else do journalists do? Of course, they cover the news! And the news isn’t released on a set schedule, but as it’s breaking. 

So if there’s breaking news in your niche, that’s a HUGE chance to get connections and mentions. 

Here’s what to do: 

  • Keep an eye out for fresh mentions of your site’s key topics in the press. 

Setting up a Google or BuzzSumo warning is the simplest way to do so.

  • Make an extra effort to reach out to reporters with added VALUE. 

    You’ll have to put in some effort if you want to get a connection from a news article. 

    You must add genuine value to the reporter.

    Go to their CONTACT page, and just contact them…say, “I see you wrote about this, and I wrote about it as well.” 

Btw, what are your methods for delivering value? Here are some suggestions: 

  • Give them a quote that includes personal industry knowledge. Be sure to include your credentials.
  • Provide one-of-a-kind data or statistics.
  • Provide a different perspective.
  • Create a custom infographic or visual for them to use in their plot. 

Whatever path you choose, one thing is critical.

You must act quickly. 

Today’s newspaper will be recycled tomorrow. So, preferably, you can contact them the same day the news breaks. 

Making a personal black book of journalists who cover your business is a good idea. Then, as soon as you see a story breaking, ping them. You could catch them when they’re still working on a piece for publication this way. 

 

seo-tips

SEO Tip #2 The Skyscraper Technique 


The Skyscraper Technique is a technique that allows you to scale a skyscraper. 

seo-tips

Yes, skyscraper content is still my preferred method for generating high-quality backlinks. 

I had some Skyscraper Content I posted from last year has already accumulated 2,460 backlinks: 

What’s the best part? This method is extremely straightforward. In reality, it’s so easy that I can summarize it in just three steps:

  • Look for a well-liked piece of content in your niche. Popularity equals a large number of backlinks. 
  • Make something even more amazing. 
  • Promote it as much as possible! 

Here are some more pointers to help you scale this technique. 

Popular Content is Easy to Find 

Your first port of call should always be Google. If you do a search for a common keyword in your niche, it’s a safe bet that the page that comes up first will have backlinks supporting it. 

But let’s say you’re not sure which subject would draw the most connections. Is it possible to eliminate the guesswork? 

Yes. 

(Note: you’ll need an account with Ahrefs, Majestic, or Moz to do this.) 

A report named “Best by ties” is available from Ahrefs and other connection analysis resources. This will show you which pages on a website are the most linked to. As an example, my Google Ranking Factors post has received links from over 5K domains! 

So go to a competitor’s website and look for their most famous sites, and you’re good to go. It’s that easy. 

Improve something (a LOT) 

Have you come across a website dedicated to skyscraper content? This is fantastic. The following move is to make something even better. However, just making your page “a little” better won’t suffice. 

You’ll have to make something a LOT better if you really want to pull in those links. 

In reality, I try to make my skyscraper content 5-10 times better than the top page right now. 

How should I go about doing it? 

It’s easy. I try to figure out what’s lacking and fill in the blanks. 

Here are some pro tip suggestions from my checklist: 

  • Is the subject covered in detail on the ranking page? If not, I’ll make certain I cover all it left out. 
  • Is there a lot of text on the ranking page? If that’s the case, I’ll include a plethora of high-resolution photos in my post to make it more visually appealing. (Make sure you keep the file size at a minimum so that you don’t slow down the upload speed.) 
  • Is there a video on the ranking page? If not, I’ll add one to mine. But in reality, I’m going to do it anyway.
  • Is there a list of ten tips on the ranking page? Then I’ll add 20 more. Doubling is a good place to start. 
  • Is there a connection to relevant tools on the ranking page? If mine doesn’t, I’ll make sure it does. 
    I’ve yet to come across a page that I couldn’t tenfold with a little thought and some effort.

For example, I found a few months ago that the majority of posts about “how to get more YouTube subscribers” were absolutely terrible. 

WHY?!?

  • They were written by people who did not have famous YouTube channels. 
  • They cited tactics, methods, and features that were no longer in use. 
  • There were no visuals to show you how to put each plan into action. 
  • They all rehashed the same old tactics. 

As a result, I set out to make something much superior. 

Unlike the other posts I saw, mine included: 

  • Examples of how I used the advice to expand my channel.
  • New strategies that I didn’t see listed anywhere else.
  • A lot of screenshots and visuals to help you appreciate the techniques (and use them.) 
  • Promote it to the hilt. 

Reaching out to people who were mentioned in your content is a good place to start when it comes to content promotion. 

Aside from that, here are a few more pointers: 

  • Contact everyone who has connected to your competitor’s website. 
  • Contact people who have left comments on your competitor’s website.
  • Contact someone who has posted your competitor’s page on social media. 
  • Make contact with those who have connected to other pages in the top ten. 
  • Create a large prospect list and start connecting! 

SEO Tip #3 Method of the Moving Man

Have you mastered “The Moving Man Method”? 

Another way to get high-quality connections from old material is to repurpose it. 

Instead of concentrating on companies that have closed or rebranded, we’ll use obsolete data this time. 

What is the reason for this? Things alter, after all! 

Here’s a very basic example. 

Assume we had a page that listed the world’s most famous websites. 

YouTube recently surpassed Facebook as the world’s second most popular website. 

Guess what happened next? There were suddenly a TON of pages with outdated information: 

To be exact, there were over 11,000 of them! 

(and that’s just one of my questions) 

As a result, we now have a great “in.” 

We are able to: 

  • Contact all of the pages that have outdated information.
  • Notify them that something has changed.
  • While we’re at it, direct them to our own website! 

Pro Tip: If anything in your industry has recently changed, use Google’s date feature to find articles written before the change. 

SEO Tip #4 Increase Use of Effective Content Formats

I don’t like to rely on guesswork when it comes to creating content that will draw quality connections. You shouldn’t either. 

There are a few tried-and-true content formats that people adore linking to: 

  • Posts in a List 
  • Questions and Answers
  • Posts on “Why”
  • Posts on “How to”
  • Infographics (visual representations of information)
  • Videos

As a result, I suggest experimenting with a few different formats to see what works best for you. 

Then go all out for those formats. 

Combining two or more of these formats into one piece is a good idea. Hint: A list-formatted “How To” post or a “Why” post with an infographic or video will suffice. 

SEO Tip #5 Link Building for Podcasts 

I was looking at where one of the sites in my niche got their backlinks a few months ago. 

And I found that going on podcasts accounted for a significant portion of their backlinks. 
As a result, I made the decision to appear as a guest on as many podcasts as possible. 

For the next year and a half, I was featured on over 50 podcasts. 
And those spots resulted in a large number of backlinks. 

How do you go about finding the right podcasts? 

To begin, find a headshot of someone in your niche who frequently appears on podcasts. Then, using Google reverse image search, find their headshot. Then reach out to those podcasts and ask about being a guest on their show. 

SEO Tip #6 Link Building on the Resource Page 

What is a resource page’s purpose? To include links to other useful websites! 

And that’s a link-building dream come true. 

Here’s how you get started:

  • Look for them.
  • Make sure you have something worth linking to. 
  • Make contact.

I’ll tell you the truth, the most difficult part will most likely be finding them. But here are ten useful advanced Google searches: 

  • inurl:resources + “your keyword” 
  • inurl:links + “your keyword” 
  • inurl:recommended + “your keyword” 
  • “top websites” + “your keyword” 
  • “top sites” + “your keyword” 
  • “recommended websites” + “your keyword” 
  • “recommended resources” + “your keyword” 
  • “further reading” + “your keyword” 
  • “recommended reading” + “your keyword”
  • “useful sites” + “your keyword” 

Pro tip: If you flip this over, a well-curated, extremely helpful resource page on your own site can be an excellent source of quality links. You may also try contacting other resource pages and requesting that they connect to YOUR resource page. 

SEO Tip #7 Brand Mentions


It’s a huge opportunity if anyone mentions your brand in an article but doesn’t include a connection. 

All you have to do now is reach out!

Nine times out of ten, you’ll get a connection. 

Setting up an alert for your brand name is something I suggest. 

That way, you’ll be notified whenever your company is listed on the internet. 

Pro tip: Do you have a trademarked strategy, such as “The Moving Man Method”? Set up a warning for that as well! 

Building quality backlinks to your website does take some effort, but it makes all the difference when trying to rank well in Google and get more traffic.

LEARN MORE about what makes a quality BACKLINK here!

The simple truth is this, if your website isn’t generating leads, it’s not contributing to your business. These SEO Tips will provide better ROI than any other form of marketing. 

CONTACT PushLeads TODAY for your FREE consultation!

828-348-7686

We’d love to help your business Be Visible & Grow! 

 

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Are you looking to get more traffic to your WordPress website? If you want to increase the traffic to your website, you need to follow a few WordPress SEO best practices. In this article, you’ll learn the best WordPress SEO tips to help you improve your WordPress SEO and get more organic traffic.

Here’s 7 powerful things that you can do to optimize your WordPress SEO properly.

Step #1 - Pick a WordPress Theme that Will Improve Your SEO

WordPress is a highly popular blogging platform, which means you have an audience of people interested in what you have to say.

With more than 6,000 free and premium WordPress themes to choose from, it can be hard to choose the right one. Choosing an SEO-friendly WordPress theme is vital for the success of your website.

When it comes to choosing a WordPress theme best for SEO, here’s a list of SEO-friendly themes:

Step #2 - Keyword Research

The WordPress SEO process is not just about making sure that your title, meta description, and body copy are optimized for Google. It’s about finding the right words for your targeted keywords. 

As you may already know, Google constantly looks are keyword searches every day, analyzing billions of website pages and keywords. 

If you want to beat the competition, then doing your keyword research is the first important step to optimize your WordPress SEO. 

Several free tools can help you with keyword research and a few paid ones as well. Here’s a quick list: 

  1. Google Trends;
  2. Keyword Generator;
  3. Keyword Sheeter;
  4. Answer the Public;
  5. Keyword Surfer;
  6. Keyworddit;
  7. Google Search Console;
  8. Questions;
  9. Bulk Keyword Generator;
  10. Google

This Ahrefs article explains how to use each of these keywords. 

Step #3 - Optimize Your Title Tags

You’ve written your blog posts, added appropriate tags, and set up your posts in the correct position.

Now it’s time to go to work on the title tags of your blog posts and allow your content to become search engine friendly.

This will be your best chance to increase your search rankings.

Optimized Title Tags make a significant impact on your website’s search engine ranking. 

Here are the most important things to keep in mind when you optimize your WordPress title tags: 

  • Consider your site’s niche and style: Your site’s title and tagline are the first things people will see, so it’s important that they represent your site well.
  • Include strong keywords: Search engine bots are crawling your site to learn more about it. It’s important to remember that they will be exploring your area and that you should have a strategy in place for them.
  • Integrate your title and tagline with your overall branding: Don’t optimize your WordPress title and tagline in isolation. They’re often among the first things visitors will notice on your site, so they should be incorporated into its branding along with other elements.

Here’s a great ThemeIsle article that goes into detail about how to improve your Title tags.

Step #4 - Optimized Headings

Step #1 - Pick a WordPress Theme that Will Improve Your SEO​

On your website, the heading acts as a guide to finding the article’s significant ideas. A standard paragraph should provide the reader with an idea of what the section is about. Otherwise, they would be puzzled.

Everybody likes to scan content before they decide to read it. Headings help people do this. Canning the text becomes significantly harder for your readers when it doesn’t contain any headings. It’s even worse when you add long stretches of text after a heading.

Since good information can only be understood when presented in an easy-to-to-read format, one should strive to provide clear, simple, well-organized headings in web copy. Some magazines entice their readers by flattering them in the captions, tempting them to look further into the text.
If it can be effective, it’s not impossible to do so. Headings should revolve around the content – they should help the text to be easier to comprehend.

When writing content, be sure that your paragraphs start with a core or backbone sentence that states what you’re going to discuss in the section. From there, each additional sentence should build on in detail. As you continue to write different sentences, you can use subheadings to further build upon your structure.

From an SEO perspective, you should always pay attention to headings on your website. Using keywords in your headings will help improve your SEO. In every page or blog posts, you should have H1 and H2 headings in your content. Search engines will rank it very low in the SERP’s if you don’t use keywords in your headings.

Yoast has a great article about how to improve your headings on your site.

Step #5 - Optimized Meta Description

Optimized meta descriptions are a crucial part of your SEO. 

Though Meta descriptions are typically allowed to be between 155 characters and 200, Google’s search engine truncates these fragments to between 160 and 160 characters. We suggest keeping meta descriptions between 50-160 characters to be as long as possible so that they describe your service in an informative yet concise manner.

Remember that optimum length depends on the situation and importance, and traffic. 

Google uses meta descriptions to show the reader information of the copy. When you have readable and catchy meta descriptions, you’ll increase the chances that the number of clicks to your website will increase. 

Keeping in mind that Google and other search engines describe your search keywords in bold text maximizes click-through speeds.

Relevant search terms can entice searchers, so use them to your advantage in your ad copy. 

Moz explains that it’s essential to be sure that your meta descriptions on each page are unique. 

Step #6 - Optimized Page Content

On-page SEO (a.k.a. “on-site SEO”) is the process of improving the quality of web pages for search engines and consumers. On-page SEO techniques that are often used include optimizing title tags, content, internal links, and URLs.

Using your target keyword in the first 100 Words is an old-school on-page SEO tactic that still makes a difference.

Just be sure that you’re using your keyword in the first 100 or 150 words or so in your article. This is important because Google puts more weight on terms that show up early on your page.

The term “Keyword Frequency” means just what it sounds like: it refers to the number of times your keyword appears in your content.

Google may disagree that repeating a keyword helps.

However, experienced SEO professionals will assure you that it does work.

Think about it this way: the more you repeat a keyword (within reason), the more confident Google can be about that page’s topic.

Step #7 - Optimized Images

Use Optimized Images to Improve Your SEO

Google Images is a powerful tool you can use to find and explore content on the web visually. Every day, hundreds of million people use it.

Image search represents 27% of all searches in the US, according to Moz.

Image alt and title attributes can be set in HTML (not just WordPress) to help images rank higher in search and build the page’s relevance and improve user experience.

 

You must optimize your images for search engines because optimized images will show up higher in the SERPs. 

The first thing you should do is renaming your image file names with keywords in the filenames. Separating keywords by hyphens is one of the best ways to go.

For example, if you’re a local carpet cleaner business in Atlanta, GA, you’ll likely want to rename your image as one of these options: 

  • “Citrus-Carpet-Cleaning-Services-Atlanta-GA”
  • “Carpet-Cleaners-Atlanta-GA”
  • “Non-Tonic-Carpet-Cleaning-Service-Atlanta-GA”

As an e-commerce company, it’s important to have a straightforward and easy way for users to find your products. Including SKUs, ISBNs, or model numbers in the alt attribute of images is one way to do this.

If you want to dive deeper, check out this Search Engine Land article about how to improve your image optimization. 

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SEO is Essential

Every SEO Strategy involves moving up your rankings in Google as high as possible. Because SEO is essential, web designers and SEO Specialists work hard at developing a website that Google will love. Google’s algorithm is essentially divided into two categories: on-page factors and off-page factors. In this article, we’ll look at the differences between the two, explain the importance of on-page SEO, and look at essential on-page SEO factors.

On-Page SEO

Search engine optimization is an on-site process. SEO specialists have to work in the shadows to create a site that shows up high in search results, helping you achieve your online goals. The most important on-page SEO factors to make sure are the same as on other sites you’re targeting: Make sure your site title and meta description (HTML) are SEO-friendly. Make sure your sitemap is easy to read and easy to navigate.

What is Onpage SEO?

On-page SEO, the term generally used to define any strategy that uses Google’s search engine, will ultimately determine what websites appear at the top of Google search results. These search results may be grouped under the heading of “organic,” meaning that algorithmically determined factors generally rank websites. Some of these factors include News: This is one of the most important on-page SEO factors because it affects the visibility of websites with a heavy amount of news content. Publishers are supposed to keep their website content updated in a timely manner, and it’s up to Google to determine if they keep up with this responsibility. External links: Links are one of the most important on-page SEO factors because it provides direct traffic to a website.

Why is on-page SEO important?

SEO is an all-encompassing term covering many current SEO buzzwords, such as off-page factors and link building. But on-page SEO is the most significant part of the SEO game – it’s basically about what you put on the web. Here are some of the most important on-page SEO factors: On-page SEO: Local SEO A website’s location is one of the most important on-page SEO factors. You must get Google to rank your site in your area. One way to do that is to target your domain name to your location. This way, you know where the majority of your target audience is looking for your particular website. Here are some examples of keywords and local search phrases: Click the image above to see a larger version of the content.

onpage seo

The most important on-page SEO factors

Whether a page will rank for anything is determined entirely by its Google page rank. This is why on-page factors are so important. They can significantly influence a website’s chances of ranking well, particularly as the ranking algorithm gets more sophisticated. When it comes to essential on-page SEO factors, Google’s algorithms are incredibly complex, and it can be challenging to understand their inner workings. In reality, all on-page factors should be approached with a critical eye. In this article, we’ll look at the five most crucial on-page SEO factors. User experience In the old days, a website’s user experience was minimal and consisted only of a few pages.

Off-page SEO

Getting noticed on search engines is as important as any on-page SEO tactic. But more than on-page SEO tactics, what matters in relation to getting noticed is off-page SEO. This refers to all the ways that website visitors can find your business online. Once a website visitor clicks on a search result, a range of actions take place that helps the search engine to determine whether or not the website owner is an excellent person to rank highly for a given keyword. These are often referred to as SEO tactics. On-page SEO On-page SEO involves directing the user to your website and keeping them on it and away from other web pages. On-page SEO involves improving your website’s visibility on search engines with the help of on-page factors.

Staying Ahead of the Game

Google updates their algorithm every three months, so a change in rankings is a serious matter needs to be fixed asap. This helps new businesses stay ahead of the game. Still, new businesses need to remember that if a search engine discovers that a business uses a common keyword to attract customers, that company will suffer greatly. New businesses must work hard to develop a website that brings in as many customers as possible.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

The Importance of Organic Traffic

In today’s super-connected digital world, everyone wants to show up at the top of Google. Being at the top of Google means that your website gets more “natural” or organic traffic. This increased organic traffic usually means an increase in sales, growing your bottom line.

Part of the way the internet works are “online bots.”

Let’s dig in!

 

What are Bots?

Simply put, online bots are just software that automatic tasks across the internet. Bots help with making websites visible on the web, help with creating online authority, and follow specific patterns to “make sense of the internet.”

In the bot world, there are Good SEO bots and Bad Bots.

The importance of bots and organic traffic

Good Bots

Most Good bots are search engine bots. These are bots that go to specific pages on websites. From there, they pass informational details about each URL that’s important to the search engine. Good bots help “index” or “crawl” the internet, rank websites, and help us find websites.

Bad SEO Bots can hurt your website

Bad Bots

Bad bots are programs and software that’s been designed by hackers or competitors to hurt your site. Bad bots usually steal your website’s unique content, drop viruses on your site, and do other activities to hurt your business.

The worse thing is that bad hurts usually hurt your rankings in Google, called SERP (Search Engine Result Page). Showing up lower in Google means less visibility which in turn hurts your business’s income.

How Bad Hurts Your Website Ranking

Here’s just a few ways that bad bots can hurt your website’s SEO rankings.

1. Skewed Analytics: Website analytics tools such as Google Analytics make sense of the web by looking at traffic patterns. Now that over 60% of the web traffic is generated by these bots, your Google Analytics can be way off because they don’t differentiate between bot and human traffic. This “muddy data” can impact your marketing, sales, IT, and management. This can lead to making bad decisions. Not good.

2. Web Scraping: Another form of bad bots are scraper bots. These bots are specifically programmed to steal content from your website and then put that content on other websites. Duplicating your content somewhere else can be bad because search engines will connect your website with a poorly ranking website. Some search engines will drop your SERP ranking because they see all of your content all over the web. This results in less visitors and lower revenue.

3. Automated Attacks: Another type of bad bots do repetitive attacks on your website. These bots are good are mimicing human behavior so that they can’t be detected. In the worse case scenarios, they can take over accounts, do creditial stuffing, lower inventory, buy products, create accounts, and more.

4. Price scraping: Price scaper bots steal real-time pricing data from a website. Competitors uses these types of bots to know the price points of your products in real-time. By using price scaper bots, competitors can stay a step ahead in the pricing game, which means that lower price products will show above yours. This results in less customer visits and overall conversions.

Form Spamming: Form spam bots are the worst! Form spamming is when a bot does repeated submission of forms on a website to spam the website with fake leads. If left unchecked, this will create thousands of low-quality backlinks. In the worst case scenario, search engines can determine that your site is a “spammy site” and completely remove it from showing up in search engines. Such as catestrophic move would destroy a business.

What Should You Do?

First, it’s super important that someone in your company or marketing team spend time looking at your Google Analytics. That person should be aware of where website traffic is coming from, at all times.

If you notice a sudden spike in Organic traffic, immediately investigate the source. If you determine that it’s a bot, contact your web hosting provider and have them put a block on your website.

This should solve the problem.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

The Importance of Schema Markup

Schema markup is another way to signal what your content is about to Google. It may be helpful to think of Schema as structured data. Today, we know that more than ever, Google wants to appeal to keep its users happy. Because of this, they are providing smarter results that meet a searcher’s intent. Schema markup tells Google that a page includes a recipe. Seeing that, they can use the recipe in the carousel of recipes at the top of the search results page. These are known as “rich results”. There are 32 different kinds of rich results. If you want your content to show up in this way, you’ll need to use Schema markup to indicate what kind of content you have. This will help you stand out on the search results page and get your audience engaged and clicking.

The Different Ways You Can Stand Out With Google Rich Results

As mentioned above, Google is using Schema markup for 32 different rich results. This may grow in the coming years. Some of the ways they’re using this is for recipes, image results, home activities, books, and shipping information.

How to Use Schema Markup to Boost Your SEO

The COVID-19 Pandemic Is Changing How We Use Google

Google knows that users’ needs are changing as we become more reliant on the internet. The COVID pandemic has given users some specific needs. For example, users need to track packages more often. They also need information on COVID statistics and updates. In response, rich results are now giving the latest information on COVID. This is sometimes related to statistics for a specific area or information on what may or may not be open. So many consumers are now shopping online. Because of this, one of the rich results Google introduced was Product Shipping. Users can search their tracking numbers directly in Google. They can then see the information on the search results page instead of having to load the shipper’s site. There are also new additions like Home Activities. This feature gives people in lockdown activities like exercise focused specifically on how they can do them at home. When businesses have their information shown in the rich results, this starts to build trust with the consumer. They already trust Google, and Google is showing your information. One of the key ways businesses are working to show up in the rich results is through helpful Frequently Asked Questions pages. These pages have authoritative answers. Businesses are also using How-To pages that give clear guidance.
The Importance of Using Schema

Optimize Your Pages With Schema Markup To Communicate With Google

Don’t create generic content with structured data. Instead, use this as an opportunity to create unique content that reflects your brand. Think about the quality of content you want your audience to find. Create that while using the Schema markup to structure the data in a way that Google understands how to use these results for users.

Remember to always create content that is useful for the user. This builds trust with both the visitor and with Google.

Use the requirements from Google and Schema.org to structure your data and create great content.

Use Schema Markup To Create Content That Fits

The structured data from Schema Markup gives you an architecture to work with. As part of your strategy for SEO, first, decide what kind of rich results you want to show up for. If you want your content to show up as a Product, then you need to look at what’s required by Google for a rich result. Once you know that you need things like pricing information, and how to structure that, you can add that content to your page. If you find that you don’t have essential information for a particular type of rich result, pivot to one of the other rich result options. Always create content that fits the required structure. The more opportunities you create on your website to show up in the rich results, the more likely that is to happen for your website, and the better boost you’ll see in the search results.

Always Know Your Analytics

Make sure to add Schema markup from your website into your analytics. This way, you’ll be able to see more information on your semantics analytics. As you move forward making SEO decisions for your business, you want all the analytics you can get to tell you what is and isn’t working with your digital marketing.

Use Schema To Tell Google About Your Brand Changes

Use Schema To Tell Google About Your Brand Changes

Have you recently changed your branding? You can use Schema markup to help communicate these changes. There is markup coding like “sameAs” or “parentOrganization” that can help communicate these changes directly to Google.

Always Know Your Analytics

It may seem like Schema markup is just coding. That it has nothing to do with your branding. However, every piece of code that defines your website and helps you better communicate with your customers helps define your brand. In this case, Schema markup shows off that your brand is useful, trustworthy, and showing up as an authoritative source in the search results. It is a way to help your business stand out and gain the search traffic your business is after.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Have you noticed that the web has changed recently. If you’ve been searching around online, you’ve probably seen both the HTTP and HTTPS sites out there? What’s the difference between these two? Does HTTPS and SEO matter? These are all great questions!

HTTPS

What is HTTPS? The “s” at the end of “http” simply means that your site is secure. Being more secure means that more people trust your website, that it’s safe to browse and buy content from, and that your website is more protected from hacks and attacks.

If you want a more technical explanation, HTTPS (Hypertext Transport Protocol Security), or secure, sites include the SSL 2048-bit key and can protect a site connection through authentication and encryption. They also block incoming connections so only users who have access to the correct keys can access the site.

In addition, HTTPS requires that the Internet Service Provider (ISP) maintain some form of cryptographic security, in which a single key is used to store encryption information about the site data, the server itself, and a random sample of people who use the site, to protect the authentication of the authentication process.

The key to secure the connection isn’t an integer: it’s a unique code with SHA256’s 256-bit security, used during each encryption round. Since most browsers can only use 1024-bit keys, such as the 2048-bit RSA key described above, you will need one or more servers. For a server using 2048-bit RSA keys, we recommend HTTPS with 128 bit keys (i.e., 1024-bit keys).

Why HTTPS and SEO Matters

In 2014, Google came out with algorithm updates that favored HTTPS websites. Essentially, Google’s algorithm rewards sites that are secure. Google rewards sites that use HTTPS. Google considers HTTPS part of their ranking factors, meaning that sites that are secure actually will show up at the top of Google.

Is Your Site Secure?

If it isn’t, we can help. Please contact us directly via 828-348-7686, jeremy@pushleads.com, or use our contact form. We’d love to help you make your site secure so that it can start ranking better in Google.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we’re looking at here isn’t high quality writing. No, my friends, this is junk.

Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:

Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here’s an example of Junk Content on the Web, called “Keyword Stuffing.”

See how the words “red apples” are repeated over and over in the content of this paragraph? The process of doing this is called “keyword stuffing.”

Keyword Stuffing

Google defines keyword stuffing as the “practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over.

And, guess what? Google doesn’t like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google’s algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will “add a slap” to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google’s First page into the second, third, or hundredth page. Basically, the offending website disappears from Google’s Search altogether and it can take alot of work to make that website “move to the top” again. Sometimes it’s not even possible.

Why Publish this Junk?

So why do we see this so called “keyword stuffing” across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google.

Unfortunately, the web was littered with more examples of things that look like this:

Alas, here's yet another example of keyword stuffing. Google hates this.

Keyword stuffing is, at it’s core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO’s because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely.

Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google’s engineers updating the algorithm, over and over, have made it much more intelligent. It’s my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn’t an artificial intelligence that wants to “take over the world,” it’s an AI that wants to make the world a better place by giving the user a great experience.

Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it’s 64% desktop market share of the search engine market.

For that reason, Google’s top concern is delivering an excellent user experience. Google wants:

  • people to quickly find what they’re looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.

The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Google Responds

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site’s value at the same time.

So, what are different ways that you can add value to the web? Here’s a list of pages or blog posts that you could create on your site to add more value:

  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company’s Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you’ve recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.

As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you’ll start showing up in more and more searches. You can’t publish this type of valuable content and NOT be ranking in Google.

Go Forth and Prosper

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn’t have to be hours and hours of writing articles while looking at the screen. Content doesn’t have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video).

Go forth, always add value to the web, live, and prosper.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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