Long-tail keywords are more particular keyword phrases that visitors are more likely to employ when they’re ready to make a purchase.
What Are Long-Tailed Keywords & How to Use Them
Consider this: if you run a business that sells antique furniture, there’s a good possibility your pages will never show near the top of an organic search for “furniture” since there’s too much competition (especially if you’re a tiny business or a startup). If you specialize in modern art deco furniture, for example, phrases like “contemporary Art Deco-influenced semi-circle lounge” can reliably bring you customers looking for that specific item.
Managing long-tail keywords is a matter of improving communication between your company and the clients who are already looking for what you have to offer.
SEO Tips; Why Does It Matter?
Consider this: how likely are you to click through to a sale if you google the term “sofa” (a very broad keyword commonly referred to as a “head term”)? However, if you Google “elmwood veneer day-bed,” you’ll likely find what you’re searching for and be willing to pay for it right away.
Obviously, a long-tail keyword will bring in less traffic than a more prevalent one, but the traffic you do get will be better: more focused, more devoted, and more interested in your services.
Shorter Keywords Have More Competition
Shorter keywords can have tight competition for ranks, but visits can be scattered with a low ROI. By pure statistics, the wise use of long-tail keywords will bring in less traffic, but the return on your investment will be proportionally lot higher: you’ll be drawing exactly the audience you want, and that audience will be much closer to point-of-purchase than your less-savvy competitors.
How This Works With PPC (Pay Per Click)
Long-tail keywords are beneficial to businesses looking to rank their content in organic Google searches, but they could be even more beneficial to marketers running paid search marketing campaigns.
Because there is less competition when bidding on long-tail keywords, the cost per click is obviously cheaper.
You may gain higher ad ranks on relevant searches without having to pay a premium for each click by targeting longer, more precise long-tail keywords in your PPC AdWords ads.
If you are interested in PPC services for more immediate ROI while your climbing the SERP (search engine results page) then we’d love to help!
Contact PushLeads TODAY for your FREE consultation! 828-348-7686
Find Long-Tail Keywords That are Appropriate for Your Niche
The trick is to find a steady supply of long-tail keywords that are appropriate for you and your niche.
Using a keyword research tool, you can easily uncover long-tail keywords.
Long-tail keyword variations in marketing campaigns are a win-win situation: better search rankings, more qualified search traffic, and reduced CPCs.
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