What should I see after 6 months of paying for SEO?

Small roofing crew walking along a residential rooftop at sunset

At the six-month mark of an SEO campaign, you should see keyword rankings moving, impressions growing, new content published, and backlinks built. Here is exactly what that looks like and what to ask your agency.

Local SEO Agency for Home Service Contractors: What to Ask First

Full transcript Section 1Ask them who owns your website and your Google Business Profile. Section 2If they can’t give you a straight answer in 30 seconds, walk away. Section 3That one question filters out more bad agencies than any amount of review reading ever will. Section 4I’m Jeremy Ashburn. Section 5I work with home service […]

How to Hire HVAC Technicians Faster by Posting Your Hiring Process on TikTok

Key Takeaways The HVAC industry needs over 41,000 new technicians per year but training programs produce only about 26,000 graduates annually, creating a structural gap that job boards alone cannot close (TechForce Foundation, 2025). Contractors using short-form video content on TikTok are filling open tech positions in as few as 14 days, compared to the […]

How Many Google Reviews Do I Need to Get More Customers (And Why Your Perfect 5.0 Score Is Costing You Booked Jobs)

Key Takeaways The ideal Google review score for local contractors is 4.3–4.7 stars, not 5.0. Scores above 4.8 with fewer than 40 reviews trigger fake-review suspicion in 46% of consumers (Podium, 2024). AI recommendation platforms including ChatGPT weight businesses in the 4.3–4.6 range more heavily because the statistical distribution looks authentic, not manufactured. Most contractors […]

PPC for Contractors: Google Ads That Actually Generate Leads

Key Takeaways PPC for contractors works when campaigns are built around high-intent service keywords, matched to the right ad type, and managed alongside local SEO. Google Ads and Local Services Ads both have a place in a contractor’s marketing plan, but only when structured correctly do they produce a cost-per-lead that makes business sense. Pairing […]