Video Review Case Study
Video Transcription
Hey, I’m Jeremy with StoryPower, the Director of SEO, and I wanted to give you a progress report on the last six months of ramping up SEO and the results we’ve achieved.
The first thing I want to remind you about before getting into numbers is visibility. This measures how much of the search market we’re capturing over time. In February, visibility was around 7%. Today, it’s up to 14.38%. This increase happens as more of your keywords move to the top of Google.
In the Cashiers area, new terms like “country club sports,” “country clubs NC,” and others are now ranking well. For example, “country clubs in NC” is now showing in position two on Google when it previously didn’t show at all. We’ve also seen your brand name, Burlingame, move from page four to the top of Google results. Related searches such as “Burlingame fishing,” “Burlingame tennis lessons,” and “Sapphire Golf Course” are also moving up. Overall, visibility in Cashiers doubled from 7% to 14%, going from about nine searches at the top of Google to around 20.
In Sapphire, visibility rose from 9.3% to 15%. That’s about 16 top-of-Google searches increasing to around 30. Key terms showing improvement include “Burlingame Country Club membership,” “Burlingame Golf Center,” “Country Club Sports,” and “Sapphire NC Golf.” We’re also consistently showing up for competitive searches like “country clubs in North Carolina,” which is a big win given we weren’t visible at all before.
Looking at competition, our SEO market share in Sapphire has grown from around 8% to 15%. Previously Zillow, Yelp, and NC Living held higher percentages, but now Burlingame is ahead of most of them. Nationwide results are mixed—while top keyword counts dipped slightly (from 26 to 22), we’ve seen a large increase in first-page placements overall, from 49 to 67 terms. This sets us up to push more of those middle-first-page results to the very top over the next six months. As we make these strategic enhancements, it’s essential to address orphan pages and local business impact. By optimizing these underperforming pages, we can further elevate our rankings and drive more traffic to relevant local businesses. This holistic approach will not only improve our visibility but also strengthen our community ties and support for local economies.
Reputation metrics also confirm growth. Your domain rating increased from 11 to 19, and homepage authority rose from around 10 to 29. Backlinks have also grown—475 new connections from 276 new domains, showing strong link-building progress. Before February, you had around 100 referring domains; now that’s up to 340. These higher-quality links are boosting credibility and rankings.
From a traffic perspective, site visits increased by 8% in the last 30 days. Between May and June, traffic rose from 2,100 to 2,300 visitors. Engagement also improved, with users performing 14% more actions on the site compared to the previous month.
In summary, visibility has doubled in key local markets, your brand name is ranking much higher, authority scores are improving, backlinks are increasing significantly, and organic traffic is trending up. Let me know if you have any questions, and of course Bill is here to help as well. Thanks a lot, and I’ll talk to you soon. As we move forward, exploring effective video marketing strategies can further enhance engagement and drive more conversions. Incorporating compelling visuals and storytelling into your campaigns will not only attract a wider audience but also solidify your brand’s presence in the market. Let’s discuss how we can integrate these strategies into your overall marketing plan to maximize impact.
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.