Video Review
Video Case Study
Here’s a Video Case Study that I just made for a prospective roofing company in Arizona.
Video Transcription
Hey Zach, it’s Jeremy. I wanted to make a quick video at the end of the day to show you the results of the research I did. Your site is beautiful—really professional, even more polished than Lane Roofing, which is the client I’m currently working with. Great work there. One thing I was thinking is that you should consider adding more services. Right now, you’ve got roof repairs and roof installations, but if you offer other related services, it would help. Having multiple service pages is a big part of why we’ve been successful, since each page brings in more search visibility.
The pages you have are super well designed—just great work. On the About page, I love that you’ve got Jacob Clarkson featured, and you’re on there as well. One idea is to include real photos of your team. If you could stage a job and have a photographer take professional shots, that would be powerful. I’m not sure if the current photos are stock, AI-generated, or Photoshop, but authentic photos of your crew would stand out. The portfolio section looks great in design, but it doesn’t showcase any actual jobs. I’d recommend displaying completed projects, or at the very least embedding an Instagram feed if you’re posting work there.
From an insurance and trust standpoint, everything looks fine. But looking at the blog, it hasn’t been updated since 2021. In my experience, publishing three blogs a week is critical for SEO success. If the previous company wasn’t doing that, it’s likely a big reason results may have stalled. For context, I’ve been doing this for 15 years full-time and currently work with 45 clients. I started out building websites and teaching myself SEO when one of my sites was generating $20,000 a month in business for Amazon, and I was personally earning $5,000. That success convinced me to pursue SEO as a career.
How SEO Works
SEO really comes down to five things: understanding what people are searching for, putting those keywords into your content, consistently publishing new pages, keeping up with regular blog content, and building high-quality backlinks. For example, I worked with Asheville Builders. We created service-specific interpages—like kitchen contractors and kitchen remodeling—optimized their titles and descriptions, and blogged weekly. On top of that, we built quality backlinks. Moreover, incorporating effective video marketing strategies can enhance your SEO efforts by engaging users and improving retention rates. By creating informative videos related to your services, potential customers are more likely to share and link back to your content, further boosting your site’s authority. This multifaceted approach not only drives traffic but also establishes your brand as a trusted resource in the industry.
Google pays attention to the number and quality of connections coming into your site. It’s not just about volume, it’s about authority. For Asheville Builders, their visibility climbed steadily. They started with only two or three ranking keywords and grew to the top of Google for 54 terms. Their visibility percentage rose significantly, which translated into strong rankings for keywords like “addition remodeler” and “addition contractor.”
Do You Want This Kind of Growth?
As their visibility grew, so did their business. The contractor was thrilled, especially with the ROI. He’s now spending heavily on Google Ads, around $7,000 a month, plus about $1,200 on Google Local Services Ads. In the last 30 days alone, his campaigns totaled $7,100, and he wants to keep investing more.
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.
