Google Ads is set to introduce changes to location targeting settings across various campaign types starting in March. The primary goal of this update is to simplify and streamline the targeting process, making it more intuitive and effective for advertisers.
One of the significant changes to be implemented is removing the “Search interest: People searching for your target locations” targeting option, which has seen low adoption rates, indicating that it is not being used effectively.
Streamlined Targeting Settings
Google Ads aims to improve the targeting experience for advertisers by aligning the location targeting settings across campaign types. This approach will make it easier for advertisers to create more relevant campaigns for their target audience. Google has been testing these changes and getting feedback from several advertisers to understand how the changes will affect campaign usage and performance.
Changes to Targeting Settings
One of the key changes affecting targeting settings is removing the “Search interest: People searching for your target locations” option. Instead, advertisers can target “Presence or interest” or “Presence” choices, which align nicely with most campaigns’ advertising goals.
The option to ban “Presence or interest: People in, regularly in, or who’ve displayed interest in your excluded locations” will also be terminated. Google says this option needs to be clearer to many advertisers and negatively affects campaign performance.
Impact on Advertisers
These changes will facilitate the targeting process in Google Ads, making it more manageable for advertisers to set up campaigns and achieve their goals. While some advertisers may have used the alternatives that Google is removing, they have a low impact on campaign performance. Advertisers must alter their targeting settings in March to take advantage of these changes when making new or updating existing campaigns.
Conclusion
In summary, Google Ads is set to introduce changes to location targeting settings to streamline the targeting process, making it easier for advertisers to create effective campaigns. The changes will remove low-impact options and improve the targeting experience for advertisers. Advertisers should take note of these changes and adjust their targeting settings accordingly to benefit from the updated targeting options.
These changes reflect Google Ads’ ongoing efforts to improve user experience and provide advertisers with better tools to achieve their goals. By removing low-impact options and streamlining the targeting process, Google Ads hopes to provide advertisers with more effective targeting options to help them create successful campaigns.
Advertisers must keep up to date with these changes to ensure they get the most out of their advertising campaigns. Advertisers should pay close attention to the changes in location targeting settings and adjust their campaigns to take advantage of the updated options.
In conclusion, Google Ads’ announcement of changes to location targeting settings is a positive development for advertisers. The changes aim to make the targeting process more intuitive, which will help advertisers to create more effective campaigns. These changes will be rolled out in March, and advertisers should prepare to adjust their targeting settings to take advantage of the updated options.
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