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How to Get More Reviews on Google

If you're a business owner who's been wondering how to get more reviews on Google, then THIS article is for you!

How to Get More Reviews on Google

Business owners who are competing in this digital age have to be concerned with how to get more positive reviews on Google, in order to succeed. Client reviews are extremely important to every company, and they can have a variety of effects on customer decisions. Both favorable and negative reviews help the customer decide who they want to do business with, when they’re ready to buy. Positive ratings may be paid for or fraudulent; however, bad reviews will never be paid for. Negative public reviews, on the other hand, might be used to highlight a company’s customer service. These grievances act as a powerful counterpoint, bolstering the authenticity of good assessments.

What's the best way to get more positive ratings on Google?

1. Ensure that users have the ability to leave feedback. 

If you want to know how to get more reviews on Google, the FIRST thing you have to do is make sure you have a Google My Business (GMB) page as the first thing you should do if you want more 5-star Google reviews. Although it may appear simple, many small businesses are unaware that they are not automatically assigned a GMB page just because they exist. They must create an account on the page and complete all of the required fields. It’s time to start collecting reviews once that page has been developed, fleshed out, and confirmed. Older businesses having a Google Places page will find that it has been relocated to a local GMB page, which is a good place to start for a more detailed profile. Hiring a professional online reputation management business, such as Rize Reviews, is one of the greatest ways to enhance Google reviews at scale. 

2. Make an inquiry. 

Asking for more reviews is usually the simplest approach to get them. Customers will frequently buy a product and have a positive experience with it, but they will never remember to return to your page and post a review. The same is true for services; however, some industries, such as hospitality and restaurants, have an easier time gathering feedback. As part of the purchasing process, they should have subscribed to your newsletter or followed one of your social media accounts. You can use these methods to solicit candid feedback from your customers. Even negative feedback is preferable to none at all. 

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3. Make leaving a review simple. 

Link as closely as you can to the review form in order to get as many reviews as possible. Instead of connecting to your main Google My Business page or your website, go straight to the review page. To get to the review page, make sure the user has to click as little as feasible. They’ll turn away if they have to search your profile or website for your GMB Local page, then search that page for a place to post a review. Consider each additional stage as a potential point of failure, when you will lose a proportion of your potential reviews. 

4. Do not purchase or fabricate reviews. 

A genuine review can be identified by experienced internet users. They also know how to recognize a phony review. When you’ve bought positive reviews or are deleting bad reviews, there are several signals that you’ve done so. Buying reviews from accounts that leave purchased ratings and writing reviews for your own business from personal accounts are all signals that your company has something to conceal. When those false accounts are removed, your reviews may be removed as well, which is an extra risk of sponsored reviews. They lose credibility, at the absolute least. Fake reviews obscure the truth, and you want to promote the truth. 

5. Get a Second Opinion. 

It’s one thing to get reviews through GMB, but you shouldn’t lay all your eggs in one basket. Many people choose to look for reviews on Yelp, Angie’s List, or one of the many other review sites. If you don’t have any reviews on any of these sites but have a lot on GMB, your reviews appear to have been bought. Ask for reviews on any prominent review site, not just Google, while you’re looking for them. Allow your users to pick their favorite website. Some individuals will go above and beyond by leaving reviews on multiple sites. 

6. Quickly and personally respond to negative reviews.

You’re bound to get some negative feedback. One or two-star reviews should be addressed as soon as they emerge, which means you should keep a close eye on your reviews. Users will notice if you erase negative reviews, and they will remember it. Rather, respond to each bad review in the review’s comments. Request that the reviewer contact your customer service department and that you work with them to correct the situation. Don’t worry if they aren’t satisfied — which some will be. Ask them to respond to their original review if you can satisfy them. 

7. Link to Review Pages Using QR Codes 

The majority of today’s shoppers use their mobile devices. This means that almost any consumer can scan a QR code and go to the website it directs them to. A QR code can be printed on promotional materials, receipts, or any other spot where people can see it to connect straight to a review page. Once consumers scan the code and see where it leads, this passively and effectively encourages them to post a review. 

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8. Encourage people to share their experiences with others. 

At some point, almost every company will be subjected to an uninvited review. When bad remarks are made, it is an opportunity to deliver excellent customer service. When they’re positive, what do you do next? Without the sender’s consent, a private communication cannot be copied and shared publicly. However, you can respond and request that they post their rating on Google My Business and other review sites. This enables you to expose private reviews that aren’t helping you. 

9. Use your newsletter to include a call-to-action (CTA).  

A link to your GMB profile, along with a call-to-action, can be included in the footer of your newsletter. Users on your mailing list are likely to like your products or services, and they’re likely to post reviews if they get the opportunity. When they’re reading your email, they’re typically in the correct frame of mind to submit a review. It’s quite effective to include a link at the bottom of that newsletter. 

10. Evaluate your business partners and competitors. 

Customers are not required to provide all of your evaluations. In the industry, many companies have partners. You can utilize one trick to leave reviews on the pages of those businesses. It won’t always work, but businesses will occasionally reciprocate by putting evaluations on your page. This contributes to the development of your commercial relationship while also improving your reviews. 

11. Deliver service that is deserving of a positive review. 

You can use every tactic in the book to get reviews, but they won’t help you if you don’t give a service or product that is worthy of them. Nobody will want to submit a favorable review on your page if no one is happy with your service. Check to see if your customer service and merchandise are up to par. You’ll start getting reviews on your own, and the remainder of these suggestions will help you get more.

In Closing

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If you need help raising your brand awareness, or with creating a Google My Business profile, or want to know more about how to get more reviews on Google, we’d love to help!  

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