Free tool · Restoration companies

Restoration leads calculator: buying leads vs owning them

Put in what you pay lead brokers and what a job is worth. See your yearly spend, your real cost per booked job, and what organic leads would cost at your SEO budget.

Run your numbers Restoration marketing

Your numbers

Example values shown. Change them to yours.

Bought leads per month Price per lead ($) Close rate (%) Average job value ($) Monthly SEO budget ($) Organic leads/mo you'd need

Spent on bought leads / year

–

Cost per booked job (bought)

–

Revenue from bought leads / year

–

Cost per organic lead at your SEO budget

–

No signup needed to see resultsYour numbers stay in your browserFree KPI benchmark sheet included

How to read it

Three numbers that decide where your marketing money goes

$/yr

spent on bought leads

Lead count × price × 12. Most owners have never added it up for the year.

$/job

cost per booked job

What you really pay per job once your close rate is applied. Compare it to your job margin.

$/lead

organic cost per lead

Your SEO budget divided by the organic leads you would need. Rankings keep working after you stop paying.

Go deeper

Owning your leads, step by step

Want us to run the numbers with you on a call? Book 20 minutes.

Is buying restoration leads ever worth it?

When lead brokers make sense, and when they don't.

Restoration cost per lead

What a water damage lead costs by channel.

Restoration KPI benchmark sheet

Margins, marketing spend and revenue by stage.

Restoration SEO and marketing agency

How PushLeads gets restoration companies their own leads.

Your path · Restoration SEO

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Restoration Leads: Fill Your Pipeline Year-Round

25 min read · How restoration companies get water damage and insurance leads year-round: local SEO, insurance relationships and fast follow-up. By PushLeads.

Read now Watch Jeremy instead

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