Discover ten strategies to obtain organic Google rankings and to have upgraded organic search results by going beyond the old ten blue links.
Since its inception, Google search has been evolving at a rapid pace.
Much of that evolution occurred over the last ten years as a result of technological advancements as well as changes in consumer expectations.
10 Ways to Obtain Organic Google Rankings
Google has consistently worked to improve search results in response to changing user behavior, most recently spurred by the new needs of mobile search.
With the introduction of knowledge panels in 2012, highlighted snippets in 2014, and local search packs before that, optimizing for ten blue links has become a thing of the past.
It’s a relic of the past when it comes to SEO.
Rich results, featured snippets, Map Pack results, knowledge panels, and other features of an increasingly dynamic search results page provide more options for site visitors.
How are you going to compete? By remaining informed.
In this piece, we’ll look at how you can appear on Google’s Page 1 by optimizing your content for different types of search results.
The Most Common Rich Search Results
The following instances will fall into one of these categories (with some overlap):
- Exceptional outcomes.
- Snippets of Interest.
- Panels of experts.
Rich results are organic search results that have been upgraded by adding information to a plain text search result and expanding it as a result.
Your results will be more dynamic, visible, and engaging if you use rich results.
Enhanced responses that display at the top of search results are known as featured snippets (sometimes even above paid results).
It’s actually position 1 out of the usual ten biological positions, and it’s sometimes referred to as “position zero.”
These results are enhanced organic search results that contain additional visual enhancement, including stars, as part of a carousel of search results and may include images from multiple websites.
This search result usually responds to a query for information and may include text, a numbered (or non-numbered) list, and images (sometimes from multiple sites).
Featured snippets enhance the dynamic, visible, and engaging nature of your organic search listings.
According to research data from various sources, highlighted snippets will appear in between 11 percent and 19 percent of SERPs in 2020 and 2021.
It’s critical that you optimize for search result upgrades that make sense in the context of your company objectives and searcher intent.
Knowledge panels allow easy access to information on things that have been generated automatically.
Entities that are the topic of knowledge panels have the ability to “claim” a knowledge panel and change the information contained within it.
Google also takes user comments on knowledge panels into account.
Organizations and individuals can use Google to present their information using knowledge panels.
Google Business Profile (previously Google My Business) is a Google tool that allows local businesses to manage their online appearance whenever someone searches for them, a local product, or a service.
Google My Business Local Map Pack for Local SEO
It aids in the display of accurate information in Google Maps and gives you control over the business profile that appears in Google’s search results, including phone numbers, addresses, and hours.
If you’re interested in improving your Google Business Profile, have a look at this complete overview.
The likelihood that you’ll get a result in one of these formats is determined by hundreds of criteria that only Google knows about, but you can bet that the following factors play a big role:
- The query’s relevance.
The term “vertical,” “industry section,” or “category” refers to (such as flights, hotels, or restaurants).
- Structured data should be used correctly.
- Content of high quality.
Here are ten ways to obtain more. In Google, Page 1 – and even Position 1 or the coveted Position Zero – results are prized.
Advice and Resources
You’ll find advice and resources for each one to assist you in optimizing for that particular result.
1. Organic Search Results in Plain Text
It’s more difficult than ever to rank first in Google’s plain text organic search results.
Not only is search incredibly competitive, but for some types of questions, such as “how-to” queries, search results consisting solely of plain blue links are becoming increasingly rare.
On mobile devices, ten blue links are basically non-existent because search results are displayed with a continuous scroll, eliminating the need for consumers to go to the next page of search results.
How to Make it Work for You
Respond to a searcher’s information request.
In every way, be superior. That’s all it takes, really.
2. Extensive Video Results
The prominence of YouTube results in Google’s search results is unsurprising.
Videos used to be displayed as a thumbnail next to the blue text link until last year.
Google now groups these into Video Rich Results, which appear above the standard text link results on occasion.
Use relevant, high-quality titles, descriptions, and tags to help searchers and search engines comprehend your video’s content.
Use the Video Object Structured Data that best fits your needs.
3. Extensive Carousel Results
According to Google’s documentation, carousel rich results are accessible for four types of content:
It also looks to be available for other forms of entertainment, such as podcasts and even Victorian-era authors, in addition to movies.
For all Carousels, see Google’s markup requirements.
4. Snippet of the Week
An organic search result with about 50 words of text, the website title and URL, and a featured image thumbnail.
A great way to get people interested in your content is through a Featured Snippet.
Provide answers to questions about your company and its products or services.
As you write material for this type of result, keep this paragraph pattern and a simple Q&A technique in mind.
Investigate what inquiries people have and see what results you can come up with.
Is it possible that no result will be rendered? Are there any results that appear to be of poor quality or to be out of date?
Start there, and use what you’ve learned from your early efforts with the easiest search phrases to more competitive search terms.
5. A Snippet of a Data Table
Tables can be a useful tool for sharing information and demonstrating concepts.
It’s worth noting that Google created this result for news media.
However, as brands increasingly serve as publishers and may even take on breaking news topics, this might be a financial opportunity.
Data that is displayed in HTML tables (without structured data) can also be read by Google and displayed as a Data Table Snippet.
6. Carousel of Top Stories
The title, source name, and an expanded image are displayed in the Top Stories carousel. These results are available on blogs and media websites.
If you optimize your post properly, it can be converted into action on Google Assistant, allowing visitors to access your material using the voice assistant.
Whether or whether an article is published in AMP, Google will display it in the top stories carousel.
What matters is that the webpage uses the correct structured data to pass along essential information that can be displayed in Google’s search results in the Top Stories area.
Also, be sure to use the correct featured image size. Images for AMP pages should be at least 1200 pixels wide, according to Google.
Google’s article structured data developer page specifies a minimum width of 696 pixels for non-AMP pages. Google’s requirements for the Google Discover program, on the other hand, recommend that all pages use images that are at least 1200 pixels wide. As a result, for Google News, it’s ideal to utilize photos that are at least 1200 pixels wide in order to be featured in both Google Discover and Google News.
7. Panel of Local Business Experts Card
Business panels can have a lot of functionality and interactivity with the right markup and optimizations.
Searchers can not only locate your address, phone number, and hours of operation without going to your website, but they may also be able to book a table, place an order, or schedule an appointment.
As more relevant information is added to your panel, it expands, making it nearly impossible to miss on both desktop and mobile.
Expand your panel as much as feasible by filling out your Google Business Profile (GBP) with descriptive, relevant material that will assist searchers in making an informed decision about your company.
Monitor your GBP dashboard and respond to people who post reviews, ask questions, or generally try to engage with your company on a frequent basis.
To avoid a bad searcher experience (such as pointing someone to a closed location) and eroding search engine trust in your brand, keep all information up to date.
How to Make it Work Even More for You
8. Event-Driven Outcome
When you use Event Structured Data to mark up your event pages, this information appears in Google Search and Maps results.
Use Google’s Data Highlighter for a single event or a few on your website.
Use the appropriate Events markup.
9. Snippet Review
Google may augment your rich result with a review excerpt or an average aggregate rating score if it discovers the right markups for reviews.
Books, local companies, movies, music, products, and recipes are currently included in this rich search result category.
To add a basic review, embed reviews into another schema.org type using its review property, and make sure to include ratings with your reviews.
10. Search & Knowledge Panel Logo
Make sure your logo appears on your business panel and in search at all times to reinforce your identity.
Use a logo with a minimum size of 112 × 112 pixels in.jpg,.png, SVG, or WebP format.
Make sure the picture URL can be crawled and indexed.
Follow the structured data guidelines from Google. They value your cooperation, as indicated by their guide, which is named (you guessed it): Follow the guidelines for structured data.
To see if your page supports rich results and obtain ideas on how to improve, use Google’s Rich Results Test.
Resolve errors and prevent shady behavior like marking up stuff that isn’t visible to users to avoid being labeled as a structured data spammer by Google.
Run Google’s Rich Result Status Report after you’ve completed the implementation and on a frequent basis as you continue to improve your site’s content. You’ll learn which rich results Google was able to read from your site and how to troubleshoot rich result issues. After you’ve resolved any issues, you can request a re-crawl.
These are just a few of the most popular methods for obtaining multiple Page 1 results. There are plenty more, particularly when it comes to vertical-specific findings.
Before pursuing any particular type of result, make sure you’re aware of the opportunity, competition, and searcher intent you’re hoping to reach with that particular piece of content.
The numerous rich search results present a plethora of options to be discovered in a way that allows for more meaningful traffic to be cultivated than ever before.
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