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7 Digital Marketing Strategies for Startups

Over the past few years, Digital Marketing changed at a very rapid pace. While most startups are doing some form of digital marketing, not everyone is using the right strategy to boost your business. Here's 7 solid digital marketing strategies that startups can use to grow.

SEO (Search Engine Optimization)

You’ve built a beautiful website (or hired a web designer) and are open for business.

Does having a website automatically mean that you’ll have visitors? Sadly, the answer is a resounding “NO!” What you need to make that happen is SEO. Search engine optimization not only increases traffic to your website but also builds trust.

SEO involves doing keyword research, tracking your rankings, monitoring your competition, getting other sites to link to yours, and steadily growing. If you haven’t done SEO before, just know up front that it’s going to be somewhat complicated.

Part of the SEO Process involves picking the best keywords and using them in the content on your site, within the content, and within the Google Snippet title and description (called the meta title and meta description). Don’t overuse keywords, over and over, in the content. That is, use the keywords that you want to rank here in there.

To improve your website’s SEO, you need to keep track of it consistently. SEM Rush is a good tool to this. SEM Rush can do keyword research, track rankings, keep track of competitors, and find out major issues wrong with your site.

Since Google doesn’t you to easily track your rankings, we recommend using Moz Pro or Ahrefs to do this. Costs are about $100 to $200 per month for each of these services, depending on how many sites that you’re tracking keywords from.

Content Marketing

Without a doubt, content marketing is still very effective and should be part of your digital marketing strategy.

Content marketing  involves coming up with a stellar content marketing strategy and implementing in your site and from outside sources. It’s best to think of content marketing as a form of public relations that you can use to promote your website or product to potential customers. It is also a means by which you can market your services or products to your competitors and other competitors. These strategies also help in creating awareness about the service and product that you are promoting.

The nuts and bolts of content marketing consists of writing content and scheduling them to be published as blog posts on your site as well as submitting as guest blog posts to specific targets online. Besides the PR exposure aspect of content marketing, the other objective of content marketing is to generate back links to your website which increases the presence of your website in the search engines.

When you write content for content marketing, it is important to keep them relevant, unique, informative, and interesting. You should also make sure that they contain keyword phrases in the title of the article. Keyword phrases should be in the title because they are part of the title that Google and other search engines will read. Keyword phrases can help your website appears in the first few pages of the search engine results. If your website is not in the top ten, there is no need to panic because your efforts still has some effectiveness in moving it up in the ranks.

Of course, content marketing is especially valuable if use high-quality content. Remember that content marketing is your first line of defense to protect your website from the spamming of many individuals. Spamming is the act of sending junk e-mails to others without their consent. With content marketing, you can make your content appear high-quality and interesting to those who are interested in your product or service. So, just be sure that your content is interesting enough to make the readers to read it. If your content is not interesting enough, it would not give any interest to the reader, and therefore, you will not generate any traffic.

Google Ads / Pay Per Click

Google AdWords has revolutionized the way people search for information online. It has reduced the cost of advertising by a third and it is usually free to use. I would highly recommend that you use AdWords as an additional source of income when you already have some sort of website.

You can promote the content of your website in two ways, Pay Per Click (PPC) or Cost Per Action (CPA). Both offer excellent potential in reaching thousands of people with a single advertisement. There are of course differences between the two, but what really sets them apart is the potential profit potential.

Pay Per Click means paying a certain amount every time someone clicks on your ad. The money is split between Google and the advertiser. This advertising method works because it makes the advertisers reach their target audience. It also allows Google to set a maximum CPC that the advertiser will pay every time the ad is clicked. This is often based on the cost per thousand impressions, where one thousand impressions of the ad equals one click.

There are two ways you can choose from, cost per click and cost per action. Using this form of advertising allows you to customize the cost for each ad, and set your cost per action budget. You can decide how much to spend on a particular ad campaign, and you can set specific minimum CPCs for any one campaign.

Pay Per Click is a good alternative to PPC if you do not want to get locked into a long term marketing campaign. You only pay when someone actually clicks on your ad. If the cost per click is low enough, you can continue to expand your advertising using PPC without worrying about the other costs of running a traditional advertising campaign.

Cost Per Action advertising is just like PPC, except that instead of only paying when someone clicks on your ad, you pay each time someone performs an action on your website. This is an excellent way to put more focus on specific areas of your website that need immediate attention. It can also help you create a better customer experience by sending targeted messages to your customers.

Like PPC, CPA advertising offers high rates for specific types of traffic. This type of advertising requires more strategic planning and therefore is typically more expensive than Pay Per Click. However, CPA advertising can also increase the potential amount of revenue you can make when compared to PPC advertising.

Social Media Marketing

Social media has become immensely popular in this day and age. This Social Media Examiner’s report indicates that 90% of marketers confirmed that social media is important to their businesses. 89% of marketers say that their their social media implementation has  generated increased exposure and revenue for their companies.

Platforms such as Twitter, Facebook, and YouTube are the most popular social media tools used by businesses and entrepreneurs. They can promote your business in a way that no other medium can. So many tools can be used to promote your business including short videos, music, and even games. The point is you can reach out to a vast audience without spending a great deal of money.

Social media may not be the only vital part of your website, but it is definitely a very good way to generate a lot of attention for your business. If people take the time to take a look at your website and then take action, they will feel a greater sense of confidence that their interests are being met. A website that appears appealing also becomes more valuable to that particular market.

Social media marketing is also a very powerful method for attracting new customers. The popularity of certain forums, and the amount of interaction offered by users on the site will actually impact your search engine rankings. While this isn’t a surefire method, it is certainly a good way to build a following.

Influencer Marketing

In order to be successful with Influencer Marketing, you need to be able to identify the different areas where your business is going to be more effective. This is a key aspect of Influencer Marketing that most businesses and their marketing teams do not take into account when developing a strategy to promote their business.

As a marketer, you have to be able to identify how your product or service is reaching at different levels of the customer’s mind. This is where a good Influencer Marketing campaign comes in.

Who are the influencers? These are the people who will be choosing your company to help them reach their own specific goals. They will be people in your network of friends, family, colleagues and so on.

Each influencer has a different level of influence over the type of content that they will promote to you. For example, if you are a software developer and there is an influencer that is very well known for the freebies and products that he offers, this might be a good opportunity to introduce yourself to him and ask for some feedback.

Another great source of information on where to start with Influencer Marketing is the Internet. You will have to know the latest trends in the industry that your product or service is involved in. You can look for forums and blogs where you can find other professionals in the field and ask them for their advice on what works best for them.

Choosing what is best for your business will help you achieve success. There are so many different tools and strategies that you can use to attract the influencers to you. You can also consider the different types of ads that are offered by the companies that you work with.

Retargeting Ads

You did a startup because you because that your business had a strong idea.

Problem. When people visit your site, they aren’t converting.

The issue may not be with your product or service, but with the fact that they need a few more nudges to become customers.

Retargeting ads are perfect for this because they do the nudging.

Retargeting is a means of marketing in which you show relevant ads to those who have previously visited your website. When a potential customer comes to your site, a small piece of code (a pixel) is place on their web browser. Going forward, when they visit other sites, they start seeing your ads. Since they’ve already been on your site, the changes of them clicking back to your site and becoming a customer is very high, which can lead to more conversions.

Retargeting ads have been popular for a long time now. They are so effective that most marketers spend more than a hundred thousand dollars on them. The reason why they work so well is because they can help you to bring traffic back to your website and to increase your conversion rate.

Viral Marketing

Since you’re doing a startup, the best way to generate buzz for your brand is going viral online. Why? Because going viral can make your business into an instant online success.

A lot of people don’t understand what viral marketing is. Viral marketing is the idea of getting exposure for your product or service to people who are unlikely to buy from you anyway. That way, you get more exposure, and more business. Viral marketing is actually a result of the combine efforts of other techniques that we’ve just discussed.

 

Viral marketing is used by both big and small businesses alike, high end business to the online kind. The great thing about it is that if you take the time to build up your community or network, it can really grow into a massive amount of traffic for you. Some people even use their Facebook pages to do this, but it is really best when done with sites that have a strong following of people.

How do you go viral? You could do something hilarious, extremely interesting, or out of the box. The point is, you want to do something that’s wild, pretty, unexpected so that people will want to share it. That’s where the final aspect comes in.

Try it out.

 

Are You Ready to Rock?

Building a successful startup is usually an uphill battle. However, by choose the right digital marketing startegy, you can stand out from the crowd and start growing.

Remember that all of these strategies, SEO, Social Media Marketing, Google Ads/ Pay Per Click, Retargeting Ads, influencer marketing, content marketing, and viral are proven to yield a high ROI.

Let us know how it works out!

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