Pushleads | Asheville SEO Services

Jeremy Ashburn

Web Design Testimonials

Web Design Services

Do you know that we do web design? It’s not very well known out there because we haven’t made it a focus until now, but, we also do web design here at PushLeads.

We do web design with the focus of your customer in mind. Web design is much more than creating a beautiful website. We also factor in the user experience, search engine optimization, ease of use, and functionality. Whether you’re in a need of a simple WordPress website to get your business online, or a more complicated ecommerce website, we will help bring your vision to life.

You can see our entire Web Design Portfolio right here. We’ve done a variety of web design for local service companies, eCommerce, and artists.

Web Design Testimonials

Jeremy is professional, passionate and patient. His knowledge and experience enabled him to locate the perfect language and photographs for my website, as he walked me through the web design process. The website is visually pleasing and content is informative. I would highly recommend his services to family, friends and colleagues.
I cannot recommend working with Jeremy from PushLeads enough! He will stay true to your company's vision while creating a visually pleasing, user-friendly site. The site Jeremy built for us has not only brought many compliments from our visitors, but it has also been instrumental in increasing leads for our business. His background in both website design and SEO offers a high level of service and knowledge that will enhance your business needs!
Jeremy is a joy to work with! He's bright, creative, and very knowledgeable. I've learned so much from him re websites, SEO optimization, and social media. I'm very happy with the professional website he created for me -- I've gotten nothing but positive feedback from it. I highly recommend Jeremy for website design and SEO optimization.

Web Design Portfolio

What are people raving about? Here’s a sampling of the most recent websites that we’ve designed.

What About Your Website?

So how is your website looking these days? If it’s been 2-3 years, we recommend doing a refresh to keep your brand and content looking amazing.

Contact us 828-348-7686, use our contact form, or email us at jeremy@pushleads.com if you’d like to email.

Why Does SEO Take So Long?

SEO, The Long Game

By Jeremy Ashburn
July 17th, 2019

You’re ready to make money. After all, that’s why you pay for SEO services. Now that several weeks or months have passed, why don’t you have the results you craved? You deserve to have your website at the top of Google’s search results, but no one sees you there yet. Read on to learn exactly why.

Expectation

Most people want to “get results” from their digital marketing budget, but they often seem unsure what those results should look like. A professional search-optimization firm might consider a client’s increased traffic, lead generation, and sales as positive outcomes. Unfortunately, some business owners become enamored with a certain keyword or phrase. In such cases, those people might never feel satisfied until they reach the top of search results for that term.

Learn Why SEO Takes So Long

Evolution

In the past, website owners could choose a handful of keywords, sprinkle them on their pages, and enjoy noticeable increases in online traffic. Such simple tactics often worked back then because many competitors had not yet embraced the web. Additionally, search engines had not yet evolved to their current intelligent state. As competition intensifies and search-engine algorithms become more complicated, successful campaigns require more time to produce results.

Variation

Many variables affect the amount of time needed to enjoy the rewards of search engine visibility. To begin with, different agencies take different approaches to optimization. Other factors can also affect the speed at which an SEO strategy delivers results:

  • Targeted keywords and topics.
  • Website content quality and relevance.
  • Permalinks and metadata.
  • Domain age.
  • Freshness.
  • Social media signals.
  • Bounce rate and other website metrics.
  • Competing websites.
  • Your responsiveness to your agency’s recommendations.

Sometimes, you might need to allow for a year or longer before your investment pays off.

Competition

As you work with your agency, you can bet that your competitors are working with theirs. Consequently, you must spend some effort just to maintain parity. To get ahead, you must publish content that surpasses your competitors in terms of quality, quantity, and frequency.

Cooperation

When your search engine optimization professional tells you what to do, how quickly do you respond? Regardless of whether you need to add meta descriptions or renovate your site’s navigation tools, you must quickly implement required changes. If you procrastinate, you’ll add to the time required to become successful.

In summary, you should work with your SEO team to create realistic expectations. With your full cooperation, professional guidance, an adequate budget, time, and hard work, search engine optimization will help your business grow.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What is the most effective way of marketing a massage therapy business?

It's Time to Grow!

By Jeremy Ashburn
June 12th, 2016

We just came across this question on Alignable. Irene Kountouris, a massage therapist based out of Westborough, MA, asked the question:

What is the most effective way of marketing for a massage therapy business?

Obviously at PushLeads, we are not massage therapists; we’re a Web Design and SEO Marketing Agency. Our special sauce is marketing your business the right way to start immediately increasing your leads from Google and other search engines. These increased leads translate into immediate growth for your business.

No, we’re not message therapists, but, there are many things that we’ve been doing to market our agency that could work for you. We’ve been in business for Eight years, have tried and tested myriad of things, and have found what works for us. Here’s what works for us, in order of effectiveness:

  • BNI – joining BNI has been the absolute best thing for my business. In a given year, BNI generates about 50-60% of my business. It also helps when I visit other BNI groups.
  • Join the Local Chamber – I just joined the local Hendersonville NC chamber; closed 2 new clients and brought in 3K of new revenue.
  • Join Local Networking Groups – join other local networking groups and attend them weekly to start generating
  • Word of Mouth – a close second, Word of mouth is constantly drumming up new business for our Agency.
  • Current Clients – many of my current and previous clients are passing referrals.
  • Google – Google now generates over 1K on ongoing business.
  • Bing – we’ve just started experimenting on Bing and found that it’s generated a 3K client for us. We encourage you to try out Bing and see if it might work for your business.

Have You Tried This?

Of course, you can always take your marketing efforts to the next level by doing a variety of things such as offering a discount, blogging on your website, and doing on ongoing email newsletter.

Up your game by trying these things:  ​​​

  • Discount – offer some type of incentive discount like 25% off your first visit or 20% Off a 90% minute session. You need to give people a sample of your work.
  • Hone Your 60 Second Presentation – attend at least 3 networking groups per week and get really good at improving your 60 second elevator speech. What is your passion for massage? Why do you do it?
  • ​Follow Up – follow up with current and previous clients and ask how they are feeling and doing? ​Don’t directly ask them for business, just open a dialog. They’ll tell you if they’re stressed and need a massage. Book their next massage view text if so.
  • Blogging – start regularly blogging on your site, this will help your site start showing up in Google. Blogging will also give you an excuse to do an email newsletter.
  • ​Email newsletter – Yes, you knew it was coming. Send out at least a monthly newsletter and share your most valuable blog posts. This will help you become top of mind with your current, previous, and prospective clients.
  • ​Sharing on Social Media – always share every blog post that you do on 2-3 of your social media channels. ​This will help you earn links and show up higher in Google searches.

Go Forth and Prosper

With marketing, there really isn’t one thing that you can start doing that will magically start growing your business. If you rather start approaching the marketing of your business with sound strategies and tactics, things will start improving and your business will start to steadily grow.

Go forth and prosper!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Why Your Website Should Add Value To the Web
Why Your Website Should Add Value To the Web

Junk

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we’re looking at here isn’t high quality writing. No, my friends, this is junk. Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:
Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here’s an example of Junk Content on the Web, called “Keyword Stuffing.”
See how the words “red apples” are repeated over and over in the content of this paragraph? The process of doing this is called “keyword stuffing.”

Keyword Stuffing

Google defines keyword stuffing as the “practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over. And, guess what? Google doesn’t like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google’s algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will “add a slap” to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google’s First page into the second, third, or hundredth page. Basically, the offending website disappears from Google’s Search altogether and it can take alot of work to make that website “move to the top” again. Sometimes it’s not even possible.

Why Publish this Junk?

So why do we see this so called “keyword stuffing” across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google. Unfortunately, the web was littered with more examples of things that look like this: Alas, here's yet another example of keyword stuffing. Google hates this. Keyword stuffing is, at it’s core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.
Here’s some keyword stuffing humor.
So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO’s because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely. Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google’s engineers updating the algorithm, over and over, have made it much more intelligent. It’s my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn’t an artificial intelligence that wants to “take over the world,” it’s an AI that wants to make the world a better place by giving the user a great experience. Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it’s 64% desktop market share of the search engine market. For that reason, Google’s top concern is delivering an excellent user experience. Google wants:
  • people to quickly find what they’re looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.
The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Adding Value

One of my mentors would always repeat this mantra: “Always add value to the web.” When he said this, we meant that whenever we publish anything online, we must make sure that it adds value. We need to make sure that the content we’re publishing answers questions, solves problems, and helps people. Why is Value so important to Google? The reason is that sites that provide a high amount of value help people quickly find what they’re looking for. The more value that people find using Google, the more they’ll tend to keep using Google vs other search engines. When a site answers questions that people are asking for, that’s value. When site’s provide direction to life’s persistent questions, that site is providing value. When a site has a high quality design, that’s value. When a site publishes excellent content, that’s value. Value also gets ranked at the top of Search Engines.

How Can You Add Value?

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site’s value at the same time. So, what are different ways that you can add value to the web? Here’s a list of pages or blog posts that you could create on your site to add more value:
  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company’s Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you’ve recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.
As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you’ll start showing up in more and more searches. You can’t publish this type of valuable content and NOT be ranking in Google.

Go Forth!

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn’t have to be hours and hours of writing articles while looking at the screen. Content doesn’t have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video). Go forth, always add value to the web, live, and prosper.

7 Mistakes When Using Google Ads

Video Review

By Jeremy Ashburn

How to Harness the Power of SEO & PPC

Dana DiTomaso explains on the most recent Whiteboard Friday that SEO & PPC aren’t at opposite ends of the spectrum. In fact, using both of these can have excellent benefits for Google Ads. The truth is, SEO can learn alot from what happens in the PPC side of things. You can improve your PPC from understanding what’s going on in your SEO.

Let’s look at the common mistakes and how to correct them.

Mistake #1 - Using Too Many Keywords

Most often when doing PPC, people use too many keywords in each campaign and ad group. For example, if you’re doing Google Ads for a Carpet Cleaner in your local city, don’t just add 40 “carpet cleaner” keywords into one campaign. Rather, create multiple campaigns that have only 2-4 keywords in each ad group. Doing this allows you to have more control over what’s specifically happening in your campaigns.

Mistake #2 - Using the Wrong Match Type

If you’ve been doing Google Ads for while, you’ll know about the 4 different match types: broad match, broad match modifier, phrase match, and exact match.

Best practices here include starting out a campaign using exact match and broad match modifier. If your campaign isn’t getting enough impressions, then increase your radius, add more markets, or consider using some phrase match keywords.

Mistake #3 - Only Using One Ad Per Group

With Google Ads, we often see a lot of people who have only one ad per group. It’s always best to have to at least three ads per ad group. You need to be able to clearly see what’s working, what’s not working, and areas that you need to work on to improve. You won’t see this data if you’re only using one ad per ad group.
 

Mistake #4 - Not Using Emotional Triggers

When creating ads, really spend some time thinking about adding emotional triggers into your copy that gets people engaged. Talk to your clients and ask them about the emotions their customers feel when they call them.
  • What are ways they’ve helped their clients?
  • What problems are they solving?
  • What feelings do they have after providing the service?

Mistake #5 - No Call to Action

Be really specific on what you want the person who’s viewing that ad to do when they see it. Examples of using great call to action include asking them to register for free samples, providing a free sign up, using sitelinks as a micro sales letter, asking a question that provides the need to use their service. Just tell the ad viewer what you want them to do.

 

Mistake #6 - Where's Your Extensions?

Google Ads includes something called Extensions. These are things that show under the ads like addresses, hours of operation, phone numbers, or specialized call to action. Ideally, you should use every type of call to action that you can when creating ads. Later, as your ad campaigns are running, you can determine what’s working best and fine tune your control.

Using Extensions are also great because on mobile, your ads take up more space. This pushes down the competing ads and allows you to claim more digital real estate. All of this increases the possibility that the ad could work more effectively on your behalf.

Extensions won’t work all the time, but, just by using them, it’s possible that they could create a trigger and cause a click or conversion.

Mistake #7 - Not Separating Display & Search Ads

Always, always, always, keep your display and search separated from each other when creating and running Google Ads campaigns. Really, display ads and Google Ads are a totally different experience. By trying to keep them together in the same campaign, you really won’t know what’s working and won’t have control over the process. Don’t mix those two up. Make sure to uncheck that by default. 

Start Using Google Ads

If you haven’t tried using Google Ads yet, we encourage you to try it out. Create an account, create one campaign with a few ad groups, 4-6 keywords, and 3 ads per group. Start things out with a small $50 budget and see what kind of results that you get.

If you need help, we provide Google Ads training or can create, run, and manage your Google Ads for you.

Thanks for reading! Good luck out there!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

A Reliable Business Phone Service

Vistanet is Our VoIP Provider

By Jeremy Ashburn
May 22nd, 2019

We just wanted to do a brief blog post introducing one of our trusted partners, Vistanet. Vistanet is our VoIP Provider, they provide VoIP Services for PushLeads. What this means is that we have our business phone number through them and receive calls through the Internet through their service.

Do you have a VoIP service? Through VoIP you get reliable phone service through the internet, flexibility of features like business texting, an auto attendant, call recording, efax from your phone, and so much more.

It’s a super easy to use system. We love it. And, they come to you to install the service and train you. I loved that.

Call Andrea Robel with Vistanet at (828) 348-5366 or info@vistanet.co.

 

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Why Your Website Should Add Value To the Web
Why Your Website Should Add Value To the Web

Junk

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we’re looking at here isn’t high quality writing. No, my friends, this is junk. Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:
Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here’s an example of Junk Content on the Web, called “Keyword Stuffing.”
See how the words “red apples” are repeated over and over in the content of this paragraph? The process of doing this is called “keyword stuffing.”

Keyword Stuffing

Google defines keyword stuffing as the “practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over. And, guess what? Google doesn’t like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google’s algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will “add a slap” to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google’s First page into the second, third, or hundredth page. Basically, the offending website disappears from Google’s Search altogether and it can take alot of work to make that website “move to the top” again. Sometimes it’s not even possible.

Why Publish this Junk?

So why do we see this so called “keyword stuffing” across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google. Unfortunately, the web was littered with more examples of things that look like this: Alas, here's yet another example of keyword stuffing. Google hates this. Keyword stuffing is, at it’s core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.
Here’s some keyword stuffing humor.
So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO’s because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely. Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google’s engineers updating the algorithm, over and over, have made it much more intelligent. It’s my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn’t an artificial intelligence that wants to “take over the world,” it’s an AI that wants to make the world a better place by giving the user a great experience. Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it’s 64% desktop market share of the search engine market. For that reason, Google’s top concern is delivering an excellent user experience. Google wants:
  • people to quickly find what they’re looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.
The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Adding Value

One of my mentors would always repeat this mantra: “Always add value to the web.” When he said this, we meant that whenever we publish anything online, we must make sure that it adds value. We need to make sure that the content we’re publishing answers questions, solves problems, and helps people. Why is Value so important to Google? The reason is that sites that provide a high amount of value help people quickly find what they’re looking for. The more value that people find using Google, the more they’ll tend to keep using Google vs other search engines. When a site answers questions that people are asking for, that’s value. When site’s provide direction to life’s persistent questions, that site is providing value. When a site has a high quality design, that’s value. When a site publishes excellent content, that’s value. Value also gets ranked at the top of Search Engines.

How Can You Add Value?

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site’s value at the same time. So, what are different ways that you can add value to the web? Here’s a list of pages or blog posts that you could create on your site to add more value:
  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company’s Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you’ve recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.
As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you’ll start showing up in more and more searches. You can’t publish this type of valuable content and NOT be ranking in Google.

Go Forth!

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn’t have to be hours and hours of writing articles while looking at the screen. Content doesn’t have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video). Go forth, always add value to the web, live, and prosper.

Does HTTPS Help SEO?

The Importance of Having a Secure Website

By Jeremy Ashburn
May 17th, 2019

Have you noticed that the web has changed recently. If you’ve been searching around online, you’ve probably seen both the HTTP and HTTPS sites out there? What’s the difference between these two? Does HTTPS and SEO matter? These are all great questions!

HTTPS

What is HTTPS? The “s” at the end of “http” simply means that your site is secure. Being more secure means that more people trust your website, that it’s safe to browse and buy content from, and that your website is more protected from hacks and attacks.

If you want a more technical explanation, HTTPS (Hypertext Transport Protocol Security), or secure, sites include the SSL 2048-bit key and can protect a site connection through authentication and encryption. They also block incoming connections so only users who have access to the correct keys can access the site.

In addition, HTTPS requires that the Internet Service Provider (ISP) maintain some form of cryptographic security, in which a single key is used to store encryption information about the site data, the server itself, and a random sample of people who use the site, to protect the authentication of the authentication process.

The key to secure the connection isn’t an integer: it’s a unique code with SHA256’s 256-bit security, used during each encryption round. Since most browsers can only use 1024-bit keys, such as the 2048-bit RSA key described above, you will need one or more servers. For a server using 2048-bit RSA keys, we recommend HTTPS with 128 bit keys (i.e., 1024-bit keys).

Why HTTPS and SEO Matters

In 2014, Google came out with algorithm updates that favored HTTPS websites. Essentially, Google’s algorithm rewards sites that are secure. Google rewards sites that use HTTPS. Google considers HTTPS part of their ranking factors, meaning that sites that are secure actually will show up at the top of Google.

Is Your Site Secure?

If it isn’t, we can help. Please contact us directly via 828-348-7686, jeremy@pushleads.com, or use our contact form. We’d love to help you make your site secure so that it can start ranking better in Google.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

The Eight Core SEO Fundamentals

The 8 Foundations of SEO

By Jeremy Ashburn
March 24, 2019

SEO, or search engine optimization, is a key component to online success, regardless of the market or industry you are in. Understanding the eight core SEO fundamentals and how to implement them on your own website and online presence is essential to boost your rankings within today’s top search engines while simultaneously maximizing your reach to potential visitors and prospective customers.

Consider the Big Picture

Before diving in to search engine optimization and what it means for your brand it is important to consider the “big picture” of your website and what it represents. Who is the audience you want to appeal to and why? Who is most likely to benefit from visiting your website, and what might incentivize them to learn more about your brand? Do you have competition, or are you able to dominate the marketplace?

When you have a clear vision of what you want your brand and website to be, it is much easier to implement SEO that is targeted towards the right audience and demographics. Big picture thinking is extremely beneficial if you plan to grow and expand your business and brand even beyond local reach.

Keyword Research

Keyword research is one of the first steps to complete before you begin optimizing your website for search engines. Research keywords using tools such as Google Trends to learn more about the messaging and copy used when potential visitors are browsing for relevant content, products, or services similar to your own brand. Keyword research helps to prevent wasteful spending when planning and executing new online digital marketing campaigns.

Domain Name Authority

Consider your domain name and how easy it is to find, spell, and remember. Domain name and web page authority is determined based on how “easy” your domain reads as well as how “trustworthy” your official website is to all visitors. Ensure your website is safe and secure with the right web hosting company when you are working to boost your domain name’s page authority, helping your website climb in the rankings of top search engines such as Google, Yahoo!, and Bing.

Basic SEO Optimization Preparation

Basic SEO implementation is possible with headers, meta tags, and page titles of each individual page you want to publish on your website. Use a CMS (content management system) such as WordPress in conjunction with plugins and add-ons designated to track SEO and to optimize your website regardless of its size. Incorporating meta tags, descriptions, and keywords into each new page you publish is imperative to fully optimize any website.

Content Marketing

Content marketing allows you to optimize your website with the use of blogs and social media. Sharing content, having followers distribute it, and allowing potential customers to engage with updates that link to your official website is all ways to drastically improve your website’s overall optimization.

Link Building

Share links of those you have connected within your industry in exchange for them sharing your official website on their own sites or blogs. Link building is ideal when you are getting involved in any market or industry for the first time, or simply launching a business from the ground up without additional assistance.

Guest Blogging

Guest blogging allows you to write about specific topics that are relevant or similar to your own business and brand on blogs other than your own. Network and connect with other entrepreneurs in your industry to inquire about guest blogging. When your website is linked from other high-ranking and authoritative sites, it is much easier to boost your search engine optimization in less time.

Data & Analytics

Using data and analytics collected from completed marketing campaigns and advertisements is a way to truly gain insight into the minds of your followers and loyal customers. Once you have data available regarding your website traffic along with marketing campaigns, gauge which promotions are most effective at promoting engagement and incentivizing sales.

Put A/B testing to work for you to truly gain a glimpse into the mind of your followers and those who are genuinely interested in your business and brand. The more you know your potential customers on a deeper level, the easier it is to achieve the success you envision for your brand.

Putting It All Together

Learning how to properly optimize your website and brand for search engines is a way to solidify a name and professional reputation for your business. With enough dedication, commitment, and persistence, drastically improve your website’s SEO while generating more page views and potential sales leads.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Why Your Website Should Add Value To the Web
Why Your Website Should Add Value To the Web

Junk

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we’re looking at here isn’t high quality writing. No, my friends, this is junk. Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:
Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here’s an example of Junk Content on the Web, called “Keyword Stuffing.”
See how the words “red apples” are repeated over and over in the content of this paragraph? The process of doing this is called “keyword stuffing.”

Keyword Stuffing

Google defines keyword stuffing as the “practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over. And, guess what? Google doesn’t like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google’s algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will “add a slap” to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google’s First page into the second, third, or hundredth page. Basically, the offending website disappears from Google’s Search altogether and it can take alot of work to make that website “move to the top” again. Sometimes it’s not even possible.

Why Publish this Junk?

So why do we see this so called “keyword stuffing” across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google. Unfortunately, the web was littered with more examples of things that look like this: Alas, here's yet another example of keyword stuffing. Google hates this. Keyword stuffing is, at it’s core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.
Here’s some keyword stuffing humor.
So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO’s because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely. Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google’s engineers updating the algorithm, over and over, have made it much more intelligent. It’s my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn’t an artificial intelligence that wants to “take over the world,” it’s an AI that wants to make the world a better place by giving the user a great experience. Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it’s 64% desktop market share of the search engine market. For that reason, Google’s top concern is delivering an excellent user experience. Google wants:
  • people to quickly find what they’re looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.
The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Adding Value

One of my mentors would always repeat this mantra: “Always add value to the web.” When he said this, we meant that whenever we publish anything online, we must make sure that it adds value. We need to make sure that the content we’re publishing answers questions, solves problems, and helps people. Why is Value so important to Google? The reason is that sites that provide a high amount of value help people quickly find what they’re looking for. The more value that people find using Google, the more they’ll tend to keep using Google vs other search engines. When a site answers questions that people are asking for, that’s value. When site’s provide direction to life’s persistent questions, that site is providing value. When a site has a high quality design, that’s value. When a site publishes excellent content, that’s value. Value also gets ranked at the top of Search Engines.

How Can You Add Value?

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site’s value at the same time. So, what are different ways that you can add value to the web? Here’s a list of pages or blog posts that you could create on your site to add more value:
  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company’s Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you’ve recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.
As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you’ll start showing up in more and more searches. You can’t publish this type of valuable content and NOT be ranking in Google.

Go Forth!

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn’t have to be hours and hours of writing articles while looking at the screen. Content doesn’t have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video). Go forth, always add value to the web, live, and prosper.

Why Aren't You Showing Up in Google Search?

Video Review

By Jeremy Ashburn

Video Transcription

If you’re just joining, hi, I’m Jeremy Ashburn and I wanted to do a quick little training today talking about what topic that this is a question that comes up continuously comes up: “Why is my website showing why isn’t my website showing up in Google?”

My clients ask me this question over and over again. Now, if you don’t know who I am, I have my own marketing agency called PushLeads. The whole idea is to make your website to be visible at the top of Google and grow. If you website is visible, then people are finding you and they’re calling you and they’re contacting you and that’s awesome.

But what if you website isn’t show up in the top of Google? What’s happening with that situation?  Let me explain that? What I’m going to do here is share my screen and go through a quick little really quick PowerPoint.

I’ll just start the slideshow from the beginning. The first thing we’re going to do is look at some ugly websites. And after we do that, we’re going to talk about domain reputation. You’ll learn how links influence and affect your domain reputation. And then I’m going to introduce PushLeads Academy and what that’s all about.

Let’s start with my bio. I went to school for graphic design graduated and worked for an ad Agency for about a year and was an executive recruiter for eight years. While working as a recruiter, I started making websites because I missed being creative. While making websites, I was started to teach myself how to get websites to the top of Google. By 2008, one of the websites were had reached the top of Google and was generating about $20,000 to business a month, not for me, but for Amazon. I was personally making about 3K per month from that website, which was awesome. I enjoyed this so much that I decided to go into it full time by 2012.

When I first started PushLeads, I did some online mentoring for the first couple years. From 2014 to present, I’ve been doing SEO, web design, Google ads and all kinds of fun things like that and really just helping businesses be more visible at the top of Google and grow.

So let’s look at ugly websites. Oh, I love doing this. You wouldn’t think it but eBay really back in 2003 was an ugly website. I think it still is an ugly website. Look at this thing. eBay! Your eye really doesn’t know where to go! Is it here? Is it there? My eyes are all over the place.

This one probably Takes the Cake for the most of the world’s most ugliest website out there. What is this thing? I don’t know. It’s definitely in Russian. I’m almost expecting to see like a nuke somewhere. Somebody in Russia is probably watching this and make maybe they’re angry.

Craigslist is another a ugly website. You know, it’s not really my favorite website. Obviously, you can go there and buy and sell things but it really still looks like 1999. Craigslist is trying to Party Like It’s 1999. It’s very confusing.

I’m really not sure what this website is. It’s just complete random trash.

And this one though probably Takes the Cake for the world’s worst website: Ling’s cars.com, a UK leasing cars site from Ling Valentine. It’s really bad. You eyes all over the place. What is this background? I don’t know. Apparently, you’d want to buy a cheap new car. I don’t know.

Let’s talk about domain reputation. All websites have a number on a scale of one to a hundred that represents their overall reputation. Once you realize that your site has a 10 domain reputation and your competitor has a 5 domain reputation, then you’re beating out your competitor and showing up in more Google Searches then them.

Let’s say that your competitor has a 25 domain reputation and you have a 5. Because of this difference, you aren’t going to show up in as many searches until your number gets high. This domain reputation number is really similar to sort of like how children grow up and become adults. If you create a brand new website today, it’s going to be a baby and not show up in any searches. If your website is mature, you’ll showing up in a lot more searches.

Let’s look at website ages. This website is a baby website. It’s been out there for maybe three or four months. As your site grows, it becomes this little toddler with the cute little bunny. I like the little bunny! Once your website gets up to a 14, you’re rocking and rolling and showing up in more searches. You begin to take over some more searches you’re starting to show up for some valuable keywords once you’re like this 19 year old. Your website really starts to show up in more and more searches once you hit 33 and 57 domain reputation. Most websites don’t grow beyond a 57 domain reputation (unless you’re YouTube).

What are all these numbers mean? Keep in mind that these domain reputation numbers correspond to site ages. Hopefully that kind of makes sense it’s similar to the ages of us humans growing up. As your site grows up, it becomes an adult and once it’s an adult it begins to show up in more Google searches, generate its own business, and grow and grow.

So how do you find out what your domain reputation is? There’s two different tools that you can use: Moz Link Explorer and Ahrefs Site Explorer. You can go to both of these tools and they will give you a slightly different domain reputation number. I think Ahrefs Site Explorer is a little more accurate than Moz Link Explorer.

Now, we’re going to talk about links. In the SEO world, people are always talking about links.

What is a link? Look at a picture here. Let’s pretend that this circle is your website. Let’s pretend that these other circles all around you are other websites. Let’s say that you start writing blogs and sharing content. When you do this, people start linking to you and your website starts getting links from other websites.

When all these other websites start linking to you, they’re connecting with you. These little arrows represent that your website is starting to get links. As you get those links your domain reputation goes up, which is awesome. As your website gets more links, your domain reputation grows from a 10 to 15 and 20.

Now, obviously, on the interest, there’s many more websites that just yours. After you have links from this six websites, let’s say that your website starts getting links from these other websites. As these other websites link to you, your domain reputation grows from 20 to 25 and maybe 30. As this happens, your SEO is taking off and it starting to snowball.

So that’s how links affect your domain reputation. The more links, the merrier. The link more, the more your domain reputation goes up.

The whole process isn’t instant and takes time. It might take five years to grow all the way up to 57. But, it’s not about getting your domain reputation to a 57. It’s about growing your domain reputation up to and beyond your competitors.

It might really take five years to get to a 33 5 to 7 years. But you know, it’s really not about being at 57 or 33. It’s a really about getting up to where your competitors are and then passing their number. Once you overtake their number, your website starts showing up for their searches, which is great.

Getting more and more links influence your reputation. If you remember nothing else about this teaching, just remember that getting more links directly influences and grows your domain reputation. Every time a new website links to yours your domain reputation is going to go up.

Another thing about links is that different links have different values. Let’s imagine that you somehow are featured in a local magazine and get a link from them. That’s awesome! Links from magazines and newspapers are the Holy Gail because one of those links is a thousand times stronger than a link from a social media channel like Facebook.

The real question here is this: “How Can I earn more good quality links?”

How can your website start earning more links? How can you do that naturally without using any type of software?

Let’s talk about some real quick basic ways of learning of earning earning links. One of things that you can do is write Four blog posts per month. It’s not about writing blogs that are thousands of words long as much you write content that people might find it fascinating. As you write your blog posts, always publish them on your website and them share it on social media. Always, always, always be sharing any content that you write on your social media.

Here’s another idea. You can make videos answering common questions. If you’re a chiropractor and want to bring in more elderly clients, you can shoot videos and publish blog posts with the video transcription talking about the benefits of getting chiropractic care. After you’ve published the blog post, you can share that you on social media.

Another thing you can do is create blog posts on Weebly or Blogger. These type of site’s are called “Web 2.0 Sites.” Google pays more attention to these sites that other sites on the internet. You can write blog posts on those sites with a link back to your site. If you’re linking from those to your site that will help.

What about next level link building? How can you take your Link building to the next level?

One of the things you can do is find influencers in your niche who are further along that you can  in the same industry may be a similar industry.

If you’re a mom that wants to get into blogging, then find a mom that’s already blogging and connect with her. Ask if she’ll let you write blog posts for her that she would publish on her site. In that blog post, have a link back to your site. This is called Guest blogging and attracts links.

Another think you can do is create infographics. Those are beautiful and almost all the time  attract links.

You can make guides. If I’m the owner of a roofing company, I could write (or hire a writer to writer) and article about the five things that you need to do this winter to protect your roof from from hail damage. That’s a guide that would actually help people.

You can make tutorials. I have a friend who the sculptural artist in New York City. She could make a tutorial video about how to create a wooden sculpture. This could either be a long written blog post or video.

You could make a list. Let’s say that you’re a destination blogger in Indianapolis and you write content for somebody how wants to know the five best restaurants in town. Or write another guide about the five best Bed and Breakfast places in your next of the woods.

You could sponsor a festival or event we did this last year with PushLeads. You’ll get links from that.

You can do a webinar or a Facebook live and answer common questions there like I’m doing now.

Lastly, let’s talk about PushLeads Academy. This is essentially an online community and creating for local business owners. This whole idea here is that if we could work with each other and give feedback on web design, we’ll help each other grow. We can learn from each other from step with step-by-step video learning little 5 and 10 minute videos.

This is like 20 minute webinar, but most videos are 5-10 minutes long. You can learn about SEO and Facebook and Google ads and all kinds of ads and just Google in general. I’m putting everything into a membership site so that if you wanted to go through the linearly you can.

We’re also sharing everything in a Facebook group. Right now PushLeads Academy is totally free because we’re just getting it off the ground. We’ve already got people in the group that are responding and talking and building a community with is great.

I’ll post the link at the bottom of this video and you can join for free. After you sign up, you’ll get a login email an introduction.

Have a great evening!

Want to Learn More?

So if you want to learn more about how this works you can call me directly at 828-348-7686, or go to pushleads.com where you can do an SEO audit, and we’ll find out how strong your website is for a particular search phrase.

I’m Jeremy Ashburn with Push Leads, thanks.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Video Review

By Jeremy Ashburn

What is a SEO?

Hey guys. I’m Jeremy Ashburn with Push Leads. And, right now we’re just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?

Defining SEO

So, SEO is essentially, is the process of making little inside tweaks and outside tweaks on your website, so that over time your website becomes more search engine and friendly to Google. Essentially, your website looks more streamlined and beautiful to Google.

Learn all about SEO with PushleadsAnd, these little inside tweaks could be changing different words around on your website, finding really common search phrases that people are looking for, and also making inside tweaks on the back end. Like, adding a site map and other technical things that we’ll do over time.

And what happens is, over time all these little inside tweaks add up along with outside tweaks, such as other websites linking towards you and other properties across the web with your name, address, and phone number. Those are called citations.

So, over time, all of these little inside tweaks and outside tweaks add up to where your website looks more beautiful at Google and you start moving up to the top of Google, and other search engines for common search phrases.

SEO Compared to Falling in Love

I kind of think of this whole process like falling in love with somebody. You go on a first date with somebody, and it’s like oh, I think you’re kind of cute or, I’m interested in you. And then over time, then you go on the second and third date. And maybe their buying you flowers, or taking you to the movies, or taking you out to dinner.

Learn all about SEOOr maybe over time, you’re doing more and more things, and over time, maybe after 10 or 15 dates, you’re like hey, I think I’m falling in love with this person. Well, SEO is very similar in the sense that you’re making these changes over time.

You’re doing all these little things, and Google begins to fall in love with your website because you’re doing things that Google loves. And essentially, Google sort of falls in love with you. I know it sounds kind of crazy, but it’s totally how it works.

You probably heard … We’ve probably all heard the expression that, it’s all the little things, right? When you’re falling in love it’s all the little things that somebody does, that makes you think wow, this person really loves me.

You bought them dinner, you took them out to a drive-in movie theater, whatever it is. And so, essentially SEO, getting back to what is SEO. SEO is making all these little inside tweaks and outside tweaks to your website over time so that Google then falls in love with you and you show up at the top of Google for common searches.

And, when you show at the top of Google for searches, then that begins to change your business, because more people can see you at the top of Google. They can call you, they can walk into your business, they can do a contact form submit on your website and, your business can start to grow.

Want to Learn More?

So if you want to learn more about how this works you can call me directly at 828-348-7686, or go to pushleads.com where you can do an SEO audit, and we’ll find out how strong your website is for a particular search phrase.

I’m Jeremy Ashburn with Push Leads, thanks.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

The Rise of Secure Searches

Why Your Website Should Be Secured

By Jeremy Ashburn
December 3rd, 2018

In today’s world, it’s virtually guaranteed that any business will have a website. If you are the owner of such a business, your website may exist for a variety of reasons: for online transactions, company information, or whatever reason you chose to have a website. In any case, all business owners who use a website must ask themselves one question: “is my site safe?”

How You Can Tell If Your Website Is Safe

The simplest way to find out is by asking your domain host or web developer if the site has an SSL certification. This creates an encrypted link between the web server and the browser that ensures the privacy of the data processed between the two. The best way to tell if the website has an SSL is by looking at the site’s URL. If it starts with https://, and not http://, then the site is secure.

A History Of Safe Browsing

August 6, 2014: announces

  • August 6, 2014: Google announces that they will give minor rank boosts to websites that add an SSL, while also stating that they would like to encourage all website owners to switch to HTTPS from HTTP to help people enjoy a secure search experience.

October 2016: While speaking at BrightEdge’s Share16

  • October 2016: While speaking at BrightEdge’s Share16, Google’s Thao Tran says that the future of the web is “a secure one,” and proceeds to stress that the company wants people to understand the importance of HTTPS.

Late 2016:

  • Late 2016: Version 56 of the web browser Google Chrome is released, which displays that non-HTTPS sites that collect credit card information and passwords will be shown as “not secure” in the location bar. Alongside the update, Chrome also announces plans to label all non-HTTPS sites as not being secure.

How Your Website Is Affected By Safe Browsing

An SSL is crucial for any website that requires logins, allows for online purchases, or lets users establish subscriptions. Thanks to the Chrome update, sites without an SSL may be deemed “not secure,” which will likely confuse and alarm many users. This will lead to your business losing sales and leads. Even if you don’t run an e-commerce website, it’s advised that you set up an SSL since the update will affect all websites.

Safe Searches and SEO

What we already know: Digital Analytics Programmakes up 44.5%making up 85%

  • What we already know: Google will be giving rank boosts to sites that deem secure. We also know that, according to the Digital Analytics Program, Google Chrome makes up 44.5% of browser uses (on top of making up 85% of the desktop browser market share).

What we can anticipate:

  • What we can anticipate: The release of the newest version of Chrome will encourage other web browsers to encourage safe search opportunities. While e-commerce sites are the first sites to be affected, it will eventually affect all other sites. This means that Google may even change their algorithm to prop up secure sites.

What may happen:

  • What may happen: It’s safe to assume that non-secure sites may be penalized via removal from search results. Not only will you be deemed “not secure” on Google, but on other platforms as well

Your Take Away

  1. If you’re a business owner with a website, it’s essential to ensure that your site is secured.
  2. History shows that Google’s efforts are directed primarily at secure browsing, and that they will boost the ranking of sites that use an SSL.
  3. The Google Chrome update indicates whether or not a site (especially one specializing in e-commerce or is password-driven) is “not secure,” and other browsers are sure too follow suit
  4. Security will affect your website through usability, user experience, and authority, which in turn affects your search ranking.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Why Your Website Should Add Value To the Web
Why Your Website Should Add Value To the Web

Junk

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we’re looking at here isn’t high quality writing. No, my friends, this is junk. Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:
Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here’s an example of Junk Content on the Web, called “Keyword Stuffing.”
See how the words “red apples” are repeated over and over in the content of this paragraph? The process of doing this is called “keyword stuffing.”

Keyword Stuffing

Google defines keyword stuffing as the “practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over. And, guess what? Google doesn’t like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google’s algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will “add a slap” to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google’s First page into the second, third, or hundredth page. Basically, the offending website disappears from Google’s Search altogether and it can take alot of work to make that website “move to the top” again. Sometimes it’s not even possible.

Why Publish this Junk?

So why do we see this so called “keyword stuffing” across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google. Unfortunately, the web was littered with more examples of things that look like this: Alas, here's yet another example of keyword stuffing. Google hates this. Keyword stuffing is, at it’s core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.
Here’s some keyword stuffing humor.
So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO’s because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely. Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google’s engineers updating the algorithm, over and over, have made it much more intelligent. It’s my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn’t an artificial intelligence that wants to “take over the world,” it’s an AI that wants to make the world a better place by giving the user a great experience. Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it’s 64% desktop market share of the search engine market. For that reason, Google’s top concern is delivering an excellent user experience. Google wants:
  • people to quickly find what they’re looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.
The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Adding Value

One of my mentors would always repeat this mantra: “Always add value to the web.” When he said this, we meant that whenever we publish anything online, we must make sure that it adds value. We need to make sure that the content we’re publishing answers questions, solves problems, and helps people. Why is Value so important to Google? The reason is that sites that provide a high amount of value help people quickly find what they’re looking for. The more value that people find using Google, the more they’ll tend to keep using Google vs other search engines. When a site answers questions that people are asking for, that’s value. When site’s provide direction to life’s persistent questions, that site is providing value. When a site has a high quality design, that’s value. When a site publishes excellent content, that’s value. Value also gets ranked at the top of Search Engines.

How Can You Add Value?

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site’s value at the same time. So, what are different ways that you can add value to the web? Here’s a list of pages or blog posts that you could create on your site to add more value:
  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company’s Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you’ve recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.
As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you’ll start showing up in more and more searches. You can’t publish this type of valuable content and NOT be ranking in Google.

Go Forth!

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn’t have to be hours and hours of writing articles while looking at the screen. Content doesn’t have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video). Go forth, always add value to the web, live, and prosper.

Should You Pay For Real Estate Leads?

Are Real Estate Leads Worth Paying For?

By Jeremy Ashburn
September 4th, 2018

We decided to take a crack at answering this question when it came up on Alignable over the weekend. Here’s our response.

I would consider paying an SEO Agency to either do keyword research (to find the best Google search terms for your business) or do SEO work for your site on an ongoing basis an ongoing basis. Keyword research can be done for $300-$500 dollars; ongoing SEO Research can range from $375 per month up to $950 per month, depending on how many keywords that you want to target to get to the top of Google.

If you’re competing in the Real Estate market, I would consider just paying an SEO Agency to do keyword research and use those words on your site. I wouldn’t pay an Agency to do ongoing SEO work for your self.

Why? I’ve done Three-Six months of SEO Contract work in Real Estate. It’s extremely difficult to get ranked. The SEO difficulty is extremely high in real estate. It takes about 2-3 years on constant blogging, linkbuilding, in person marketing, PR work, and social media just to begin the process of being ranked.

If you’re determined to pay an SEO Agency to rank you for Search Terms, be prepared to pay 45K-60K per year over a 2-3 year period. The reason I’m saying this is because Greybeard realty, the main player in Real Estate, pays a SEO Agency 60K per year, just to rank them in the #4 or #5 position for search results. If you aren’t willing to pay at least 45K per year and work real hard at it for 2+ years, it’s a waste a money.

SEM, or Search Engine Marketing, is much better. If you’re paying for leads from Google Ads, Zillow, Realtor, or Facebook Ads, you can quickly test to see what’s working, if you’re generating leads, and if you’re converting your leads into customers.

I would try paying Zillow.com or Realtor.com and see if those leads convert. Try spending $2K-$4K in a 30 day window, make sure that you’re tracking your conversions, and see if that generates revenue.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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