Jeremy Ashburn

Learn about Jeremy Ashburn’s background, his path from graphic design to SEO, and why he created PushLeads.

Importance of a Logo for Your Marketing Strategy

importance-of-a-logo

Let’s be honest. It is not easy to start a business. Your company’s name, structure, and branding strategy are all critical to its sustainability from a marketing standpoint. Most seasoned marketers and entrepreneurs agree that approaching each of these areas with prudence is critical, as a single error may easily lead to disaster. 

 

Branding is the most significant of the previously listed topics for our goals. Customers will notice your brand first, along with your corporate logo, when they interact with your firm. As a result, you’ll want to make sure it makes a good first impression. To that end, several recent marketing studies have found that a company logo is one of the most important things people consider when determining whether or not to do business with a firm.

Do you see any similarities in the logos of any of your favorite brands? 

Take a look at how similar the logos of fast-food restaurants are. The majority of them feature circular curves and similar color schemes. That’s because there are a few tried-and-true ways a well-thought-out branding plan may attract customers. Here are a few examples. 

Your logo creates an impression and tells the story of your company. 

Consider your favorite logos: are any of them informative? It’s safe to assume they tell a story without using any words at all. To that end, your target audience is likely to be able to tell the difference between properly produced logos and those created on the cheap. 

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What Do People Remember?

People are more likely to recall what they see than things they hear, according to psychology. Another reason to make sure your logo accurately represents your company, products, and services is to avoid confusion. Failure to keep your clients engaged on a visual level is tantamount to shooting yourself in the foot, according to any Asheville branding and marketing business. 

People equate circular shapes with comfort and angular curves with sturdiness, according to several studies. Researchers have now established that these can be used to subconsciously steer consumers toward specific products. Furthermore, even if your firm’s logo is obscure or non-existent, they have a significant impact on how people perceive your brand. This is because the shape generates an association in the mind of the customer before they even think about it. This has a serious impact on how they perceive your brand and products. 

All of this points to the fact that design is one of your most powerful weapons. As a result, it’s critical to devote time and effort to create an effective logo that accurately represents your company while also captivating the attention of potential buyers. As previously stated, concentrate on communicating without words and expressing your brand identity through forms and colors, and the rest will fall into place. 

Your Logo Will Be Recognized

Your logo will naturally appear on everything associated with your brand, including your products, website, business cards, invoices, newsletters, and, of course, social media. You won’t be able to capture engagement through any of these channels if your logo isn’t memorable, so don’t be afraid to be systematic and try out different ideas to discover which ones resonate the most. More significantly, resist the need to hasten the process because of external pressure. This will only lead to greater issues in the future. 

This is only a short glimpse into why your logo is more important than you might believe. Many psychology and marketing studies dive into the weeds and are considerably more specific, so they’re worth looking at. Just keep in mind that rushing through the design process in the hopes of releasing sooner is not a good idea. Instead, spend some time considering how you want to be seen by customers and competitors. Taking the effort to create something that is both motivating and eye-catching will ensure that your company receives the attention it deserves. 

Consider Enlisting the Help of a Branding Agency

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Do you require assistance in creating, or altering your brand? Consider enlisting the help of a branding services firm. These companies specialize in brand development, launch, and rebranding. Their primary responsibility is to develop and manage your branding strategy, as well as to provide assistance with all forms of promotion. 

In Closing

When it comes to branding and marketing services in Asheville, there is one firm that stands out above the rest. Asheville’s best branding services agency is Pushleads. We’ve spent years earning their place in the Asheville internet marketing hall of fame, and we’re more than eager to assist you in achieving your goals.

When it comes to telling your brand’s story, keep in mind that Pushlead’s dynamic crew is second to none in internet marketing. Give us a call or send us an email, so we can get started and help YOU Be Visible & Grow your business.

Thank you for stopping by today! If you enjoyed this article, you might also like: How to Set Your Brand Apart in This Competitive Market

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301 Redirects & SEO

Every SEO specialist understands that 301 redirects are required from time to time. But, by slowing page load speed, are they interfering with your other optimization efforts? Or are they sending bots on a merry-go-round to redirects you no longer need?

A few weeks ago I was in a development meeting with a client, and although the meeting wasn’t specifically about search engine optimization, the conversation touched on a few SEO considerations.

This client, a home products firm, is understandably concerned about the speed with which their site loads. Because they have a lot of high-resolution imagery on their site, every effort must be made to reduce load time.

Removing all 301 redirects was one of the planned steps the client wanted to implement to reduce load time. That piqued my interest, so I began to investigate the pros and cons and quickly realized that I had had no idea just how valuable a few necessary redirects were.

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I persuaded them to keep all redirects active until a suitable remedy could be implemented. To demonstrate how essential 301 redirects maybe, I obviously needed to gather some statistics. But how would I know which ones needed to be kept?

I wanted a system that would deliver the data in a format that we (the marketers/analysts) could use without stomping on development or IT’s toes.

 

The obvious choice was Google Analytics. Internal links pointing to obsolete URLs (which had then been 301’ed) and rel=canonicals with 301’ed URLs were hurting the load time of this site. So on I went, working out the answer for the redirect removal conundrum.

Redirect-Related Issues

Basically, every redirect-related issue that may possibly exist was resolved.

Resolving these issues, we were able to significantly reduce the site’s redirection time.

The development team was ecstatic, the SEO team was ecstatic that our (required) 301s had been preserved, and the client was thrilled with the load time.

4 Ways Redirection Can Hurt SEO

The following are four ways redirection can harm your SEO efforts:

  • You have redirect chains, for starters.
  • Redirects as a means of internal linking.
  • You have a lot of 301s that aren’t necessary.
  • You have 301 canonical tags.

First let’s start with a straightforward definition: A redirect chain is a series of URL redirects that force visitors and search engines to wait until there are no more redirects to go through. Consider the following scenario: www.mysite.com/responsive takes you to www.mysite.com/responsive-web-design, which in turn takes you to www.mysite.com/rwd.

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Of course, we all know what this means in terms of passing authority. Around 10% of authority is lost for each stage in a redirect chain. However, this significantly increases page load time and lowers the overall quality of your site. So the fact that certain redirection may go through numerous iterations simply to call one URL to the fact that a single-step redirect already has an influence on your load time.

It’s no surprise that 301 redirects build up over time and form chains: you add one, then someone else on your team adds another, and a few months later you add another. Things like this happen.

So, how do you spot these tangles? Fortunately, at Pushleads we have an absurdly simple function in our toolbox that traces down redirect chains and generates reports. Next we’ll talk about how to put it to good use.

Pushleads Site Scan

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Pushleads can perform a comprehensive site scan.

Redirect Chains can then be found by going to > Reports > Redirect Chains.

That is all there is to it. Seriously.

 

This does take some effort to figure out, which ones need to be fixed. ALL of your site’s links are taken into account. This means that if you link to another site and they have a chain, it will also find that.

Social sharing URLs are one of the most popular themes of URL types I’ve seen here; they vary frequently, therefore we’ll just need to filter them out of the report.

Once we’ve completed this, everything should go well, and we can just adjust your 301 redirects to eliminate those extra steps.

Redirects as a Means of Internal Linking

Internal links pointing to URLs that are redirected elsewhere are the second method redirects can harm your SEO efforts.

Follow these simple steps to get a handle on what’s going on with your site:

Download the whole list of your internal links from Google Search Console.

  • Click the “Download this Table” button under Search Traffic > Internal Links.
  • After that, open the document and attach your domain to the beginning of the URL strings using Excel’s concatenate tool.
  • Copy the entire list once you have that column of full URLs.
  • Go to “Mode” in the menu bar and select “List.”
  • Then click “Paste” and “Upload List.”

Only the URLs from the Internal Link report will be crawled.

  • After that, look for any 301s in the status code column.
  • If you find any, choose the URL and navigate to the Inlinks tab.
  • This will display all of the pages that contain a redirecting URL link.

Once you’ve discovered all of the internal links that are redirecting, compile a list of updates to give to your development team.

You Have a Lot of 301 Redirects That Aren't Necessary

Over time, 301 redirects accumulate on websites, and no one thinks to clean them up. Your load time suffers when your.htaccess file becomes overburdened with redirects. Every time a browser requests a URL, each of those redirects is evaluated to see if the requested URL needs to be routed somewhere else. Your load time will be significantly reduced as a result of this.

But how can you know which of those redirects are necessary?

301-redirects

UTM Tags

That’s how: UTM tags.

You may simply detect which 301 redirects are actually used on a frequent basis by attaching UTMs to the resolving URLs of redirects.

Here’s an example of the labeling system I employ:

/new-page?utm medium=301&utm source=direct&utm campaign=/old-page?utm medium=301&utm source=direct&utm campaign=/old-page

Every time someone visits one of your redirects, this will transmit data to Google Analytics, along with the attribution information you’ve included in your UTMs.

Use my tag generator to create a Google Sheet. Go to File > Download As > Microsoft Excel to save it locally (.xlsx).

I see the Source/Medium report in Google Analytics twice a year and apply an in-line filter for 301s.

Simply compare the list of 301s in the.htaccess file to the list of redirects that were triggered from here. Those that weren’t hit should be taken out.

You Have 301 Canonical Tags

This one’s logic is straightforward, as it’s essentially the same as having redirect chains. Canonical tags that refer to redirected URLs should be avoided. Run a crawl and go to the Directives page to find these canonical tags. Copy the “Canonical Link Element 1” column from the “Canonical Link Element 1” column on the right.

Re-crawl in List Mode and look for any that have a 301 Status.

Regaining links via 301 redirects is an added bonus.

If you have a large site, or if the URL structure of your site has changed a few times over the years, there’s a strong chance you’ve got some good links heading to a dead URL.

Run a report in Open Site Explorer to acquire a list of target URLs.

Using the same “Upload List” procedure as before. If the Status Code column contains any errors, 301 redirect the URLs. (First, double-check the numbers and quality of those links.)

In Closing

 

Thank you for stopping by today. If you enjoyed this article you may also like: SEO Tips; Understanding XML Sitemaps

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The Importance of Finding the Right Social Media Agency

When developing your branding and marketing plan, social media is undeniably vital. No one denies the potential of social media platforms like Facebook, Twitter, Instagram, and others to raise brand awareness, get followers, and build long-term relationships, especially if you’re trying to reach out to new demographics.

As a result, working with a certified social media and branding services agency with the creativity and technical ability to make your social media work for you and generate verifiable results is critical. Choosing the proper social media firm to represent your company is crucial. There are various variables to consider during this important process. Here are a few tips that will help you in make the best decision possible.

Services Provided in Branding and Marketing

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The first thing is to look at a company’s list of services, whether you know which services you want or just want to see what the possibilities are. Some organizations specialize in social media marketing and management, while others offer a broader range of digital services, such as website and app development, cross-channel marketing, creative/design services, and brand auditing and strategies, to name a few.

You may not want a company offering too many services, but a range of services within the same fundamental wheelhouse can boost efficiency and save you money over hiring multiple vendors that have no understanding what the others are doing on your behalf or how it fits into the overall strategy.

Reputation and Experience

In general, past performance is a good predictor of future results, so a branding and marketing firm with a history of success for other clients is obviously desirable. This demonstrates their relative credibility and their ability to follow through on promises.

However, a social media agency’s lack of experience in your industry or niche does not rule out the possibility of them competing for your business, especially if they show a desire in learning everything they can about your company and its aims. You should definitely ask for references from happy customers and find a partner with a good track record, but don’t become too fixated on specific experience. Remember to listen to a company’s promises to see whether they’re comparable to competitors’ and to determine whether they sound reasonable or unrealistic.

Transparency

It’s critical to have a good idea how a company operates, what their prices are, and the quality of service you can expect. Some companies that provide social media services rely on a pool of low-wage foreign workers to oversee their operations. They may have vague pricing policies or not provide you with information on how they use the money you pay them.

This might result in extremely negative experiences as well as out-of-control prices.

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It’s critical to go into any partnership with a clear grasp of your needs and budget, but you also need to choose your partners carefully. Choose an Asheville internet marketing agency that provides easy-to-understand information and evaluations, as well as prompt responses to all of your inquiries.

A Branding Services Company That Is Motivated

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You’ll most likely find a few suitable social media agencies that fulfill your needs in terms of services, experience, pricing, and transparency. How do you filter it down to the people who are most likely to understand your brand and promote it in a way that you want on social media?

You need to select a company that is motivated. What exactly does this imply? It means you want to work with a partner who invests time in learning about your business, vision, and voice.

They must be aware of your mission, ideas, and objectives in order to correctly assess your present social media strategy and assist you in developing a viable plan for moving forward with higher success.

Your social media initiatives should support and compliment your overall branding and marketing and advertising efforts. You’ll need a multi-channel branding and marketing plan to offer a consistent message that resonates with your target audience. This begins with a company that is interested enough in your brand and story to develop innovative social media strategy.

Similarities in Culture

Every business has its unique culture, so you’ll want to collaborate with a branding and marketing agency that shares your values, goals, and general corporate culture. You might not want to deal with a stuffy ad agency that focuses on old-school media and doesn’t truly understand your culture or your audience if you’re a fun, young digital firm.

Meeting with your top candidates to get a sense of their style and personality is the greatest method to test this. This can assist you in identifying a social media marketing partner who shares your values and is most likely to assist you in developing winning strategies that connect with your target audience.

In Closing

If you’re looking for a social media agency with a full toolbox to help you alter your marketing and branding efforts and get targeted results, reach out to the experts at Pushleads  and let’s get started with your social media campaign! 

Thank you for stopping by today. At Pushleads we’ll help you Be Visible & Grow.

If you enjoyed this article you may also like: Developing the Perfect Product Launch Strategy

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What is a Brand Ambassador?

A brand ambassador strategy is often beneficial for many businesses to reach new audiences, acquire new customers, and increase profits. But how exactly does brand ambassadorship work, and what exactly is a brand ambassador?

Let me explain how to use this popular promotional method in your marketing plan to grow your brand awareness.

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What exactly is a brand ambassador, and who qualifies to be one?

A brand ambassador is a person who, in collaboration with an organization, represents and promotes the company’s brand to diverse audiences. Their positive public image is meant to increase brand recognition and aid in the conversion of new clients. Furthermore, they are usually compensated in some form for their efforts.

Depending on the level of exposure they want and the budget they have to spend on this type of campaign, brands can work with a variety of brand ambassadors. Let’s take a look at how diverse the brand ambassadorship umbrella is.

Here are a few instances of beauty industry ambassadors, what they do for the company they work with, and how they are compensated:

The Famous Person

  • Serves as a spokesmodel for a major cosmetics firm and its “face.”
  • Reaches out to a national or international audience.
  • Participates in print and digital ad campaigns as well as promotional events.
  • In press interviews, he discusses their brand collaboration.
  • For taking on this role, he receives a considerable salary and works under a formal agreement with the company.
  • Maye Musk is one of the numerous real-life celebrity ambassadors in the cosmetics industry (longtime model and mom to Elon). She was signed on as CoverGirl’s oldest spokesmodel and the face of the Simply Ageless range at the age of 69.

The Influencer

  • The influencer promotes the brand’s cosmetics through sponsored posts and may also conduct paid advertisements on behalf of the firm.
  • With 10,000 to millions of followers, this will reach a wide audience.
  • An influencer operates under the terms of a written agreement with the brand.
  • For their efforts, they receive money, free or discounted products, and increased social media exposure.

Through her collaboration with Bobbi Brown, Rosie, the lifestyle blogger and social media influencer behind The Londoner, occasionally posts sponsored material. She advertised a lipstick shade and co-hosted a giveaway in the above photo, which she described as an “ad.”

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The Micro-Influencer

  • On a casual basis, promotes a favorite makeup brand on social media.
  • With fewer than 10,000 followers, will reach a smaller audience.
  • Followers are given a referral code that can be used to place an online order.

Through this agreement, you can get discounts, free products, and some social media visibility.
You might have signed up for the brand’s ambassador program online.
@khrisscontours acts as a brand ambassador for Morphe on Instagram, tagging their products and offering a discount code, GLAMFAM449. This code can be used by the company to track Khriss’ financial impact.

The University Student

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  • Spreads the word to fellow students about a beauty brand.
  • On-campus, distributes branded goods, and hosts pop-up booths.
  • Has an employment arrangement with the brand and considers this to be a part-time job.
  • Earns low pay and may be eligible for discounts and free items as a result of their labor.

Through the Sephora College Ambassador network, for example, Sephora collaborates with students like Amaris Gonzalez. Amaris held an event table at Syracuse University to build awareness about the Sephora Collection brand and deliver samples to fellow students.

Oh, the ambassadors, advocates, and influencers! (But what’s the difference, really?)
The answer to the question “what is a brand ambassador?” varies depending on the situation.

You’ll designate a different budget, put in a different amount of effort, and target a different audience depending on the type of ambassador your brand partners with.

Because brand ambassadors are such a large category, it’s important to understand how they relate to other sorts of influencers and advocates. Your relationship and marketing strategy may differ in some circumstances.

Influencer Versus Brand Ambassador

Given that we’ve already discussed how mega- and micro-influencers can act as brand ambassadors, it’s evident that the two phrases are related. However, there are a few key differences between an influencer marketing plan and a brand ambassador program.

Influencers have a large following and are always working to develop and maintain their own personal or professional brand. They may be picky about who they work with and, in terms of content development, they usually take the lead. Promoting a brand after all, cannot detract from their own carefully built image and message.

For example, Courvoisier teamed up with blogger and social media personality Signed Blake to promote a values-based campaign. Blake created the content in order to appeal to her fans and to fit in with her general style. She isn’t selling the stuff directly. Instead, she’s discussing her own values and demonstrating an ideal lifestyle that Courvoisier fits neatly into.

Brands pitch their collaboration ideas to renowned influencers because an endorsement from a well-known influencer can provide a lesser-known company a lot of street cred. However, those influencers are likely to have already partnered with other firms. As a result, collaborating with a powerful figure is both costly and competitive.

Micro-influencers are typically used as brand ambassadors by organizations with a limited influencer marketing budget. With these connections, the audience is smaller, and the stakes are lower. They also provide opportunities for both to benefit from the relationship.

 

Often times micro-influencers, college ambassadors, street team members, and others will approach brands they like and apply for ambassadorship programs. An emerging professional or aspiring authority can use this mark of approval from a well-known company as a feather in their cap.

In most cases, an influencer marketing campaign is a one-of-a-kind initiative. It could be temporary, lasting only for the period of a single product’s marketing campaign, or it could persist for years. However, for long-term partnerships, a pre-built brand ambassador program can serve as a one-size-fits-all option. The latter establishes a structure within which the corporation can collaborate with a variety of ambassadors.

Consider this in terms of the actual power that is being wielded:

  • Companies work with well-known influencers to improve their brand’s visibility.
  • Brand ambassadors (who aren’t A-listers) work with businesses to promote their own personal brands.

Brand Advocate vs. Brand Ambassador

Both brand ambassadorship and brand advocacy are similar in that they both include people who promote a firm in a favorable light. Brand advocates, on the other hand, are frequently passionate, engaged fans rather than paid partners. In the internet age, advocacy marketing might be compared to word-of-mouth marketing.

A B2B company, for example, may use case studies to transform delighted customers into brand champions. A client-turned-advocate, unlike an ambassador, may not spread the word about the company to their own network. Instead, the company will collect good feedback, create content, and distribute it to their own consumers.

In a B2C situation, a brand advocate might mention their favorite firm in a Facebook post about how pleased they are with a new product they purchased. Alternatively, they may inform their Twitter followers about a brand’s planned product launch or promotional event. Although there is no formal connection here, this type of user-generated material can benefit the brand.

Companies can utilize calls-to-action on their social media channels to increase brand advocacy. A brand advocate can be anyone who replies by using a branded hashtag, writing a review, or sharing their own stories.

Employee Advocate vs. Brand Ambassador

It is not necessary for a brand supporter to be an outsider. Employee advocates are brand promoters who work for your company and promote it from within.

Of course, given their closer association with the company, your target audience understands that an employee who advocates for the brand has a different perspective than an outside brand ambassador. It may also be their work responsibility, depending on their position, to show their employer in a flattering light.
Despite this prejudice, taking advantage of employee support and converting employee advocacy into content marketing ROI is still worthwhile.

Ask employees to re-share your company’s LinkedIn posts with their contacts, or have them participate in video material then tag them on social media.

Employees may also share a combination of branded and original content, as in the case of Orangetheory Fitness coaches like Kate Howe. It’s a chance to engage their own customers while also chanting the company’s praises.

Employee advocates can be industry thought leaders or simply highly engaged employees. In either case, businesses may utilize this type of advocacy to magnify essential messages by tapping into the spheres of influence and brand loyalty of their employees.

Employee advocacy campaigns are a good place to start when it comes to brand ambassadorship. Working with internal stakeholders on various sorts of content and learning from their mistakes might help you establish a more formal ambassador program.

Using Brand Ambassadors in Marketing

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A brand ambassador is more than just a fan of your products and services in this sense. Rather, it is their responsibility to assist your company in important ways.

Businesses can profit from a successful brand ambassador program in a variety of ways:

  • Allows brands to reach a broader audience.
  • Presents a genuine and trustworthy message that will be well-received by the audience.
  • Increases brand recognition among new potential customers organically.

  • Encourages happy customers and new followers to feel like they’re part of a community.
  • Innovates new ways to demonstrate the value and characteristics of your products and services.
  • Makes a lot of noise.

To summarize, brand advocacy aids in the expansion of your audience’s reach and the development of trust.

According to industry research, 76% of individuals believe that material shared by other consumers is more honest than content created and posted by brands. And, whether in B2B or B2C content, more than 80% of people look out for recommendations when making a purchase of any kind.

If people are looking for other people’s perspectives, developing a strategic brand ambassador program makes it even easier for them.

What is the Best Way to Start a Brand Ambassador Program?

Are you looking for a way to magnify your brand by partnering with ambassadors?

Here’s a step-by-step guide to getting started:

  • Create a marketing strategy for your brand ambassadors.
  • Defining meaningful and quantifiable goals is crucial to getting outcomes from content creation.

If you want to know what a successful brand ambassador marketing campaign looks like, you must first define success for yourself. You can then create an overarching strategy and choose the actions that will get you to your goal.

Define the ideal brand ambassador for your company.
A micro-influencer, a college student, or a thought leader in your sector could be your ideal brand ambassador. A social media content producer from another country could be an excellent brand ambassador with whom to collaborate. You could want someone local who can attend events and spend time learning (and discussing) what goes on behind the scenes at your company.

 

Look for people who are a good fit for the job.
You may start searching the community for people who share your vision after you know who you’re looking for and what criteria they must match. You might create a shortlist of influencers to contact or issue a call for social media brand ambassadors.

Convince them.
You’ll need to present the benefits and practical considerations of teaming with you in order to attract the suitable brand ambassador.

 

what-is-a-brand-ambassador

For example, if you want to recruit social media brand ambassadors, tell them they can share an exclusive referral code with their followers in exchange for special rewards like free products and a VIP event invite.

Provide as much information regarding the timetable, expectations, and pay as feasible. Also, be open about your company’s values and policies. Potential ambassadors will be able to see if a partnership with you aligns with their own interests and core values in this way.

Establish a mutually beneficial partnership.
It’s now time to put your strategies into action. You may be finalizing collaboration agreements, co-creating content, shipping out merchandise, and other activities depending on the ambassadorship program you’ve built. This is the most exciting moment, but your work isn’t over yet.

Examine the progress and outcomes of your ambassador marketing campaign.
You’ll need to keep an eye on how things are doing as your ambassadors start promoting your business and engaging their own audiences. You’ll already know how to measure your goals since you made them measurable in the first place.

You might be keeping track of how many new customers have utilized their referral code if you’re working with a group of social media ambassadors. Alternatively, if you choose a celebrity to be your brand’s face, you might check to see if you’re getting the quantity of media placements you expected.

In Closing

Given the broad scope of the brand ambassador role, it can be tempting to squeeze as many ideas and ideal partners as possible into your pitch. The limitless choices, on the other hand, can lead to analytical paralysis and keep you in your marketing comfort zone.

Starting with a modest, focused program is a low-risk way to evaluate how brand ambassador collaborations can help you grow your business.

A rising tide, as the phrase goes, lifts all boats. You’ll get to see how fantastic it is to cooperate with like-minded creatives and grow together with brand ambassadors by your side.

Thank you for stopping by today. If you enjoyed this article you may also like: What Is Influencer Marketing & Why Do You Need It?

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Promoting Your Brand Since the Development of the World Wide Web

With the introduction of the internet, it appeared that even small firms could access new markets, create awareness, and expand beyond their wildest expectations. Of course, on the other side of the coin, every other firm has the same potential, and many businesses are discovering that they now face far more competition for clients than they did previously due to the rising worldwide market.

Competition is essential for a healthy capitalist system, but when consumers are faced with a plethora of options with little variation, it can be difficult for them to differentiate, and the pool of available consumer dollars can become so diluted that many businesses fail, even if their products or services are far superior to those of their competitors.

 

What can you do to create a brand that succeeds in competitive marketplaces when producing the greatest products at the lowest price isn’t enough?

Fortunately, it’s NOT about how low you can go with your prices (which is usually a losing strategy because it isn’t sustainable).

It’s all about knowing your market, coming up with fresh methods to provide value to clients, and working with branding and marketing specialists who can help you play to your strengths.

Here are a few strategies for sustaining growth in a crowded market:

Keep an Eye on Your Competition

In warfare, keeping your adversaries close is always a good idea because competition is a never-ending battle. The first step is to determine what your competitors excel at versus where you have room for improvement. When you compete against someone in a head-to-head match, someone will always lose.

However, you will succeed in your niche if you have a clear knowledge of how to provide distinctive value to clients by giving what others cannot.

It’s vital to realize that providing the items and services that customers want isn’t everything; they may get them from a variety of places. Developing new and inventive items is certainly wonderful (until all the knock-offs flood the market), but you might be better at branding for millennials, staging media-friendly charity events, or making customers feel like they’re a part of your family. Make whatever it is that you do better than your competition your main focus.

Learn as Much as You Can About Your Target Market

This is a significant issue. If you don’t know who your customers are or what they want, you won’t be able to compete. You probably have certain demographics in mind, but you need to delve deeper into client kinds and what distinguishes them. Consider mothers with numerous children, working mothers, mothers interested in health and fitness, and so on, rather than just focusing on parents between the ages of 25 and 40, get more specific. 

The more information you have about your clients, the more likely you are to be able to provide multi-dimensional and even customized marketing that speaks directly to them. 

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You’ll also have a greater knowledge of their desires and expectations, which means you’ll have a higher chance of meeting and exceeding them. With so many online tracking and targeting tools at your disposal, you and your internet marketing agency team can learn a lot and develop a competitive plan.

It’s always best to start by winning in your local market or markets. Competing in a domestic or international market can be intimidating; therefore, it’s always best to start by winning in your local market or markets. Many people prefer to purchase online since it is more convenient, but many still prefer to shop locally, especially if they have a favorite brand. When it comes to successful local marketing and SEO, your branding and marketing agency can assist you in developing winning strategies.

Prioritize Your Strategy

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It might be difficult to set yourself out from the pack when you’re competing against organizations that provide similar goods or services. This is why it’s critical to provide a distinct and compelling consumer experience.

People seem to be more distanced from other people than ever in this high-tech world we live in, and yet they still desire personal connection. With the advice and support of a professional branding services firm, you may deliver that connection in a variety of ways, including an experience that makes customers feel like friends and even family.

Collaboration with a Reputable Branding Services Firm

When it comes to competing, you need a branding and marketing partner who not only keeps up with the latest marketing channels and tactics but also takes the time to get to know your business and help you tell your story. Pushleads, an internet marketing agency, can assist you in creating a brand experience that people will flock to because it provides the added value and connection they seek.

In Closing

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Responsive Web Design is Important

Business owners recognize that providing an excellent customer experience is critical to increasing revenue, generating positive feedback, and establishing a strong brand image. It’s not enough to spend money on marketing and branding, you also need to follow through on your promises with great goods and services, attentive customer care, and an overall positive experience. Customers may not recall every detail of every transaction, but they will recall the high (or low) point of a particular relationship with a business.

This includes any interactions they have with your business in the virtual world, which is why you need to design a website that is appealing, user-friendly, and provides the information that encourages customers conversions. It’s why you’ll need timely and relevant material for social media, blogs, and other online venues where customers may come across your business.

Of course, more and more individuals are browsing on mobile devices such as smartphones and tablets these days. You want people to have the same experience seeing your website on these devices as they do on a PC, right? Responsive design then comes into play, and as your internet marketing service provider can tell you, it’s an influential part of the customer experience.

So What IS Responsive Web Design Exactly?

responsive-web-design

Responsive web design is simply the process of developing a website that automatically adjusts to the size of the visitor’s screen, whether they’re using a computer, a laptop, a tablet, a smartphone, or another device to read your content. This could potentially be a lot of work.

What method do you use to account for all possible screen sizes?

As it turns out, there’s programming available that is able to construct a single version of your website that recognizes devices and changes to give a version that fits the screen size of the viewing device automatically. 

This frees up some time to deal with other important issues like online branding and marketing, content production, and social media account management.

Customer Satisfaction

You probably remember the early days of cellphones, when you’d go to a website and have to scroll up, down, and side to side just to view it. You might try pinching down the screen to fit all of the content at once, but the font would be too small to read.

Is this the kind of experience you want current and potential customers to have when they visit your website? It’s safe to say that your clients will be disappointed to find such an out-of-date website.

You must find out where your customers are browsing and provide a consistent experience across all devices. Browsing is increasingly taking place on mobile devices. Between 2016 and 2017, mobile visits to U.S. websites climbed from 57 percent to 63 percent, but perhaps more telling is that mobile bounce rates decreased from 52 percent to 47 percent during the same time period.

Once internet firms saw the rise of mobile browsing and responded by installing responsive design to fulfill the demand. It’s critical to prioritize responsive design when working with a branding services agency to boost your online operations.

The Mobile-First Policy

Customers aren’t the only ones that anticipate responsive design. You and your Asheville branding and marketing team must also placate the digital gods, namely Google, the search giant. If you’re familiar with SEO, you’re probably well aware of Google’s search algorithms’ never-ending roller coaster ride.

While the company has worked hard over the last decade to eliminate black hat SEO methods and provide the greatest possible experience for their consumers, their current crusade is the mobile-first program, in which they give responsive websites priority consideration. Do you want to earn Google’s favor? You’d be wise to keep up with the times.

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Maintaining Competitiveness

It doesn’t mean your competitors are resting on their laurels just because you aren’t keeping up with advances in the online and mobile sectors. You’ll see an increase in bounce rate if your website isn’t responsive at this point. Customers have come to expect responsive design. What will they do now? If you don’t deal with an Asheville internet marketing partner who can keep you up to date, you’ll be left behind by competitors who aren’t.

A qualified branding and marketing service can assist you.

You’re not alone if you haven’t upgraded to responsive web design, but you must act quickly if you want to stay competitive and prevent clients from fleeing in droves. When you use responsive design, you can save time and money by reducing on-site management requirements and consolidating monitoring and tracking requirements.

You’ve got a much better shot of getting the audience response and conversions you want, when you work with a professional like one of our experts at Pushleads, to keep your digital efforts focused and on track.

In Closing

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Typefaces & Web Design

web-design

In the 20 years since chat rooms and primitive pages were the wonders of the day, the internet has gone a long way. With the advent of the iPhone in 2007, the addition of mobile devices capable of supporting browsing changed the picture even more, and a long list of rapid advancements has now produced an era of unequaled access where users can find information and make purchases while on the go.

As a result, to maintain optimal functionality and aesthetic appeal, organizations must stay up with the current web design trends. Another way to put it is, if you want to keep consumers and bring in new business, you need to be competitive in the internet and mobile worlds.

Along the same lines, you’ll want to join the typeface revolution as a decorative feature. You’re no longer limited to plain, black sans-serif fonts for your content. You may now incorporate innovative typefaces, styles, and effects into your overall design, resulting in text elements that are also graphic.

What is the mechanism behind it?

Or how do you join this increasing trend without looking like a complete noob?

You may use recent advancements in typeface to turn your text into an interesting design element with a little background and support from a seasoned web design specialist.

Big, Bold Text Hero fonts, often known as bold, creative typefaces, have exploded in popularity in recent months, displacing photos as a solitary means of attracting attention and engaging visitors. What is causing this? There are several causes for this.

First and foremost, from a responsive standpoint, various graphic image and video elements can cause functional challenges. For mobile browsing, they may take longer to size or load, affecting the user experience. This issue is not present in less elaborate hero material.

Furthermore, it allows websites to provide a simplified, yet appealing and compelling, layout to draw reader attention and encourage additional engagement. It’s a growing trend, as it appeals to a modern audience with little time for frills that don’t improve the user experience.

Fonts with Serifs

Serif typefaces, which have superfluous strokes connected to the ends of the letters, are traditionally employed in print writing, but sans-serif fonts feature crisp lines that are simpler to read in digital format. Digital formats, including resolutions, have, of course, vastly increased over time.

The old conventions, like the exclusive usage of sans-serif typefaces, are being flung out the window in this new era of typeface creation. Go ahead and bold ize your Times New Roman font if you’ve been itching to. Your web design experts can assist you in determining the finest ways to experiment with various font types and make them function in a digital format.

Text In Motion

We’re not talking about the Star Wars intro with text auto-scrolling to a faraway point on the horizon, but rather text that moves in two or even three dimensions to attract the eye and interest viewers as they scroll, much like video material.

Fixed Text with Scrolling Images

This is appearing as a delightfully unexpected graphic element on current webpages. Instead of the usual upward scrolling text, viewers will be treated to an interaction of text and graphics that will make them wonder which is fixed and which is moving. It’s a simple but captivating piece of visual trickery.

Typography that is Expressive

web-design

Can the correct typeface elicit an emotional response from viewers while still conveying a message? The answer is yes when you employ expressive typography. Font size, shape, style, and color can all trigger different emotions. What happens if the font’s edges are feathered? What if you gave them movement and turned them into an active part of your interface?

In Closing

When it comes to utilizing typography to its full potential, you’ll need a web design partner with the knowledge, expertise, and insight to assist you in creating a modern interface that incorporates type as a design feature. Make an online appointment with Pushleads today!

If you enjoyed this post, you might also like to read: Visual Content Marketing Statistics Every Business Owner Should Consider in 2021

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Visual Content Marketing in 2021

We enjoy reading some of the big reports on content marketing, social media, and online behavior every year.

It’s astonishing how much can change in a short time, and this year provides a wide range of unexpected facts to consider.

The importance of visual material has been highlighted this year by developments that have occurred across practically every major social network, including Facebook, Instagram, and Twitter. Simultaneously, videos have become more potent tools for organizations seeking to engage more easily with their customers, and virtual reality (VR) is gaining traction as a marketing tool in a variety of industries.

Let’s look at some visual content marketing statistics to see how visual content affects reach, engagement, and sales to help you stay on top of current trends.

Visual Content Marketing Statistics

  • 70% of businesses spend money on content marketing, which may include visual marketing methods.
  • Video is the most common type of media utilized in content marketing.
  • Just over 20% of marketers are engaging in branded storytelling specifically, while one-fourth are investing in content marketing connected to product promotions.
  • For 23.7 percent of content marketers, the most difficult obstacle is design and visual content.
  • Visual marketing is rated as Very Important by 49 percent of marketers, 22 percent as Important by 22 percent, and 19 percent as Nothing by 19 percent.
  • Visual content is used by 49 percent of marketers on blogs and websites, followed by social media platforms like Facebook and Instagram.
  • When people are given information, they are only likely to remember 10% of it three days later. When that same information is combined with a relevant visual, people retain 65 percent of the knowledge three days later.
  • Between 51 percent and 80 percent of organizations will substantially rely on visual content in 2021, according to 40 percent of marketers. 

Statistics on Video Marketing

  • Since 2012, mobile video consumption has surged 17-fold.
  • By 2022, Cisco predicts that video traffic will account for 82 percent of all consumer internet traffic.
  • 70% of YouTube viewers watch videos for “assistance with an issue” in their pastime, studies, or profession.
  • YouTube is the most popular video content source for consumers worldwide, accounting for 83 percent of all video views (Facebook is second, at 67 percent ).
  • The popularity of video streaming has skyrocketed in recent years. Twitch, a live-streaming network, had 14.3 percent year-over-year increase in 2020, with 1.645 billion monthly view hours.
  • According to a HubSpot poll from 2018, 54% of consumers wanted to see more video content from a brand or company they support.
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Visual Marketing Trends on the Rise

  • In the United States, 42.9 million individuals used a virtual reality device in 2019.
  • By 2021, business spending on virtual reality is estimated to reach $9.2 billion, exceeding consumer spending.
  • Virtual reality offers a significant potential for companies and marketers, according to a quarter of consumers.
  • In 2019, 57 percent of marketers employed live video.
  • Traditional videos generate ten times the amount of engagement as Facebook Live videos.
  • On Twitter, mobile devices account for 90% of all video views.
  • 73 percent of videos are under two minutes long.
  • 85 percent of consumers use multiple devices at the same time to access material.
  • Viewers of how-to videos shown in virtual reality (VR) had a 36 percent higher recall rate than those who merely watched the YouTube video, according to the Lowes home improvement store.

Visual Content Marketers: Social Media Stats

  • In a survey of more than 250 people, 70% stated they watch Facebook Stories more frequently than Instagram or Snapchat Stories.
  • Every day, more than 500 million Instagram profiles utilize Stories, and 4 million businesses use Stories ads on a monthly basis. After viewing a brand/product via Stories, 58 percent of those polled said it piqued their curiosity.
  • As of January 2021, the greatest demographic of Instagram users in the United States was between the ages of 25 and 35, accounting for 33.1 percent of Instagram’s user base in the United States.
  • Instagram accounted for 31.8 percent of Facebook advertising income in 2019, up from 13.2 percent in 2016.
  • People favor short narrative-styled Stories the most, with 35% saying they engage with them the most, followed by interactive Stories themed around quizzes and polls.

In Closing

Now that you’ve got those statistics for 2021 you’re ready to launch a new visual content marketing campaign to grow your audience, and improve your brand!

Thank you for stopping by today. If you enjoyed this article you may also like: Use Giveaways to Increase Engagement on Social Media

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Website Personalization

website-personalization

There’s always a tight line to walk when bringing a welcome personal touch to the browsing and purchasing experience without coming off as creepy. You can’t afford to ignore personalization efforts just because you’re in the internet world, and it’s not a good idea to play fast and loose with client data and overstep the bounds of privacy.

Finding a balance between personalizing the marketing experience and scaring customers away is no easy task, however with the help of an expert in branding and marketing services, you can learn best practices and develop successful strategies that will help you meet your objectives and increase conversions. Here are a few key points to consider when it comes to website personalisation best practices.

It's Essential to Use Responsive Design

Is this something we say in 2021? YES. You are severely behind the times if you haven’t upgraded to responsive web design. Google has been promoting their mobile-first agenda for some time, and now, they’ve made it official by enabling mobile-first indexing by default for all new websites.

This means that websites that aren’t mobile-friendly will be indexed differently than their up-to-date competitors, affecting rankings. Worse, failing to upgrade to responsive design means you’re leaving mobile browsers to deal with material that doesn’t automatically resize for smartphones and tablets. Are you curious as to why your bounce rate is rising? This could be a significant factor.

According to research, mobile devices now account for about half of all internet traffic worldwide, and that doesn’t include tablets. If your site isn’t mobile-friendly, you could be alienating 50% or more of your audience, and that figure is only going to grow. Allowing easy access to your online portal should be the first step in personalizing your website. Spending money on branding and marketing is pointless if half of your audience is unable to access your pages properly.

Analyzing and Tracking

The primary advantage of doing business online is that you have a plethora of tools at your disposal to learn more about your audience, beginning with how they engage with your website. The correct tracking tools can show you how long clients spend on a page, how they are diverted to your page and the progress that leads to conversions, and even how their eyes move around the content.

All of this can assist you and your Asheville internet marketing business in identifying patterns and devising a strategy for creating an experience that appeals to a broad variety of clients while also providing choices for personalization for individual customers (with targeted ads and suggestions, for example). The goal is to get to know your audience, to learn their general patterns and preferences, and to make changes that will help you generate great experiences and enhance conversions.

Re-Marketing

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Getting focused traffic is usually a good idea. You naturally want to cater to customers who are already interested in your products, services, or brand, rather than random visitors that stumbled across your page. This isn’t to imply that non-specific traffic won’t convert, but the chances are much better when visitors are looking for what you have to offer right when they arrive on your website.

So, what happens when shoppers abandon their carts or merely browse and then leave? Of course, this is disappointing, but it provides you with vital information about their interests, which you and your branding services firm can use to re-market to them or remind them of what they left behind. This type of personalization has the potential to increase repeat visits and conversions.

Proposals for Products

Product suggestions, which evaluate goods a shopper has viewed, added to a basket, or purchased, and uses this data to create recommendations about other, related products they might like, are one of the best kinds of website personalization to emerge in recent years. This function acts as a personal shopper for your consumers, making them feel special while also increasing purchases.

However, you must be cautious about how detailed your suggestions get.
While you definitely want to assist clients in finding new goods they’ll enjoy, you don’t want to limit the items you show them – you want to encourage them to expand out so they don’t become bored with too many items that are too similar to what they already have.

Target Audiences

Putting oneself in the shoes of a consumer is an excellent strategy to figure out how to best meet their demands and gain their business. When it comes to site design, though, it’s hard to please everyone all of the time.

However, you and your Asheville internet marketing partner can target groups of like-minded clients and design a few interactive experiences that will appeal to each category. This will allow you to personalize interactions just enough to suit the majority of visitors without overburdening your branding and marketing resources.

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In Closing

Thank you for stopping by today! If you enjoyed this article you may also like: The Most Effective 3 Things Your Web Developer Can Do To Improve Your Search Rankings

Contact Pushleads if you need assistance improving client interactions to offer more tailored experiences. We’d love to connect with you!

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Improving Search Rankings

search-rankings

There is a multitude of effective strategies for attracting visitors to your website, as any marketing or branding professional knows. But what should you do if your paid search traffic and display advertising aren’t generating the intended results? This is where natural search engine results come in. You’re in luck if you’re just starting to code your pages—now is the perfect time to incorporate SEO best practices that will help your pages rank better in search results.
Martin Splitt, Google’s webmaster trends analyst, revealed the top three things web developers can do to improve search ranks last month. 

However, before you can optimize your site, make sure that your web developer ensures that your page is visible to search engines so that their bots can see what’s on it. Access Google Search Console and utilize the Fetch as Google function to see where your page ranks in search results. Once your web developer has confirmed that your page can be crawled and indexed, they’ll be able to put these three techniques into action to assist you in improving your organic search ranks.
Write with SEO in mind when writing your content.

Write with SEO in Mind

Your content is one of the most important components of your site in terms of user experience and SEO. This includes elements like the meta description, title, photos, links, and more, in addition to the actual content. That isn’t just an Asheville internet marketing strategy; content is your visitors’ first point of contact, so do everything you can to make it as interesting and descriptive as possible without being overbearing.
For two reasons, both Google and Asheville branding and marketing professionals agree that creating interesting content is essential for SEO. The first is the user experience: if your page contains information that users want to interact with, they are more likely to stay on it. “Content that serves a purpose,” as Splitt put it.

Two, the keywords and phrases employed will aid consumers in finding your website in the first place. Splitt suggested that you figure out how your target audience searches for information using specific phrases:
“So you want to make sure that you’re attracting and engaging the individuals you want to interact with your content, and you want to make sure that you’re using phrases that I would use… If you call your ice cream by a specific name, such as Smooth Cream 5000, I’m not going to look for it because I’m not familiar with it. I’m just going to look for some ice cream.” In a nutshell, you should create your material as if you were one of your clients, rather than employing language that only techies would comprehend.

Metadata and Its Importance

Many business owners overlook the significance of metadata when it comes to attaining better organic search results. While you should use a branding services agency to make sure your metadata is in the appropriate locations, here are some pointers to help you understand what’s going on.

Optimize the title tag first. This is the most important aspect of on-page SEO because it is the most effective approach to inform search engines that the topic of your page is significant. This is why you should place your most significant keyword at the start of each title. Also, make sure the tag is no longer than 60 characters, including punctuation and spaces.

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The meta descriptions come next. Despite the fact that they have no direct impact on page ranking, they are nevertheless utilized to determine the topic of a page. Meta descriptions also make up a percentage of your search snippets when paired with title tags. Overall, a succinct meta description will increase your click-through rate, which search engines adore.

Finally, utilize the robot’s meta tag to tell the search engine whether or not the links on the page can be indexed or followed. This meta tag prevents search engines from indexing your pages based on links from third-party sites. Also, make sure your site developer inserts the keyword “nofollow” into the content section. This prevents Google from indexing the website and is useful when you don’t want to pass a value or are employing paid links.

Improve the Performance of Your Website

Splitt acknowledged that “site performance” might refer to a variety of factors, such as security, navigation, and speed. Anything that makes it easier for visitors to traverse your site with ease. Splitt also pointed out that a well-optimized site has better visibility, which increases your chances of being found in search results.

Consider employing an Asheville branding and marketing agency like PushLeads to help you optimize your site for better search rankings. They are unrivaled in the field of Asheville internet marketing. Their staff consists of branding and marketing experts who understand how to take your SEO to the next level. They recognize that building and maintaining a brand is both an art and a science. As a result, they will do everything possible to assist your brand in realizing its full potential.

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