Jeremy Ashburn

The percentage of eCommerce transactions that contribute to total retail sales has been on a steady incline for more than a few years now. A healthy market is always good news but it can also mean there is stiff competition in a particular market. This can cause it to become more difficult and expensive to attract customers to your business.

The tools available to ensure a successful digital marketing campaign are plentiful. The following six tips are an excellent place to start for business owners who need to drive more sales to an eCommerce website.

Google Shopping Ads

A Google Shopping campaign will allow you to prominently display your product advertisements atop search results precisely as prospective customers are searching for the products you sell. The ads you create should include images of your products, pricing information, customer reviews, and a button that allows customers to add their product selection to a virtual shopping cart.

The first step in the process is to upload a data sheet for your products to the Google Merchant Center. Next, your Google Merchant account and Google Ads account should be connected. Once this is completed, Google will automatically deliver your product ads to customers who use its search engine.

Remarketing

According to a report from Google Shopping, the average conversion rate for a Google Shopping advertisement is two percent. And while these numbers may be a bit disappointing to some business owners, it only means you have a bit more work to do before realizing the sales goals you have for your business.

When your advertising does not result in an immediate sale, customer interaction still took place. This makes it possible for you to remarket your information to prospective customers to increase eCommerce growth. Remarketing allows you to stay relevant in the minds of customers who are on the fence regarding the purchase of your products.

One specific eCommerce marketing method that successfully makes use of the remarketing technique is to target prospective buyers who interacted with your ad on Google with a second ad the next time they sign-in to Facebook.

Likes to Sales Conversions Through Instagram

Conventional wisdom among marketers has for years suggested that the main function of social marketing is to build social awareness while search marketing should be used to drive sales. Though both methods will accomplish the stated goals, absolute distinctions that were once made between the two eCommerce marketing strategies are quickly becoming obsolete.

A major reason for this change of outlook is the shopping that is now done on Instagram.

You will need to set up an Instagram business profile and upload your catalog of products to their parent company, Facebook. These steps will allow you to tag your products in the posts you make to your organic feed.

Users who find your product on Facebook will not be directed to a home or random page on your site where they will then have to navigate the site to locate the desired product. Instead, your prospective customer will be carried from Instagram directly to the page on your eCommerce site where the product in which they are interested is located.

This method of social shopping eliminates friction and allows for an effortless shopping experience.

Use Customer Reviews to Build Trust

It is one thing to use SEO and eCommerce marketing techniques to drive traffic to your website. It is another thing altogether to turn this traffic into sales conversions that will fuel the eCommerce growth of your company.

Savvy customers are cautious when it comes to parting with their hard-earned money. One thing that can prove persuasive when there is any type of buyer resistance is a thumbs up from a customer who has already spent their money on a product.

A rating and review section on each of your product pages is an eCommerce marketing technique that has proven its effectiveness over time.

Cross Sell With Pop-Ups

Pop-ups are another of the eCommerce marketing strategies that have stood the test of time. A pop-up is an additional window that will suddenly appear on the screen of a computer user to show an advertisement. Pop-ups are great to use when you want to offer a customer that is already shopping at your eCommerce website with a discount that can be used to offset the cost of additional purchases.

Gain Customers Through Referrals

A good referral program will provide customers with incentives to refer the people they know to your business offerings. The theory is that prospective customers will place trust in the recommendations they receive from friends and family members. This digital marketing tactic is not too different from gathering customer reviews. The major difference is that customer referral is made directly to an individual while customer reviews are posted online for all website visitors to see.

The Takeaway

Success in today’s highly competitive online business world will not be possible without a well thought out SEO and eCommerce marketing plan. The six strategies above should be enough for you to begin drawing customers to your eCommerce site. Great products and a consistent marketing effort will keep them coming back for more, again and again.

Seeking Alpha just came up with a fabulous article covering the explosive growth of eCommerce. 

E-commerce has become the primary way that consumers are now shopping due on the ongoing pandemic. About 16% of retail sales in the second quarter happened via online eCommerce. That’s an 44.5% increase from the Second Quarter of 2019.

The next wave of eCommerce growth will happen in groceries, health services and products, and vehicle/auto sales.

In the long term, newer technologies like virtual reality (VR) and agmented reality (AR) will will further narrow the gap
with traditional brick-and-mortar shopping.

More consumers are now confortable buying clothes online. From 2005 to 2020, the penetration rate has grown from 5% to 25%. People are becoming more comfortable buying shoes, clothing, and cosmetics via eCommerce.

Millennials and Gen X-ers now prefer to buy online vs via traditional brick and mortar. Now, these generations have a 49K to 65K annual income with and represent America’s largest generation.

Because of the pandemic, older generations have realized how easy it is to buy online and are doing so.

Determining the Value of Backlinks Can Be Difficult

Backlinks are vital, but determining their value can be difficult. Here are a few ways to figure out the worth of your backlinks.

So, you recently acquired a cool backlink from another internet site. Now what? Is it powerful enough to notice changes in your SEO rankings. We’ve all been told links are important to SEO. But every link isn’t created equal. Many can pose significant threat your site in the long run.

There are plenty of factors behind a backlink. In this piece, I’ll walk you through several factors to assist you in identifying the worth of your backlinks.

Is It A Unique Root Domain?

The primary metric you ought to check is singular root domains. Unique root domains are links from an internet site that hasn’t linked to your site before. Those are extremely valuable. Think of each link is a vote for Google to rank you. If they see you have 15 votes from the same person (or websites,) it isn’t as effective as 15 separate votes, all from different people or websites. It’s a bit suspicious if your profile is crammed with links from one particular domain. So diversification is the name of the game. Now 94% of all internet content contains no links. Therefore one, two or three backlinks from a single root domain is unlikely to harm your site. However, if that’s all you have, it’s time to diversify. Simply put, the more unique domains you earn links from, the higher you’ll rank.

Are Domain Ratings and Domain Authority Just Vanity Metrics?

Although the following terms are different, they are basically the same thing.

  • Domain Rating
  • Domain Authority
  • Authority Score

In layman’s terms, the higher a domain rating, the more links it has from significant sites. The lower the rating, the fewer links from unique sites.

Isn’t it a vanity metric, then?

Only to an extent.

Does it really matter, then?

More than you can imagine.

Domain rating isn’t just a vanity metric.

It indicates what traits Google will rank. That is, websites that are proven to have diverse, authoritative link profiles and amazing content. These are sites that garner a lot of trust and word of mouth.

A link from an enormous site with a favorable domain rating can be beneficial.

How to Know When Your Spam Scores Are Too High?

It’s a common occurrence to hear that a high spam score means your website is probably moments away from being penalized.

But that’s not exactly true.

Clearly, owning a link profile full of spam sites is horrible. Having a few sites with higher-than-average spam scores sprinkled sparingly,on the other hand, is not.

Moz reccomends:

  • Low: 1-30%
  • Medium: 31-60%
  • High: 61-100%

Your link profile will nearly always have a mixture. Make sure the majority is low, medium and few high.

Ask yourself these questions when analyzing a link with a high spam score:

  • Is this site legitimate? Or is does it seem shady?
  • Is the content I’m mentioned within well done?
  • Is the anchor text relevant, or is the content a mixed bag of random links?

Spammy outbound links are fairly easy to sniff out, but spam scores can’t always grant you such insight. Sometimes you have to look a little deeper and take an item-by-item approach.

search-engine-optimization-seo

Does Organic Traffic Matter?

Organic traffic can be a great metric to explore if you’re trying to uncover the value of a new link.

You can find organic traffic estimations from the following tools: Ahrefs, SEMrush, SimilarWeb, etc. These are great to look at because estimations are based on clicks as opposed to Google Analytics.

Ahrefs makes it super easy to see if a site has great organic traffic. And to see what keywords they rank for, you’ll only need to check the keywords report.

If the keywords rank high on the first page, they’ll probably have a great deal of monthly organic visitors. Therefore, it’s in your best interest to acquire links from websites with consistently high amounts of organic traffic.

In organic traffic, anything over 1,000 is a more than decent starting point.

Is An Exact Match In Anchor Text Harmful?

Half of the gang fights for exact match anchors in order to spice up keyword rankings.The others look for more “natural” anchors to avoid penalties in their SEO.

Which side is right?

Both.

Link building is more about balance and less about stacking your profile with high ranking links. Leaning to heavily to either side of the spectrum suggests your links were gained by a few inauthentic practices.

Instead, aim for a mix of both natural anchors and exact match anchors.

Creating a Link Gap

Any relevant backlinks your competitors don’t have are a great to pursue for a few specific reasons:

  • It gives you authority in your niche and cuts down on your competition.
  • You’ll command more direct referral traffic.
  • Your authority rises with each link after that. Ultimately, you’ll pull away from the pack and separate yourself from your competitors.

Each time you gain a new link, run a Link Intersect report. You’ll be able to zero in on those who are linking only to your competition or only to you.

With each link you gain and email you send, try to make a bigger link gap that skyrockets your domain authority above the competition.

Content Is King

So far, each of the factors we’ve walked through is a big deal.

But content is king.

Basically, mention context means to look at all a link’s factors to find out if the content has innate relevancy and impact.

Let’s put it this way:

  • How good is the article that mentioned you?
  • Is it an anemic 300-word piece Google won’t rank? Or is it a 5,000-word King Kong piece of content that’s beating its chest on the top of the SERPs?
  • Does the subject you were mentioned in align with your backlink? Or was it used out of context?
  • Were you linked amongst an exclusive group of other outbound links? Or was there an exorbitant amount of others?

The context is vital. If you’re getting mentions on low quality sites with weak context, it’s far less meaningful.

In conclusion, checking the value of your new links should be first priority as soon as you acquire them.

While most links in your link profile are important, not all of them were created equal. These factors are several of the most important ones that will help you discover the most powerful links you can use to heighten your rankings.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

A Recent Study Published by Sistrix

A recent study published by Sistrix found that the average click-through-rate (CTR) for organic search results on Google is 28.5%. A strong SEO strategy is key in achieving the coveted top results on Google Search and assuring your brand can benefit from this high CTR and its associated qualified website traffic.

First Page CTRs

After analyzing user engagement on over 80 million keywords on Google Search, Sistrix discovered that there is a significant exponential fall off of engagement from one result to the next. For example, the CTR drops to 15.7% for the 2nd organic result, 11.0% for the 3rd, and continues to drop. The CTR on the 10th organic result in Google SERPs is only 2.5%. Results pushed to the second page of Google have an even lower rate of engagement.

Why Is SEO Important?

A strong Search Engine Optimization (SEO) strategy is important because of the huge differential in clicks even within the top 10 Google search results. Users want to find what they’re looking for quickly and easily, so they are less likely to scroll down the page and even less likely to click to further pages of results. They are more likely to change up their search terms if they don’t find what they’re looking for in the first few organic search results.
Digital marketing media in virtual icon globe shape business open his hand

How to Improve Your Ranking

A well-planned SEO strategy can help your brand’s website appear within Google’s top search results for your desired keywords. Expert SEO companies are able to assist with best practices in site design and content, as well as off-page SEO strategies, that factor into Google’s complex search algorithm. For example, ensuring that your site is crawled correctly by the Google bots is extremely important, as is site structure and use of relevant keywords throughout high-quality content on your website.

What’s Your SEO Score?

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CBD (Cannabidiol) is becoming more commonly used as an additive to food, beauty products, and medication. Many of us are aware that CBD is a great muscle relaxant, pain reliever, and relaxant.

Now, more and more college students are using CBD. NewsHouse at Syracuse University conducted a study that found 47% of college students have been using CBD products.

Here’s some highlights of the study:

  • In 2018, Grand View Business valued the CBD market at $4.6 billion. The investment banking company Cowen did a deep analysis of the market in the U.S and predicted the CBD market could represent a $16 billion opportunity in 2025.
    represent a $16 billion opportunity in 2025.
  • Students often starting out using CBD infused CBD cream to treat injuries in sports. Later on, these same students begin using CBD oil, loose flower, and gummies to lessen anxiety.
  • Quite often students who have had surgery begin using CBD as a pain reliever. This leads to increased CBD usage as well.
  • Young entrepreneurs are creating businesses that infuse food infused with different strains of CBD, which leads to new ways it can be introduced.

What’s Your SEO Score?

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Video Transcription

If you have a local business, you’re probably really curious about where you’re showing up in Google. People ask that question all the time. The reason why people ask this question is pretty obvious, since Google accounts 70% to 90% of all the search engine traffic out there. The higher your website shows up in Google, the more people find your business and connect with you. They walk into your store more often, call you, buy products online, or use your services. We’ve been working with an HVAC company in South Carolina, and their revenue has gone from 600,000 to 1 million in six weeks, and that’s just because we’re working on getting them to the top of Google and we’re actively working on it.

Where do you Show in Google?

So, anyway, let me share my screen. Where does my website rank in Google? You can Google that and find all kinds of responses and tools to check your rankings, but I’m going to keep it simple and just going to show you about one simple tool that I tell my clients about all the time. It’s from Google and it gives you exactly where your website ranks. Go to Google and search for the Ad Preview and Diagnostics Tool. What this tool does is essentially show you where your website ranks in Google. So you just put that into Google and click on the second response or a second result.

A Woman Searches on Google for Her Business Ranking

Using the Tool

It’s called the Anonymous Ad Preview Tool, a really complicated name for a simple tool. I’m based out of Asheville, North Carolina, and I’m just going to enter “Asheville SEO” to search for that term. This is one of the searches that people look for in Asheville. I’m going to select Asheville as the location and Mobile for the Device type. From here, I can see the actual Google Searches, starting with Maps and then the Google Searches. I can White Fox, one of my competitors, and and other results there. PushLeads in currently #4 in this search. And we are in that process of moving that up, but, right now, here’s exactly where I show for this term.

So this is one search here, If I wanted to put in “SEO services” to see the results. This particular search has ads at the top, then maps. PushLeads is showing up for the maps for this search. And, in the regular search, I’m about halfway down. Typically speaking, there’s about 10 positions on a page. Now, when you use this tool with the mobile Device enabled, it’s a little harder to see the results because you have to scroll down. Where it says Device, you can click on desktop and you can look at desktop results which are easier to see. However, since about 70% of us are on the mobile all the time, it’s always best to have the Device on Mobile to be viewing the mobile search results. .

Google Ad Preview and Diagnostics Tool
Ad Preview Tool with Desktop Search Enabled
Google Ad Preview and Diagnostics Tool Mobile View
Ad Preview Tool with Mobile Search Enabled

Using Google

 

What if you want to see where you are without using this tool? You can go to Google and do any search you like, but Google won’t always give you the “true result.” If you look here in the right hand corner, I’m logged in to my Google account. About four or five years ago, Google made it to where basically you’re always logged in to your Google account. Google will ask you to a lot of times to sign in even if you aren’t. Google is tracking exactly what I’m doing all the time, which I don’t really care about that. Because Google is tracking, they are serving you what’s called personalized results. So that basically means that the actual search can be a little different or a lot different when you put in just in regular Google versus using this tool.

Okay? So if I put in SEO services here and now I see on number three, and I’m seeing one, two, three, let’s see, four, five, six, seven. I’m seven here in the actual real search. Now I’m seeing my ad here, and see, I’m at the top and maps here. Whereas here I was number three, right? So you can see a discrepancy right there, right away.

Showing Up in Google Searches

In this particular search, I’m number one versus number three. So if you were just looking at your rankings in Google and not using the Ad Preview Tool, you wouldn’t see the actual search, but rather, a personalized results search. You’d be drinking the Kool-aid, okay? So right away, there’s a difference here. Then let’s see here, I was number seven in the first result and now it looks like I’m number eight in the actual search. Because of this difference, it’s always imp important that you use the Ad Preview and Diagnostics Tool.

Once again, to use the tool, just go to the tool, put in a keyword or search phrase that you think is important. If you’re a plumbing company, you could put plumbing. If your dentist, put dentist office. A lot of times people are searching for “near me” in the search result. So, if I put plumber near me, I see all about plumbing, Blue Planet, and I see ads. Then I see Cooper’s King and Spartan Plumbing in Asheville. It looks like Roto-Rooter’s the first real one. Right? So searching for “dentist’s office near me,” “plumber near me,” and similar searches will give better results. 

Another way to find your results are using your mobile phone. What you can do is you can actually go to pull out your phone and go to Google and turn off your wi-fi and have your phone 4G. And then, do the search in Chrome Incognito and do your search there. Because this isn’t as accurate, I would suggest you do is always use this ad preview diagnostics tool.

Moving Rankings

The other thing to remember with Google is that your rankings will go up and down over time and that kind of thing. Now, when you hire an SEO company such as PushLeads or any other company out there, they’re going to be doing all this tracking for you and they’re going to give you the reports of it, so you’ll know exactly where you are in Google. Over time when working with a SEO company, you will see your Google rankings moving up. One of the ways to know you’re working with a strong SEO company for your business is they’re sending you reports of those Rankings showing that you’re you’re moving up higher and higher in Google for more keywords. When you start working with the company, you might have 5 keywords at the top of Google, then 15 or 20. Over time, you should see those keywords moving up.

Google Rankings Moving

The other thing that you should see moving up because your keywords is your revenue. If you’re spending $1,000 or $2,000 a month on SEO, uou should really see your bottom line moving up.

I was talking to a potential client yesterday who was frustrated because they had switched to a new SEO company but didn’t see their bottom line moving up. If you have an established website, you should really start seeing your bottom line move up in the in the first quarter of working with them.

All right, I hope that’s really been beneficial. If you have any further questions, just reach out to me. Thanks for chatting with me. Thanks a lot.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Using the Right Digital Marketing Strategy

If you want your ecommerce store to grow, then you must have an ecommerce digital marketing approach that truly makes sense. Traffic must flow to your site, be engaged to want to spend money on your site and ultimately leads must be converted into sales. If these key elements are working like they should, your ecommerce store should be booming with product and service-related sales. The following are some ecommerce marketing tips to help ensure that your approach is on target to boost sales and improve your brand.

Nailing Down Goals and Objectives

When it comes to executing an ecommerce digital marketing strategy, it is essential that you have all your goals and objectives nailed down to a science. The key metrics that you want to achieve must be spelled out in explicit terms, such as the objective of making a 15% increase in overall sales volume for the next quarter. It is only when you are absolutely certain what it is that you want to achieve that you can begin to build a roadmap to achieving that goal or objective. The more detailed and explicit you get when stating goals and objectives, the more focused your approach to reaching them will be.

Using The Best Ecommerce Digital Marketing Strategies to Grow Your Business

Leveraging SEO for Better Results

It does not matter how many websites and subpages your websites have, the key to having a website is to attract as much online traffic as can be had to as many active main and subpages as you have made active. It is counterproductive to go through all the trouble to make pages active that do not perform well, and staying current with SEO best practices is precisely how to achieve optimal traffic to all your pages, not just a few. Try to understand that every hit to any page is a potential sale. So, your SEO strategy should be seeking to optimize the right keywords to attract as many visitors to the pages you have functioning to increase the odds of your converting leads to sales.

Content Is King Is the Law

Nothing is more important than high quality content on every page you manage for your ecommerce store. If you are not yet aware, the major search engines are judging your sites on the quality of the content they contain. No matter how these search engines rework their algorithms, the one constant is always that high quality content is worth far more than low quality content. This means product pages must be rich with names, descriptions and details that are heavily SEO driven. Other content could involve a blog, newsletters, white papers and other additional tools that attract and educate users of your site in a meaningful way. Plus, you must be aware of how your site ranks as an authority site, not merely how it ranks in search engine rankings. Your content will determine how much authority your website exudes and that does matter as a factor in your ecommerce digital marketing efforts.

Online Reviews the Special Sauce That Converts Leads

It does zero good to attract millions of online visitors to your ecommerce store if you fail to convert leads to sales. Yet, one of the best kept secrets in the industry is that reviews are the bread and butter of ecommerce gurus who make consistent profits. Please understand that people trust what other people say when it comes to product reviews. It is as if someone saying that a product is great, is the same as giving the one reading that review permission to buy that product from you. So, if your ecommerce store is not hosting product reviews, then you are missing out on converting countless leads to bona fide sales in your ecommerce marketing strategy.

Email Marketing

While there are many areas of an ecommerce marketing strategy that can use extra attention, your email marketing strategy is one of the most powerful areas for turning leads into repeat sales. Think it through, the person who opts in to your email list is someone you have the ability to market to over-and-over again. You can offer these people discounts on existing products, ramp up interest in up and coming products and, get this, you can even share positive product review ads inside quality email content that drives sales even harder. When it comes to email marketing, this is how many ecommerce professionals take their business to the next profit level. This is also why many ecommerce businesses will offer incentives for anyone who opts into their email list too, because this is a sure-fire way to get repeat sales for years to come.

Using Email Marketing as a Digital Marketing Strategy to Grow Your eCommerce Store
Using Remarketing to Grow Your Ecommerce Business

Retargeting Customers

Nothing shows you care more than reaching out to a customer you have not heard much from in quite some time. Maybe they visited one of your website pages, or maybe they bought something from you six months ago. If you did your due diligence at collecting their contact information, grabbing an email or phone number, then it may be time to contact these individuals and let them know their business matters by offering them a great deal on some product. Or, better yet, let them know they were chosen to receive a free sample of some new product you are very excited about. In fact, you could rush it to them in the mail. If they do not mind, maybe they wouldn’t be opposed to writing a nice review for your site too? Nothing like fresh new reviews to spike interest in new products. The thing to walk away with is that some of the best ecommerce marketing strategies involve multiple elements that work in concert together.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Retail Decline

At this point, Mid March 2020 is ancient history. Completely unexpected, coronavirus pandemic swept through the US economy by storm, causing shutdowns, closures, stay-at-home orders, and an overall decline in the demand of non-essential goods.

Things are continuing to look grim for retail.

Without a doubt, the public health crisis has impacted America’s purchasing behavior. At this point, we’re looking at a 10.% decline in total retail spend, with a 14.0% drop in brick-and-mortar.

 

eCommerce Growth

On the eCommerce side, things are looking a little more rosy. All of these shutdowns, stay at home orders, and limited retail has pushed digital to the forefront. Ecommerce is expected to grow 18% by this year, following a 14.9% gain in 2019.

The US Ecommerce 2020 Report

All of this data comes from the US Ecommerce 2020 Report. In this report, eMarketer explores the inpact of the public health crisis and explores new predictions.

Here’s some key points from the report:

  • A large result of eCommerce sales are driven by a surge of so called “click-and-collect;” when consumers make intimidate purchases with little human contact. US click-and-collect eCommerce sales are now expected to grow by $58.52 billion. This growth is up 60.4% from an initial forecast of 38.6% growth.
  • The 18% growth forecast for US ecommerce in 2020 is coming from both an increase in people buying things digital as well as an increase in the average spending per person. The pandemic is contining to have a huge impact on new buyers doing online shopping. We also saw a 12.2% growth in the 65+ age range.
  • In a post covid-19 economy, online shoppers are spending more money with trusted and reliable retailers. At this point, it looks like the top 10 ecommerce retail businesses will grow at 21.8%, above average. Amazon is poised to gain US ecommerce market share this year. Walmart’s ecommerce continues to accelerate, which will take it to #2 in online sales behind Amazon.
  • As the economy begins to reopen, the ecommerce sales will drop later this year. However,  certain behaviors like click-and-collect will continue down the road and create long-term ecommerce growth.

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Video Review

Play Video

Video Transcription

Hey, it’s Jeremy Ashburn with PushLeads. Hope you’re doing well. It’s a beautiful Monday morning. Hey, I’m just gonna do a real quick video, and I’m going to show you how to find your review link from Google My Business (GMB). With your GMB, you can actually share that link of your business listing to anyone you like. Today, I’m going to show you how to do that.

Sign into the Right Google Account
Be Sure That You're Signed into the Right Google Account

Getting a Review Link from GMB

So the first thing you’re going to do here is just go to Google. And be sure you’re signed in to the correct Google account. This is my  Google Account. Once you’re signed to the right account,you can just put Google My Business and to Google and click on the result. And then just click on the top result This will take you into your Google My Business Page, you just click on Manage now. Now, I have multiple locations since I’m a SEO Agency and manage multiple locations. But if you just have one business listing, it’ll just show one location. I’m going click on my location for PushLeads.

Google Review Link In Twitter

Then, you’ll click on the Info tab where you add or change info information about your business listing. Once you have this info tab open, then there’s a button here that says share your business profile. Now I don’t why they made this too complicated, but they did. But if you click on share via email, you get a link. However, I have a problem on this computer where I don’t have this link connected to my email. You know, so if you if you have a problem like that,  the best way to do it is click on Share, and then click on Twitter. And then it’ll do a pop up window and open up your Twitter, and then here’s your link right here. So I can copy this link and use it. And so you could put this at the bottom of your email signature. You could put it, you could send it anywhere. And what I normally do is test the link. So go to another browser and go to Chrome or wherever and open up a Chrome browser or whatever the name your main browser, you know, an alternate browser, not your main browser. And you’ll see here that it’ll Open up your business listing. And at this point, you can then click on write a review.

Use Plepper to Get Google Review Link

Using Plepper to Get GMB Review Links

There’s another tool that works as good if you have you’re having problems, or you’d rather use another tool. Go to Google and search for “Pleper Review Tool” to find it. This tool is a review link generator.  You simply put your business name, click generate the awesome review, and you can get a few different types of links. The second one down actually works better.

I would suggest getting this and add it to the bottom of your email signature. I would suggest using that consistently. And you want to build up review links.

With Google Maps, the  more review links you have, the better. And, as you build those up, as you get more and more reviews, they’ll start to show up and more and more maps searches. Now there are other things that go into that. There’s actually four different things that go into making your business show up in Google and Google Maps. But this is one of them.

You can use this Google Review link in your email signature, or even text the review link. Typically speaking, you’re going to get much better response by texting that review link to a potential versus emailing it. People just respond much better via text than email.

I hope you’ve enjoyed the video. Feel free to ask comments, or leave questions that below this review and I’ll respond. I’m Jeremy Ashburn. Have a great day!

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Do you think your business will have to change to thrive in going forward?

Although the COVID has wrecked the world, we’ve decided to turn inwards, do an overhaul of current systems and procedures, and do a pivot in three major areas: client acquisition, client retention, and client connections.

  • We’ve changed the way the find customers (using Cold email, better targeted Google Ads, and more blogging to improve SEO).
  • We’ve changed the way we serve client (using better leads tracking system, meeting with clients weekly)
  • We’re changed the way we meet with current and potential clients (doing weekly zoom meetings).

In the end, this time has been excellent time for us because of the reboot and pivoted. We’re already seeing greater levels of success BEFORE our economy is completely back online.

In the past month, we’re closing new clients as well as servicing existing clients doing Web Design, SEO, Google Ads, and Faceboook Ads.

We’ve helped Plumbing Company in South Carolina grow by 425% in just 6 weeks! Now that’s amazing!

Contact us here to do a free marketing meeting with us to learn more. You can also call us directly at 828-348-7686 or use our contact form to reach us.

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