Pushleads | Asheville SEO Services

Jeremy Ashburn

Learn about Jeremy Ashburn’s background, his path from graphic design to SEO, and why he created PushLeads.

Introduction

It’s important to keep up on SEO because it’s an ongoing process. Here’s why.

It can be tempting to stop performing SEO for a while for several reasons—perhaps because of budgetary constraints, a poor SEO service experience, or because you weren’t pleased with your results.

Should you pause your SEO efforts? What are the repercussions?

Doing SEO is Like Running a Marathon

If you stop running a marathon because you’re easily exhausted, your competitors will leave you in the dust.

SEO is a marathon because it’s a long-term marketing strategy. It can take up to 12 months to see results from an SEO campaign.
The journey to success with SEO looks different for every company. Some choose to focus on keyword research and increasing traffic to their homepage. Others focus on link building and improving the search engine rankings of blog posts. No matter which path you choose, the one thing you can’t do is give up. If you want to see results from your SEO campaign, you have to be patient and consistent.

It takes time, effort, and dedication to reach the finish line. But compared to other marketing strategies, SEO is a low-cost, long-term approach to generating traffic to your site.

You must assess your competition before deciding to stop investing time and money in SEO. Unless you stop doing SEO, your competitors will pass you by, and catching up with them will be difficult. Every day, Google makes 12 changes to its search engine, which means you have millions of competitors per keyword and website upkeep that must be done to avoid a poor-quality website, which will make it even more challenging to rank.

Endurance is the key to SEO success. If Google ceases to alter its algorithms and all of your competitors disappear, SEO will cease to exist.

5 Reasons Why You Shouldn't Stop doing SEO

Can’t stop, won’t stop. Here are five reasons why you should not stop.

Reason #1 > You'll Drop Out of Search

Google is constantly updating its search engine. In 2020 alone, Google ran over 600,000 experiments, resulting in over 4,500 improvements to search. That’s 12 changes per day, people. Some modifications are minor, while others are significant. Many are detected, while many more fly under the radar. Many businesses aren’t competent at understanding how these adjustments affect their websites. As a result, SEOs spend hours testing and analyzing Google changes to benefit their clients and employers.

Google constantly updates its search algorithm to filter out spammy, irrelevant, low-quality content. When you stop investing in SEO, your site will likely be flagged by Google as spam and pushed down in the search results.

The bottom line? If you quit doing SEO, your website still drop out of Google’s search. For this reason alone, you can’t just throw SEO out the window.

Reason #2: Millions of Competitors Are Online

Have you done a Google search lately? 

Do one right now. Go to Google and Search “what is SEO?”

When we just did this search, we found 469M results. 

When you search on Google, you’ll notice that any query can yield millions or billions of results. 

Even though there are millions of results, your content somehow must appear on page one. Furthermore, you desire your content to appear among the initial few results on the page if you want more clicks.

Why is appearing at the top of Google so important? 

Because ALL of the traffic is on Google’s first page. 

When you pause your SEO, your competition doesn’t wait. 

While your SEO is paused, you’re letting your competition take advantage that you’re no longer improving your product, site, or content.

You can’t afford to squander time if you want to see results from SEO. 

It’s also important to remember that SEO takes time. 

  • New websites take Six to Nine months on ongoing to show at the top of Google.
  • Established businesses usually take Three to Six months of SEO to show up at the top of searches.
  • Popular businesses require at least 90 days to reach the top of Google.

Reason #3 - Doing SEO is a Full-Time Job

Quality websites can build link and traffic value over time, but SEO is not a set-and-forget procedure. As a business owner, you must stay on top of things to keep up with the technology behind your website. 

SEO is a long-term process. Not only do you have to create content, but you also have to promote it. That means you have to spend time writing blog posts, creating social media posts, and optimizing your website for keywords. While SEO takes a lot of time and effort, it’s important that you stick with it. If you don’t, your site could be left behind in the search engine rankings. That could mean fewer visitors and lost business.

Google said in it’s Search Quality Rater Guidelines that “unmaintained/abandoned ‘old’ websites or unmaintained and inaccurate/misleading content is a reason for a low Page Quality rating.”

What does this tell us? 

  1. Google cares about providing a quality experience on websites.
  2. Abandoned websites won’t show up high in Google searches. 
  3. If you stop SEO, you risk lowering your rankings.

SEO is a full-time job. When you’re working on SEO, you need to be constantly monitoring your site for errors and making changes as needed. You also need to have a plan in place for what you’re going to do when your site is finished. This can take a lot of time and effort, and it doesn’t always pay off. But if you want to rank higher and make more money, it’s worth it. Just remember that SEO isn’t easy—it takes work and dedication—and it doesn’t guarantee that you will see results right away. It takes patience and perseverance.

SEO is Essential

Many businesses give up on SEO because they do not see the desired outcomes. However, the reason is usually that they’ve hired the incorrect SEOs, don’t have adequate funding, or have mismatched expectations.

You should be able to achieve the results you desire if you budget 5% to 10% of your revenue and hire the right SEO expert. Those results typically lead to greater revenue for the company.

Businesses rarely consider stopping SEO as long as it drives revenue. You win the race if you treat SEO as an essential marketing activity for the lifetime of your business. If you give up, you lose.

Your first priority is creating great content, but you also need to optimize that content for search engines. This means making sure your keywords are correct and that there aren’t any technical issues with your site. Finally, you need to build links to your site so that it shows up higher on search engine results pages (SERPs).

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Hang onto your hats, business owners. This past week, Google announced that they’re rolling out a new Core Update for Google Search.

What's Changing?

What, really, is happening? Google never tells us, exactly.

Google does explain that Several times per year, we make substantial improvements to our overall ranking processes, which we refer to as core updates. Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform.”

Generally speaking, we usually see these types of updates affect SEO Rankings.

Some rankings go up, others stay the same, and some go down.

Should You Do Anything?

Our best advice is to not panic.

Why? Because nothing good happens when people panic.

Instead, communicate closely with your SEO Agency. Ask them what changes they’re seeing, what they are doing about it, and understand their plans going forward.

We’ll update you when the dust settles. This process usually takes a few weeks.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

A You Sending Follow Up Emails?

Are you expanding your business by visiting BNI Speed Networking?

Are you visiting other chapters and doing 1 on 1s?

Awesome.

What about following up? Are you sending a thank you email afterward?

If you aren’t, you should be.

The Second Touch

According to this article on Pipedrive, “the make or break part of any deal is the second touch.” The second touch is the magic that starts turning leads into prospects and eventually into clients. 

The Thank You Email

In our opinion, the second touch is best done via a “Thank You You Email.”

A Thank You Email is just an email to someone you’ve just met (via Zoom or in-person). 

The purpose of this email is to

  • act as a reminder for your conversation
  • show that you’ve been listening to them by sharing the types of referrals you’ll be looking out for
  • remind them of your ideal referral
  • Use a soft call to action
  • Thank them for the meeting

Here’s an example:

Hey Bob, it was great chatting with you this afternoon. I’ll start keeping you in mind for [their ideal clients] as well as [referral types of clients] who can send you referrals.

Let me know if you come across this type of client:

  • Home Services business > Plumbers, roofers, carpet cleaners.
  • Professional Services > physical therapists, dentists, lawyers.
  • Getting Leads > they are already getting some leads in Google.

For new potential clients, I typically research 100 keywords, find out where they are in Google, and have that data ready for our first meeting.

Again, thanks for the chat!

Warm Regards,
Jeremy Ashburn
PushLeads

 

Using a CRM

It helps to have a system where you can easily find out where prospects are in your sales process, connect with them, and push things forward. 

If you’d like to improve your process, you can consider using a CRM like Keep to send these emails, keep in touch, and do more follow-ups.

Using a CRM

CRMs are powerful if you use them correctly.

CRMs can be used to spam people as well.

Once, I met a sales guy who would do too many follow-ups with prospects, driving them crazy.

No one wants to be emailed one day, called the next, sent a text the day after that, and then sent a video the following day.

Don’t become that guy.

Be sure that you add value to every interaction you have with prospects. That way, you’ll never end up spamming people.

Start Sending Follow-Ups

If you haven’t been sending out follow-ups, don’t beat yourself up about it.

Just start doing follow-ups from this point forward.

Enjoy!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

BNI Blog Recap

Play Video about The View From Your Windshield

Video Transcription

Hey, it’s Jeremy Ashburn with PushLeads. And what I’m going to be doing today is a quick little summary of the most recent BNI podcasts. So let’s get into it.

I just presented this in our BNI today. I’m both the President and the education coordinator of our Chapter, which is a lot of fun. So I get to do these educational moments here.

And so today’s education moment was the “view from your windshield.” Ivan Meisner was talking about driving and the view through the windshield. And this is episode 757 on May 11, 22.

Summer Here in the Mountains

It’s almost summer here in the mountains. When summer happens, we always think about road trips; you gotta love those beautiful road trips.

And Ivan was talking about the view from your windshield. Obviously, it’s huge. You have this huge view of where you are and driving, and then the rearview mirror is tiny. And so you have these beautiful views. You also have sometimes these kinds of views, where it’s like, you’re driving along, and it’s like rainy, and you can barely see, and you’ve got cars stopping on the interstate, who knows what’s happening?

Can you imagine having this view right here?

Driving along, and it’s like, oh, my gosh, these beautiful beaches!

I believe this is a picture from Portugal.

And then, of course, the side-view mirror, can you imagine having this view!

There have been times when I felt like in my business; I had this view; there’s a dinosaur coming up behind you. And this reminds me of Jurassic Park. I’m an old-school guy, you know, so to speak, I’m 44. But I remember seeing Jurassic Park in the theaters, just like this scene where the dinosaur is coming up behind you. And then it says objects in the side view mirror are larger than they appear, right?

So, if you’re talking about the rearview mirror itself, the rearview mirror is pretty tiny compared to the windshield. And, you know, I think the whole idea of the rearview mirror versus the actual windshield, you know, what he was saying was that basically the view
in the windshield is much larger than the rearview mirror.

The whole idea here is that looking forward, your vision is much more awesome and expansive, and it should be the focus versus the rearview mirror.

But, some people are just they’re always looking in the rearview mirror; they’re always looking in the past.

And that doesn’t really get take you anywhere, right?

I mean, you can just see where you’ve been.

And some people just are always living in the past, not living in the future.

And Ivas was saying that there is a reason why your windshield is larger in there than the rearview mirror. It’s important that you have the clearest view possible of where you’re going.

And, of course, you need to know your destination; you need to know the route you’re going to get there take to get there.

And if you’re going in the wrong direction, that’s not going to really help correct, and you need to know you’re going in the right direction. So moving faster doesn’t actually help when you’re going the wrong way. And so your business goals are your destination and BNI joining BNI being part of a local BNI. And also, networking with other BNI chapters is the route you’re going to take to get there.

And so, if the weather is bad, you definitely need the help of windshield wipers to get things off the windshield. You need someone looking at the side of the river window, the side window there, their rear windows. So you can see clearly, but sometimes you need more help than that.

And, of course, we all have blind spots, right? And we know when driving, if you don’t look around, don’t know what your blind spot is, don’t have someone looking for you, you could be really in danger. So even when it’s real rainy and you’re going slow for safety, it’s still important to focus on what’s in front of you. So keep the windshield of your life clear of obstructions.

And this is an interesting idea here: instead of letting things frustrate you, you can actually turn it a trait of frustration into something that can be a future. And so, if something’s frustrating, you let that motivate you to change things so that you can move into the future successfully.

And so the whole point here is to focus on where you’re going and not where you’ve been.

We always have an opening quote in our BNI, something that I came up with. And the quote here is a vision with action makes a powerful reality. So it’s more than just having a vision; you need to have action.

And so the challenge here for this month is, or this week here is, what’s your vision for the summer?

What’s your business vision? What goals you want to accomplish? And then what action goals are you going to take to get there?

At PushLeads, we do SEO Services; I’m working on getting my business out there in front of other people and meeting other people and other BNI guys.

For me, my vision is to increase my business. And, in order to do that, I’m essentially visiting other chapters, doing BNI, speed networking, networking, all that is translating into more visibility. And, when I do one-to-one, those increases my visibility, credibility, and some of those people will want to do business with you, or they’ll refer business to you, and that increases your profitability.

So anyway, I’m starting this little BNI blog on PushLeads to give back, share my thoughts on the weekly Ivan Meisner podcast.

Hope to see you guys in the next one.

And I’m Jeremy Ashburn with PushLeads. We play in traffic.

See you next week.

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Here's Why You Should Be Adding 100 Images
to Your Business Listing

Visual quality plays a big role when it comes to promoting your local business online. With the rise of visually heavy platforms like Instagram and Yelp, their importance is only growing. Simply put, customers want to see what they are getting for their money.

Photos are a big part of the Google My Business (GMB) platform. They demonstrate just how important looking your best is for attracting consumers.

Need Proof?

A recent study looked at over 580,000 images found in 15,191 GMB listings. The focus of the study was to identify the impact of those photos on search and user behavior.Here are some key findings:
  • Businesses that have more photos uploaded into GMB get more attention. Businesses receive more website clicks, phone calls, and direction requests.
  • These images are often close to the CTAs.
  • The presence of more photos in a GMB listing increases the chance of customer moving from discovery to conversion.
Here are some details.
  • A business with over 100 photos gets over 500 percent more calls than a typical business. Those with a single image get 71 percent fewer.
  • A business with over 100 photos gets over 2700 percent more requests for directions compared to a typical business. Those with a single image get 75 percent fewer.
  • A business with over 100 photos gets over 1050 percent more website clicks than a typical business. Those with a single image get 65 percent less.
  • A business that has more GMB photos will get more views via search and more views on maps.

Get Found on Google Maps

Google has taken its Maps in new directions. They want it to be more than just a way to get directions.Maps users are looking for some place they can go to right now, not in a few days. Local businesses with a lot of foot traffic, such as restaurants and bars, get a head start when it comes to appearing on Google Maps. People frequently take photos and offer reviews at these types of locations.So, it’s no surprise that companies with a lot of photos get better local search performance in Maps, rather than the traditional search engine.
  • A business that has over 100 photos has almost 1000 percent more search views compared to an average business. A business with just one photo gets 62 percent.
  • A business that has over 100 images gets almost 3500 percent more map views than a typical business. Those with one photo gets 71 percent less.
  • A business that has more GMB images appear in more direct searches and discovery searches

Direct Searches vs. Discovery Searches

A direct search is one where someone searches directly for a business name or address. A discovery search is one where someone searches for a service, product, or category, companies offer.There’s still a strong trend between a high photo count and the number of times a business appears in both direct and discovery searches.
  • A business with over 100 photos gets over 700 percent more discovery searches than a typical business. Those with one photo get 65 percent fewer.
  • A business with over 100 photos gets over 1000 percent more direct searches than a typical business. Those with a single photo gets 71 percent fewer.

Is It the Photos or Something Else?

Even though the numbers show a strong trend between GMB photo count and the appearance in direct and discovery searches, is there a true correlation?The number of Google My Business photos may be affecting those search figures. However, it’s possible that the photos are part of a larger effort to boost search performance. Those extra efforts can improve actions, searches, and views.It’s also possible that the trend is related to industry type. Certain businesses get more pictures because customers want to take photos there. For example, restaurants, hotels, and bars are attractive locations filled with plenty of customers. They will take photos and post reviews of such venues. A factory, on the other hand, won’t get as much foot traffic or people wanting to take photos.Even if these trends are not a direct correlation to how many GMB photos are uploaded, the numbers provide a strong argument to increase the photo count on your GMB business listing. This applies to any business, from a trendy club to a stuffy accounting office.

Posting Your Own GMB Photos

Post your own photos to increase your GMB photo count. But, they can’t be just any photos.GMB photos need to be a reflection of the customer’s experience. So, posting photos of your staff doing their jobs isn’t going to do it.Host customer events and invite everyone to come check it out. Take some photos of your customers. Find interesting places inside your business and take a photo or two. Get multiple photos of your building’s exterior.

Getting Customers to Post Them

Encourage your customers to post photos of your business.

Google-using customers may get a request to review your business after they leave. You can also request a review from them yourself.

Ask customers to snap shot their experience in your business. Car dealers do this by asking customers if they want a picture of their new luxury car. The customer gets a great photo. The dealer gets a photo that the customer can use in a review.

For service companies, like plumbers or decorators, who want to increase local search performance, ask for photos of the completed handiwork. You make the customer happy, and the customer has a photo to upload.

Here’s a trick you can use. Create an interesting wall or area of your office where clients will want to take a selfie. The clients get a great photo. You get the potential of a photo-loaded review.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

This is the start of something wonderful!

On this blog, you’ll find different types of content:

  • Recap of the Educational Moments from our BNI Chapter.
  • Tips on how to get the most of your BNI membership
  • Networking education on how to increase your business
  • Video Blogs about topics we’re passionate about.

We hope that you’ll enjoy what we’re creating.

Curious? Interact with us on social media, message us, or contact us!

Cheers!

Search engine optimization is something that will reap many rewards for your brand. Find out how to invest in SEO and add this campaign as a vital tool in your marketing mix.

You’re a savvy marketer, so you know it’s essential to adopt new technology and jump on opportunities to stay in business and keep up with the times. Having recognized this, the importance of search engine optimization should be no surprise.

SEO should be a significant part of your marketing strategy to expand your business and consider new markets. But, if you’re unsure about how to get started in this field, we have all the answers. We’ll give you info on why it’s worth investing in SEO, what steps to take when implementing it into your organization’s brand identity, and everything else that might be holding hesitant stakeholders back from committing to its use.

Is SEO Worth the Investment?

Every business needs a website in the 21st century. When you have a website, SEO is necessary for customers to find what they’re looking for on your site.

SEO is the best way to both understand and reach customers. Good SEO means better-qualified leads, increased engagement, and more conversions! The primary traffic source for most websites helps build your credibility and gives you a clear understanding of what your potential customers are searching for.

SEO is a Marketing Plan's Best Friend

Your brand doesn’t exist in a vacuum. SEO works with other marketing initiatives to amplify them, making them more effective than before. And because the internet and mobile devices are becoming increasingly popular, your online presence is of utmost importance.

Imagine that you’re a window company that sends out postcards to people in your area with potential new customers. One person is interested in getting a quote for installation, but he accidentally threw away your calling card, and he can’t quite remember the name of your business either! So, instead of doing this by word-of-mouth and only targeting those few individuals who still have his contact information on hand, as an alternative solution, imagine him searching “window installation near me.”

Your marketing strategy has done its job and helped you rank for your target keyword. Your competitors may not have as much SEO traction as you do, but thanks to your flyer that shows up in the SERP, they contact you instead of them because it is easier to find your company on search engines than theirs. Both things are working together in this scenario – one can’t do without the other.

The SEO Field is Growing

The Business Research Company has reported that the global search engine services market is growing at an annual growth rate of 16.7% between 2015 and 2020, worth $46.7 billion by 2020. This rapid growth trend is expected to boost the SEO services market to reach $217.8 billion by 2030.

The study also indicates an increase in mobile searches and competition from new players like Amazon, which will drive up prices for keywords on Google Adwords and Facebook Ads over time. This information reiterates just how crucial SEO-optimized content will be for your business to stay competitive online going into the future.

One name remains the most significant player in this field: Google. It is visited more than 89 billion times a month, giving it the largest market share- 92% of all searches are done through them. If your website isn’t ranking highly in SERPs, you’re missing out on a lot of business!

Successful SEO can open doors to exponential growth and helps your business stand out from the competition.

SEO Creates a Positive User Experience

You’re a marketing genius, we know. But no matter how brilliant you are at it, consumers will continually view your campaigns with skepticism. They know that your goal is to present your brand in the most favorable light possible- not just for Mcdonald’s but for every company! After all – if McDonald’s famous slogan was “Eh, it’s okay,” instead of their current one, “I’m loving it,” they probably would be selling fewer burgers than they do now.

According to the research, very few customers ignore reviews on your website. Therefore, you mustn’t deceive them by only positive publishing reviews. Studies have found that 82% of consumers say they read online reviews for local businesses, with 91% saying positive ratings make them more likely to use a business! So what does this all have to do with SEO? The linka between Google Reviews and SEO rankings has long been established. Positive evaluations indicate trustworthiness and authority; they indicate how much you care about customer satisfaction.

We’ve covered the benefits of SEO, so now let’s get into the core components of an effective campaign.

What is a Typical Return on Investment For SEO?

Every successful business has one thing in common: its balance sheet is always in the black. And an essential component of making this happen is intelligent decisions with money. Let’s be honest here: SEO isn’t free either!

Even though you are willing to do the work yourself, there is still a considerable amount of time spent doing all the necessary things. This is time that could have been spent on other business initiatives. But trust us- SEO will be worth it! There are several different metrics you can use to measure how much your SEO campaign has benefited from spending money in this way like measuring success with:

  • Organic search refers to how your page is ranked on Google or other search engines.
  • Organic traffic is a broad term for your share of non-paid search engine traffic.
  • Business metrics include backlinks, impressions, and clickthrough rate.
  • Business profitability is about converting visitors into sales (or leads in some cases).

Some agencies have found that search engine optimization leads to a 25% increase in conversions compared with paid search.

What is a Typical Return on Investment For SEO?

Your business needs SEO, which means you should be allocating a share of your marketing budget. But how much, exactly? There’s no clear-cut answer to this question. Unfortunately, there isn’t an easy fix on knowing exactly where to begin answering it when we don’t even know what our target market looks like or who they are behind their computer screens.

Where you start and where you want to end up will make a huge difference. That is, there are plenty of variables between the two. But one true thing is this: if you try to get budget-friendly results, your results won’t be anything too great either! If it’s difficult for us at all now to find any quality websites under our budget constraints (try Googling “cheap SEO”), don’t expect things to change much with an incompetent company looking after your marketing efforts which will inevitably employ black hat tactics that could trigger penalties and erase visibility by way of Google’s algorithm updates.

But if you don’t have a large budget for SEO, that’s okay. As long as you focus on the most critical factors-namely:

  • Site architecture is about being able to be crawled by search engines, following guidelines for web admins, and paying attention to the user experience.
  • Good Content: The best content is fresh, keyword-rich, and matches search queries. It also offers a solution to the user’s intent.
  • Quality backlinks – links from high trust and high authority sites – can help you get higher rankings.

SEO can take time, and you’ll be disappointed if you expect overnight results. But what does that mean in terms of dollars? That depends on your SEO campaign’s duration and the amount of effort that goes into it.

Getting results from SEO will generally take at least six months, and this depends on your needs. A local campaign may cost you about $500 per month, whereas an international one maybe five or ten times. The most brilliant way to handle SEO is to become an expert yourself and read articles like this!

What Are The Best Practices to Invest in SEO?

The first step in doing SEO is to figure out your goals. What are you looking to do? Do you want to expand your sales funnel, increase customer awareness, or show up on a specific number of searches per day? Once you’ve decided how much SEO work needs to be done and what it’s going towards, then pull together the appropriate tactics.

Difficulties in understanding the difference between strategy and tactics? Tactics are short-term, whereas strategy is long-term. Strategy is why and tactics is how. For example, Napoleon wanted to invade Belgium to drive a wedge between his British and Prussian enemies. His overarching goal behind the Waterloo campaign was to plan out in detail (which failed even though it seemed like an excellent idea). The charge of French cavalry on their way towards breaking through British lines at the Battle of Waterloo was a tactic used to achieve this greater goal, but we all know what happened there since it didn’t work. Sometimes tactical failures don’t derail any strategy as they did with no significant loss either; better luck next time.

Need help with developing a comprehensive SEO strategy? We can also provide you with assistance in that matter! If you still don’t understand what we mean, consider reading this piece that does an excellent job of explaining it.

Paid SEO tools are well worth the money if you have a budget to cover them. These programs will provide insights into your campaigns that can help boost overall efficiency in search engine optimization, from keyword research to evaluating backlinks and even driving traffic.

To Succeed Online, You Need Both SEO and PPC Ads

SEO and PPC are both valuable, but you should mix them. SEO has a better average return on investment than PPC, so that’s good! However, they each have their strengths and weaknesses. It would take us a lot of time to go into detail here about the merits of each option (especially when we’re not experts), so let’s explore some key points quickly:

PPC is usually more expensive per click -SEO does well with affinity keywords which can produce significant traffic without high ad costs. In contrast, it may be cost-prohibitive to target these words for pay-per-click campaigns. No one method or strategy will work best for every company all the time.

To Succeed Online, You Need Both SEO and PPC Ads

Here are the major benefits of doing SEO:

  • Website Traffic: SEO can help to increase the number of people who visit your site and land more clicks overall.
  • ROI: As we’ve discussed, SEO is more cost-effective than PPC. But as with any advertising strategy, neither one is cheap or easy to do.
  • Branding and Awareness: Organic search’s brand awareness and branding functions include making your business visible in front of potential customers based on their search queries and exposing them to your brand.
  • Credibility: plays a significant role in ranking highly on the SERPs. Many users skip ads and click on organic results instead, displaying their trust.
  • The longer-lasting results for SEO: make it possible to continue seeing positive outcomes even after a PPC campaign has expired.
  • Stability: One advantage of SEO over PPC is stability. Whereas the position at which your ads appear can change according to competition, a site with good SEO will generally maintain its relative ranking even if you forget about it for a while.
What about doing PPC? Here’s the major benefits:
 
  • Faster results: You’ll see more traffic, clicks, and conversions right away once you launch a paid campaign.
  • Algorithm changes don’t affect PPC: it’s bidding for top spots on SERPs, so you don’t have to rethink content or strategies every time Google updates its search algorithm.
  • More control: You have the power to set your budget, so you always know what kind of returns you’re getting. This makes it easier to plan for budgets.
  • Accurate targeting: Paid search ads let you target a specific audience by using demographics, geography, or time-of-day factors.
  • Use visual ads: Organic search won’t work if you want to use product images because it is not supported. You can use this strategy with PPC, but not organic search.

Your Investment in SEO

You need to spend your budget wisely. You can’t just throw money at the problem and hope it will get better somehow, or you might end up with a website that’s not good for anything! What exactly are you spending your budget on? In short, architecture and content. If you already know HTML code or CSS, then evaluate if there are any errors in the site’s design-if and fix them ASAP.

That means making your website more accessible, structurally solid, and easy to navigate. If you don’t know a lot about web design, consider hiring a professional who can do this for you at an affordable price. The content is straightforward.

When writing content for your website, it is essential to make sure the information you provide is relevant and tailored specifically for your target audience. At insert company>, we’ve created a guide for developing an SEO content strategy and how to create evergreen content that will continue driving traffic months or even years from now.

Your Investment in SEO

It should be clear by this point that you need SEO. Now, it’s just time to figure out where your budget goes. As with nearly everything in marketing related to SEO, there is no one-size-fits-all solution here when it comes to spending money on things. What works for your business depends on a lot of factors including the market you’re going after and what sort of goals they have in mind as well as how much money they want or can spend overall on advertising themselves through various platforms and techniques like social media advertisements or AdWords campaigns whose costs affect their search ranking position directly so sometimes being leaner might mean higher rankings because you’re able output more effectively even though these are all areas which require research beforehand before deciding if doing any particular thing will work for them due to the fact that different businesses also have different budgets which means some people may not be able afford using specific methods depending on how expensive those methods are resulting from all sorts of variables involved with this process but regardless there should always still be aspects worth trying such as researching keywords phrases first then figuring out who would benefit from seeing a new page about whatever topic.

It is good to have a strong SEO team. They are experts in many aspects of the field, including technical SEO, keyword research, and content creation. These skills could be mastered by extensive research about what common traits these professionals share and then cultivating them yourself with hard work.

Contrary to popular belief, SEO is a massive undertaking that you should take seriously and not as something trivial. There’s so much involved with getting the results you want, but if you have the right attitude and strategy, it won’t seem overwhelming! Get out there now and begin working on your rank. As for those who can’t afford the budget for an excellent team-never, fear! You’re off to a great start by reading this article, and we are here to help.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Search engine optimization (SEO) is more important than ever. With Google’s ever-increasing focus on quality content, SEO has become vital for any successful marketing strategy. SEO is now more important because Google’s algorithm is ever-increasingly focused on delivering the best content to its users.

Not optimizing crucial technical aspects of your site that affect page speed, indexing, and more could lead to lost traffic and revenue.

Fortunately, it’s easy to avoid these common mistakes. All it takes is a little education and attention to detail. This post will find everything you need to know about optimizing your website for higher search rankings and more traffic.

Are You Using Proper Site Architecture?

Site architecture is foundational because it sets up the rest of your website. If you don’t optimize for search performance, any page on the site has a reduced chance of being crawled and ultimately convert into a revenue-driving asset.

Having a solid site architecture also has SEO benefits, like making it easier for search engines to crawl and index your site. You can create a solid site architecture with a hierarchy through the way you organize your content.

Creating a logical flow through your site makes it easier for search engines to crawl your site and index your content. The easiest way to improve the flow of your site is to organize your content in a way that makes sense. 

  • What are the main topics of your website? 
  • What keywords are most relevant to your content? 
  • What categories does your website fit into? 
  • What about the architecture of your content? 
  • What format does it take?

Can Search Engines Crawl Your Pages?

Setting up your site to be crawled by search engines is just as important as making sure your pages are accessible to users. You can optimize your site for search engines by making sure your URLs are structured to be crawlable, creating site maps to help crawlers navigate your site, and providing information about your content for search engines to display in search results.

Your pages should be accessible to search engines and users via valid status codes. Ensure that the pages you want to be indexed have a 200 HTTP status code. Make sure that your robots.txt files don’t block any of those same pages from being seen by crawlers in the first place. A misplaced disallow directive could prevent crawlers from seeing your page at all!

Also, make sure you’re using the noindex meta tag to prevent indexing of pages you don’t want to appear in search results. Like with the robots.txt file, one misplaced noindex directive can cause major problems.

It’s also good to make sure your sitemap isn’t blocking any important pages. You can do this by updating your sitemap to reflect any changes in your site architecture.

Do Your Pages Allow Indexing?

Your site may be crawlable, but if your pages are not indexable, they won’t show up when people search for them.

There are a few ways to ensure your site’s pages are indexable. First, make sure your site is run through a site audit tool to ensure your site is set up to be crawlable.

Robots tags allow search engines to crawl your pages and index them so users can discover them. There are many different types of robots tags, but the most common type is a no-index/no-follow tag.

Make sure your robots tag reflects how you want the page displayed in search results.

Lastly, make sure your site is indexable to ensure every page has a unique URL.

The bottom line here is that you need to make sure that your robots tags allow for indexing.

Have You Improved the Page Experience?

What does your page experience look like to your visitors?

Spend time trying to understand your customers’ needs and expectations. 

  • What answers are they looking for?
  • What problems are they trying to solve? 
  • What are their pain points? 
  • How does your produce or service make their lives better?

Once you know what your customers want, you can create an experience that meets their expectations and exceeds them.

Creating an experience on your site that exceeds customer expectations requires a bit of creativity. What can you do to minimize customers’ effort to get what they need from your company? Start by thinking about how you can make using your site easier.

Another thing that influences your site experience is page speed.

Site speed is just another thing that we all have to worry about when optimizing your technical structures. Slow-loading pages may not be a problem for some people, but they can discourage others. Doing so will help keep customers happy and encourage them to continue browsing your site rather than giving up before conversion occurs.

By providing a great experience on your site, you’ll increase the odds of converting visitors into customers. 

 

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Recurring Cost of an eCommerce Website

While the preceding eCommerce website cost breakdown article we posted might assist you in estimating the initial cost of the initial build of an eCommerce website, you must also consider the ongoing costs of owning one.

1. The Name of Your Website

yearly cost: $0.95 – $12

To build a successful eCommerce website, you need a memorable domain name. Your company’s online home is its domain name. You can’t develop a website without it because it’s a component of your complete brand.

You could find a domain name for as cheap as $5 per year if you look hard enough. To preserve possession of a domain, you can normally acquire it for up to ten years at a time.

However, if you want a short URL that ends in “.com,” you may have to pay a little more, perhaps $15 per year.
Domains or URLs can sell for hundreds of thousands of dollars in extremely uncommon circumstances. However, they usually sell for $0.95 to $12 per year.

It’s also crucial that your domain is set to renew automatically. Even if you’re using a credit card with an expiration date approaching, you’ll get an email notifying you that you need to re-up your purchase this way.

However, the mode of payment you select has no bearing on the price; it is only a matter of convenience.

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2. Hosting of the Website

yearly cost: $70-10,000

You’ll need someone to host your domain now that you’ve obtained one.

A host allows you to construct your website on their servers.

WordPress, Squarespace, and Go Daddy, for example, sell domain names and hosting as a bundle. However, most businesses that sell both frequently use templated websites, which make your site look just like everyone else’s.

3. Interactive Multimedia

The price ranges between $250 and $10,000

Multimedia offers excellent features to make your website more visually appealing.

Flash, in the proper hands, may transform your website into its most important component.

Flash, on the other hand, has one disadvantage: search engines are unable to comprehend the code included within it. If you’re going to use Flash, make sure you use it selectively rather than across the entire site.

Video and other forms of multimedia are also beneficial to your website. To help your buyers understand what an item accomplishes, you can utilize multimedia to supplement product listings, images, and descriptions.

When you use video to market your website, you may also use YouTube and other social media sites. When it comes to attracting new leads, this type of attention-grabbing strategy is invaluable.

4. Maintaining an eCommerce Website

Yearly cost range from $15,000 to $30,000

Your website, like roads, requires regular maintenance to be in top shape.

E-commerce website maintenance entails resolving any faults that arise, adding new pieces to certain areas of your site, and keeping your site up and running in general.

cost-of-ecommerce-website

Website maintenance may be more expensive than you want to spend, and you may not see the benefits right immediately, but it is crucial.
It’s vital to keep your website up to date.
It’s only a matter of time before your website starts to have problems if you don’t maintain it. This could be a checkout fault, a graphical error on your product images, or non-responsive pages.

Whatever happens, you’ll want to have someone on your side who can keep your site up and running day after day.
Boost your company’s revenue.

When you work with Pushleads, we’ll show you how to leverage the Internet to increase sales and attract new customers.
Consult a strategy expert.

11 Common Questions

Unfortunately, because every business is different, there is no way to estimate specific e-commerce website pricing. However, you’ll be able to identify a basic approximate range if you consider your organization, your goals, and what you want to accomplish.

Examine the items we described before once you’ve answered the following questions. Consider how each one can assist you in achieving your company’s goals.

Better better, calculate how much of each item your site will require as it grows.

Because your objective in eCommerce should be to expand above and beyond your competition, not just to succeed.

These are some of the most often asked questions by new eCommerce website owners.

There’s no need to panic if you don’t know the answers to these eCommerce website pricing issues right now; what matters is that you figure them out before you invest a lot of money on an eCommerce website.

cost-of-ecommerce-website

Answering these questions might assist you in estimating the ongoing cost of your eCommerce website.

1. Do I require hosting tech support?

If this is the case, choose a host with a reasonable fee.

If not, free hosting solutions should be considered.

2. What is the best course of action for my content management system (CMS)?

 

Choose the greatest in the business if you require a lot of versatility and functionality.

If you just need to add a product once in a while, keep it simple.

3. Do I want to give my users a lot of control?

Choose maximal functionality and database integration if you want to give a lot of control over customizing.

Only save usernames and passwords if you want to grant little control.

4. Do I require a specific type of web design?

Choose a world-class design if you want to stand out from the crowd.

Choose something more economical if all you want to do is sell and compete.

5. Do I have a set number of product pages?

Prepare to purchase a large number of pages if you require a lot.

Downgrade if you just require a few.

6. What is the approximate number of text-only pages that I will require?

You’ll need a lot of text-only pages if you want to target a lot of different niches with your consumer base.

You don’t need a lot of text-only pages if you’re solely targeting your present customers.

7. How many text-only pages should I have?

Your pages should have thousands of words if you want them to rank well in search engines.

Your pages can be substantially shorter if you want the page to deliver information quickly.

8. What SEO services do I require?

You’ll need a lot of SEO help if you want to outperform your competitors.

Basic SEO may be sufficient if you only want to compete.

9. Is it truly necessary for me to have Flash?

Flash is required if you want your website to include interactive or distinctive aspects.

Use no Flash if you want Google and other search engines to be able to read your site completely.

10. Is database integration required for the site?

Database integration is required if you wish to save any information about your clients.

Unfortunately, you don’t have much choice here; your eCommerce site will require some kind of connectivity.

11. Is website upkeep truly necessary?

Website upkeep is vital if you want to keep making money and giving your consumers a good experience.

It’s essentially a backup plan in case something goes wrong.

In Closing

Request a quote for your unique eCommerce web design.

We have a full staff of expert web designers and developers at PushLeads that have created some of the most beautiful websites on the internet.

If you enjoyed this post today, you may also like: Demand Generation for Content Marketing in the Coming Year

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

How Much Does an eCommerce Website Cost?

Ecommerce websites are among the most profitable methods of earning money online. However, you’ll need to invest in eCommerce website design, web hosting, and other services to get one up and running.

So what is the total cost of an eCommerce site?

eCommerce website with 50 to 1000 products costs between $5000 and $55,000, including design, development, and additional upfront fees. For instance, an eCommerce website with 100 to 1000 products costs $15,000 to $30,000 per year to run.

But why do eCommerce website prices vary so much?

Simply put, all eCommerce websites aren’t created equal. 

Costs Breakdown of an eCommerce Website

What specifics determine the cost of an eCommerce site?

Let’s look at each eCommerce website pricing aspect in greater detail now that we’ve looked at the entire cost of building and maintaining an eCommerce website.

Your eCommerce website’s number of pages:

$1000-$5000 per ten pages

The amount of pages you desire on your website is the first key pricing element. That response is nearly always 50 or more for eCommerce websites.

That means if you have an elaborate website with many products, your page costs will be far greater than websites that produce business leads from just a few pages.

However, depending on the number of things you sell, each page will quickly pay for itself.

Keeping this in mind, having a separate page for each of your products on your eCommerce site is a good idea. 

To show off all of your products, you’ll need category pages as well. You might even want to offer customized profile pages for consumers that register.

An eCommerce website will have a lot of pages, regardless of which option you choose.

This requires a more significant initial investment and eCommerce website design costs, which means much bigger long-term earnings potential.

Web Design Costs for eCommerce

Expenses range from zero to one hundred thousand dollars.

Another significant cost of putting up an eCommerce website is its general design; however, great web design is a requirement for its overall success.

The first impression that new visitors have of your site is its design. Potential clients will assume that your organization is the same way if your design is untidy or out of date.

As a result, you’ll be losing customers in droves. To avoid this, you’ll need a web design style that complements your company’s identity.

Simple, Moderately Stylized, High End and World-Class are the four most common categories for web design styles.

Simple websites are easy to navigate and perform as expected. There aren’t many surprises, but it’s a good beginning for a website.

Sites with a moderately styled appearance take a few more liberties and make better use of the space they have. Additional graphics, a more vibrant color palette, or other design components could be included.

Professional and distinguished appearance are characteristics of high-end websites. They’re simple, with high-resolution photos and color schemes that suit the website’s target audience.

Finally, some websites are of exceptional quality. Interactive components, high-resolution photos, videos, and various intuitive features are all used to set these sites apart from the competition.
A top-notch website not only provides an excellent purchasing experience for its visitors but wins honors.

If you want to be the next Amazon, you’ll need a top-notch website. However, be prepared to pay more for eCommerce web design.

how-much-does-an-ecommerce-website-cost

You may opt for a simple or somewhat stylized website if all you want to do is serve your customer base.

Price per page: $50-$500

Any website, including eCommerce, need good copywriting.

Fortunately, unlike other websites, eCommerce sites don’t require many text-only pages.

However, terms and conditions, and privacy policies are the most important pages from a legal standpoint.

You can even develop pages to target specific segments of your market if you so desire. If you intended to increase visitors from Seattle, for example, you could develop a page titled “Buying [your items] in Seattle” or something similar.

The cost of copywriting is determined by the content you want on your pages and the amount of content you want to include.

Pages with 400 words and no photos will not set you back a fortune. However, a 3000-word page with interactive elements, subsections, JavaScript inserts, and special programming will cost more to create.

Shorter pages are better for presenting information in seconds, but lengthier pages are better for search engine optimization.

Your eCommerce site can gain a lot of new traffic — and new consumers — by strategically combining the two types of pages.

Search Engine Optimization for Ecommerce

The only way for you to stay in business is to have a consistent supply of new and repeat clients.

Ecommerce SEO, on the other hand, will necessitate a recurring financial commitment. So that your competitors don’t push you out of Google results, it takes a lot of constant work to rank effectively in search engines.

As a result, SEO isn’t a one-time project. You must do this on a regular basis. Continually improve your website to attract new clients.

how-much-does-an-ecommerce-website-cost

You’ll slip behind your competitors if you don’t. As a result, budget for the continuing costs of maintaining an eCommerce website.

The cost of designing a responsive eCommerce website:

The price ranges from $3000 to $25,000

Any eCommerce website today must have a responsive design. Shoppers will visit your site from mobile phones, tablets, and even watches, regardless of what you sell.

You must accommodate them, especially because they now account for about half of all Internet traffic.

The monthly fees range from $750 to $5000.

Increasing your website’s visibility in Google search results is known as eCommerce search engine optimization or ongoing SEO.

It’s also crucial to your eCommerce site’s long-term success. You need to be able to attract clients who utilize search engines if you want to increase your revenue.
This is accomplished through responsive design. Your eCommerce website will adapt to whichever device a customer is using to shop, thanks to responsive design.

So, if someone visits your site on a smartphone, they’ll enjoy a terrific buying experience with huge buttons, a well-designed layout, and complete functionality.

If someone visits your site on a laptop, they will have a fantastic purchasing experience that is tailored to their needs.

Responsive design is the win-win solution that the Internet — particularly e-commerce sites — has always needed.

A business risks losing a huge potential customer base if its website isn’t mobile-friendly.

That’s a significant loss for any business, and it makes it even more difficult to grow a website substantially, which is why responsive design is an eCommerce website development cost that cannot be avoided.

Pricing for eCommerce Database Integration

how-much-does-an-ecommerce-website-cost

Integration costs between $200 and $25,000

Database integration is usually an optional feature on a website, but it is required on eCommerce sites.

Database integration helps your business to centralize information about its products, workers, and customers.

Database connectivity is required if you want your entire firm to have access to a centralized hard drive containing corporate data.

Customers, on the other hand, will also require database integration. Customers may create accounts, set preferences, and have a more personalized experience on your site with the help of a database.

Database integration can also be used to save credit card numbers, so clients don’t have to enter them again.

You may even use it to store your clients’ usernames and passwords if you don’t want to bark up the wrong tree.

Database integration is another development cost to factor into your budget, whether you want to improve business communication or make your consumers’ buying experience easier.

Pricing for eCommerce Features

Expenses range from $2000 to $25,000.

You’ll need all of the features that come with an eCommerce site, of course.

Shopping carts, checkout processes, consumer identity protection, and personalization are just a few examples of the capabilities available.

You could also wish to include various photographs of the same product, as well as videos that illustrate how to utilize specific products. Specification documents, MSDS sheets, and other material may also be included with some items, which are required by law to be included with the product listing.

Getting professional guidance on a course of action for your individual website would be ideal.

However, it’s still good to consider these concepts in advance. Making an eCommerce site that is simple for your clients requires a significant amount of effort.

CMS Cost for eCommerce

Expenses range from $2,000 up to approximately $25,000

A content management system (CMS) is a user-friendly interface that allows you to make changes to a website without needing to modify the code directly.

Drupal or Magento, for example, are free CMS solutions. Others will set you back a small sum each year, and still, others will be very costly.

However, while the price is important, it should not be the only consideration you consider. The first important element to consider is the functionality that your eCommerce site will require.

You want all of your categories and product pages to look the same since you’re going to add new ones. This allows you to highlight your brand while giving your users a comfortable, familiar experience.

With that in mind, selecting a content management system (CMS) is a critical decision that should be carefully considered. Examine what each firm has to offer, think about your long-term goals, and choose the choice that best suits your needs – even if it costs a bit more.

In Closing

In closing, an eCommerce website is a significant financial investment with a huge potential for ROI (return on investment.) It’s not for everyone, and not in the budget for many small businesses, however if you have a product that you want to reach a broad customer base with, it’s essencial.

We’d love to help your business reach a broader customer base by becoming more visible across the Internet.

If you need an eCommerce website, we’d love to help!  

Thank you for stopping by today! Please take a moment to look at part two on this topic: Recurring Cost of an eCommerce Website

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.