Here's Your Digital Marketing Guide

Here’s Your Digital Marketing Guide

Everyone is talking about Digital Marketing. What is it? How important is it? It's better to dream big and go for it all. Learn why.

The Original Digital Marketer

Are you curious about Digital Marketing? This guide will tell you everything about what’s new.

Digital marketing has already been around for years, in one form or another.

Much, way, way, longer.
The figure is accurate to within a hundred years, to be more specific.

Here’s a pic of the first digital marketer in history. His name is Gelmo is Guglielmo Marconi. In 1896, he successfully transmitted wireless signals over a distance for the first time in public.

Shortly after that, morse signals were beamed over long distances. It wasn’t long before the broadcasters realized that merchandise could be sold with the show as well. As a result of this very first live show, what did people do?

They bought tickets! First row seats and second row seats!

The very first digital marketing strategy was created! It wasn’t related to smartphones, blogs, Facebook Ads, Google Ads, or anything else.

Why? Because digital marketing has nothing to do with the internet.

What is Digital Marketing?

Digital Marketing is simply advertising done through multiple channels. These channels include search engines, websites, social media, mobile apps, email, anything digital.

Of course, digital marketing involves electronic devices. Digital marketing can either be done online or offline.

Digital marketing can nothing to do with retargeting, search engine optimization, social media, or content marketing.

Why is Digital Marketing Important?

Remember Billboards?

I do.

“Mom, when are we there?” was the question I always asked, as dozens of billboards would pop by, over and over, as we were driving.

Billboards were important back then, and they are still important today.

Google and Facebook have much more attention than Billboards do. Why Because they have much more eyeballs! This is why they make much more money. This is why digital marketing matters.

Some people actually think that Billboards are doing to go the way of the dodo because less and less people are looking at them. Instead, they’re on their smartphones and tablets, looking at everything digital. In the future, it’s actually possible that no one will be even looking at the road! They’ll be immerse in their phones, virtual helmets, ar glasses, or something even more extravagant.

What happens in the future, when all cars will be self driving? Heck, right now, Americans are spending 11+ hours on electronic devices, every day.

The Two Main Focuses

The 2 main pillars of digital marketing are online marketing and offline marketing.

The main categories of digital marketing are:

  • Search engine marketing (SEM)
  • Content marketing
  • Search engine optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing

The 2 main pillars of digital marketing are online marketing and offline marketing.

The main categories of digital marketing are:

  • Search engine marketing (SEM)
  • Content marketing
  • Search engine optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing

There are 4 main categories of digital offline marketing. First, there’s what I call enhanced offline marketing. This is a form of marketing that takes place completely offline but is aided by mobile devices.

For example, if your restaurant uses iPads to take orders, you’ll enjoy authentic Thai cuisine even more because you’re using an iPad place the order.

Radio marketing is another popular form of offline digital marketing. Radio hasn’t gone away, but rather, has become much more specialized over the years.

Of course, television marketing has been around over over fifty years (and all over the country since 1953).

Finally, the last type of offline marketing we’ll mention is phone marketing. One of the fastest growing types of offline marketing, phone marketing has had many flops and failures, along with a few successes here and there.

Offline Marketing on Steriods

The 2 main pillars of digital marketing are online marketing and offline marketing.

The main categories of digital marketing are:

  • Search engine marketing (SEM)
  • Content marketing
  • Search engine optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing

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