How do you set up Google Ads for emergency contractors in 2026?

0:00 High-Intent Google Ads for Emergency Contractors
Hey, I’m Jeremy Ashburn with PushLeads helping small businesses get more leads without struggle and frustration and in this video We’re talking about high intent Google ads first emergency contractors. Don’t have a Google ads problem They have a search intent problem and when the cost per click is between fifty to hundred dollars or so Most budgets are bleeding out of people that most budgets are so when the cost per click is fifty to hundred dollars If you’re not careful, you can max out your Google ad spend or max out your budget basically on these research phase clicks

0:37 Search Intent Problem Costing You Money
Anyone that’s like a DIY searcher or a job seeker and you’re not getting the right person We want to have the homeowner that’s dealing with flood damage in their basement with mold damage fire damage storm damage We want those people that are in desperation and they need you as an emergency Restoration contractor, so this guy is going to walk you through the exact campaign structure You can target the people that are looking for you right when they need you and of course We have the value of actual jobs being three to fifteen K So the math only works when you let the right people in so really that’s the goal here of Google ads If you’ve tried Google ads in the past and it hasn’t worked for your restoration business The issue is you are probably letting the wrong people in so here’s how to let so here is how to let the right people in The first thing we got to understand is you have two different kinds

1:29 DIY Searchers vs Emergency Buyers
of humans you have the DIY -ers right who are searching for how to fix a water Is seeing you have the DIY -ers and these are people who are how do you have the DIY -ers first and these are people with a towel curious But not desperate they’re not your customer They’re searching for how to fix a water leak and maybe these people will later on become your customer But when you have ads targeting these people right away, you’re gonna blow out your spend and Google ads is gonna be like Hey, not that effective But if you are but if somebody is but if a homeowner is searching for emergency water extraction near me That’s a homeowner that’s standing in two inches of water They’re ready to pay they need their basement fix right away and you want those people So these are the same Keyword family but completely different intent so your campaign really needs to target this Emergency water extraction near me you need to attack so your campaign needs to really target this emergency water extraction near me Searchers not the person searching for how to fix a water leak and a high intent Google ads campaign What is engineered for and a high intent Google ads campaign is engineered And a high intent Google ads campaign is engineered for people targeting for these and A high intent Google ads campaign is engineered to pay for clicks for somebody that needs a contractor right away So what we have in this

2:57 High-Intent Keyword Blueprint
slide here is the high intent keyword blueprint You want to and what we have here in this slide is the high intent keyword blueprint? We have urgency modifiers with people that are searching for emergency 24 -7 near me right now same day after after hours So anytime you have these words in a search emergency 24 -7 etc Then these are people that need the work right away And you want and so what you want to do is target exact and phrase match only in high CBC matches You really never want to target broad match that’s gonna burn your cash Lock that down in fact I would really target exact match only and I would also have really tight ad groups one thing per ad group In fact, you can make multiple campaigns the way I usually set up campaigns Are multiple campaigns targeting different keywords or different intents so the more laser targeted you are the better you’re gonna be and You can also add negative keywords which becomes your budget armor

3:57 Negative Keywords as Budget Armor
in the campaign So you want to preload these negative keywords before the launch like anything with job seekers DIY seekers price researchers or out of area competitors And so these are words you can target for you know So these are words in each category that you can put as negative like job salary career DIY how to video yourself cheap free low -cost Affordable and of course cities You don’t serve cities that are out of the area right and so what you want to do is review these terms weekly under your search terms in Google ads to make sure that you’re not somehow burning money Because these are fifty to a hundred dollar clicks. I mean even if you’re spending eight and ten K On these searches it still will blow your money really fast if you’re targeting jobs out of the area for example Another thing you really want to do is really do a another thing you really want to do is a call first campaign design

4:56 Call-First Campaign Design
Because at 2 a .m. No one is filling out a form. They’re calling whoever answers So you want to design every campaign around that reality you want to run call focused ads with call assets in every campaign? Drive the phone number not the website and if the phone isn’t answered live 24 -7 you need to have that fix right so if someone calls you at 2 a .m. Do you have an answering service? Is there a real person to answer is no ad strategy can save a miss call at 2 a .m So if you have a missed call problem, then that’s another problem entirely. You got to get that solved

5:30 Time-Based Bidding and Geo Targeting
And then we have the by the click and around and then we have the bid by the clock and around the map Which essentially is time -based bidding you want to raise the bids on nights and weekends if you offer 24 -7 services Right and that’s when competitors go dark and the phone is yours to own right and you also want to have GEO Targeting precision a tight radius around your real dispatch area not the whole metro So exclude neighboring cities or neighborhood or neighbor So you want to exclude neighboring cities or neighborhoods that you can’t serve or that you won’t serve, right? so pay attention to that and really work on raising the bids on nights and weekends and Really make sure that you have someone answering the phone. I already talked about that But that’s super critical another thing we want

6:17 60-Second Landing Page Structure
to dig into is the 60 -second landing page So this essentially is a little it so so another thing We want to dig into is the 60 -second landing page And this is a tightly focused page that has clicked a call above the fold You want to have the click to call button huge and thumb friendly. It’s the first thing that they see when they reach out to you You want to have a response promise On -site in 60 minutes say it out loud mean it and you want to have trust badges visible with your insurance your license and local trust Badges so that everybody can see that without scrolling and obviously you want to have your reviews You know as you scroll down or if you can put them above the fold that really helps as well and one job can make the phone ring and under 60 seconds So it’s super important that you have the 60 -second landing and then if you’re

7:07 Call Tracking and Conversion Setup
not already aware of call rail or another System to track calls you need to be using call rails because it’s important You need to be using call rail because it’s important to track calls not clicks a click is not a lead Right a 10 second wrong phone number is not a lead You want you want to stop counting anything that’s under like a minute you want to obviously count qualified? You want to you want to count qualified calls only so set conversions to calls with anything longer than a minute And that’s a real conversion you could set that as two minutes or you want to and you can also feed smart bidding You can send that data back to Google so it optimized towards real jobs not just traffic and if you have And if you haven’t seen

7:51 LSA Migration into Google Ads PMax
it already The 2026 reality is that LSA is now merged into Google ads and it’s called P max and when Google does it It’s a separate account all And when Google does this it’s a separate account all together So they’re silently migrate so Google is silently migrating LSA into this account And we saw this first and Google is doing a really poor job of migrating accounts Actually, I was working with my water damage company yesterday One of my clients fit and we saw the category bids set 40 % below Google’s suggested range and service And we saw the category bids set 40 % and the crazy thing is we saw the category bids set 40 % low And the crazy thing is we saw the category bids set 40 % below Google’s suggested range And things like service types left and complete just like it’s doing a really horrible job So you have to go through and look at the P max account once it’s in there once it’s in your Google ads account You want to audit that ask an AI to look at it if you can give if you if you have API If you have your I would have your AI get API Axum or make sure the marketing agency that’s working with you make sure they have API access and Actually ask them to give you API access to your own Google ads So you could have a conversation and say hey are my ads set up correctly That’s how things being done these days or make sure your marketing person has direct API access to Google ads Yes, you can audit itself and do it mainly as well But everything is moving towards API access so you can have direct access Have a cloud conversation and make sure it’s being done correctly

9:34 15-Minute Weekly Ops Checklist
So definitely do an audit audit your bids against Google suggestions and complete every service type and make sure the migration is done Correctly because if you’re gonna just wait on Google Google is half -assing the job here So here’s your 15 minute weekly ops checklist you want to check your search terms report add new negatives every week No exception you want to check bids versus Google’s suggested ranges say competitive Fill at the algorithm star of your account and you will listen to three of your call recordings if you’re not If you’re not using call rail or some other kind of call tracking you need to install that and you need to listen to the recordings Are these real emergency check the quality checker leads at the source? You want to verify your call answer rate nights and weekends those and those are the hours that matter most and you want to Convert and you want a conversion tracking set up correctly if someone calls you and it’s over a minute Is that a conversion and you have broken bidding and if you have and if your agency is sort of being vague with you about all this stuff Consider firing your agency and considering going with us or someone else who can actually work with you and produce results And if you like you can get your free search terms audit by reaching out to us on here on YouTube or LinkedIn or one or online or just call us We’ll show exactly what clicks you’re wasting We’ll show you exactly what clicks are wasting your budget and playing English We’ll show you exactly what clicks are wasting your budget and playing English. So just look for PushLeads online We do local SEO and lead generation for home service pros Stop guessing start capturing the calls that matter I’m Jeremy Ashburn with PushLeads helping small businesses get more leads without struggle and frustration talk to you soon