SEO Success Case Study Boosting Visibility for a Pet Franchise

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Hey, Ashley, it’s Jeremy with PushLeads as you know, and I’m making this quick little video for you to share with Fred about the results I’m getting with this one franchise. I’ve been doing SEO for 15 years So let’s just jump through a quick little case study of the results. I’ve got So FYI my background as I’ve been doing this for about 15 years full -time with my own agency I’ve a graphic design background back in the early O’s. I worked for an ad agency when I first got out I was making websites when WordPress came out at 05 and And then one of my experiments was generating $20,000 a business a month not for me But for Amazon so I decided to go full -time so that was 15 years ago I’ve got about 43 to 45 clients right now and across the southeast and so just gonna show how SEO how I do SEO to show Up for the ais and Google it really comes down to what are people looking for in Google Put that into the content in different ways, which I know you guys are probably doing I’m gonna spend most of the time talking about AI content How AI how when there needs to be content on the website in order for it to rank for AI and of course You need connections from other websites. So this is wag bar. They came to me about two years ago We made a list of keywords dog franchise dog franchise dog bar franchise, etc We in step two we made sure there were pages in the website that actually have the keywords on it, right? So if we’re going after residential mortgage broker Ashfield, North Carolina We need

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to have pages that have that which I’m sure you guys have to some degree So that’s step two and step three. I do an SEO blueprint. This is a snapshot of what I’m doing and essentially I Create a comprehensive analysis of what your brand voice sounds like and all the pages on the website And then I come up with this This is what I’m working for a vacation rental management company And they have well over 200 plus pages and we’re optimizing the title and description And so we have with actual keywords in it. So we do this for the entire website as well in step two So it’s a really involved process But we’re making sure the titles the meta titles and descriptions are optimized for keywords and then in step three This is the main difference If you want to show over AI searches, you have to publish a lot of content So in the old days we used to do a couple blogs a week one blog a week or whatever we would put some keywords in the content We might connect Inner pages together and publish some pages But if you want to show up for AI we need to blog a little more frequently But the most important thing is making content that answers AI questions So we have to have AI prompts with the answer and in the content and we have to publish At 10 to 20 or 50 pages a month and these are all inner hidden pages. I’ll show you what I’m talking about We also need to connect these pages together So this is their blog and the skip of the blog. I know you guys were doing a blog This is an example of an

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inner page the pet industry market analysis This inner page is about what they do. They’re a pet franchise So after publishing this page They went to the top of Google for traditional Google not AI search for pet franchise And they’re also shown for pet franchise searches and then here’s another page about the pet spending demographics This is an example of us connecting inner pages together with this called internal links We connect text links together on semantically relevant content This is a map of all the pages in the website and then this particular page has like maybe 30 to 50 incoming links Text links from other pages on the website and basically the short version of this is Study to found that if we have 50 internal links or more we get great results. So speaking of great results Let’s look at them. So what we’re looking at here is a mobile phone Somebody on a mobile phone in the u .s. And we started working with these guys back in October of 23 So we started with a one keyword at the top of Google one or four and we now have 43 searches at the top of Google And we measure what’s called visibility So as we do SEO for traditional Google we can measure that and it’s called visibility And so as we do SEO this number goes up So we started with 4% or 1.3 to 3 2% and we were around 10 % around May We started doing really good high quality incoming connections from other websites and

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We now have visibility of 43% so I can scroll down and see all of these terms best dog franchises dog franchises And then in the newest ones have been pet franchise So I can see pet franchise Showed up basically at the top of Google around August 20th And we actually have kept it at the top of Google since the beginning of January So we measure all that and then also with AI searches So this is what they’re looking like as far as AI searches We had 73 72 searches and September 161 AI searches in November and now 336 searches AI was called mentions So up 175 searches month over month and we have 217 pages and if I look here At this one particular search. Can you provide success stories? Not us out here that the AI is pulling pages on the website that we published So really what it comes down to is unless you have interhidden pages that are talking about what you do and AI can’t Quote you can’t cite you, right? So that’s kind of part of the process So I’d say let’s have a conversation if you want to talk more and if there’s anything I can do that can be accentuate your current marketing Let’s have a conversation. I actually I obviously don’t need more clients But I will bring on clients if it’s a good fit for everybody So I’m Jeremy Ashram with PushLeads and Ashley can provide my content info and hope to hear from you soon. Thanks