Which Google My Business Fields Impact Rankings?

Hey guys, I’m Jeremy Ashburn with PushLeads. Today, we’re going to do a quick little video about Local SEO.

First thing this Monday morning, I received a phone call. Somebody found my business in Kingsport, Tennessee. So we’ve been doing ongoing SEO, and we’re showing up higher and higher and Google in other areas, not just Asheville.

He has an HVAC business, and times have been tricky for him. While other businesses have been doing well, his particular business isn’t doing well. He’s consolidating. So he asks me this question: “What happens if I delete my website from the Google My Business Listing?”

His business listing is showing up in Google maps, and he’s paying about $15 a month for his website. And he was wondering what happens if I delete my website.

So I was like, “wow, that’s a great question. Let’s, let’s do a little video about that.” Let’s jump into a bit of presentation right here.

I’m not going to go into my background, but essentially I’ve been doing SEO since 2005. For the last ten years, I’ve been working with local service companies.

Let’s talk about Google maps. So, if you don’t have a business listing, you’ll need to create one because it’s super important that your business shows up in Google maps (the maps pack).

To demonstrate, I’m going to use this tool and enter “SEO Services” because one of the services I provide is SEO services. And I can see here in Asheville that there were Google Ads at the top, White Fox my competitor, then I’m number two on the maps. I’ve got more reviews than my major competitor. Of course, my team is much more awesome than them!

As I said, it’s super important that you show up in the maps because people look at that first results, then the regular search results. If people can see you in the maps listing, they’re going to call you.

That’s actually what just happened to me.

So, regardless of whether you have an HVAC business or a plumber or a carpet cleaner or whatever you are, it’s super important that you’re showing up as many in as many Google maps searches as possible.

Of course, it’s free to create your business listing if you haven’t already.

Like what just happened to me this morning, the first thing on a Monday morning, my business received a phone call from Google. Google Maps listings drive people to your website, and they can call you. If you don’t have a maps listing at this point, then definitely make one in the future.

We’ll talk about how to improve your maps listing in the. If you don’t have a map listing, go ahead and create one, even if you’re an e-commerce business. And even if you’re, you know, you’re serving people nationwide, it’s still important to have a maps listing because it tells Google that you want to play nice with them.

And in the past, Google has been abused repeatedly by people, that we’re just trying to pull the wool over Google’s eyes. And it worked for some time, but Google eventually learned that it was being abused. Just like real people, Google hates being abused and is always looking for ways in which people try to abuse it. And when finds situations where people try to abuse it, it shuts that situation down.  

So, if you play nice with Google and have a maps listing and do other things, like having Google Analytics on your site and do regular blogging, Google likes that.

I always tell people that working with Google is sort of like falling in love.

You know, when you meet somebody on a date. Then, afterward, you send them a text, bring them flowers, and get to know them. You spend more and more time with them, going out to dinner and movies and eating in and going on hikes and doing different things with them. You’re building a relationship.

Google likes the same thing. Google wants you to build a relationship with it. It’s not looking for a quick fix. It’s looking for a serious long-term relationship.

So let’s ask the question: Which Google my business fields affect your SEO ranking? And what we’re going to do is look at this article that answers the questions.

Your rankings. And we’re just going to take a look at it real quick here. So, adding business descriptions to your name can be helpful (but Google doesn’t usually allow it). After that, categories affect your ranking. So there are 4,000 categories, and you can pick the top 10 categories for your business. S the categories are important. Of course, your reviews are essential. And then, the last important thing is your website.

So, um, if you delete your website, it’s going to affect the rankings. Having a website is the fourth thing that will affect your rankings.

So, I wanted to make a video answer that question real quick.  

So, if you have a business listing, don’t delete your website!  

All right. I’m Jeremy Ashburn with push leads, and I play in traffic.

Thanks.