Is MUM a Google Search Ranking Factor?

Is MUM negatively affecting Google search rankings? Is it making it easier for Google to answer complex search needs? Google introduced MUM (Multitask Unified Model) technology at Google I/O 2021 to assist its ranking systems in comprehending language. The question of whether or not MUM will be used as a ranking factor has been up […]
A Comprehensive Analysis of All Confirmed, Rumored, and False Factors That Affect Google’s Ranking Algorithm

Determining what is fact from fiction about Google’s ranking algorithm can be difficult and somewhat confusing.