Digital Marketing

Learn more about Digital Marketing and how to use SEO, Google Ads, Facebook Ads, and Social Media to grow your business.

Companies worldwide have had to evolve and adapt due to COVID-19. Since the beginning of the pandemic, people have changed the way they shop. People today are efficient online shoppers. Companies across the board have gone online to keep up with their audiences.

We will go over five of the most important digital marketing trends you need to know about in 2021. Read on to find out what to be on the lookout for to keep your business relevant in this ever-changing market.

Artificial Intelligence

Artificial Intelligence is a growing sector of technology and marketing as a whole. AI could be the answer to making online shopping quicker and easier. It can analyze your preferences and change the ads and product suggestions you see. It tracks where you are and how much time you spend on each website.

Another innovation: mobile apps. Using mobile app technology to send coupons and offers to customers based on what they’re doing (and when they’re doing it) will work wonders for driving up profits and sales. Smart Voice-Activated Search Search engines like Google have transformed the way we do business.

42% of marketers believe they are not proficient at segmentation for digital marketing experiences. AI is excellent at analyzing behavioral and demographic data and more efficient than humans doing it all manually.

AI collects and analyzes critical data for you and your business to create and run successful marketing campaigns.

Programmatic Advertising

Programmatic advertising is a form of ad buying that AI automates. This automated buying allows you to target more specific audiences.

Part of automated buying is live bidding, and the overall costs are lower. Programmatic advertising is here to stay. This means that instead of relying on click-through rates (CTR) and display placements, marketers will be using real-time bidding (RTB) models.

The real-time model will allow companies to place ads to the most relevant users effectively. Also, by using RTB, they’ll be able to get the most bang for their buck. Machine learning will be more widely used by marketers, too. Instead of looking for the keywords that consumers use, machine learning will let marketers ask questions of their audience.

Chatbots

Chatbots are becoming a staple in digital marketing. They’re user-friendly, aesthetic, and helpful. In this day and age, telephone communication is less and less. Chatbots save time, money, and help customers solve their problems quickly.

80% of sales and marketing leaders say they use chatbots to communicate with their audience. This tool is excellent for allowing brands to interact directly with potential and current customers.

Let’s face it. Chatbots make doing business more interactive and help you find what you need quicker. 

Conversational Marketing

Retailers will start pushing customers to use digital chatbots that are connected and to their websites. They will be able to reach your customers through Facebook Messenger and Google Home.

Many small companies don’t have the funds to spend on fancy marketing technology. This is the perfect way to use less money and still see some results. It allows businesses to make the audience feel heard and help them along the buying journey.

Personalization

Customers nowadays expect personalized experiences when they engage with you. Whether you’re a brick-and-mortar store, an e-commerce site, or a digital marketer, you always want to find out more about your customers and do more to generate sales.

As a digital marketer, you need to incorporate personalization and pay-per-click (PPC) techniques into your marketing strategies. The more personalization you have, the higher your conversion rates are going to be. Just like pay-per-click, you need to know where your target customers spend their time online.

Diving deep into keyword research helps brands understand what their customers want. Personalization will help you grab your ideal customer when they’re at the proper stage in the sales funnel. This means you’re more likely to make a sale.

AI is Changing Digital Marketing

A Changing Landscape

It’s no joke that the marketing landscape has changed over the last year. Whether it’s with the explosion of AI or the importance of conversational marketing—there’s no hiding it.

At PushLeads, we’re experts in digital marketing. We’ll show you how to take your business to the next level and secure the leads you want. Give us a call today if you’d like to schedule a consultation to get your brand on track to grow.

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Last year, businesses spent over 306 Billion on digital marketing. Where are you going to invest your marketing dollars this year? Most small and medium-sized businesses are asking this question right now as they draw up their 2021 digital marketing budgets. If you’re looking to choose the right marketing agency partner, it’s important to understand what a marketing agency is and what services they provide. “What is a marketing agency?” In this blog post, we’ll answer that question as well as give some tips for choosing the best marketing agency for your business. Let’s dig in!

What is a Marketing Agency?

The answer to the question “what is a marketing agency?” is simple enough to define: marketing agencies help businesses to advertise their products and services through different channels like direct mail, traditional media like print and TV, and digital. There are many kinds of marketing agencies: Large business marketing agencies (think: The Martin Agency, VML, Ogilvy, BBDO, etc.) Niche marketing agencies who specialize in specific niches, Community marketing agencies, which are composed of small teams of people who specialize in different aspects of marketing. In other words, there are many ways to approach a marketing agency. By studying the types of marketing agencies and their services, you’ll be better equipped to find the right one for your business.

Understanding the Services Marketing Agencies Provide

Before diving into the how-to’s, it’s important to understand the scope of the services marketing agencies provide. When you hire a marketing agency, you’re hiring a business-oriented partner with experience and access to resources. This means they’ve dealt with a wide range of clients and understood the impact of different advertising approaches and tactics. In addition to services and access to the right tools and resources, agencies also help you communicate with your customers. Communicating with your customers requires to focus on the audience, the communication channel, and appropriate marketing metrics. That’s the scope of the services a marketing agency can provide for your business. Now that we’ve got that covered let’s dig into the how-to’s.

How to choose the Best Marketing Agency for your Business

These are the questions you need to be asking potential marketing agencies while interviewing them:

1. What size budgets do you work with? You need to understand your budget and what you’re willing to spend with a marketing agency.

2. Give me an example of your transparency. If an agency looks like it is hiding something, then it probably is. Only work with marketing agencies that you fully trust.

3. Can you provide case studies? Be sure that you can size up the agency’s credibility and experience. Ask for client references and testimonials.

4. How do you run their own business? If a marketing agency can generate their own leads, that’s a good sign that they’ll be able to do the same for you.

5. What are your KPI’s? How will they measure your success? You’ll need to determine this, long before you sign a contract.

6. What results do you promise? There are plenty of agencies that promise the world, but fail to deliver. Find out what makes them different.

7. What do you charge? Generally speaking, higher priced agencies deliver better results. It’s better to not cut corners when searching for the right agency.

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The mention of digital marketing puts many people in a swirl of thoughts. They tend to get confused about so many aspects of digital-marketing. There is a web of confusion about where to start, the primary thing that one must know about digital-marketing, etc. Digital-marketing is a broad spectrum of topics. Some of the digital-marketing issues include Search Engine Optimization (SEO), web design, content strategy, and Analytics.

Strategies in Digital Marketing

Recommendations on digital-marketing are constant regardless of the business’s audience, industry, or age. It is always advised that you commence from the end of the lead generation process in digital-marketing.

The strategy involves going to the last step in the process, the call to action, and the conversion pages. Start by fixing these last steps. Once the last parts of the process are set, start moving upwards. For each step, make the necessary improvements to suit your audience. Make the changes until you get to the top step.

Digital marketing strategy
Some of the necessary improvements for the last step include improving your business website. The improvements on the last stage of a process are always durable as they involve permanent upgrades. The value of all the traffic to be expected in the future relies on the improvements on the last step as they directly affect the conversion rate.

The Starting Point

Recommendations on where any business should start when it comes to digital-marketing include:

Improving the business contact page

A business’s contact page acts as a customer’s first experience with the company. Your topmost priority should always be to improve the background of your page visitors. Everyone who visits your page expresses interest in contacting you for business.

Most businesses ‘ contact pages lack the basic things that often make them stand from their competitors. A contact page must have the business’s contact, email, fax, and physical address.

Building more credibility for the business

Your contact page proves to your customers that you are running a legit business. Showing pictures of the building you are located, sales representatives, business certifications, business logo, testimonials, and awards proves you are running a legit business, hence, building credibility. It would help if you always let the prospective customers know of your promptness to respond.

Making the contact form shorter and more accessible to fill

The questions asked on the contact form should be limited. A business whose contact page requires the visitor to give too much information scares prospective customers away. Limit your questions to those that you qualify and can respond. Additional questions will be asked during sales.

Test your contact form and ensure that it is working

Test your contact form for impressiveness. Ensure that it includes a thank you page. A good business contact page should be tracking in Analytics and populating your business CRM. The contact page should be filtered regularly for leads and prompt follow-up made. Businesses tend to lose information every day due to broken contact pages or delayed responses.

Improve Your Business’s Call to Action

A business’s call to action falls second in the reverse-order chain of digital-marketing. The call to action is responsible for bringing visitors to the business contact page. There are chances of yielding fruits if the call to action is clicked.

A prospective contact page visitor will only click on your call to action after calculating cost benefits and determining that the benefits reaped exceed the costs. On your call to action, always ensure that the costs are smaller or the services are bigger by improving your call to action click-through rates ( CTAs CTRs)

Upgrade Your Business’s Service Pages

Your newly optimized buttons can only be accessed at the service pages. The service pages should be as persuasive as possible. In addition to the calls to action, service pages comprise two main content; evidence and answers.

Answers found on the service pages should satisfy visitors thirst for information, meet the visitor’s expectations, and give them what they are searching for. The responses on the service pages should be equivalent to sales representatives by answering any unasked questions.

Evidence acts to support your marketing claims. Evidence on the service page includes testimonials such as as-seen-media mentions, client logos, case studies, data, and certifications.

In addition to answers and evidence, ensure that your web page design is appealing to visitors.

Enhance the Homepage

The homepage serves to lead the visitors deeper into the business’s site. Designing and writing a homepage is considered a tough task as you know very little about the visitor. However, you can communicate fast with your visitors by:

  • Making the homepage header descriptive.

A descriptive header communicates to your visitors the business you are in.

  • Making the navigation labels descriptive.

Ensure that the navigation labels used on your page are simple and straightforward for both search engines and visitors.

Improve your Bio and About Us Pages

Ensure your customers can learn more about your business brand from the About us page before taking action. Most bio pages are self-centered hence failing to meet the needs of the visitor. The bio pages should answer questions regarding the origin of the business, values, vision, and mission of the company, and its employees.

Search for your Company in Google and Improve Your Search Results

The Google search results are evident to your customers but invisible to you. Problems on your Google page result in minimal traffic and limited leads. Most marketers tend not to prioritize Google search results as it does not pop up in the Google Analytics. You can, however, make your Google search visible to you by watching the site often.

Improving Your Marketing Content

Once your digital-marketing pages are satisfactory, you can now work on improving your marketing content. First, document your content marketing mission statement. Secondly, repurpose the content marketing mission statement into a call to action for all your email subscribers. Thirdly, ensure your content supports your business sales directly.

The topmost step is in-depth research to refresh your blog content. Original content is not only valuable to your blog but also to your visitors, and competitors’ sites, hence giving you leverage.

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It’s statistics time! If you’re a digital marketing nerd, then you’ll love these digital marketing statistics!

1. Better content can drive up to 2,000 percent of traffic to a blog.

2. Google brought in 67% of the total organic traffic of all smartphones in May 2020. During this same time period, Google was responsible for 94% of the total organic traffic.

3. As of January 2020, approximately 95.88 percent of all Google searches contain four words or more.

4. In order to increase and maintain search presence, enterprises and mid-size companies rely more on technical SEO and content development.

5. 18% of all local searches result in a sale within one day. Seventy-two percent of people who visit a physical location will choose
one within 5 miles of their starting point. Mobile devices will have an impact on more than $1.4 trillion in local sales by 2021.

6. When it comes to how fast a website loads, when people land on a company site, they’ll only give two seconds of their time. Anything longer than that increases bounce rates by 50%.

7. Ninety percent of searchers haven’t decided on a brand before beginning their search.

8. Including a video thumbnail in search results can more than double your search traffic.

9. Approximately one-twelfth of the websites on Google’s front page are HTTPS. Almost 85% of people will abandon a purchase if they are dealing with an untrustworthy website.

10. Video has increased traffic to their website, according to 87 percent of video marketers.

11. 69 percent of searchers will use their phone to help them make an in-store purchase decision.

12. Every second of the day, Google receives an average of 83,787 searches.

13. Promotional ads or links should not take up more than 15% of a web page; otherwise, they may be penalized by Google.

14. According to studies, more than half of all smartphone users will use voice technology on their device by 2020. According to projections,
the number of digital voice assistants will reach around eight billion units by 2023, which is more than the world’s population.

15. In traditional outbound methods such as cold-calling or direct mail, SEO has a conversion rate of 14.6 percent compared to 1.7 percent.

16. 86 percent of people look for directions to a location on Google maps.

17. Search results will always show only 7 percent of searchers on the third page.

18. According to 65 percent of marketers, link building is the most difficult SEO tactic to achieve.

19. Organic SEO is approximately 5.66 times higher than paid search ads, based on the numbers. But if businesses don’t have the time to invest
in organic SEO, experts still recommend paid search ads. In total, organic search generated 33 percent and paid search generated 32
percent.

20. Google has an average CTR of 31.7 percent for the number one search result.

21. 35 percent of all WordPress sites around the world are represented by WordPress, although only about 40 percent are up-to-date.

 

 

 

 
 

 

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

The Power of Digital Marketing

Digital marketing is all about the use of digital media, mobile apps, social networking, the Internet, and various other media to reach prospective customers. Some marketing analysts believe that digital marketing is an entirely new field of marketing that takes a different approach to reaching consumers and a new manner of understanding how consumers act when compared to more traditional marketing techniques. The marketing analyst will look at data from studies and focus groups as well as marketing campaigns from the past. The digital marketing company will then help you design a marketing campaign that will reach your audience with the most effectiveness. The digital marketing company will help you create the content for your online store or website, so you have the best product or service available to the customer at the right price. You can even make money on the Internet with digital marketing, because of the fast-paced, digitally driven economy.

Digital Marketing Makes it Possible

With digital marketing, you can target specific demographics or you can choose to advertise to the entire population. This type of marketing makes it possible for businesses to work in an almost interactive way. For example, if you are opening a website to sell gift cards, but you only intend to sell gift certificates in order to make a profit, that is easily considered a digital marketing technique. However, if you intend to allow the customer to use the gift cards for any reason, then you are advertising your business, not just a gift card store.

Digital Marketing Makes it All Possible

Digital Marketing Platforms

There are many different digital marketing platforms on the Internet today. These platforms include pay-per-click (PPC), social network advertising platforms such as Facebook and Twitter, video advertising platforms such as YouTube, e-commerce sites such as Amazon and eBay, bookmarking and sharing platforms such as StumbleUpon and Digg, and various other platforms. There are many digital marketers who spend hours posting unique content to their websites, blogs, and newsletters on these various platforms in order to drive traffic to their websites. Most of the content they post is related to their industry, but there are many unique ads posted by online businesses who post unique ads in order to drive traffic to their website.

SEO (Search Engine Optimization)

Search Engine Optimization

Another great digital marketing technique used today is SEO. SEO stands for search engine optimization, and this is a digital marketing technique that concentrates on your site’s presence in search result pages on major search engines such as Google. SEO can be performed in several ways, each with their own strengths and weaknesses. When you learn how SEO works, though, you can employ different techniques to either improve your ranking (or how high you rank in search result pages) or to improve your visibility to search engine users. In SEO, the goal is to rank high in the major search engines such as Google, Yahoo, and MSN. Search engine optimization can be used for anything that is related to the topic of the site, including social media marketing and content marketing.

Video Marketing

Video marketing is one of the most successful forms of SEO today. Traditional SEO is limited to text, although search engine optimization is still important regardless of whether the site is text or video. Video marketing allows the marketer to show the user how their product or service is relevant to the topic they are trying to promote. Video also allows the marketer to answer any questions they may have about their product or service. This is one of the top techniques of seo today, because it is more personal and the user gets an opportunity to see how the product or service actually works.

Social Media

The use of social media in seo is great, especially in bringing visitors to a site. Social media sites such as Facebook, Twitter, LinkedIn, and YouTube are a great way to promote a business. The problem with social media is that people tend to leave comments and other comments, which can be considered spam. This is why it is important to make sure that any seo strategy is considered by a potential client as spammed. When people read this comment, chances are they will not visit the page or buy the product, so any good SEO strategy is important.

SEO (Search Engine Optimization)

Google Ads

Google AdWords is one of the most effective ways to advertise on the internet today. Google AdWords can be used for many things, but mainly for pay per click advertising campaigns. Any online marketing strategy should be based off of search engine optimization and Google AdWords is no different. A pay per click campaign is when you advertise an advertisement for a product or service by paying Google to place these advertisements on relevant websites around the world. Each time someone clicks on these advertisements, you will pay Google a small amount of money, which will allow you to get exposure to your target market.

Google Ads

Content marketing, or social media marketing, is also important when it comes to search engines and advertising. Content marketing is when you create content about a particular subject, write about it, and then share it with your target market through various social media platforms. For instance, you could create a blog post about cooking tips and share it with several different social media sites. Through this social media platform, you will be able to get the word out about your content. When people read these posts, chances are they will want to learn more about your topic, so you have to make sure you write content that is specific to your business. Both of these strategies are important for success in the world of digital marketing and SEO.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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