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Digital Marketing

Learn more about Digital Marketing and how to use SEO, Google Ads, Facebook Ads, and Social Media to grow your business.

Digital Data Marketing

Businesses should be proactive in planning for future success as the pandemic continues to influence many facets of our life. It is critical to have a digital data marketing strategy in place to ensure that your company’s profitability continues to rise. How can you ensure that your marketing strategy has the maximum possible impact? 

Digital marketing data is becoming increasingly important to businesses. 86 percent of marketers believe data-driven marketing is critical to their success, according to Forbes. “86 percent of marketing professionals feel their job would be much difficult, if not impossible, without marketing data,” according to one research. The same marketing specialists, on the other hand, have admitted to being unable to unearth data-driven marketing insights. 

If this statistic isn’t alarming enough, a marketing intelligence firm recently discovered that only 37% of marketers and marketing and business development professionals believe they have the proper technologies to assist them with marketing data analysis. 

Marketers no longer have the luxury of being static in their marketing tactics. To obtain marketing insights, they must investigate new channels, such as an automated communication procedure.

Examine Your Marketing Strategy on a Regular Basis

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It is our responsibility as marketers to remain on top of consumer trends and how they change. Social media, for example, can play a role in propelling these developments forward! You can’t execute a campaign without ensuring that the advertisements are relevant and targeted. This can include things like upgrading targeting options, tweaking creative for optimal impact, or making changes to ad placement. You can remain on top of changes in the market and your clients’ needs by analyzing your approach on a regular basis.

Getting and keeping consumers is one of marketing’s most critical jobs within a firm. Digital data marketing, fortunately, has progressed well beyond traditional marketing tactics. It can give businesses the information they need to decide where to market, what messaging to deploy, and who to target with their ads.

To stay relevant in an ever-changing industry, marketing is a process of adapting and evolving. It’s critical to keep up with all of the newest industry developments in order to ensure that your firm remains competitive.

Customer Lifetime Value Should Be Increased

Existing clients are relatively easy to keep, but obtaining new ones can be difficult. Maintaining ties with current clients is the most effective approach to expanding your business. This will put pressure on other potential purchasers to want what you have! The following are a few things to think about if you want to boost customer value: 

  • Recognize high-value clients 
  • Interact with your customers across all platforms. 
  • Create a cloned audience 

It will be simple to keep your customers for the long run once you have earned their trust by responding to their demands appropriately and promptly. 

Take Note of Predictive Analytics

Predictive analytics is extremely effective at calculating and increasing return on investment (ROI). If you haven’t already, data-driven marketing is the future of a company, and it’s only a matter of time before you see this type of technology in your daily work. What’s the benefit? Customers who are most likely to buy products or seek services can be identified using data analytics. 

Predictive analytics can help you plan and develop marketing campaigns that are sure to work. Businesses can now collect more data on their clients’ thanks to technological advancements. This gives them a clear picture of what those clients want and need, which can then be turned into marketing tactics that cater to individual problems or demands rather than delivering one-size-fits-all solutions. Predictive analytics’ power will enable you to reach out with personalized messaging based on who is looking at your products/services! 

In Closing

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Digital Marketing


Digital marketing wasn’t always the gold standard for business success that it is now, but the yellow pages are no longer relevant. You turn on your device today to look for vendors and solutions. You type in what you require after taking a sip of coffee and becoming comfy. You’re immediately confronted with so many options that deciding where to begin is difficult.

Pushleads is familiar with the intricacies of search engines. As digital marketing professionals we are well-versed in social media and search engine optimization. We can identify techniques to help your organization stand out in a sea of advertising.

There are many innovative strategies to boost your internet visibility, and Pushleads will help you identify the ideal techniques that are sure to work best for your company. We begin by building a relationship with you and understanding your business, priorities, and target market in order to give optimum results.

What Services Does Pushleads Provide?

digital-marketing

It takes a significant amount of energy to grow your business. Your company requires a digital presence on social media to maintain long-term success. You do, however, have a business to operate. To promote your firm, you’ll need digital marketing skills, but unless you’re a large corporation, you generally don’t have an in-house tech marketing staff.

Turn to the professionals at Pushleads for assistance. They’ve got plenty of experience and are well-versed in the latest technology, so they can help you with things like:

  • Pay-per-click (PPC) advertising promotes your company and allows you to track its development.
  • Customers will be wowed by your company if you use innovative Web Design to engage with them.
  • Putting your products or services ahead of the competition through Search Engine Optimization (SEO).
    Search engine marketing (SEM) strategies that are more advanced.
  • Professional photography can help your adverts stand out.
  • Logos are created using original graphic design.
  • Expertise in the successful use of email as a marketing technique.
  • Content creation that effectively conveys
  • Calls to action that are consistent (and persistent) in order to convince those website visitors to buy.

In a free consultation, talk to the skilled personnel at Pushleads about your business goals. They don’t, however, end at website development. They’ll offer you full reports on what’s working and what isn’t on a regular basis. The team then makes the required changes to ensure that your business succeeds.

What Are the Benefits of Using Pushleads?

You’ve heard it before, and it makes you uneasy. It’s understandable that you’re skeptical. Too many digital marketing companies promise you the world on a silver platter and then can’t deliver.

What makes Pushleads Different?

First and foremost, we communicate in a straightforward manner; we are able to explain in simple terms how exactly our process works. We are professionals who are dedicated to our work. This workforce is invested in the success of your company because it is our success as well. Other distinguishing features include:

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  • A knowledgeable team that offers all-inclusive digital marketing packages.
  • With every job, we provide follow-up services.
  • Consultations on a regular basis to make required adjustments
  • Check-ups on your social media accounts

You should do more research, after all, you’re entrusting your company’s future to the agency you choose.

Start by looking over the Pushleads portfolio of past projects, and listening to what our clients have to say, then CONTACT our team.

Get in touch with one of our digital marketing experts for a free online consultation.

In Closing

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Target Audience Research

Original data boosts content, elevating a firm and generating new interest in a brand.

Leading B2B companies recognize the power of data and frequently use it to create content that keeps them top-of-mind with their customer demographic. Conducting your own target audience research is one of the best ways to acquire data to support a particular point or story perspective.

DIY Market Research

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Primary market research used to be a costly, time-consuming operation that sometimes yielded data that were immediately outdated. Companies are now using DIY market research to rapidly and cheaply gather fresh, topical insights that improve the quality and value of their content marketing initiatives.

Here are three real-world examples of how leading businesses have used DIY research to create successful content marketing campaigns.

1. For a product launch, Brex prepared proof points.

Most companies devote a significant amount of effort and resources to creating a value offer that will appeal to a certain target group. Companies recognize the need for trustworthy communications, yet they frequently fail to back up claims and statements with evidence.

Brex, a fintech business, recognized the necessity of testing a message before committing to a large marketing campaign.

NetSuite, a major enterprise resource planning (ERP) solution, was launching its first corporate card integration. To develop a value proposition and a trade show presentation for a new product launch, it turned to DIY market research.

Aliza Edelstein, Director of Product, Partner, and Content Marketing wanted to see if consumers could “regain control of their corporate card and save hours off the month-end book closure.” Instead of merely saying that Brex’s card and the system will provide a better and faster experience for clients, she intended to acquire evidence to back up her claim.

Edelstein’s team examined three important benefits of their value proposition using a combination of qualitative and quantitative research: efficiency, decreasing human error, and receiving more accurate data. They needed to know if their audience would find the term “bean counter” objectionable as part of a possible creative implementation.

Live, in-depth interviews with financial and accounting leaders were conducted by Edelstein’s team. Brex created a quantitative poll based on these findings and sent it to a panel of 292 finance and accounting professionals. Edelstein gathered survey responses in under two days and discovered insights that backed up the team’s value proposition.

The team prepared a research report that highlighted data in a digestible, accessible way for the trade show presentation. In an engaging spin on the “bean counter” theme, these were provided in seat drops before the presentation, along with jelly beans.

The key to exploiting research insights, according to Edelstein, is to present a compelling tale.

2. In thought leadership content, IBM drew on primary research.

The Institute of Business Value, an IBM think tank, focuses on bringing innovation to the market, both for IBM and for external companies. The institute’s thought leadership content, which is published in books, essays, blogs, and other formats, is powered by continuous primary research.

“We need to show that we comprehend the future,” said Dave Zaharchuk, the Institute’s Research Director. “Because IBM has been around for more than a century, our clients look to us to innovate specific business processes within their companies.”

However, market research design, fielding, and analysis might take a long period, making it difficult to obtain market insights quickly. “Once we’ve determined the need for the data, it’s critical to get a survey out in the field, and to the audience, we want to reach as soon as possible.”

The institute may design a panel based on demographics, geography, and professional characteristics using SurveyMonkey Audience, which offers them access to more than 50 million people worldwide and extensive targeting options.

In order to properly comprehend what is happening in the industry and how firms should plan to confront trends, Zaharchuk believes that insights are essential. He remarked, “SurveyMonkey has truly helped us obtain insights to stay inventive in the business and gives our clients a better glimpse into the future.”

3. Wrike creates viral PR content based on original research.

Wrike’s objective is to “make millions of teams incredibly productive,” thus cursing in the office is only loosely tied to what the company does. They recognized, however, that vulgarity in the workplace was a topic that would get people’s attention.

Wrike intended to establish themselves as a thought leader and specialist in the field of workplace efficiency.

When the team was debating whether or not to use a curse word in a banner ad they were working on, they came up with the idea for the “Swearing in the Workplace” poll.

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The team created a survey using SurveyMonkey. Wrike had previously spent weeks trying to collect a thousand replies on a survey by using social media profiles and email marketing. In comparison, they were able to collect that many replies in under an hour utilizing SurveyMonkey Audience.

Wrike was able to quickly collect replies from their target population using SurveyMonkey, and it also assisted them in analyzing the data they received. Instead of providing a “data dump,” as some DIY programs would, SurveyMonkey assisted them in identifying trends in the data, allowing them to quickly develop engaging content.

Wrike was featured in over 100 articles, including a segment on The Today Show. While focusing on swearing was a bit off-the-beaten-path topic with some risk, it was a huge hit in PR and social media efforts, and it helped people see the brand in a new light.

When it comes to content marketing research, the Wrike team has a pro tip: if you can locate data that appeals to your clients, your company, and your team, it will help you build a far more engaging brand.

In Closing

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Strategies Used by Successful Bloggers

What are the most significant hurdles, practices, and goals for bloggers in recent years? What are the strategies that bloggers are using to stay successful amidst the evolving demand? 

As the amount of time people spend writing is increasing, the frequency with which it is published is decreasing.

Although videos, and photos are becoming increasingly prevalent, bloggers demonstrate that writing is still important. (Thank you, Lord!) Bloggers are devoting more effort than ever before to producing high-quality content. However, the number of hours in the day is still the same, so something will have to give.

It’s no longer enough to publish 500-word articles every day in order to keep people’s RSS feeds full. Instead, an increasing number of bloggers are switching to a weekly or biweekly routine while spending more time writing original, quality content. Some  only post a few times per month, even though  they know that there is a link between frequency and success.

This raises the question of how we can keep up with the demand when we don’t have the resources, funding, or talent to produce at a higher level.

If you’re caught deciding whether to generate more material to meet frequency demands or better content with less frequency, in my opinion, it’s best to create less content that is of higher quality and better tailored to your audience’s interests.

Quality and media are more important than ever before.

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I performed a happy dance when I discovered that a recent study found that bloggers who have a formal process for revisions are 43 percent more likely to have positive results.

However, adding an editor to the process increases the overall time spent on a blog post, which goes back to the argument I made earlier regarding being limited to only 24 hours a day to work with. And while the majority of bloggers still edit their own work rather than going through a professional editing process, I’m looking forward to the day when all content providers utilize editors—because it actually does make a difference. After all, no one enjoys reading blog posts with several errors, and a poorly written piece lowers your authority as a thought leader.

Bloggers are experimenting with incorporating different sorts of media within their written pieces of material, in addition to the equation. The majority of bloggers are using more photographs in their postings, which helps to break up the material and adds a visual aspect, rather than having just a huge block of text.

When it comes to other types of media, such as audio and video, I find it intriguing that the majority of bloggers report that integrating audio in their material has yielded positive effects.

This, I believe, is due to the growing number of podcasters, as well as the inclusion of an audio reading of the blog article itself. People prefer to consume knowledge in a variety of ways, and audio has shown to be one of the best because it allows consumers to multitask while listening.

Photos are still one of the most popular type of media among bloggers, with 30% more employing numerous images to entice readers into their pieces. Bloggers that employ video, audio, and graphical elements report positive results as a consequence of their increased use of media.

Long-Form Articles Outperform Short-Form Articles

As you might expect, while bloggers devote more time to each article, they do not devote more time to writing the same number of words. The length of blog postings is increasing. Successful bloggers are  gravitating toward long-form posts of 2,000 words or more.

We’ve seen the benefits of longer form content here at Pushleads. This is because today’s readers are seeking for a one-stop shop for all of their information needs. They don’t want to go through a number of 250-word pieces when they can find the answers they need by skimming through one 3,000-word post. Research shows that  when a post is 2,000 words or more, there are positive results reflected in the analytics.

The typical blog post today is 1,142 words long, which is 41% longer than the average blog post a few years ago. Additionally, six times as many bloggers write entries of 2,000 words or more. It’s no surprise that writers are devoting more time to blogging than ever before.

After seeing that longer form posts produce better results, I’d be willing to bet that the average word count will rise next year as well. 

Content Promotion Success = Paid Promotion + Influencer Marketing

It’s understandable that employing paid advertising to promote blog entries was not particularly popular back in 2014. Social media ad platforms were in their infancy at the time, and most individuals didn’t know how to make the most of them.

Paid content promotion has increased 5 times since 2014, according to a recent study. If the current trend continues, half of all bloggers will be utilizing paid services within the next four years.

bloggers

Paid services are appealing right now in part because their reporting features help us legitimize our expenditures in ways that most other advertising strategies do not. It’s always about demonstrating efficacy, comparing content marketing efforts to goals, and reaching people where they are. We can achieve this thanks to paid advertising like PPC (pay per click) that offer targeted, customized options.

Take a moment to READ some testimonials of what our clients have experienced. 

Anyone can become an advertiser thanks to Google Ads, and platforms like Facebook, Twitter, Instagram, and Pinterest. I t’s no surprise that the strategy of paying to boost consumption is skyrocketing.

While none of the other promotion strategies have come close to matching the tremendous surge in paid services, influencer marketing has had its own increase, especially in recent years.

It’s worth noting that, while influencer marketing isn’t the most common kind of marketing, it’s said to be one of the most effective. Almost half of bloggers who collaborate with influencers report significant benefits.

Even though social media marketing is the most extensively employed method for promotional efforts, it only accounts for roughly 30% of the marketing that bloggers are doing that is yeilding results.

Remember that just because something is simple, such as tweeting or sharing a Facebook post, does not mean it will be successful. You may gain more from devoting your time and resources to the strategies that are not as easy to implement, but do yield better results.

It's a Good Idea to Keep Old Posts Updated

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While only 55% of bloggers update older posts with new material and links, 74% of those bloggers that do report great outcomes. This means that those who aren’t doing it may not even realize what they’re missing out on! 

  • It enables you to reuse content that you’ve already invested a lot of time and effort on.
  • It tells Google that you’re still producing popular content.
  • It demonstrates that you care about your readers by giving them with useful information on a regular basis.

 

We’ve established a new method at Pushleads in which we go over our most popular blog posts using Google Analytics and update the top 10 posts every quarter. 

This helps us to keep ranking for the phrases people are looking for and giving them the information they need.

When Lisa Jenkins of Social Media Examiner discovered that visitors were still finding and clicking on older articles via Google, but their bounce rates were rising, she decided to try this method. Starting with those articles is a terrific place to start when it comes to establishing a successful update plan.

While you can update the text, you should always put a date stamp at the top of the article to show visitors when the item was last updated, and you should never modify the original URL, otherwise you’ll lose all that link juice.

Bottom Line: The New Blogging Is Effective

“The old way of “blogging” is out, while the new blogging which includes “content marketing” is in. Bloggers are no longer just writers; they’re also strategists, editors, promoters, and data analysts. Spending hours producing a piece of content isn’t enough. The quality, relevance, and promotion of bloggers’ creations determine their success.

Bloggers’ success advances in lockstep with their willingness to evolve into content marketers.

This is good, particularly for those of us who are still camera-shy or uninterested in the Snap-stagram craze. sWe’ll all be fine if we keep putting our attention into writing, employing the proper editing, and focusing on the marketing that provides the biggest ROI. 

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If you’d like some help with a marketing campaign to help grow your blog, we’d love to connect with you!

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Content Marketing for Demand Generation

Well, here we are about to cross over into the eleventh month of 2021, and I think we can all agree that this past year was strange, disruptive, and has thrust us all into uncharted ground in terms of demand creation tactics. If we thought content marketing was evolving quickly since 2020, as we go into 2022, we’ll be saying, “Hold my beer.”

Recently, there’s been more pressure to develop trustworthy content while increasing demand for our products and services. For many agencies, the push to be more digital, create more direct interactions with customers, and do it all from the comfort of working from home has skyrocketed.

There's Been a Pivot in the Evolution

Before 2020, the goals were to generate material that could be found via search and to meet the information demands of potential customers. But that is no longer sufficient. We must spark new inquiries and desires going into 2022 and provide the next greatest experience to satisfy them.

User experiences that are both personal and individualized (yes, those are two different things) are increasingly essential. In many ways, our content now has to act as a stand-in for the in-person experiences we provided to potential customers in the past. Much of the professional world has shifted from in-person conferences, retail shopping, and meetings to many of our daily activities being done via internet.

Content from influencers, executives, marketing, sales, customer service managers, and even other customers is now used to govern and feed today’s digital experiences more often than in-person ones.

As a result, when selling products or services, the plethora of digital content developed to supply the demand is inextricably linked to the success of a business and will reflect (positively or negatively) on your company’s ability to develop it.

Simply put, is it still possible to get original quality content? It’s possible and absolutely crucial.

Demand Generation Through Connected Experiences is a New Focus

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Internal siloes were mentioned in CMI’s 2019 Content Marketing for Demand Generation Survey study. Steven Sinofsky, the former president of Microsoft’s Windows division, warned us not to “ship the org chart.” The concept is still valid. You’re doomed to communicate in the manner in which your firm is structured.

The takeaway is that you should de-silo and structure your firm so that you can create consistent and useful communications with your audiences. While progress has been achieved, many demand generation initiatives are still struggling due to the walled nature of their organizations.

This problem hasn’t gone away in 2021, and it’s been compounded by the pandemic-related “lockdowns” that every organization has had to deal with. Add to that the growing pressure on demand generation marketers to connect digital experiences more deeply in order to obtain a deeper understanding of their prospective customers’ needs and desires.

The third annual Content Marketing for Demand Generation Survey, sponsored by Vidyard, was conducted by the CMI research team in August 2020. A total of 229 replies were qualified for examination (representing 24 nations).

Many of the findings were similar to what we discovered in 2019. Demand generation marketers, on the other hand, are far more concerned with figuring out how to negotiate the hurdles of 2020 (and now 2021) than with modifying their approach to using content in demand generation campaigns. Simply put, the emphasis is on content – what to develop and where to publish it – rather than how to run content-related demand generation within the company.

E-books, for example, were the only content type that showed a significant difference from the previous year in terms of effectiveness based on the purchase stages at various points of the buying journey. They were found to be more effective in the middle stage (50%) than in the early stage (20%). The converse was true the year before when e-books were assessed as being more effective in the early stages (56 percent) than in the intermediate stages (44 percent). This data implies that demand generation marketers are employing e-books to deliver meatier material to customers during the nurturing stage of the customer journey.

Year in the Upside Down

2020 was a “year in the upside-down” (to use a phrase from Netflix’s Stranger Things series). Virtual events, such as webinars and conferences, have risen in importance, for example. In the previous 12 months, slightly more than half (56 percent) had sponsored virtual events for demand generating goals. And 71% of those polled felt virtual events were “somewhat” or “much” more essential than pre-pandemic in-person gatherings.
Businesses that succeeded in 2021 focused on creating and connecting content-driven experiences that are centered on what prospective customers care about based on interests, questions, requirements, and wants. They’re putting want at the heart of everything they do.

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More significantly, they’re utilizing technology to connect those digital experiences in order to gain a deeper understanding of their customers’ journeys, and as a result, they’re fuelling a comprehensive, de-siloed organizational capability to produce better, more interesting content.

This new study might assist you in planning your company’s race. If you want content marketing to be a valuable – and growing – part of your demand generation plan, you’ll need to invest in it like any other important business strategy. This research could help support that investment rationale.

This is something we are aware of.

So, what’s the catch?

It’s possible that your competition has already made their argument. It’s possible that the C-suite will no longer need to be persuaded that this content marketing shift is a smart idea. It’s time for you to get started.

Perhaps 2021 will be remembered as the year when the smoke and excitement surrounding content marketing for demand generation dissipated, and we saw it in action. All we have to do now is evolve.

That is not a simple task. But this is the right time. The race has begun.

In Closing

Thank you for stopping by today!

If you’d like some help with creating a demand generation campaign, we’d love to connect with you!

Please reach out to us through the link below and we’ll set up a time to talk.

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What is Demand Generation?

Demand generation refers to a variety of marketing efforts that create long-term engagement, such as lead generation, in an industry where improving brand-to-customer relationships is critical.

It consists of a sequence of touchpoints that are aimed at raising customer awareness of issues, positioning your brand as a trusted advisor, creating leads, then selling your solution, and fostering genuine brand loyalty, if it’s done effectively.

The “long-term” part is crucial. Demand generation isn’t something that can be accomplished overnight. It’s a method of engaging customers including inbound marketing methods, social media interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more.

Demand generation, when done correctly, may raise awareness about the issues that matter most to your company, bring qualified leads that convert into sales, and uses position marketing as a revenue generator rather than a cost center.

So, what exactly does Pushleads mean when it comes to demand generation?

The Three Pillars

Let’s look at the three pillars of demand generation. 

  • Lead Generation

You must have leads to whom you can present your strategy before moving on to the next level of demand generation. Getting the attention of potential clients and adding them to your marketable database is what lead generation is all about. These prospects can then be sent on to sales development to be guided through the sales funnel once they’ve been captured via a nurturing campaign.

  • Demand Capture

You may capture market demand and direct potential clients to your products and services if there is already a demand. PPC commercials, SEO improvements, and 3rd party intent data are all examples of lower funnel material that will develop your brand proposition.

  • Pipeline Acceleration

You can impliment pipeline acceleration tactics to speed up the sales process once you’ve successfully generated or captured demand as actual opportunities. This can be as simple as conversing with potential customers or developing highly targeted material that addresses your leads’ pain points and corresponds to their stage in the sales funnel. Pipeline acceleration is also commonly achieved through field marketing activities.

 

Demand Generation Has Five Stages

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  • Goals

Where should a demand creation campaign begin? Obviously, at the end. 

You may organize the remainder of your approach around the end game goals of your campaign if you establish them early on. 

For example, if you set revenue objectives for bookings, you may work backward to determine how many opportunities you’ll need to meet those goals. 

And how many marketing campaigns you run to generate these leads will be determined by that. 

  • Audience 

Of course, you must first choose who you want to target before deciding on the programs. 

Understanding your target population and creating customer profiles will allow you to more accurately target your marketing. Personas can be created depending on your target audience’s roles, needs, and goals. The more information you have, the better. 

Because today’s consumers are being bombarded with information, content marketing that is strategic is more important than it ever has been. In recent years consumers have had more choice over which companies they engage with or see advertisements from, thanks to ad blockers, email opt-outs, and even new legislation like GDPR, which offer them the ability to quickly reject brands. 

  • Content 

Once you’ve decided on your goals and target audience, you’ll need to plan and create content for every step of the marketing funnel. 

Pre-purchase, top-of-funnel material that creates brand awareness identifies a need and drives desire. 

During mid-funnel, you’re in the research-and-consideration stage. Here you want to educate potential buyers about the problems they’re having and then offer to help them with a solution. 

Then towards the bottom of the funnel, you’ll provide niche’ specific material such as demo offers, case studies, and third-party evaluations to reaffirm why your product is the best option. 

  • Distribution

It is critical that you produce high-quality material. You must, however, know how to convey it to your target audience in the most effective way possible. 

Delivering content to your prospects and sending them to the appropriate spot will necessitate a diverse set of programs spanning email, social media, direct mail, and even live events. 

Then your distribution technique will shift. You will most likely want to throw your net at the top using networks, remarketing, and social media. 

To urge direct response and convert prospects into qualified leads at the bottom of the funnel, you’ll want to do some paid search and email. 

  • Evaluation and Measurement 

You won’t be able to figure out how well your programs work until you track everything they do. 

Key Points

Here are three key points to remember to help you succeed with demand generation.
It can be difficult to generate demand. However, we’ve learned a few lessons that can help you succeed. Here are three key points to keep in mind when ensuring that your campaigns are successful:

1. Offer something amazing to your prospects.
Make sure that whatever you send out into the world is worthwhile, whether it’s a weekly email newsletter, an ebook, or a product demo.

You make a prospect more inclined to part with the prized contact information that helps you qualify them as a lead by giving them something actually beneficial. Plus, they’ll remember your brand and return to it in the future.

2. Inventiveness
Demand generation requires a strong focus on content marketing. And doing it well necessitates two things: money and creativity.

It’s pointless to rehash what has already been said. It’s actually a proven method to get lost in a crowd. Instead, make your material stand out by including fresh thoughts, research, and expert perspectives on emerging trends.

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3. Always test new ideas.
Let’s face it: marketing is an art. But here at Pushleads, our team has a good understanding of what messages resonate with our target audiences and what specific types of content have been successful. Digital data has provided us with a great deal of reassurance in this regard. However, because we can’t go inside our audience’s heads, there will always be an element of the unknown.

Knowing what your audience responds to is critical to any successful marketing campaign, and A/B testing may help you find out.

If done effectively, you may raise the standard for your campaigns by increasing engagement, improving efficacy, and raising the bar.

In Closing

Thank you for stopping by today!

If you’d like some help with creating a demand generation campaign, we’d love to connect with you!

Please reach out to us through the link below and we’ll set up a time to talk.

We offer free consultations!

If you enjoyed this article, you might also like: What is a Brand Audit, and Why Should You Conduct One?

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What Is Content Marketing?

If you’ve just heard the term “content marketing” in conversation and supposed you probably should know what it means, but you’re too bashful to ask, this article is for you.

Content marketing is an approach for attracting and acquiring a particular audience by creating and posting valuable, relevant, and consistent content to drive traffic and increase revenue.

Jeremy Ashburn, PushLeads

“Valuable” is the important word here. It’s what distinguishes this definition from ones that could apply to virtually any form of promotion. You’re sure to know something is suitable for a content marketing campaign is when people search for it. Determining whether something is an ad or content marketing depends on how each person responds. The question is whether or not the recipient found it helpful. Delivering as much value as you possibly can to your target audience is the initial goal. However, you may still feel somewhat confused about content marketing, so let me give you a few examples.

Five Examples of Content Marketing

There are several different kinds of content marketing out there. My goal is to offer you an overview to get you into the mindset of a professional content marketer, so you can start spotting the possibilities everywhere you look.

  • Infographics. Statistics, charts, graphs, and other data are depicted in these visuals. Infographics are helpful because, when they are good, they will be shared on social media and other websites for years to come. You can have a professionally produced infographic explicitly done for your niche’. A great infographic will typically set you back at least $1,000. Of course, getting the infographic out there where it’s getting some traction is essential. So you might consider creating a Pinterest account and compiling a series of infographics on a topic relevant to your business. This type of content marketing only costs you time.
  • Webpages. What are the differences between a standard website and a content marketing website? Moz’s Beginner’s Guide to SEO, a collection of SEO tools and information. It’s a great example of a free resource that has been viewed and shared millions of times, bringing many customers to them who would not have found their website or been aware of their services otherwise. And THAT, my friends, is the difference between merely adding content to your website and doing content marketing.
  • Podcasts. Best-selling author Michael Hyatt of “Get Noticed in a Noisy World” is living proof that content marketing works. Every month, 250,000 people listen to his podcast “This Is Your Life.” A podcast allows you to become visible and grow in a completely different world. The podcast then leads to brand awareness, additional book sales, registrations for courses and events, and speaking engagements.
  • Videos. Gary Vaynerchuk’s YouTube channel is another fantastic example. He began by making movies to advertise his family’s wine shop, which he later developed into a $45 million empire with his videos and other marketing strategies. Because many believe videos and podcasts are expensive and complex, they are still a relatively new form of content marketing. Since the cost of professional-grade equipment has significantly dropped, it’s made making high-quality video easier. Many successful businesses have benefited from amateur video content marketing. What video could you make for your brand that would completely transform its earnings? It might be simpler than you think.
  • Books. Some might think of books as selling themselves, similar to movies, but effective marketers don’t sell books for the sake of selling them, but rather they sell books as a marketing tool. Although book sales are good, the book is, more importantly, a way to direct customers to his coaching and speaking services. Even though self-publishing has become easy and affordable, many people still feel it’s difficult and that only recognized professionals can do it. Go ahead and get your book published, and then even if it doesn’t sell many copies, you can still benefit from having it published because you’ll be known as an author.

What Is The Purpose of Content Marketing?

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Wrapping your mind around why content marketing is essential to your business is perhaps more important than understanding what content marketing is. Let’s take a look at the four stages of the purchasing process:

  • Awareness. A customer may have a need, but they aren’t yet aware that you have a way to fill that need.
  • Research. Once a potential customer realizes that there is a solution, and you have it, they’ll probably do some research. For example, when someone wants to purchase a vehicle, they’ll embark on a journey to see what different models of cars are available and which ones have the features that best fit their needs and budget.
  • Consideration is the stage where they begin comparing products to make sure that they would be getting a good deal if they purchased from you.
  • Buy. Finally, the customer makes their decision and completes the transaction.

You’re generating awareness of your product and services when you shine a light on a particular issue and then offer your product as being the best remedy. You’re attempting to educate potential customers about a product or service that they may not have considered before, YOURS. Once you’ve done that, you’ve already got them through the first stage of the purchase process.

In recent years content marketing has helped me grow my company by 1,000 percent. Potential customers discover what we offer at Pushleads, value it, and are already sure they want to collaborate with us by the time they reach out. We don’t have any need for high-pressure sales tactics. By the time the potential client contacts Pushleads, we just have to discuss the specifics and get started on a campaign. The trust needed for a business to partner with us, that is usually built over days or weeks, we’ve already began cultivating before we’ve even spoken directly to the client.

How to Get Started With Content Marketing

There are a plethora of companies that provide content marketing services, and they usually have packages that also offer SEO. If you don’t think you have the time to do it yourself or you simply aren’t ready to manage it in-house, hiring a company like Pushleads may be the best alternative. However, the simplest and cheapest way to get started with content marketing is to add a blog to your website and start posting. It will be somewhat challenging at first, but the more you practice, the better you’ll get. You’ll rapidly discover how to produce quality content for your blog that will interest readers and convert them into clients. While good writing and headlines can help, they aren’t the key to developing amazing content, which is the most effective type of content marketing.

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Excellent Content

You know poorly done content marketing when you’ve felt exhausted after having trudged your way through it. When I talk to clients about content marketing, I always remind them that content is good if they WANT to read it. And if they’re prepared to pay to read it, the content is amazing. Look at what you’ve paid to read, watch, or listen to recently if you want to see exceptional examples of content. If you saw The Lego Movie, you saw one of the best examples of content marketing that has ever been seen. Oh, you thought they made that movie to get people to buy tickets to see it? Reconsider your position.

That was a 100-minute toy commercial, and instead of skipping it with a DVR, you spent money to watch it. Is it any surprise that Lego recently overtook Mattel, the company behind Barbie, to become the world’s largest toy manufacturer? You may not have the funds to produce a complete film to market your business, but you may still provide essential information to potential clients.

The #1 Content Marketing Secret

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Make a difference. That is the key. It’s not really a secret. In fact, we’ve already discussed it several times in this article. But when you look at some of the marketing tactics used by most advertising agencies, you have to ask if they’re purposely ignoring the obvious. Advertising that is of little or no value to the viewer is avoided. Find a skateboarder and ask to watch him browse through a skateboard magazine if you want to learn about advertising that doesn’t get overlooked. You’ll notice that he spends just as much time looking at the advertisements as he does at the articles and photographs. Go to The Berrics website and see for yourself. 

Many of the videos are advertising, but skaters don’t skip them; instead, they watch them like any other video because they’re getting the value they’re looking for—good skating. It’s easy to assume that skateboard companies invented content marketing years ago, but I think that they’re just doing what came naturally to them, and selling more stuff was a good consequence of the fun they had making films and magazines. Hiring a skateboarder as part of your marketing team might not be a bad idea if you want someone who naturally understands content marketing.

If you’re not sure how to give value through content marketing, ask your current customers what kind of content you can create that would be useful to them right now, they’ll let you know.

What can I do to learn more?

Epic Content Marketing by Joe Pulizzi is a fantastic book to read. You’ll be an expert in content marketing in no time.

In Closing

Thank you for stopping by today!

If you’d like to embark on a content marketing campaign for your business, we’d love to connect with you!

Please reach out to us through the link below and we’ll set up a time to talk.

We offer free consultations!

Btw, if you enjoyed this article, you might also like: What is a Brand Audit, and Why Should You Conduct One?

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Effective Video Marketing Statistics

Anyone in the business of marketing today has heard that video marketing is a must-have. This is 100% true, and here are the statistics to back it up.

  • 5 billion videos are viewed daily on YouTube.
  • Social videos generate 1200 percent more shares than text and photos combined.
  • Marketers who use video get 41% more web traffic from search than those who don’t.
  • Video is the form of content that 52 percent of marketing professionals say has the best return on investment (ROI).
  • Furthermore, video marketers generate 66 percent more qualified leads each year and raise brand recognition by 54 percent.

If you’re unsure whether video marketing is worth the time and money, go ahead and put your concerns to rest. It is unquestionably worthwhile. The only problem is figuring out how to do it efficiently.

Forms of Effective Video Marketing

On the surface, video marketing appears to be simple: record and post films with the goal of achieving your business objectives. Depending on the stage of the marketing funnel, the videos can be of numerous forms, including but not limited to:

  • Demonstrations of products and tutorials
  • Vlogs
  • Interviews with experts
  • Customer Reactions
  • What goes on behind the scenes
  • Animations that explain things
  • Webinars in real time
  • Furthermore, video creation is more affordable than ever before: you can capture a high-quality 4K video with your smartphone.

Although anyone can do it, if you want to stand out, you’ll need a great video marketing approach.

Things You Can Do To Improve the Success of Your Video

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There are a few things you can do to improve the success of your video once you’ve developed a concrete strategy that aligns with your objectives. Here are five research-backed suggestions to help you get the most of your video marketing efforts.

1. Tell a tale, not a sales pitch.
This may be considered the golden rule of content marketing, whether written, audio, or visual. Instead of simply pushing your products or services, you should focus on adding value to your audience’s life by providing actionable advice.

Video marketing, like blog postings, is an excellent way to use the power of storytelling to elicit strong emotions. You may, for example, show real-life examples of how your solution assisted a customer in resolving an urgent issue.

According to studies, approximately 80% of customers prefer brands that use storytelling as part of their marketing.

Eighty percent of people like brands that use storytelling in their marketing.

Yes, you can make product movies solely for the aim of demonstrating your product’s features without equivocation. However, that should only be used for paid ad spots. Even for sponsored advertisements, you should make a film that tells a compelling tale rather than just ramming your product’s features down the audience’s throat.

Your audience is sick of being interrupted by commercials and advertising rubbish all the time. So the best course of action is to avoid becoming that type of brand. It will simply repel them and create a terrible brand impression.

2. Make the first ten seconds of your video count.
If you can’t hook the audience within the first 10 seconds, don’t bother making an Oscar-worthy video. Why?
Because the average internet user’s attention span is shorter than a goldfish’s. Boring isn’t going to work, period. So, unless you make it crystal-clear right from the start what they’ll get from watching your material, around one-fifth of your audience will click away from the video inside the first 10 seconds.

To respond to your audience’s inevitable subconscious question, “What’s in it for me?” (or WIIFM), you can do one of the following:

  • Showcase the final product to demonstrate the worth of your video.
  • Pose an intriguing, challenging question.
  • Give an example of a problem and a promise of a solution.
  • Give unexpected information to your audience.
  • Use the phrases “what if” and “imagine.”
  • Simply simply, do whatever it takes to capture their attention straight away, or your film will go unnoticed.

3. Use closed captioning.
According to the same Renderforest infographic, 85 percent of Facebook videos are watched without sound. Instagram and Twitter are trending in the same direction.

According to this report, Facebook now generates well over 8 billion video views every day, and these postings have a 135 percent larger organic reach than conventional photo posts. So you can rest guaranteed that Facebook will account for a significant portion of your video marketing ROI.

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Furthermore, according to Facebook study, there’s a potential that no one understands your videos because the mobile social media experience is created with sound turned off.

If your social media marketing is already on point with amazing video posts, chances are you can boost your ROI even more by adding closed captions (or subtitles). You’ll get more engagement, click-throughs, and leads this way.

Check out this A/B test to see how Facebook videos with closed captioning might increase viewership.

Closed captioning will also help you sell your videos on YouTube because it:

Increases the number of people who can see your videos: Hearing loss affects more than 5% of the world’s population, or 466 million individuals. Closed captions allow people to get a better understanding of what you’re saying. You may also translate your captions and have multilingual subtitles for non-English speakers, expanding the reach of your material even further.
Allows viewers to watch movies during inconvenient times or in inappropriate environments, such as while studying in a library or riding a noisy train.

4. Search engine optimize your video
Another important function of closed captioning is search engine optimization (SEO).

Search engine marketing is, without a doubt, an important component of any digital marketing plan. While text content like blog posts, whitepapers, and case studies is designed to rank well on the search engine results page, there’s more you can do to help your video content to rank well.

Not to mention that, behind Google, YouTube is the second most used search engine. As a result, optimizing your video content for the top two search engines can significantly increase your video marketing ROI.

To get started with YouTube SEO, here are a few pointers:

  • Choose a headline that is very relevant and includes keywords (do not use clickbait!)
  • Write a detailed video description that resembles the best-performing videos in your niche.
  • Fill in all of the relevant tags.
  • Include a transcript that is keyword-rich.
  • Closed captions should also be included. 

Google’s crawlers (or spiders/bots) are unable to view or comprehend video material. They can, however, crawl textual content to figure out what your film is about.

As a result of all of this, your video will not only rank higher on YouTube, but it will also have a better probability of appearing in the video results on Google SERP.

Additionally, before submitting your video to any of the social sharing services, host it on your own website to get the most SEO value out of it.

Google, by the way, may now take specific segments of your video and display them in response to relevant search requests. As a result, having keyword-rich transcriptions is essential.

 

Include a CTA (Call To Action)

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5. Include a call-to-action at the end (CTA)

This is critical. Viewers that stick around and watch the entire video are likely to be truly interested in what you have to offer. They could even be referred to as “qualified leads.”

Now is your moment to persuade them to take a specific action, such as browsing your product catalog, starting a free trial, subscribing, or consuming more of your content.

As a result, always include a call-to-action button at the end of your films to let your viewers know what they should do next. Add end-screen annotations to your YouTube videos, such as a “Subscribe” button or a poll, for instance.

Furthermore, when it comes to hosting the video on your own site, the CTA does not need to be towards the end of the movie. According to a KISSmetrics study, placing a single CTA within a video can get up to 380 percent more clicks than placing a CTA in the sidebar of the same page. As a result, use CTAs sparingly throughout the film.

In Closing

Thank you for stopping by today!

Finally, your overall aim with video marketing should always be to educate clients and develop thought leadership in your industry.

Also, don’t be shy about sharing your material on whichever social media platform your target demographic frequents.

If you’d like some help with creating an effective video marketing campaign, we’d love to connect with you!

Please reach out to us through the link below and we’ll set up a time to talk.

We offer free consultations!

If you enjoyed this article, you might also like: What Is Influencer Marketing & Why Do You Need It?

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Companies worldwide have had to evolve and adapt due to COVID-19. Since the beginning of the pandemic, people have changed the way they shop. People today are efficient online shoppers. Companies across the board have gone online to keep up with their audiences.

We will go over five of the most important digital marketing trends you need to know about in 2021. Read on to find out what to be on the lookout for to keep your business relevant in this ever-changing market.

Artificial Intelligence

Artificial Intelligence is a growing sector of technology and marketing as a whole. AI could be the answer to making online shopping quicker and easier. It can analyze your preferences and change the ads and product suggestions you see. It tracks where you are and how much time you spend on each website.

Another innovation: mobile apps. Using mobile app technology to send coupons and offers to customers based on what they’re doing (and when they’re doing it) will work wonders for driving up profits and sales. Smart Voice-Activated Search Search engines like Google have transformed the way we do business.

42% of marketers believe they are not proficient at segmentation for digital marketing experiences. AI is excellent at analyzing behavioral and demographic data and more efficient than humans doing it all manually.

AI collects and analyzes critical data for you and your business to create and run successful marketing campaigns.

Programmatic Advertising

Programmatic advertising is a form of ad buying that AI automates. This automated buying allows you to target more specific audiences.

Part of automated buying is live bidding, and the overall costs are lower. Programmatic advertising is here to stay. This means that instead of relying on click-through rates (CTR) and display placements, marketers will be using real-time bidding (RTB) models.

The real-time model will allow companies to place ads to the most relevant users effectively. Also, by using RTB, they’ll be able to get the most bang for their buck. Machine learning will be more widely used by marketers, too. Instead of looking for the keywords that consumers use, machine learning will let marketers ask questions of their audience.

Chatbots

Chatbots are becoming a staple in digital marketing. They’re user-friendly, aesthetic, and helpful. In this day and age, telephone communication is less and less. Chatbots save time, money, and help customers solve their problems quickly.

80% of sales and marketing leaders say they use chatbots to communicate with their audience. This tool is excellent for allowing brands to interact directly with potential and current customers.

Let’s face it. Chatbots make doing business more interactive and help you find what you need quicker. 

Conversational Marketing

Retailers will start pushing customers to use digital chatbots that are connected and to their websites. They will be able to reach your customers through Facebook Messenger and Google Home.

Many small companies don’t have the funds to spend on fancy marketing technology. This is the perfect way to use less money and still see some results. It allows businesses to make the audience feel heard and help them along the buying journey.

Personalization

Customers nowadays expect personalized experiences when they engage with you. Whether you’re a brick-and-mortar store, an e-commerce site, or a digital marketer, you always want to find out more about your customers and do more to generate sales.

As a digital marketer, you need to incorporate personalization and pay-per-click (PPC) techniques into your marketing strategies. The more personalization you have, the higher your conversion rates are going to be. Just like pay-per-click, you need to know where your target customers spend their time online.

Diving deep into keyword research helps brands understand what their customers want. Personalization will help you grab your ideal customer when they’re at the proper stage in the sales funnel. This means you’re more likely to make a sale.

AI is Changing Digital Marketing

A Changing Landscape

It’s no joke that the marketing landscape has changed over the last year. Whether it’s with the explosion of AI or the importance of conversational marketing—there’s no hiding it.

At PushLeads, we’re experts in digital marketing. We’ll show you how to take your business to the next level and secure the leads you want. Give us a call today if you’d like to schedule a consultation to get your brand on track to grow.

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Last year, businesses spent over 306 Billion on digital marketing. Where are you going to invest your marketing dollars this year? Most small and medium-sized businesses are asking this question right now as they draw up their 2021 digital marketing budgets. If you’re looking to choose the right marketing agency partner, it’s important to understand what a marketing agency is and what services they provide. “What is a marketing agency?” In this blog post, we’ll answer that question as well as give some tips for choosing the best marketing agency for your business. Let’s dig in!

What is a Marketing Agency?

The answer to the question “what is a marketing agency?” is simple enough to define: marketing agencies help businesses to advertise their products and services through different channels like direct mail, traditional media like print and TV, and digital. There are many kinds of marketing agencies: Large business marketing agencies (think: The Martin Agency, VML, Ogilvy, BBDO, etc.) Niche marketing agencies who specialize in specific niches, Community marketing agencies, which are composed of small teams of people who specialize in different aspects of marketing. In other words, there are many ways to approach a marketing agency. By studying the types of marketing agencies and their services, you’ll be better equipped to find the right one for your business.

Understanding the Services Marketing Agencies Provide

Before diving into the how-to’s, it’s important to understand the scope of the services marketing agencies provide. When you hire a marketing agency, you’re hiring a business-oriented partner with experience and access to resources. This means they’ve dealt with a wide range of clients and understood the impact of different advertising approaches and tactics. In addition to services and access to the right tools and resources, agencies also help you communicate with your customers. Communicating with your customers requires to focus on the audience, the communication channel, and appropriate marketing metrics. That’s the scope of the services a marketing agency can provide for your business. Now that we’ve got that covered let’s dig into the how-to’s.

How to choose the Best Marketing Agency for your Business

These are the questions you need to be asking potential marketing agencies while interviewing them:

1. What size budgets do you work with? You need to understand your budget and what you’re willing to spend with a marketing agency.

2. Give me an example of your transparency. If an agency looks like it is hiding something, then it probably is. Only work with marketing agencies that you fully trust.

3. Can you provide case studies? Be sure that you can size up the agency’s credibility and experience. Ask for client references and testimonials.

4. How do you run their own business? If a marketing agency can generate their own leads, that’s a good sign that they’ll be able to do the same for you.

5. What are your KPI’s? How will they measure your success? You’ll need to determine this, long before you sign a contract.

6. What results do you promise? There are plenty of agencies that promise the world, but fail to deliver. Find out what makes them different.

7. What do you charge? Generally speaking, higher priced agencies deliver better results. It’s better to not cut corners when searching for the right agency.

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