Companies worldwide have had to evolve and adapt due to COVID-19. Since the beginning of the pandemic, people have changed the way they shop. People today are efficient online shoppers. Companies across the board have gone online to keep up with their audiences.
We will go over five of the most important digital marketing trends you need to know about in 2021. Read on to find out what to be on the lookout for to keep your business relevant in this ever-changing market.
Artificial Intelligence is a growing sector of technology and marketing as a whole. AI could be the answer to making online shopping quicker and easier. It can analyze your preferences and change the ads and product suggestions you see. It tracks where you are and how much time you spend on each website.
Another innovation: mobile apps. Using mobile app technology to send coupons and offers to customers based on what they’re doing (and when they’re doing it) will work wonders for driving up profits and sales. Smart Voice-Activated Search Search engines like Google have transformed the way we do business.
42% of marketers believe they are not proficient at segmentation for digital marketing experiences. AI is excellent at analyzing behavioral and demographic data and more efficient than humans doing it all manually.
AI collects and analyzes critical data for you and your business to create and run successful marketing campaigns.
Programmatic advertising is a form of ad buying that AI automates. This automated buying allows you to target more specific audiences.
Part of automated buying is live bidding, and the overall costs are lower. Programmatic advertising is here to stay. This means that instead of relying on click-through rates (CTR) and display placements, marketers will be using real-time bidding (RTB) models.
The real-time model will allow companies to place ads to the most relevant users effectively. Also, by using RTB, they’ll be able to get the most bang for their buck. Machine learning will be more widely used by marketers, too. Instead of looking for the keywords that consumers use, machine learning will let marketers ask questions of their audience.
Chatbots are becoming a staple in digital marketing. They’re user-friendly, aesthetic, and helpful. In this day and age, telephone communication is less and less. Chatbots save time, money, and help customers solve their problems quickly.
80% of sales and marketing leaders say they use chatbots to communicate with their audience. This tool is excellent for allowing brands to interact directly with potential and current customers.
Let’s face it. Chatbots make doing business more interactive and help you find what you need quicker.
Retailers will start pushing customers to use digital chatbots that are connected and to their websites. They will be able to reach your customers through Facebook Messenger and Google Home.
Many small companies don’t have the funds to spend on fancy marketing technology. This is the perfect way to use less money and still see some results. It allows businesses to make the audience feel heard and help them along the buying journey.
Customers nowadays expect personalized experiences when they engage with you. Whether you’re a brick-and-mortar store, an e-commerce site, or a digital marketer, you always want to find out more about your customers and do more to generate sales.
As a digital marketer, you need to incorporate personalization and pay-per-click (PPC) techniques into your marketing strategies. The more personalization you have, the higher your conversion rates are going to be. Just like pay-per-click, you need to know where your target customers spend their time online.
Diving deep into keyword research helps brands understand what their customers want. Personalization will help you grab your ideal customer when they’re at the proper stage in the sales funnel. This means you’re more likely to make a sale.
A Changing Landscape
It’s no joke that the marketing landscape has changed over the last year. Whether it’s with the explosion of AI or the importance of conversational marketing—there’s no hiding it.
At PushLeads, we’re experts in digital marketing. We’ll show you how to take your business to the next level and secure the leads you want. Give us a call today if you’d like to schedule a consultation to get your brand on track to grow.
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