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It has been pushing out the latest Google Product Review Update last Thursday, and now it’s time to see the fallout.

This particular update has been fast and intense, seemingly to be much more of a sprint, and less of a gallop.

This update has been affecting websites that sell products through affiliate programs.

Across the industry, webmasters and marketers are reporting a 20% to 60% drop in web traffic. In some cases, people have been a drop by as far as hundreds of search queries.

Click here to see a much more detailed report of what’s been happening.

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Webmaster Tools Get a New Name

Have you ever heard of Webmaster Tools? If you’re familiar with Webmaster Tools, than you already know that Search Console is the same thing, just renamed/rebranded.

In May of 2015, in order to more accurately reflect the wide range of users for whom it is useful, Google Webmaster Tools was renamed to Search Console.

Google Search Console is a great free tool that gives you a ton of information about your website and your visitors. You can do things like find out how many people are visiting your site, how they’re finding it, what they are searching for when they find you, and what pages are common for mobile and desktop. This tool is also great for helping you to find and fix bugs, submitting a sitemap, and checking your robot.txt files.

In this article, we’ll take a close look at Search Console and what it can do for you.

Setting up a New Site with Search Console

If you haven’t used Search Console before, you’ll need to take these two steps to get started.

  1. Add your Site (Domain or URL)
  2. Verify your Site (through different methods).

These two actions will help Google determine if your site is hosted on the same domain as a property, whether you’re the site owner, webmaster, or some other registered user. Google does this because, after being verified, Google gives out tons of sensitive information.

To add a new site within Search Console, you’ll open Search Console, click Start Now, click down carrot, + Add Property, and add your site’s URL via the Domain option (which is the better option) or URL prefix. Next, you’ll need to verify your site. You can verify your site with Google Analytics, a HTML file on your site, a domain provider, or Google tag manager.

Uploading HTML Tag

First, choose the verify with Domain or URL. Then, scroll down to see the HTML Tag option. To verify, you’ll download the tag, add the file to your website’s homepage, and click Verify. After this, Google will check to see that the site has been verified. Also, remember that after you’ve verified your site, do not delete the HTML tag from your site because it will cause your site to become unverified.

Verifying with an HTML File

After you choose to verify with Domain or URL, you’ll be presented with a HTML File verification option. To verify, you’ll download the file, add the file to your website’s server, and click Verify. If everything has been uploaded correctly, you will see a page letting you know the site has been verified. Also, remember that after you’ve verified your site, do not delete the HTML file from your site. This will cause your site to become unverified.

HTML Tag Verify with Search Console

Verifying Through Your Domain Name Provider

Where did you buy your website’s domain from? This could GoDaddy, Namecheap, or somewhere else. That’s your domain name provider. To verify by Domain Provider, scroll down until you see that action, copy the TXT record, and upload that TXT record to your domain provider. If you need help doing this, you can call or email your Domain Provider and ask them to do this for you. Once you’ve done that, click Verify. You’re all good!

Verifying Through Google Analytics

Are you already using Google Analytics? If you are, it’s probably easiest to Verify using Google Analytics. However, before clicking the verify option, you might want to first make sure that the GA code is located within the <Head> section of your homepage, not the <Body> section. Otherwise, you’ll have to switch the GA code to the <Head>.

To verify with Google Analytics, just scroll down to that option and click Verify. Google will immediately tell if there’s any issue. Once your site has been verified, do not remove the GA code from your site, or it will cause your site to become unverified.

Verifying Through Google Tag Manager

If you’re still using Google Tag Manager (GTM), this could be the best option for you. This method must be attempted when View, Edit, and Manage permissions are allowed in GTM. Make sure the GTM code is put after your site’s <Body> in the Search Console, select “Monitor,” then “Check this site.”

Search Consoel Verify with Google Tag Manager

Linking Search Console and Google Analytics Together

Contrary to popular opinion, Google Analytics and Google Search Console are not the same thing.

Google Analytics is all about those how many people are coming to your site, how long they stay, and what pages they are looking at on your site.

Search Console is all about how people are finding your site in Google. What keywords are they searching for when they find your site? How high are you in Google (locally) for these specific keywords.

To get the biggest bang for your buck, you definitely link together. To do this, click on the site you’re trying to connect. Look for the gear icon, click on it, and  choose “Google Analytics Property.” Immediately, you’ll see a list of Google Analytics accounts associated with your Google account. Just choose the right Google Analytics account and Save it. That’s it. From then on, both accounts will be linked together and pull data from each other.

Connecting Your Sitemap

Sitemaps are files that provide search engines and spiders/crawlers with vital details about your site’s content structure and website. As you can imagine, sitemaps are critical for doing SEO on your website. Sitemaps provide information about images, videos, and pages on your site, how often these assets are updated, and if they are loading correction. 

To add a sitemap, click Sitemaps, enter the URL of your sitemap, and click Submit. From there, Google will start checking your site to see if there are any issues.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

The Original Digital Marketer

Are you curious about Digital Marketing? This guide will tell you everything about what’s new.

Digital marketing has already been around for years, in one form or another.

Much, way, way, longer.
The figure is accurate to within a hundred years, to be more specific.

Here’s a pic of the first digital marketer in history. His name is Gelmo is Guglielmo Marconi. In 1896, he successfully transmitted wireless signals over a distance for the first time in public.

Shortly after that, morse signals were beamed over long distances. It wasn’t long before the broadcasters realized that merchandise could be sold with the show as well. As a result of this very first live show, what did people do?

They bought tickets! First row seats and second row seats!

The very first digital marketing strategy was created! It wasn’t related to smartphones, blogs, Facebook Ads, Google Ads, or anything else.

Why? Because digital marketing has nothing to do with the internet.

What is Digital Marketing?

Digital Marketing is simply advertising done through multiple channels. These channels include search engines, websites, social media, mobile apps, email, anything digital.

Of course, digital marketing involves electronic devices. Digital marketing can either be done online or offline.

Digital marketing can nothing to do with retargeting, search engine optimization, social media, or content marketing.

Why is Digital Marketing Important?

Remember Billboards?

I do.

“Mom, when are we there?” was the question I always asked, as dozens of billboards would pop by, over and over, as we were driving.

Billboards were important back then, and they are still important today.

Google and Facebook have much more attention than Billboards do. Why Because they have much more eyeballs! This is why they make much more money. This is why digital marketing matters.

Some people actually think that Billboards are doing to go the way of the dodo because less and less people are looking at them. Instead, they’re on their smartphones and tablets, looking at everything digital. In the future, it’s actually possible that no one will be even looking at the road! They’ll be immerse in their phones, virtual helmets, ar glasses, or something even more extravagant.

What happens in the future, when all cars will be self driving? Heck, right now, Americans are spending 11+ hours on electronic devices, every day.

The Two Main Focuses

The 2 main pillars of digital marketing are online marketing and offline marketing.

The main categories of digital marketing are:

  • Search engine marketing (SEM)
  • Content marketing
  • Search engine optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing

The 2 main pillars of digital marketing are online marketing and offline marketing.

The main categories of digital marketing are:

  • Search engine marketing (SEM)
  • Content marketing
  • Search engine optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing

There are 4 main categories of digital offline marketing. First, there’s what I call enhanced offline marketing. This is a form of marketing that takes place completely offline but is aided by mobile devices.

For example, if your restaurant uses iPads to take orders, you’ll enjoy authentic Thai cuisine even more because you’re using an iPad place the order.

Radio marketing is another popular form of offline digital marketing. Radio hasn’t gone away, but rather, has become much more specialized over the years.

Of course, television marketing has been around over over fifty years (and all over the country since 1953).

Finally, the last type of offline marketing we’ll mention is phone marketing. One of the fastest growing types of offline marketing, phone marketing has had many flops and failures, along with a few successes here and there.

Offline Marketing on Steriods

The 2 main pillars of digital marketing are online marketing and offline marketing.

The main categories of digital marketing are:

  • Search engine marketing (SEM)
  • Content marketing
  • Search engine optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

SEO requires both technical and creative expertise to increase the visibility of your website and ultimately achieve high positioning in search result rankings. Google, and to a lesser extent other search engines, has become increasingly sophisticated in discerning crude techniques such as keyword stuffing and spurious web links.

Google has a YouTube Channel called Google Search Central. Google’s John Mueller does a weekly video answering a variety of SEO questions in rapid fire style.

This video is the latest in the Ask Googlebot series, in which members of Google’s search advocacy team answer site owners’ questions.

Here are Mueller’s responses to five of those questions. These questions range from canonicals to audience targeting to CDNs.

Question #1: Are Self Cannicals Really Needed?

Q: Is it possible for a self-referential canonical to supersede an existing canonical or preferred page? Is it really necessary to have self-canonicals?

More: Just in case you didn’t know, it’s actually possible to specify which URL you want to have recognized as the canonical URL. This is called a self-referencing canonical. Google’s Search Central indicates that you would choose a canonical URL to specify which URL that you want people to see in search results, to consolidate link signals for similar or duplicate pages, to simply tracking metrics, and to manage syndicated content.

A: According to Mueller, site owners should avoid using multiple rel canonicals on the same page that point to different URLs.

Note: Although Google is an Advanced AI, it still gets easily confused, when presented with multiple options. It’s always best to keep things simple with Google. Don’t over complicate things.

Question #2: URLS with Month & Date

Q: Can we use month and date within URLS? Does this have an impact on Google rankings?

More: the original WordPress platform, from way back in 2005, had blog posts showing up with month and date in the URLs. Most of us SEO’s were taught way back then to use blog posts without dates in them.

A: Including the date in a URL is acceptable, according to Mueller.
Dates in URL has no effect on the page’s crawling, indexing, or ranking.

Note: we still think that excluding dates from a URL is better for the overall user experience (UX).

Question #3: Month & Date into URLs

Q: Is using CDNs to deliver images a problem?

More: A content delivery network (CDN) is simplye a group of geographically distributed group of servers that work together to provide fast delivery of Internet content.

A: Using CDNs for images isn’t a problem. According to Mueller, images do not need to be on your server.

Note: most sites on the internet use CDN’s to improve site load times and the overall user experience (UX).

Question #4: Targeting Broad Audiences

Q: What is the best way to appear in SERPs if a site uses a single domain to target a global audience?

More: some single domains have a worldwide audience. YouTube is an example of this.

A: According to Mueller, having a single domain for a global audience is fine.

More: Many sites have only one version that is available globally. These sites rank well in multiple countries.

Question #5: SiteMap Verification Files

Q: Is it a bad idea to omit the Google Webmasters verification file from the sitemap.xml?

More: when creating a sitemap, web designers or digital marketers create a verification file to verify “ownership” with Google.

A: The verification file does not need to be included in your sitemap file. According to Mueller, the verification file is only for Search Console.

More: It doesn’t really matter if you leave the Google Webmaster verification code on your site or not.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Boom/Bust Cycle

This timeless cycle can best be explained by Mother Nature. In the summer, buffalo thrive (boom) when food is plentiful. During the winter months, they starve (bust) when food is sparse. On the other hand, wolves starve (bust) during the summer months and thrive (boom) during the winter months because their prey becomes weaker as they start to slow down.

The difference in seasons between buffalo and wolves are the complete opposite of each other. Wolves do well (boom) during the winter months while buffalos bust. These exact same principles and cycles apply to HVAC careers and companies.

Central Gas Heater Installer

HVAC Boom/Bust Cycle

The good news is that HVAC businesses aren’t limited to the cycles of nature. There’s a lot more to work with besides impulses and instincts.

The culture surrounding boom companies is one that is able to acclimate to unforeseen circumstances. In order to seize the moment, they can launch into new opportunities and make quick changes whenever change happens.

During mild weather, pandemics, or negative economic situations, boom companies are up to the task. The habits, patterns, and of course, the people, are pumped and ready to adapt to any challenges they might face.

Other businesses that are experiencing a bust period feel that their options are primarily driven by weather conditions. This leadership style tends to be an essential characteristic of businesses that are transfixed by current conditions around the world. Bust companies are comparable to the buffalos that starve each winter. They have yet to embrace their changeability and adaptability with the present conditions around them.

Opposites

Boom and bust situations are the opposite of one another. Any HVAC company will experience boom and bust moments – ups and downs are a part of all aspects of life. A company’s culture during the long term determines how fast opposition can be turned into opportunities.

It’s interesting how employees, managers, and owners are able to adapt their work ethic and attitudes to match the prevailing mindset of their HVAC company, and also provide opportunities to assess it in order to make the desired changes needed.

Facing Challengers

We’re all facing a lot of challenges – business cycles are constantly changing and it’s not easy to keep up. Once you recognize all of your company’s bust tendencies, they’ll be easier to fix.

Leadership tends to make rash decisions including cutting costs instead of finding ways to produce a new stream of income and creating new work opportunities in a bust company. This can prove to be detrimental in the long run.

The following bust indicators need to be sought out and eliminated:

• Looking back on how things once were, instead of how they currently are and what they may become in the future
• Focusing on today’s disasters instead of opportunities
• Leadership appears as if you’re defeated, which unknowingly could be leading your business toward failure
• A general unwillingness to adapt or learn about a customer’s needs or current thinking
• Rash actions, including cutting costs, instead of focusing on efforts to create new work opportunities in order to generate a new stream of income

Characteristics of a Boom Company

Boom companies face the same challenges that bust companies do. The difference is in their approach and their attitude.

When I recently spoke with some boom contractors I heard the phrase, “things are looking up” from all of them, which indicates that changes they’ve executed to meet evolving circumstances have paid off and were received positively by customers.

Some boom indicators to magnify and identify include the following:

• Remaining completely engaged in positive leadership and providing everyone with encouragement
• Maintaining an optimistic attitude – pessimism is around all of us and it takes a lot of work to create positivity and maintain optimism
• Addressing difficult issues instead of merely ignoring them
• Engaging in prosperous new activities – an overall increase in activity allows everyone to engage in more positive activities and has an entrainment effect

Constant Booming

It’s easy to wobble back and forth between bust and boom. People who are consistent always earn the top prize in the end.

Whether your company is booming or busting, you need to generate activity that will provide your customers with what they need today. The obvious principles that allowed your company to boom one month ago remain as true as ever today. Your actions and approach must greet and align with today’s opportunities in order for your company to continue booming.

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Video

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Video Transcription

All right welcome everyone to today’s google search central SEO office hours hangout. My name is John Mueller, I am a search advocate here at google in switzerland and part of what we do are these office hour hangouts where people can join in and ask their questions around their website and web search.
We can try to find some answers. A handful of things were submitted on on youtube already so we can have some of those to go through but as always if any of you want to get started with the first question feel free to jump on in robin go for it.

Oh we can’t hear you. Oh no you’re not muted but the microphone doesn’t seem to work. You can hear me now, yes perfect.

Here you go okay it’s fixed so thank you for your opportunity. I don’t want to take too too much time. So if i take too much time please interrupt me. I’m  i’m wondering how does it work when um lots of links to web websites are deleted. For example, after a manual penalty uh is it considered as some kind of alarm signal by the google algorithm which would uh for example take lots of quality pages that were on page one and push them far far in the pages of four or five.

So it wouldn’t be considered an alarm signal in the sense that it’s like links come and links go, and that’s that’s kind of normal. I think the effect that you might see is if the website previously was artificially showing too visibly in search because of those links, and then you remove those links and
obviously like that artificial support is no longer there, and then you would see changes in search. But, that that’s not because lots of links disappeared or
lots of links became nofollow or got disavowed. It’s more that oh there they’re fewer links and we we do use links to some extent in our rankings so
like we we don’t have that support anymore that affect the rankings.

Maybe those were some some good links, maybe could it be could it be because when you get a manual penalty or in general right I’m speaking general
not specifically. It feels very urgent and and you have to act super super quickly and it feels is very fearful because like your website has disappeared in Google’s Search. Maybe a website’s owner took away too many links and and some of them affected your website. I think that that happens
every now and then, but okay I mean the the important part is also it’s like we we use a lot more than just links for rankings so it’s not like if you removed one link too many then suddenly your website will disappear kind of thing we we use a lot of
different factors and
i i do understand kind of the
decide that oh you get a manual action
and it’s like oh i will just delete
everything
and it’s like make sure everything is
clean it’s terrifying
it’s terrifying when yeah i i think
going too
extreme is is not very useful but
it’s it’s sometimes tricky like if it’s
if it’s your website and you care about
it
and you just want to get everything
cleaned up again then i
i could see that some people might say
well i’ll just remove everything i can
find

What’s Your SEO Score?

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In business, marketing, public relations, personal branding, the goal is to communicate who you are, your unique brand voice, or brand essence, effectively. For example, let’s say you’re an insurance agent. You’ve found a great insurance deal, and you want to market yourself as the best insurance agent available. To do this, you need to create a personality profile, one that is very distinct from your typical marketing voice. In fact, it might be a voice and tone all your own.

To develop your unique brand voice, you first must understand who your target audience is, and then, in turn, define your brand voice. For example, if you’re a medical malpractice attorney, your voice and tone would be more clinical and calm. On the other hand, if you were an auto accident lawyer, you would most likely sound more indignant or aggressive. This is simply the way that you talk to people, regardless of your niche. When you apply your brand voice, or personality to your voice and tone, your communication is consistent across all messages, whether they are intended to be professional or personal.

Your brand personality is your unique brand voice, which you must cultivate. But how? The process requires building trust, positive relationships with others, as well as solidifying your expertise. However, before you can accomplish any of those tasks, you need to identify and understand who your target audience is. Your brand voice should not only resonate with the audience, but it also needs to be a positive contribution to their lives. If your brand voice comes across as being arrogant, overbearing, or intimidating, your message will likely be overlooked or misunderstood.

Your brand voice and tone need to be in line with what your product or service does. For example, if you own a fitness franchise, you probably have a friendly voice and tone. However, if you sold dog obedience courses, you would sound more authoritative or commanding. Similarly, if you sell financial planning, your brand would most likely be soft spoken, with a conversational tone.

You need to carefully consider how your brand personality will be perceived by your target audience. How will they know that you are different from the rest? How will they recognize your brand personality in their daily interactions? Will they pick up on your unique brand cues, or will they just mistake you for another professional or dull sounding business owner?

You can start by thinking about how you personally embody your brand voice. What types of words do you use or have used, that reflect your unique brand voice? If you have a friendly, approachable brand personality, people will probably think you’re friendly too. If you are known for your straight-forward approach, people will assume that straight-forwardness is part of your overall brand personality as well. Asking yourself questions like this will help you develop an understanding of how your brand will be perceived by your target audience. This will help you determine how you should alter your voice and tone in order to more clearly communicate your brand personality.

Next, think about how your voice and tone will differ from those of your competitors. Analyze your voice and tone in order to determine whether you are on the same page as your audience, or on the opposite side of the spectrum. Analyze your competition’s voice and tone in order to determine if there is something they did that you could learn from. Find out what makes them effective, and implement it! If you are not an expert at marketing yourself, hiring a professional marketing coach might be a good way to get your foot in the door.

Once you have identified your strengths and weaknesses in regards to your brand, you can use these strengths and weaknesses to better understand your customer’s needs. From there, you can craft solutions that address their concerns. By properly addressing the concerns of your target audience, you will be able to create a unique brand identity that will ensure your product and brand stands out. From there, you can use your strengths and weaknesses to increase your market share, and make your company one that people want to do business with.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What is DuckDuckGO?

DuckDuckGO is an up-and-coming search engine steadily rising in popularity because it pulls no punches, so to speak, to protect your privacy on the Internet. They’re fiercely loyal to its searchers, and they vow to never do what the major search engines have done for years unabated.

The major search engines track your movements, location, and a plethora of other information about you and everyone else using search engines other than DuckDuckGo. The next thing you know, you’re seeing ads on websites you visit related to searches or places you visited just moments before.

Steady Growth

On January 11th, 2021, DuckDuckGo reached a major milestone in their quest for relevance among the billions of people searching the Internet daily. On that day, they reached over 100 million searches. That number appears to be on an upward trend for the foreseeable future.

Duck Duck Go Go Hits 100M Searches Per Day

To put this in perspective, Google, the largest search engine in the world, currently experiences searches into the billions per day. The interesting thing about the difference is that while Google remains solidly in first place, DuckDuckGO is in second place in the United States in mobile searches.

But where are Yahoo! and Bing in these numbers? They’re at number three and four, respectively, in mobile searches. DuckDuckGo currently lands in the fourth place position on desktop search, but that’s likely because mobile searches dominate all searches worldwide.

Privacy is Key

The ever-increasing number of daily searches speaks volumes about the growing frustration people feel toward their personal searching habits and other personal information sold to the highest bidder for profit.

DuckDuckGO has never collected or sold personally identifiable information from its searches since its inception in February 2008. For more people every day, that’s comforting news. People take their private information seriously and show it by opting to use DuckDuckGO as their personal search engine.

Privacy Based Apps Popular

The concerns about privacy and big tech selling personal information caused apps like Signal and Telegram to skyrocket in popularity. They’re currently number one and two, respectively, in the US App Store.

In the news are big tech companies like Facebook, Amazon, and Google, all facing antitrust investigations because of their privacy policies. Also, people realize more every day how much of their personal information they’re giving away when they agree to big tech’s respective terms of service.

Because of privacy issues at the forefront of people’s minds, alternative privacy apps like search engines, social media, and messaging apps keep gaining in popularity. No one knows at this point if the trends will continue, and people may tire of the fuss about privacy and fall back to their old favorites.

What’s Your SEO Score?

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A Google Reporting Change

News flash! Google just posted an update indicating that they are increasing the number of crawls in Search Console.

What is Search Console? Why does this even matter?

Search Console is the tool that shows you how people are finding you in Google, how often Google’s “bots;” it’s algorithm, is looking at your site.

So, now, Google is reporting that their bots are crawling your site more frequently than previously.

Sound confusing? Don’t worry. These reports are for Advanced users. If you have a smaller website that’s less than 1,000 pages, you don’t need to worry.

As for us, we like to stay on top of things like things to better understand how Google is working so that we can do better SEO for you, our valued clients.

What’s Your SEO Score?

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Retail Decline

At this point, Mid March 2020 is ancient history. Completely unexpected, coronavirus pandemic swept through the US economy by storm, causing shutdowns, closures, stay-at-home orders, and an overall decline in the demand of non-essential goods.

Things are continuing to look grim for retail.

Without a doubt, the public health crisis has impacted America’s purchasing behavior. At this point, we’re looking at a 10.% decline in total retail spend, with a 14.0% drop in brick-and-mortar.

 

eCommerce Growth

On the eCommerce side, things are looking a little more rosy. All of these shutdowns, stay at home orders, and limited retail has pushed digital to the forefront. Ecommerce is expected to grow 18% by this year, following a 14.9% gain in 2019.

The US Ecommerce 2020 Report

All of this data comes from the US Ecommerce 2020 Report. In this report, eMarketer explores the inpact of the public health crisis and explores new predictions.

Here’s some key points from the report:

  • A large result of eCommerce sales are driven by a surge of so called “click-and-collect;” when consumers make intimidate purchases with little human contact. US click-and-collect eCommerce sales are now expected to grow by $58.52 billion. This growth is up 60.4% from an initial forecast of 38.6% growth.
  • The 18% growth forecast for US ecommerce in 2020 is coming from both an increase in people buying things digital as well as an increase in the average spending per person. The pandemic is contining to have a huge impact on new buyers doing online shopping. We also saw a 12.2% growth in the 65+ age range.
  • In a post covid-19 economy, online shoppers are spending more money with trusted and reliable retailers. At this point, it looks like the top 10 ecommerce retail businesses will grow at 21.8%, above average. Amazon is poised to gain US ecommerce market share this year. Walmart’s ecommerce continues to accelerate, which will take it to #2 in online sales behind Amazon.
  • As the economy begins to reopen, the ecommerce sales will drop later this year. However,  certain behaviors like click-and-collect will continue down the road and create long-term ecommerce growth.

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The Client Dashboard Video

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Video Transcription

This is Jeremy Ashburn with Pushleads, And in today’s video, we’re going to be looking at the dashboard that all of our clients receive when they’re working with us. Now, this dashboard is great because it gives you everything you need to know from a marketing perspective. Whether it’s SEO, Google Ads, social media, or whatever you’re doing with us, you’ll get access to a dashboard that clearly shows everything we’re doing. So let’s take a quick look at it.

Dashboard Overview

And as soon as you log into the dashboard, you’ll see access to the overview. Now this dashboard gives you access to everything you want to know about your business from a marketing perspective. It goes over SEO here, so you can see your keyword positions. It shows how many leads you’re getting. It shows your reviews. It shows your SEO audit. It shows your business listing. How many people have visited your website. How many people have called you. It gives you your business insights, and of course, this comes from Google My Business.

Client Dashboard Overview

It shows how fast your website is loading. And it shows your traffic from Google Analytics. It gives you a little snapshot of visitors by device. How many people are coming in from mobile phone versus tablet versus desktop. And it gives you a PPC snapshot, so this is whether you’re doing Google Ads, Bing Ads, Facebook Ads. How many ads are generating visitors from mobile, versus tablet, versus desktop. So you can see here that mobile is pretty huge for this client. And then this is a snapshot of your social media. So how many page likes do you have, the number of posts, your demographics, male versus female, and your page engagement.

SEO Dashboard

Now this dashboard gives you everything, but each of these has a subdashboard in it. So if I want to look at my SEO results, I can click on Keyword Positions in Google and click on View All Report, and this shows us that we’re tracking 111 keywords for this client. We’ve got 78 keywords in the Google’s first page, and 30 keywords in Google’s second page, with about 30 keywords improved. And I can see the actual keywords here, the current rank this week versus previous week.

SEO Dashboard 2
A Closer Look at the SEO Dashboard

You can see the keyword HVAC Repair Greer is at the top of Google. In the previous month, it wasn’t showing up at all. And I can scroll down here and see all the keywords, and when I see an arrow up with one, that means the keyword has improved week over week. In many cases, you’ll see the keyword moving up 20 positions or more as we’re doing SEO and as these keywords move to the top of Google.

So this client we’ve been doing work for about six to eight weeks or so. And you can see a lot of keywords at the top. For example, Plumbing Greer, it went up 10 positions in the last week, from the top of Google’s second page to the top of Google’s first page. In some cases, the keywords moved down a little bit, but generally speaking, most of them will be moving up. And so every week you can log in and see your results here on the keyword ranking.

Lead Tracking

The next thing I want to show you here is the lead tracking. So when I click on view all reports, what we’re doing here is we’re tracking how many calls come in. And what we’re doing is we’re recording the calls, and we get the caller ID, and we get all the details, the caller ID, the phone number, and how long the call was, as well as the call recording. So we’ve had 126 calls, and I can break it down by how many calls came in from Google organic and hit filter, and this has that one call came in when someone was visiting the website and called them.

Lead Tracking Marketing Dashboard

So that’s Google organic. If I wanted to sort by how many calls came in from Google Ads, I can just click on this, and hit Filter, and it’s 125 calls that came in from Google Ads. So again, you get all the details, the caller ID, the phone number, how long the call was, and you can match this against if you’re tracking calls and recording calls yourself.

Reviews Marketing Widget

Reviews Widget

So the next thing I want to show you is the Reviews widget. This is how many reviews you’re getting from across the web, whether it’s from Google, from Facebook, from Yelp, or other places. When you click on View All Report, this will give you the breakdown of where the reviews are coming from. So you can see your review visibility, how many reviews you’ve had, and what your overall mentions is. If you wanted to break it down further, you can click here to see a full list of visibility, and this gives you search engines that are generating reviews for you.

SEO Audit Dashboard

Next, let’s look at the SEO Audit Score. Your SEO Audit as a number on a scale of one to a hundred, and it usually starts with a 10, 20, or 30, a low number, and as we do SEO over time, your number goes up. So I think when we started with these guys, it was a 10 or 15, and now it’s up to a 66. So you can see here as we do the SEO work, these numbers go up. So all of these numbers are now maxed out. If I want to see details, I can actually go into it and see the breakdown of each component. Your overall score, your on page optimization, your mobile speed, keyword ranking, all of these things add up together to give us our final number of 47. So that’s the SEO Audit.

SEO Audit
We Improve Your SEO Audit which Boosts Your SEO.

Google My Business Insights

Reviews Marketing Widget

The next thing we’re going to look at here is your Google My Business Insights. So this is data coming from your business listing of how many people have visited your website, requested directions, or called you. And when I click on View All Report, it’s pulling data directly from your business listingm, and then when you click on Insights, it shows you how many total searches you’re showing up in, how many total views, and how many total actions. So as we do SEO, these numbers will go way up, and you’re going to scroll down and see the breakdown here.

Direct search discovered through keywords. You can see your listing showing up in Google Search, so you can see here as we’re doing the work, the listing is going up. Now we’re showing up in 260 listings, and then you can see your calls over time. So we had like seven calls happening around May 15th, and we had a total of 26 happening on June 8th. Huge increase from seven to 26. So that’s pretty awesome.

The page speed and load time shows you how fast your website is. So as we’re doing SEO, we will work on improving that. So I’m not going to spend a ton of time working on that, just to show you that that is one of the components that Google looks at, how fast does your website load. You can click on Mobile Page Speed Insights, those are the details. And we’re constantly working on improving that.

How Many Calls Is Your Business Listng Generating?

Google Analytics Dashboard

This is a snapshot of your Google Analytics. So you can see around 15th of May we had about 50 visitors coming in, and now we’re at about 482 visitors a day. And so that’s pretty awesome. And when I click on View All Report, this will give you the breakdown. How much traffic is coming directly to your website, versus coming from Google, versus coming from referrals. And each of these things gives you further breakdown, where the traffic is coming from, the behavior of the traffic. If it’s coming from mobile or not, the traffic sources, etc. So there’s a lot of details in here, but the overall snapshot just tells you how many sessions you’re getting, how many users are coming into your site, how long they’re spending time on the site, where they’re coming from, and so forth.

Google Analytics Gives Details on how much Traffic is Coming to Your Website.

Pay Per Click Dashboard

So if we look at the PPC Overview, and PPC, so that stands for pay-per-click, and this is from Google Ads, or Facebook Ads, or Bing Ads, wherever the ads are coming from. This is a snapshot of your ads coming in. So when I click on view all report, it’ll give us the breakdown. It says here in the last month, we’ve had 9.6K clicks, and we’ve spent about $12K, and you can get a breakdown of the clicks happening over time. The demographics of the people coming in from your ads, how many conversions you’ve had, your quality score, your clicks over hour, your clicks over the day, what device is generating clicks, where most of your clicks are coming from, the network, and your budget utilization. So a lot of data here, you can actually look at a weekly report, a monthly report, or a custom report.

The PPC Dashboard Shows Clicks from Google Ads over Time
Social Dashboard

Social Media Dashboard

The Social Media Dashboard is your overview of what’s happening across your social media channels. How many likes do you have, and number of posts, and demographics, etc. So when I click on View All Report, this will tell you your recent post, your new fans, how many people were talking about you. And you can connect Twitter, LinkedIn, Instagram, Pinterest. You can connect all of these things.

We just have Facebook connected on this one. And so you can look at the posts coming in here. These are your posts on Facebook.You can look at your active fans here, and you can look at a social media report. How many new fans, how many liked your page, how many liked your page, etc.

Weekly Marketing Report

Weekly Reports

The last thing I want to show you here is a snapshot of the weekly reports we send out. So here’s the breakdown, the SEO reports, your social media reports, your PPC reports, and other files. So I could download and look at the report and see exactly how my SEO is doing, what keywords have moved up, what’s happening from a project management perspective, new backlinks, and more. How many calls that have come in from lead tracking, all that stuff. And the same is true for all the reports.

Want to See a Demo?

I hope you enjoyed that video of the dashboard. And again, as a client of Pushleads, you’ll get direct access to this dashboard so you can see everything we’re working on. You can see all the results, whether it’s SEO, social media, Google Ads, regardless of what we’re doing, you get access to everything, and you don’t have to go to multiple places. You don’t have to go into your business listing. You don’t have to go to your Google Analytics. You don’t have to go to your social media platforms to look at engagement. It’s all in one place. So if you want to see a demo of the dashboard directly, or you want to learn more, just give us a call at (828) 348-7686 or you could email me directly jeremy@pushleads.com. Thanks.

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