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What are Local Citations?

Whenever someone searches for your local business in Google, the search engine grabs your business’ name, address, and phone number. The NAP information is the most important part of that. Your name and address are the facts about you. Whether you’re an LLC, a partnership, a sole proprietorship, an S-Corp, or a corporation, those facts are what Google is looking at. Phone numbers are also an important part of your NAP because, according to an article by Accountable Index, only 10 percent of all calls are made from cell phones. That means your phone number is a super valuable piece of information for people searching for your local business.

What is NAP?

The NAP is the three most important words to have in your SEO, internet marketing, and copywriting. There’s a broad range of NAPs that are usually okay to have. A NAP that is simply an address without any other information is probably okay. It’s something that Google and search engines will easily find. A NAP that is in your name or that you use without permission is not okay. Your NAP should be your name or your place name with no initials or terms. A NAP that is the telephone number, address, or website of your place of business without your contact information is probably not okay. You’ll want your website to have your full name and contact information with links to your other websites and social media profiles.

What is EAT?

EAT stands for your E-A-T — expert, authority, and trustworthiness. You want to be the expert and trusted authority in your industry to potential customers but also Google. To be the authority, you need to provide relevant answers in your NAP. For example, “we’re a subscription-based home services company that are experts in selling local building materials” may not be the most relevant answer to the question “what services do you provide?” If you’re looking to work with “construction contractors in Atlanta, Georgia,” then you probably want to say, “construction companies in Atlanta, Georgia that can provide services in your area.”

Why Is NAP Consistency Important For My Business's Local SEO?

When it comes to local SEO, consistency is the key. The more consistent your NAP is, the more you build trust and authority with Google. Google is quick to drop out of respect for a business with inconsistent NAP, even if they’re ranked well in search. The trick is to be the authority you desire by being consistent with your NAP. Your NAP will define you and set you apart from the competition. More than just being the authority you want to be, consistency will also help you stay relevant in your industry as you face increasingly prominent and influential players.

Why Is NAP Important For My Business's E-A-T?

It’s important to note that NAP is vital for your business’s E-A-T in the same way that search engine optimization is. E-A-T and NAP are two very important components of search engine optimization. And together, they’re a powerful combination that makes your business stand out. E-A-T and NAP are meant to complement each other in a way that’s positive for both your brand and local search engine optimization. The benefits of E-A-T Your expertise and authority – Your online footprint is another place for you to display your knowledge and authority. Your online footprint is another place for you to express your expertise and authority. Your expertise and authority – This show potential customers that you’re in the know about the topic at hand.

Ensuring Consistency With Your Business's NAP

Be sure to have consistantcy with your business name. Be consistant if you have multiple locations. Make sure your phone number is the same across the board. Address wise, it should be your business’s physical address and nothing else. The informality of the address Google requires that each URL be unique and non-automated to ensure brand consistency. This means that each URL should have your business name in the URL, along with your phone number.

If your business name isn’t the same as your business name on business cards or a sign outside the business, this can be a problem for local SEO.

What problems can arise if incorrect NAP listings are published?

The Problem: When someone searches for a local business in the United States, the names, addresses, and phone numbers may not match what the business has on record. These discrepancies may be due to errors in your contact information.

The Solution: Even though it’s legal for a business to list incorrect information in the local market, Google wants to make sure it matches the name and address. To make sure your NAP matches what Google has on record, you need to make sure that you have a name that’s also listed in the business phone book. Â Since phone books come in multiple copies; you want to make sure you have a phone number for the business that Google can locate. This is why it’s so important to add new NAP listings in all market areas.

Good Local SEO

Good local SEO is essential for an effective digital marketing strategy, especially for local businesses. Even though you can still improve your local ranking with SEO tactics, it’s important to ensure your NAP is consistently on point. The right NAP consistently boosts search engine ranking in local searches. Keyword Research is Key for Local SEO There are many tools for keyword research and ranking a business’s online presence. These include tools from industry giants such as Ahrefs, SERPIQ, and SEOBook. You’ll also want to use tools such as Screaming Frog, Moz, Backlinko, and YaCy to rank your business’s local SEO. Most of these tools work with text data as well as organic search data.

What’s Your SEO Score?

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Video Review

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Video Transcription

Hey, this is Jeremy Ashburn with PushLeads. This particular training is how to find SEO keywords with the Search Console.

So I’m just going to go through a little PowerPoint. And from here, we’re gonna rock it here. So, for those of you guys who don’t know it, this is going out to my Facebook and YouTube. My background is in graphic design. Then I worked for an ad agency when I first graduated. For a number of years after that, I worked for an executive recruiter here in Ashville where I’m based. While doing that job, I started making websites and learning how to get websites to the top of Google.

And one of my experiments was really successful, reaching the top of Google by 2008, generating about $20,000 of business a month. So I was like, “This is pretty exciting. I’m going to start, you know, doing web design and helping clients show up in Google.”

So I created PushLeads, did some online mentoring for the first couple years, and since then I’ve been doing digital marketing.

Jeremy Ashburn Background SEO Services

Search Console

So that’s my background. But let’s get into Search Console.

So what is Search Console?

Google provides a lot of different tools, and one of them is called Search Console. It’s a free tool. Essentially, Search Console tells people how people are finding you in Google. And so that’s really important. Essentially, it helps you find keywords that people are searching for.

So for example, for me, I do SEO, which is, you know, showing up in Google, right. So if I want to know how people are finding me, then you know, I need to find out what people are looking for, right.

Keywords like “seo services,” “asheville seo,” and so far. These are all keywords that people are looking for.

Search Console shows that data as well as searches that people are clicking on when they go to your site.

The last thing to make a note of is that it’s only local searches.

Local SEO Searches and Areas

The thing is, Search Console tool will not show you where you are in a city, but only where you are ranking in your neighborhood.

So let me show you what I’m talking about. Okay, so here’s the little map of dot map diagram of Asheville. And, you know, this is the part of Asheville that my company is based out of right; East Asheville.

And so, when you’re using Search Console, it shows where you are showing in Google in your local neighborhood, not your entire city. But, if I wanted to know where I was in all of the Asheville, Search Console will not show you that.

Really, you have like about essentially four different ranking areas with Google: your neighborhood, your city, or other cities, and all of the United States. So most of the companies I work with just care about showing with showing up in one city in Google, not multiple cities. But other clients I work with actually want to show up in multiple cities, or the fourth level, they want to show up nationwide. So we’ve got a client in California that wants to show up nationwide, for makeup lighting products. And so, we’re working with them nationwide to track results.

But I said, like I said, most clients just care about showing up in a city.

So just be aware that it when you set up Search Console, it’s only going to show you where you are in your neighborhood.

Search Console - SEO Services in Asheville

How to Find Keywords in Search Console

Alright, so let’s talk about how to find keywords in Search Console. Essentially, what we’re going to do is log into Search Console.

If you haven’t ever used this tool, you’ll need to actually set up connect to your website or your domain. That really just involves couple different technical tweaks to verify it.

But anyway, after it’s set up, then you can then open up your domain. So my domain is PushLeads for my business name. And what I’m going to do is I’m going to log into it.

How to Find Keywords in Search Console​

Okay. And then next thing I’m going to do is open up my property. And then third thing is I’m going to click on the Performance tab, and I’m going to compare the last 28 days in the previous period. Okay, so here’s the Performance tab. And then I’m going to click on this little thing here that Date Tange. And I’m going to click compare tab, compare last 28 days to previous period.

So what this is telling me is that I’ve received 22 clicks this month versus last month. And, then I can see what people are searching for down here, right. But what we really care about is not really what’s on this page, but using this Export button. Okay, so we’re going to export this as an Excel spreadsheet. And what this will do is open up a spreadsheet that we can then find searches.

Next, you’re going to export the spreadsheet and filter the spreadsheet and sort by the last 28 days. Okay. Here’s the spreadsheet that I’ve actually already exported.  And what I’m going to do here is it will sort it by the last 28 days clicks.

Always remember that Google doesn’t tell you all the clicks. I can see that somebody searched for marketing companies in Asheville, and they clicked on me, but remember, I had 23 clicks, this is only showing four clicks. Right? So Google doesn’t show you all the clicks. They only show you the tip of the of the iceberg, not the whole thing.

So anyway, but what we can do is look at this one the last 28 days position. This is showing me where I am in Google in Google in your neighborhood over the last 28 days. So, I’m going to sort from smallest to largest, and ignore all these zeros, and go down to the very first one.

Okay. And these are all searches. So Asheville, SEO service, right. Best digital agency, small business marketing companies, local SEO firms, Asheville, SEO, PPC, and here’s ash, SEO Services Asheville, North Carolina. These are all searches in Google.

And, what I can do is go down this list and highlight them the search phrases that apply to me. And some of these longer apply it all like collection agency, best collection agency, or Google update algorithm. You know, I don’t really care about those keywords, I really care about searches or keywords that are important, right? So online marketing companies, so I can highlight these keywords. And then I can check to see where I am not just in my neighborhood, but where am I in all of Asheville.

Finding SEO Results Manually

There’s a tool called the ad preview and diagnostics tool that shows your local ranking. And I can see here competitors and my own busines in the search. So, for this particular search, I’m number three in Maps and number search in search. The focus on the SEO game is to show up in as many maps searches and as many of these in the regular search as well.

And so these white fox guys are showing up here and here and getting the lion’s share of the traffic. But it’s okay, we’ll take them out. One of my new clients is a psycho therapist, and so she really cares about the “psycho therapist” and “EMDR therapy” searches.

I have another local plumber and they care about “asheville plumber” searches. So finding all these keywords and then making a list of them is what you do.

Spot checking your ranking is great, but those of us who actually do SEO for a living, and you know, we use tools to track keyword rankings.

Mobile Phone SEO Services and results

Finding SEO Results with SEM Rush

So instead of just spot checking, you can use a tool yourself.

One of the best tools that I’ve found is called SEMRush. And this tool is like $200 a month.

What you what you can do here is open this tool, and then you can click on View All keywords, and I can track my positions over time. So what I’m gonna do here is look at the last 30 days. And I can see here on April 10, that I had about 6.59% visibility.

Visiblity is a number that represents your local SEO market share. This is a number goes up in a scale from 0 to 100. And typically, most businesses have a 2%, 5%, or maybe 10% visibility.

Yyou can see I’ve gone from a 6% visibility to a 16% visibility over the last 30 days.

Part of that growth has been blogging as well as other things that we’ve been doing as well to get the ranking up. And, since my current ranking has gone up, we’ve gone from getting one or two calls a month to 10 to 15 calls per month.

And that’s great. I mean, more leads are perfect. So, of course we practice what we preach, we do our own SEO, and we can tell the difference.

So, what I can do is take these keywords in this list, highlight them, and import all these keywords. And some of them I’m already tracking. And I can add keywords to my tracker. So I can just put them all in here, add them to the project update.

And then it will influence it’ll make my visibility goes up or down, based on adding new keywords, So, let’s find out their ranking.

Let me just refresh it takes about a minute. And some of these keywords actually have no traffic. So if I scroll down here, see it says 0 volume here. So I can see the volume is 10 this one local SEO servers that North Carolina has no traffic, right? So I can delete that keyword. I can scroll down and I can delete keywords that have no traffic.There’s no one actually even looking for these terms.

So just wanted to show you this whole process, you can check your local rankings manually with that tool or use SEMRush.

PushLeads Position tracking SEO Services and Results

Contact Us with Questions

That’s really it. If you have any questions, just leave a comment below this video. Or you can reach out to me.

My local business phone number is 828-348-7686. You can also email me at jeremy@pushleads.com.

And on my website, you can do a free SEO audit that will tell you how well your website is performing for a search phrase in Google.

Well, let me know if you have any questions. I would love to help you out with any questions, thoughts or concerns you have.

I’m Jeremy Ashburn with PushLeads.

We play in Traffic.

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Connecting with Your Customers

Social media is an excellent communication method. You can reach your customers and help build your brand’s image and awareness. Although, you may find yourself working hard on a post only to see it fail engagement-wise.

You might be discouraged and wonder if it’s even worth it to continue posting on social media for your business. We think it is. Not only is it a great place to share updates and critical information, but your potential and loyal customers can interact with you and your brand directly. In this guide, we’ll look at five key takeaways about social media and its timing.

Why is Timing Important?

Engaging your customer base is essential. You need to consider that there are many people out there, and there’s no way to know which platforms your audience engages with more. We believe that timing is vital to delivering great marketing.

Timing can affect your audience’s ability to remember and engage with your marketing messages. Messages can affect their willingness to pay more attention to your brand. It’s imperative to understand the psychology behind timing and who engages the most with your social media posts.

What is the Best Time to Post on Social Media?

You should aim to publish all your content on social media at the best time for that specific platform. These times can differ based on platform, but the way to find out is to look at your analytics.

For example, Instagram has an excellent analytics interface to track engagement metrics such as time, demographics, and location. Age appears to play a significant role in whether a person prefers to use the different platforms. Younger people prefer posting to social media early in the morning, while older people prefer posts at night.

When should you post on social media?

Most people are awake and busy from about 7 a.m. to 9 a.m. If you want to reach your biggest audience during that time, you need to start posting at 6 a.m. These hours are also ideal if you’re going to reach your customer demographic in the Mid-America region.

Location is also a Major Factor that Affects Time.

Depending on what coast your audience is on could affect when they see your posts. Obviously, posts done early in the morning in the East Coast time zone won’t be read by people on the West Coast who are still asleep.

Who should I post for?

You should post for your ideal customer (the one who will benefit from the content). Try and avoid posting content aimed at a specific audience, as this could be counterintuitive. You may want to have a niche, but don’t pigeonhole yourself.

You want to have some form of consistency in your content. You’ll want to target your audience with each post in a way that you think will benefit them most. Don’t post for likes, comments, or follows—think about how you’re helping your customers.

What Should I Post?

Before you even start trying to figure out when to post, you need to define your overall audience. It’s important first to understand who is reading your posts. You might be running an e-commerce store or business blog. It all depends on the business.

Video content is one of the most popular forms of online content. According to HubSpot, 54% of users want to see video content from the brands they love.

Many people have come to expect information to be presented via video. However, because of the variety of devices people are using these days, it’s essential to use the right tools for your audience.

A combination of media is the best choice when it comes to social media content. You should be posting photos, videos, blog posts, and even podcasts—depending on your industry.

How Many Posts?

A successful business has a variety of audiences and a variety of content they want to promote. If you don’t post enough or at the right time, you will end up going under the radar of potential customers.

There is no set number on how many posts you should make. 

There just isn’t. At PushLeads, we believe consistency and quality are more crucial than quantity. If you’re producing great content at least 3-5 times per week, you are on your way to building a solid base of helpful and engaging content.

If you’re trying to nail down your social media strategy for your brand, reach out to us at PushLeads. We’re experts at digital marketing and love to help business owners like you succeed.

PushLeads Can Help You With Social. Period.

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Last year, businesses spent over 306 Billion on digital marketing. Where are you going to invest your marketing dollars this year? Most small and medium-sized businesses are asking this question right now as they draw up their 2021 digital marketing budgets. If you’re looking to choose the right marketing agency partner, it’s important to understand what a marketing agency is and what services they provide. “What is a marketing agency?” In this blog post, we’ll answer that question as well as give some tips for choosing the best marketing agency for your business. Let’s dig in!

What is a Marketing Agency?

The answer to the question “what is a marketing agency?” is simple enough to define: marketing agencies help businesses to advertise their products and services through different channels like direct mail, traditional media like print and TV, and digital. There are many kinds of marketing agencies: Large business marketing agencies (think: The Martin Agency, VML, Ogilvy, BBDO, etc.) Niche marketing agencies who specialize in specific niches, Community marketing agencies, which are composed of small teams of people who specialize in different aspects of marketing. In other words, there are many ways to approach a marketing agency. By studying the types of marketing agencies and their services, you’ll be better equipped to find the right one for your business.

Understanding the Services Marketing Agencies Provide

Before diving into the how-to’s, it’s important to understand the scope of the services marketing agencies provide. When you hire a marketing agency, you’re hiring a business-oriented partner with experience and access to resources. This means they’ve dealt with a wide range of clients and understood the impact of different advertising approaches and tactics. In addition to services and access to the right tools and resources, agencies also help you communicate with your customers. Communicating with your customers requires to focus on the audience, the communication channel, and appropriate marketing metrics. That’s the scope of the services a marketing agency can provide for your business. Now that we’ve got that covered let’s dig into the how-to’s.

How to choose the Best Marketing Agency for your Business

These are the questions you need to be asking potential marketing agencies while interviewing them:

1. What size budgets do you work with? You need to understand your budget and what you’re willing to spend with a marketing agency.

2. Give me an example of your transparency. If an agency looks like it is hiding something, then it probably is. Only work with marketing agencies that you fully trust.

3. Can you provide case studies? Be sure that you can size up the agency’s credibility and experience. Ask for client references and testimonials.

4. How do you run their own business? If a marketing agency can generate their own leads, that’s a good sign that they’ll be able to do the same for you.

5. What are your KPI’s? How will they measure your success? You’ll need to determine this, long before you sign a contract.

6. What results do you promise? There are plenty of agencies that promise the world, but fail to deliver. Find out what makes them different.

7. What do you charge? Generally speaking, higher priced agencies deliver better results. It’s better to not cut corners when searching for the right agency.

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Do you have a local business? If so, you need to be using digital marketing to grow your client base. Don’t make the mistake that many local businesses make! Don’t make the mistake of thinking that your business does not need digital marketing. These days, it’s easier than ever to target customers in your local area and introduce your business to them. Here are five ways that you can grow your business with digital marketing.

Using Social Media to Get Free Leads

In the modern age of digital marketing, you can gain exposure to potential customers for free. You don’t even need to spend money on ads! For example, you can introduce your business to your customers on Facebook. You could send a free print invitation to your customers to receive a special offer. The best thing about digital marketing is that it enables you to diversify your marketing. You can engage with your audience in so many different ways. Your customers will know you in different ways. For example, you can have an affiliate program that provides you with links to products that your customers will be interested in promoting. You could also create contests to generate interest that way.

Improve Your Brand Awareness

Building brand awareness is the key to successfully reaching local customers, particularly in this digital age. You need to be actively targeting customers. Instead of talking about your business to yourself, you need to actively talk about your business to others in your local area. One way of getting started with this is to begin by putting up Google Adwords, Youtube videos, Facebook ads, and any other digital marketing strategy that you have available to you. Don’t be afraid to try something new Nobody likes doing something new. The fact is, when it comes to digital marketing, you can try something new every day. If you have been doing things the same way for a long time, you may need to rethink your digital marketing strategy.

Invest in Paid Advertising

You might not have noticed it, but paid advertising is a big part of how Facebook, Google, and Twitter reach out to customers. If you want to target customers in your local area, you might be surprised by how much money you can spend on paid advertising. Just look at Google’s AdWords tool, and you’ll see that businesses that use paid advertising receive a lot more clicks, and they can reach out to more customers. Contribute to your local community Social media is a fantastic way to connect with your customers, and you can also help your local community in a very different way. The best thing to do is to set up a profile on Twitter, Facebook, and Instagram, where you can not only post all the news about your business, but you can also create events and receive followers from them.

Establish your presence online

If you do not have a website or online presence, then you have no chance of getting customers. A business website is the best place to get customers for your business. If your business website doesn’t exist, then you have no chance of getting new clients. You need to set up a website for your business and create a blog for people to read about you, your products, or services. People are often reluctant to open up their wallets to buy something until they know you are offering it. If you’re in startup mode, use a free website site like Squarespace or Weebly to set up a site and a blog for your business. If you don’t have design expertise, then you can outsource that to a designer. Set up the business website and blog now, and you will save time and money later.

Also, remember that SEO is going to be the main way that potential customers are going to find you. Because SEO is complicated, it really makes sense to hire a SEO Specialist who can do keyword research for you, make a SEO Blueprint, and help you implement SEO on your site.

If you already have a business website and want more leads, then consider hiring a SEO Agency (like us) to do ongoing SEO for your business. We usually spend 1 hour doing an a SEO Evaluation, keyword research, checking your onpage SEO, and finding out your rankings. Going forward, we’ll meet with you on a weekly or bimonthly basis to move your website up to the top of Google.

Give Your Customers the Tools they Need

One of the best things that you can do to grow your business is to give your customers the tools they need to find you. There are lots of social media sites out there. Use Facebook, LinkedIn, Twitter, and Pinterest to promote your business. You can advertise your business as a local spot to have lunch or drink with friends. Use online ads and text message marketing to get the word out to people. This is much easier than having your employees drive around to hang up business signs or stick flyers in mailboxes. Social media is a great tool to get people interested in your business. Do you know what is one of the best social media sites? Social media. Yes, you have heard it before; social media can help you grow your business.

Making the Right Decisions

Digital marketing is becoming an increasingly important part of every business. It’s all too easy for businesses to ignore this entirely, primarily when traditional marketing methods work so well for them. However, the right digital marketing strategy can help you target your customer in the right way and gain more exposure for your business. Make the right decisions for your local business today, and watch your business grow.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Is your business visible to your potential customers? If you haven’t invested in honing your local SEO, you’re missing out on quality leads on mobile and desktop. After all, you are a local business looking for local customers. Local SEO isn’t all smoke and mirrors, as many people think. That’s why we’re here to clear it all up. It’s the combination of several tools and strategies. Let’s look at four ways to boost your local SEO rankings and help more of your customers find you, exactly when they need you.

Use These Four Tips Immediately to boost your local SEO.

Optimize your Google My Business Page

There are dozens of ways that you can optimizing your Google My Business page, or GMB for short. Google My Business pages allow you to highlight special deals and sales for customers in your area, as well as call attention to local events.

You can start by adding a “Direct Connect” link on your website. In order for this to work, you’ll need to link to a listing of your business on Google Maps, Google My Business, or Google Business Search.

Close-up view of businessman using Google Pay paying for public

From there, you’ll want to do some cleaning and updating of the information available on your page. Use this space to gather more local leads and keep them engaged on the web. You can also use your Google My Business page to showcase your business online.

GMB pages provide essential information, like phone numbers, addresses, hours, and more. Additionally, these pages are home to one of the most essential and most-searched-for aspects of modern-day businesses: reviews.

Grow Your Business with Local SEO

Ask your Customers for Reviews on Google

Everyone wants to tell the world what they think about a product, service, or restaurant. Do your customers do the same thing for you?

According to a study by the Institute for Private Consumer Research, over 70 percent of people trust online reviews as much as personal recommendations.

If you aren’t asking customers to rate you on Google, you’re missing out on one of the best online marketing methods. It doesn’t take much time at all but can lead to big rewards.

No matter the type of business you have, Google can help you solve your local SEO challenges with its comprehensive reviews. Your loyal customers provide these reviews.

Make Sure you Have a Website

A website is an essential tool in your local SEO arsenal. It’s far more important than the ads you put on Google. Your website can drive leads and keep customers from moving on to a competitor.

With a custom mobile app and live chat feature, you can provide your customers with instant access to your company’s resources. This goes a long way to improving your search rankings.

Your customers need to see you, and a website is the fastest way for them to do that.

But this is more than just a website. You need to have an active website. This is not a passive way to build your company, as we’ve seen with startups who aren’t actively trying to develop their websites. We’ve seen other companies’ websites flop after moving their focus away from their website’s construction and performance.

When paired with excellent web design and branding, things like local SEO keyword usage in webpage copy, meta tags, alt text, etc., will boost your local ranking to gain the visibility you’ve been looking for.

Asheville Local SEO Services

Create a Link Profile

Many businesses that employ search engine optimization already have solidified link profiles, but this doesn’t mean your efforts should stop there.

It’s a good idea to link to other local business pages on relevant social media platforms to create a community-based effect. Doing so will strengthen your brand and provide your customers with a constant stream of content from local businesses.

This helps build a solid and loyal customer base. It’s essential to remain true to your brand’s tone. If you’re a mom-and-pop shop or restaurant, for example, you shouldn’t link to a golf shop, gym, or spa. Remember, these brands are not the same as you.

Consider Local SEO

There’s no shortage of digital marketing strategies. Still, suppose you’re looking for tools to help your business grow and maintain its presence online and in town. In that case, a focus on local SEO needs to be considered.

At PushLeads, we can help you tailor those local SEO efforts to your business model and bring in customers with cash in hand.

We can help your business rank online and locally. Check out our free SEO audit tool and contact us today to get on track for local SEO ranking.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Introduction

Google Ads is one of the most powerful advertising tools on the internet. But, it can also be one of the most confusing. That’s because every strategy out there has a different effect on your ad spend. Depending on what you’re buying, you’ll need to use Google Ad to achieve your goals. But, to do that, you need to understand the different types of bidding strategies.

Choosing the Right Strategy

With Google Ads, it’s all about choosing the right strategy. Using a solid strategy will increase your conversions, lower ad costs, and take your performance to the next level. Do you know what you’re doing? If you don’t, you can blow through your entire budget in just a few days. But, making the right moves means boosting your campaign performance to new heights. One study from Medium found that changing Google Ads bidding strategies lead to a 142% increase in conversions. In the post, we’ll look at different types of Google Ads bidding strategies, and how to use them to your advantage.

Google Ads Bidding Strategies

Some users prefer to use the exact same ad strategy for all campaigns, while others opt for more flexible strategies. Always keep in mind that you’ll need to use multiple strategies to target your audience.

One way to stay focused is to use bid strategies on different campaigns. Using different bid strategies allows you to set up different bids for each campaign, so you can create a more efficient ad spend. You can set bids for a fixed price, a fixed cost, or bid on a CPA. Bid strategies also give you the ability to specify how many impressions you’re willing to pay for, and the total budget. But, most importantly, you can set bids to match your budget, and the resulting ads are guaranteed to have the exact same results. Another strategy that many marketers use is to split the Google Ad budget across several bidding strategies.

The Cost-per-Click (CPC) Bid Strategy

The CPC bid strategy is the most straightforward. You bid on your ad and wait to see what Google will give you back in return. Click-through rate (CTR) is the most important metric for your ads, so increasing your CTR will increase your conversions, and CTR is directly related to CPC. Every type of CPC bid strategy works, and it’s all based on how Google chooses to show ads to the searchers it’s tracking. The keyword you target is the only thing they’ll factor into this decision. As long as you’re adjusting to your target keyword, this strategy will yield you the best results.

The Target Cost-per-acquisition (CPA) Bid Strategy

One of the simplest bidding strategies is the Target Cost-per-acquisition (CPA) Bid strategy. This strategy uses a combination of bid prices, ad position, keywords, and ad copy. It’s a very popular approach, with Google Ads showing over 15 billion in total ads for this bidding strategy. Target cost-per-acquisition bids work best with ad copy that is simple and actionable.

For example, if you want to sell tickets to a music concert, you might write in your ad copy:

Join www.buy.ticketleap.com and get tickets to the sold-out Drake concert on Wednesday. Buy a ticket to the sold-out Justin Timberlake concert on Tuesday.

This simple copy is simple and measurable. By adding this simple keyword, your conversion rate is going to be much higher.

The Target Cost-per-impression (CPM) Bid Strategy

CPM bidding is the simplest of all Google Ads strategies, and it’s the most inexpensive way to run a targeted ad campaign. The CPM model only requires a simple divider: Cost-per-impression (CPI) is the amount you’re willing to pay per impression on your ads. The conversion rate (CTR) is the number of conversions a user experiences on your ad. You should use Google Ads CPC bidding when you have a very low CTR and your CPI is high. To increase your CPC, start by lowering your CTR. This is known as “channel regression.” Use this conversion rate calculator to analyze your CTR. A low CTR indicates that your ads are getting lost in the noise. Once you know your CTR, you can go back to the conversion rate and start decreasing your CPI. For example, if your CTR is 0.

The Quality Score Bid Strategy

Another type of Google Ads bidding strategy is the Quality Score Bid strategy. Quality Score Bids are a great way to increase conversion rates by making your bids more competitive. It works like this: Under Quality Score Bids, you bid below the minimum bid (typically $0.30 or $0.50). After your bid, you’re evaluated against competitors. If you beat their bid by more than $0.05, you’ll be marked “High Quality.” If you beat it by less than $0.05, you’ll be marked “Low Quality.” This is a very effective bidding strategy for the campaigns that are easily performing (and have a high potential for higher conversion rates). To learn more about Quality Score Bids, check out this article from Criteo.

Using the Right Strategy

Before you go all-in on any marketing strategies, make sure you’re using the right ones. Your Google Ads strategy is crucial to growth and helps you gauge the right balance between conversions and costs. If you don’t get your strategy right, your ads will be too expensive, and you’ll be wasting time and money.

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It has been pushing out the latest Google Product Review Update last Thursday, and now it’s time to see the fallout.

This particular update has been fast and intense, seemingly to be much more of a sprint, and less of a gallop.

This update has been affecting websites that sell products through affiliate programs.

Across the industry, webmasters and marketers are reporting a 20% to 60% drop in web traffic. In some cases, people have been a drop by as far as hundreds of search queries.

Click here to see a much more detailed report of what’s been happening.

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Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Webmaster Tools Get a New Name

Have you ever heard of Webmaster Tools? If you’re familiar with Webmaster Tools, than you already know that Search Console is the same thing, just renamed/rebranded.

In May of 2015, in order to more accurately reflect the wide range of users for whom it is useful, Google Webmaster Tools was renamed to Search Console.

Google Search Console is a great free tool that gives you a ton of information about your website and your visitors. You can do things like find out how many people are visiting your site, how they’re finding it, what they are searching for when they find you, and what pages are common for mobile and desktop. This tool is also great for helping you to find and fix bugs, submitting a sitemap, and checking your robot.txt files.

In this article, we’ll take a close look at Search Console and what it can do for you.

Setting up a New Site with Search Console

If you haven’t used Search Console before, you’ll need to take these two steps to get started.

  1. Add your Site (Domain or URL)
  2. Verify your Site (through different methods).

These two actions will help Google determine if your site is hosted on the same domain as a property, whether you’re the site owner, webmaster, or some other registered user. Google does this because, after being verified, Google gives out tons of sensitive information.

To add a new site within Search Console, you’ll open Search Console, click Start Now, click down carrot, + Add Property, and add your site’s URL via the Domain option (which is the better option) or URL prefix. Next, you’ll need to verify your site. You can verify your site with Google Analytics, a HTML file on your site, a domain provider, or Google tag manager.

Uploading HTML Tag

First, choose the verify with Domain or URL. Then, scroll down to see the HTML Tag option. To verify, you’ll download the tag, add the file to your website’s homepage, and click Verify. After this, Google will check to see that the site has been verified. Also, remember that after you’ve verified your site, do not delete the HTML tag from your site because it will cause your site to become unverified.

Verifying with an HTML File

After you choose to verify with Domain or URL, you’ll be presented with a HTML File verification option. To verify, you’ll download the file, add the file to your website’s server, and click Verify. If everything has been uploaded correctly, you will see a page letting you know the site has been verified. Also, remember that after you’ve verified your site, do not delete the HTML file from your site. This will cause your site to become unverified.

HTML Tag Verify with Search Console

Verifying Through Your Domain Name Provider

Where did you buy your website’s domain from? This could GoDaddy, Namecheap, or somewhere else. That’s your domain name provider. To verify by Domain Provider, scroll down until you see that action, copy the TXT record, and upload that TXT record to your domain provider. If you need help doing this, you can call or email your Domain Provider and ask them to do this for you. Once you’ve done that, click Verify. You’re all good!

Verifying Through Google Analytics

Are you already using Google Analytics? If you are, it’s probably easiest to Verify using Google Analytics. However, before clicking the verify option, you might want to first make sure that the GA code is located within the <Head> section of your homepage, not the <Body> section. Otherwise, you’ll have to switch the GA code to the <Head>.

To verify with Google Analytics, just scroll down to that option and click Verify. Google will immediately tell if there’s any issue. Once your site has been verified, do not remove the GA code from your site, or it will cause your site to become unverified.

Verifying Through Google Tag Manager

If you’re still using Google Tag Manager (GTM), this could be the best option for you. This method must be attempted when View, Edit, and Manage permissions are allowed in GTM. Make sure the GTM code is put after your site’s <Body> in the Search Console, select “Monitor,” then “Check this site.”

Search Consoel Verify with Google Tag Manager

Linking Search Console and Google Analytics Together

Contrary to popular opinion, Google Analytics and Google Search Console are not the same thing.

Google Analytics is all about those how many people are coming to your site, how long they stay, and what pages they are looking at on your site.

Search Console is all about how people are finding your site in Google. What keywords are they searching for when they find your site? How high are you in Google (locally) for these specific keywords.

To get the biggest bang for your buck, you definitely link together. To do this, click on the site you’re trying to connect. Look for the gear icon, click on it, and  choose “Google Analytics Property.” Immediately, you’ll see a list of Google Analytics accounts associated with your Google account. Just choose the right Google Analytics account and Save it. That’s it. From then on, both accounts will be linked together and pull data from each other.

Connecting Your Sitemap

Sitemaps are files that provide search engines and spiders/crawlers with vital details about your site’s content structure and website. As you can imagine, sitemaps are critical for doing SEO on your website. Sitemaps provide information about images, videos, and pages on your site, how often these assets are updated, and if they are loading correction. 

To add a sitemap, click Sitemaps, enter the URL of your sitemap, and click Submit. From there, Google will start checking your site to see if there are any issues.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

The Original Digital Marketer

Are you curious about Digital Marketing? This guide will tell you everything about what’s new.

Digital marketing has already been around for years, in one form or another.

Much, way, way, longer.
The figure is accurate to within a hundred years, to be more specific.

Here’s a pic of the first digital marketer in history. His name is Gelmo is Guglielmo Marconi. In 1896, he successfully transmitted wireless signals over a distance for the first time in public.

Shortly after that, morse signals were beamed over long distances. It wasn’t long before the broadcasters realized that merchandise could be sold with the show as well. As a result of this very first live show, what did people do?

They bought tickets! First row seats and second row seats!

The very first digital marketing strategy was created! It wasn’t related to smartphones, blogs, Facebook Ads, Google Ads, or anything else.

Why? Because digital marketing has nothing to do with the internet.

What is Digital Marketing?

Digital Marketing is simply advertising done through multiple channels. These channels include search engines, websites, social media, mobile apps, email, anything digital.

Of course, digital marketing involves electronic devices. Digital marketing can either be done online or offline.

Digital marketing can nothing to do with retargeting, search engine optimization, social media, or content marketing.

Why is Digital Marketing Important?

Remember Billboards?

I do.

“Mom, when are we there?” was the question I always asked, as dozens of billboards would pop by, over and over, as we were driving.

Billboards were important back then, and they are still important today.

Google and Facebook have much more attention than Billboards do. Why Because they have much more eyeballs! This is why they make much more money. This is why digital marketing matters.

Some people actually think that Billboards are doing to go the way of the dodo because less and less people are looking at them. Instead, they’re on their smartphones and tablets, looking at everything digital. In the future, it’s actually possible that no one will be even looking at the road! They’ll be immerse in their phones, virtual helmets, ar glasses, or something even more extravagant.

What happens in the future, when all cars will be self driving? Heck, right now, Americans are spending 11+ hours on electronic devices, every day.

The Two Main Focuses

The 2 main pillars of digital marketing are online marketing and offline marketing.

The main categories of digital marketing are:

  • Search engine marketing (SEM)
  • Content marketing
  • Search engine optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing

The 2 main pillars of digital marketing are online marketing and offline marketing.

The main categories of digital marketing are:

  • Search engine marketing (SEM)
  • Content marketing
  • Search engine optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing

There are 4 main categories of digital offline marketing. First, there’s what I call enhanced offline marketing. This is a form of marketing that takes place completely offline but is aided by mobile devices.

For example, if your restaurant uses iPads to take orders, you’ll enjoy authentic Thai cuisine even more because you’re using an iPad place the order.

Radio marketing is another popular form of offline digital marketing. Radio hasn’t gone away, but rather, has become much more specialized over the years.

Of course, television marketing has been around over over fifty years (and all over the country since 1953).

Finally, the last type of offline marketing we’ll mention is phone marketing. One of the fastest growing types of offline marketing, phone marketing has had many flops and failures, along with a few successes here and there.

Offline Marketing on Steriods

The 2 main pillars of digital marketing are online marketing and offline marketing.

The main categories of digital marketing are:

  • Search engine marketing (SEM)
  • Content marketing
  • Search engine optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.