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SEO (Search Engine Optimization)

You’ve built a beautiful website (or hired a web designer) and are open for business.

Does having a website automatically mean that you’ll have visitors? Sadly, the answer is a resounding “NO!” What you need to make that happen is SEO. Search engine optimization not only increases traffic to your website but also builds trust.

SEO involves doing keyword research, tracking your rankings, monitoring your competition, getting other sites to link to yours, and steadily growing. If you haven’t done SEO before, just know up front that it’s going to be somewhat complicated.

Part of the SEO Process involves picking the best keywords and using them in the content on your site, within the content, and within the Google Snippet title and description (called the meta title and meta description). Don’t overuse keywords, over and over, in the content. That is, use the keywords that you want to rank here in there.

To improve your website’s SEO, you need to keep track of it consistently. SEM Rush is a good tool to this. SEM Rush can do keyword research, track rankings, keep track of competitors, and find out major issues wrong with your site.

Since Google doesn’t you to easily track your rankings, we recommend using Moz Pro or Ahrefs to do this. Costs are about $100 to $200 per month for each of these services, depending on how many sites that you’re tracking keywords from.

Content Marketing

Without a doubt, content marketing is still very effective and should be part of your digital marketing strategy.

Content marketing  involves coming up with a stellar content marketing strategy and implementing in your site and from outside sources. It’s best to think of content marketing as a form of public relations that you can use to promote your website or product to potential customers. It is also a means by which you can market your services or products to your competitors and other competitors. These strategies also help in creating awareness about the service and product that you are promoting.

The nuts and bolts of content marketing consists of writing content and scheduling them to be published as blog posts on your site as well as submitting as guest blog posts to specific targets online. Besides the PR exposure aspect of content marketing, the other objective of content marketing is to generate back links to your website which increases the presence of your website in the search engines.

When you write content for content marketing, it is important to keep them relevant, unique, informative, and interesting. You should also make sure that they contain keyword phrases in the title of the article. Keyword phrases should be in the title because they are part of the title that Google and other search engines will read. Keyword phrases can help your website appears in the first few pages of the search engine results. If your website is not in the top ten, there is no need to panic because your efforts still has some effectiveness in moving it up in the ranks.

Of course, content marketing is especially valuable if use high-quality content. Remember that content marketing is your first line of defense to protect your website from the spamming of many individuals. Spamming is the act of sending junk e-mails to others without their consent. With content marketing, you can make your content appear high-quality and interesting to those who are interested in your product or service. So, just be sure that your content is interesting enough to make the readers to read it. If your content is not interesting enough, it would not give any interest to the reader, and therefore, you will not generate any traffic.

Google Ads / Pay Per Click

Google AdWords has revolutionized the way people search for information online. It has reduced the cost of advertising by a third and it is usually free to use. I would highly recommend that you use AdWords as an additional source of income when you already have some sort of website.

You can promote the content of your website in two ways, Pay Per Click (PPC) or Cost Per Action (CPA). Both offer excellent potential in reaching thousands of people with a single advertisement. There are of course differences between the two, but what really sets them apart is the potential profit potential.

Pay Per Click means paying a certain amount every time someone clicks on your ad. The money is split between Google and the advertiser. This advertising method works because it makes the advertisers reach their target audience. It also allows Google to set a maximum CPC that the advertiser will pay every time the ad is clicked. This is often based on the cost per thousand impressions, where one thousand impressions of the ad equals one click.

There are two ways you can choose from, cost per click and cost per action. Using this form of advertising allows you to customize the cost for each ad, and set your cost per action budget. You can decide how much to spend on a particular ad campaign, and you can set specific minimum CPCs for any one campaign.

Pay Per Click is a good alternative to PPC if you do not want to get locked into a long term marketing campaign. You only pay when someone actually clicks on your ad. If the cost per click is low enough, you can continue to expand your advertising using PPC without worrying about the other costs of running a traditional advertising campaign.

Cost Per Action advertising is just like PPC, except that instead of only paying when someone clicks on your ad, you pay each time someone performs an action on your website. This is an excellent way to put more focus on specific areas of your website that need immediate attention. It can also help you create a better customer experience by sending targeted messages to your customers.

Like PPC, CPA advertising offers high rates for specific types of traffic. This type of advertising requires more strategic planning and therefore is typically more expensive than Pay Per Click. However, CPA advertising can also increase the potential amount of revenue you can make when compared to PPC advertising.

Social Media Marketing

Social media has become immensely popular in this day and age. This Social Media Examiner’s report indicates that 90% of marketers confirmed that social media is important to their businesses. 89% of marketers say that their their social media implementation has  generated increased exposure and revenue for their companies.

Platforms such as Twitter, Facebook, and YouTube are the most popular social media tools used by businesses and entrepreneurs. They can promote your business in a way that no other medium can. So many tools can be used to promote your business including short videos, music, and even games. The point is you can reach out to a vast audience without spending a great deal of money.

Social media may not be the only vital part of your website, but it is definitely a very good way to generate a lot of attention for your business. If people take the time to take a look at your website and then take action, they will feel a greater sense of confidence that their interests are being met. A website that appears appealing also becomes more valuable to that particular market.

Social media marketing is also a very powerful method for attracting new customers. The popularity of certain forums, and the amount of interaction offered by users on the site will actually impact your search engine rankings. While this isn’t a surefire method, it is certainly a good way to build a following.

Influencer Marketing

In order to be successful with Influencer Marketing, you need to be able to identify the different areas where your business is going to be more effective. This is a key aspect of Influencer Marketing that most businesses and their marketing teams do not take into account when developing a strategy to promote their business.

As a marketer, you have to be able to identify how your product or service is reaching at different levels of the customer’s mind. This is where a good Influencer Marketing campaign comes in.

Who are the influencers? These are the people who will be choosing your company to help them reach their own specific goals. They will be people in your network of friends, family, colleagues and so on.

Each influencer has a different level of influence over the type of content that they will promote to you. For example, if you are a software developer and there is an influencer that is very well known for the freebies and products that he offers, this might be a good opportunity to introduce yourself to him and ask for some feedback.

Another great source of information on where to start with Influencer Marketing is the Internet. You will have to know the latest trends in the industry that your product or service is involved in. You can look for forums and blogs where you can find other professionals in the field and ask them for their advice on what works best for them.

Choosing what is best for your business will help you achieve success. There are so many different tools and strategies that you can use to attract the influencers to you. You can also consider the different types of ads that are offered by the companies that you work with.

Retargeting Ads

You did a startup because you because that your business had a strong idea.

Problem. When people visit your site, they aren’t converting.

The issue may not be with your product or service, but with the fact that they need a few more nudges to become customers.

Retargeting ads are perfect for this because they do the nudging.

Retargeting is a means of marketing in which you show relevant ads to those who have previously visited your website. When a potential customer comes to your site, a small piece of code (a pixel) is place on their web browser. Going forward, when they visit other sites, they start seeing your ads. Since they’ve already been on your site, the changes of them clicking back to your site and becoming a customer is very high, which can lead to more conversions.

Retargeting ads have been popular for a long time now. They are so effective that most marketers spend more than a hundred thousand dollars on them. The reason why they work so well is because they can help you to bring traffic back to your website and to increase your conversion rate.

Viral Marketing

Since you’re doing a startup, the best way to generate buzz for your brand is going viral online. Why? Because going viral can make your business into an instant online success.

A lot of people don’t understand what viral marketing is. Viral marketing is the idea of getting exposure for your product or service to people who are unlikely to buy from you anyway. That way, you get more exposure, and more business. Viral marketing is actually a result of the combine efforts of other techniques that we’ve just discussed.

 

Viral marketing is used by both big and small businesses alike, high end business to the online kind. The great thing about it is that if you take the time to build up your community or network, it can really grow into a massive amount of traffic for you. Some people even use their Facebook pages to do this, but it is really best when done with sites that have a strong following of people.

How do you go viral? You could do something hilarious, extremely interesting, or out of the box. The point is, you want to do something that’s wild, pretty, unexpected so that people will want to share it. That’s where the final aspect comes in.

Try it out.

 

Are You Ready to Rock?

Building a successful startup is usually an uphill battle. However, by choose the right digital marketing startegy, you can stand out from the crowd and start growing.

Remember that all of these strategies, SEO, Social Media Marketing, Google Ads/ Pay Per Click, Retargeting Ads, influencer marketing, content marketing, and viral are proven to yield a high ROI.

Let us know how it works out!

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HVAC Companies: Are They Booming or Busting?

Many HVAC companies are lucky to have so many contacts with our HVAC customers. How you and the competition are fairing during this season? Let’s look at some reasons why certain companies are doing well while others are struggling, despite the fact that both companies are facing similar circumstances.

Boom/Bust Cycle

This timeless cycle can best be explained by Mother Nature. In the summer, buffalo thrive (boom) when food is plentiful. During the winter months, they starve (bust) when food is sparse. On the other hand, wolves starve (bust) during the summer months and thrive (boom) during the winter months because their prey becomes weaker as they start to slow down.

The difference in seasons between buffalo and wolves are the complete opposite of each other. Wolves do well (boom) during the winter months while buffalos bust. These exact same principles and cycles apply to HVAC careers and companies.

Central Gas Heater Installer

HVAC Boom/Bust Cycle

The good news is that HVAC businesses aren’t limited to the cycles of nature. There’s a lot more to work with besides impulses and instincts.

The culture surrounding boom companies is one that is able to acclimate to unforeseen circumstances. In order to seize the moment, they can launch into new opportunities and make quick changes whenever change happens.

During mild weather, pandemics, or negative economic situations, boom companies are up to the task. The habits, patterns, and of course, the people, are pumped and ready to adapt to any challenges they might face.

Other businesses that are experiencing a bust period feel that their options are primarily driven by weather conditions. This leadership style tends to be an essential characteristic of businesses that are transfixed by current conditions around the world. Bust companies are comparable to the buffalos that starve each winter. They have yet to embrace their changeability and adaptability with the present conditions around them.

Opposites

Boom and bust situations are the opposite of one another. Any HVAC company will experience boom and bust moments – ups and downs are a part of all aspects of life. A company’s culture during the long term determines how fast opposition can be turned into opportunities.

It’s interesting how employees, managers, and owners are able to adapt their work ethic and attitudes to match the prevailing mindset of their HVAC company, and also provide opportunities to assess it in order to make the desired changes needed.

Facing Challengers

We’re all facing a lot of challenges – business cycles are constantly changing and it’s not easy to keep up. Once you recognize all of your company’s bust tendencies, they’ll be easier to fix.

Leadership tends to make rash decisions including cutting costs instead of finding ways to produce a new stream of income and creating new work opportunities in a bust company. This can prove to be detrimental in the long run.

The following bust indicators need to be sought out and eliminated:

• Looking back on how things once were, instead of how they currently are and what they may become in the future
• Focusing on today’s disasters instead of opportunities
• Leadership appears as if you’re defeated, which unknowingly could be leading your business toward failure
• A general unwillingness to adapt or learn about a customer’s needs or current thinking
• Rash actions, including cutting costs, instead of focusing on efforts to create new work opportunities in order to generate a new stream of income

Characteristics of a Boom Company

Boom companies face the same challenges that bust companies do. The difference is in their approach and their attitude.

When I recently spoke with some boom contractors I heard the phrase, “things are looking up” from all of them, which indicates that changes they’ve executed to meet evolving circumstances have paid off and were received positively by customers.

Some boom indicators to magnify and identify include the following:

• Remaining completely engaged in positive leadership and providing everyone with encouragement
• Maintaining an optimistic attitude – pessimism is around all of us and it takes a lot of work to create positivity and maintain optimism
• Addressing difficult issues instead of merely ignoring them
• Engaging in prosperous new activities – an overall increase in activity allows everyone to engage in more positive activities and has an entrainment effect

Constant Booming

It’s easy to wobble back and forth between bust and boom. People who are consistent always earn the top prize in the end.

Whether your company is booming or busting, you need to generate activity that will provide your customers with what they need today. The obvious principles that allowed your company to boom one month ago remain as true as ever today. Your actions and approach must greet and align with today’s opportunities in order for your company to continue booming.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Tired of Loosing Business to the Competition? You Need SEO.

Did you know that 97% of customers go online to learn about local services? Once online, 93% of those online experiences start with a search engine. When searching on Google (or other search engines, 55% of searchers only click one of the top 3 results.

By tweaking your website so that it’s visible in Search Engine, your business quickly becomes visible to people searching for your services.

So, with SEO, you end up getting  more traffic to your website, which in turn grows and boost your business.

Hiring a SEO Company

Since SEO can be a bit complicated, most businesses end up hiring a SEO company to do SEO for their business.

Look for someone who has worked with your industry. Having industry experience is super critical because you don’t want to entrust your business to someone who has no idea how to do SOE.

You can also find some small business SEO services through your local chamber of commerce. They may be able to recommend some SEO companies that are not necessarily a local firm but would be good to see.

The 8 Foundations of SEO

While your local chamber of commerce might be able to help you find local SEO services, it might not be a great source. Some local SEO firms may also have their own websites which can be a great source of information.

If you are going to hire a local SEO firm, it is important to make sure that you know what they have done before they come to work on your site. This could save you a lot of time and money.

A very effective way to find local SEO services is to go to the Internet and start searching for “search services (city) (state). This will yield a variety of results which you can narrow down through interviewing prospects.

For example, if you are roofing company based in Charlotte NC, go to Google and Search for “seo company charlotte nc.” Once you interview and hire a great seo company, you’ll start to see your roofing company move up up higher in the search results for your industry.

Hiring a SEO Company

Not to toot our own horn, but, if you’re really looking for a strong player, consider contacting us. Call us and learn about ur small business SEO Services, find how how well your current website is doing, and discuss a plan that we’ll implement to boost your online visibility and grow your business.

If you’re ready to get started today, contact us here, call us at 828-348-7686, or email jeremy@pushleads.com.

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Expectation

Most people want to “get results” from their digital marketing budget, but they often seem unsure what those results should look like. A professional search-optimization firm might consider a client’s increased traffic, lead generation, and sales as positive outcomes. Unfortunately, some business owners become enamored with a certain keyword or phrase. In such cases, those people might never feel satisfied until they reach the top of search results for that term.

Learn Why SEO Takes So Long

Evolution

In the past, website owners could choose a handful of keywords, sprinkle them on their pages, and enjoy noticeable increases in online traffic. Such simple tactics often worked back then because many competitors had not yet embraced the web. Additionally, search engines had not yet evolved to their current intelligent state. As competition intensifies and search-engine algorithms become more complicated, successful campaigns require more time to produce results.

Variation

Many variables affect the amount of time needed to enjoy the rewards of search engine visibility. To begin with, different agencies take different approaches to optimization. Other factors can also affect the speed at which an SEO strategy delivers results:

  • Targeted keywords and topics.
  • Website content quality and relevance.
  • Permalinks and metadata.
  • Domain age.
  • Freshness.
  • Social media signals.
  • Bounce rate and other website metrics.
  • Competing websites.
  • Your responsiveness to your agency’s recommendations.

Sometimes, you might need to allow for a year or longer before your investment pays off.

Competition

As you work with your agency, you can bet that your competitors are working with theirs. Consequently, you must spend some effort just to maintain parity. To get ahead, you must publish content that surpasses your competitors in terms of quality, quantity, and frequency.

Cooperation

When your search engine optimization professional tells you what to do, how quickly do you respond? Regardless of whether you need to add meta descriptions or renovate your site’s navigation tools, you must quickly implement required changes. If you procrastinate, you’ll add to the time required to become successful.

In summary, you should work with your SEO team to create realistic expectations. With your full cooperation, professional guidance, an adequate budget, time, and hard work, search engine optimization will help your business grow.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

How to Harness the Power of SEO & PPC

Dana DiTomaso explains on the most recent Whiteboard Friday that SEO & PPC aren’t at opposite ends of the spectrum. In fact, using both of these can have excellent benefits for Google Ads. The truth is, SEO can learn alot from what happens in the PPC side of things. You can improve your PPC from understanding what’s going on in your SEO.

Let’s look at the common mistakes and how to correct them.

Mistake #1 - Using Too Many Keywords

Most often when doing PPC, people use too many keywords in each campaign and ad group. For example, if you’re doing Google Ads for a Carpet Cleaner in your local city, don’t just add 40 “carpet cleaner” keywords into one campaign. Rather, create multiple campaigns that have only 2-4 keywords in each ad group. Doing this allows you to have more control over what’s specifically happening in your campaigns.

Mistake #2 - Using the Wrong Match Type

If you’ve been doing Google Ads for while, you’ll know about the 4 different match types: broad match, broad match modifier, phrase match, and exact match.

Best practices here include starting out a campaign using exact match and broad match modifier. If your campaign isn’t getting enough impressions, then increase your radius, add more markets, or consider using some phrase match keywords.

Mistake #3 - Only Using One Ad Per Group

With Google Ads, we often see a lot of people who have only one ad per group. It’s always best to have to at least three ads per ad group. You need to be able to clearly see what’s working, what’s not working, and areas that you need to work on to improve. You won’t see this data if you’re only using one ad per ad group.
 

Mistake #4 - Not Using Emotional Triggers

When creating ads, really spend some time thinking about adding emotional triggers into your copy that gets people engaged. Talk to your clients and ask them about the emotions their customers feel when they call them.
  • What are ways they’ve helped their clients?
  • What problems are they solving?
  • What feelings do they have after providing the service?

Mistake #5 - No Call to Action

Be really specific on what you want the person who’s viewing that ad to do when they see it. Examples of using great call to action include asking them to register for free samples, providing a free sign up, using sitelinks as a micro sales letter, asking a question that provides the need to use their service. Just tell the ad viewer what you want them to do.

 

Mistake #6 - Where's Your Extensions?

Google Ads includes something called Extensions. These are things that show under the ads like addresses, hours of operation, phone numbers, or specialized call to action. Ideally, you should use every type of call to action that you can when creating ads. Later, as your ad campaigns are running, you can determine what’s working best and fine tune your control.

Using Extensions are also great because on mobile, your ads take up more space. This pushes down the competing ads and allows you to claim more digital real estate. All of this increases the possibility that the ad could work more effectively on your behalf.

Extensions won’t work all the time, but, just by using them, it’s possible that they could create a trigger and cause a click or conversion.

Mistake #7 - Not Separating Display & Search Ads

Always, always, always, keep your display and search separated from each other when creating and running Google Ads campaigns. Really, display ads and Google Ads are a totally different experience. By trying to keep them together in the same campaign, you really won’t know what’s working and won’t have control over the process. Don’t mix those two up. Make sure to uncheck that by default. 

Start Using Google Ads

If you haven’t tried using Google Ads yet, we encourage you to try it out. Create an account, create one campaign with a few ad groups, 4-6 keywords, and 3 ads per group. Start things out with a small $50 budget and see what kind of results that you get.

If you need help, we provide Google Ads training or can create, run, and manage your Google Ads for you.

Thanks for reading! Good luck out there!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

We just wanted to do a brief blog post introducing one of our trusted partners, Vistanet. Vistanet is our VoIP Provider, they provide VoIP Services for PushLeads. What this means is that we have our business phone number through them and receive calls through the Internet through their service.

Do you have a VoIP service? Through VoIP you get reliable phone service through the internet, flexibility of features like business texting, an auto attendant, call recording, efax from your phone, and so much more.

It’s a super easy to use system. We love it. And, they come to you to install the service and train you. I loved that.

Call Andrea Robel with Vistanet at (828) 348-5366 or info@vistanet.co.

 

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Why Your Website Should Add Value To the Web
Why Your Website Should Add Value To the Web

Junk

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we’re looking at here isn’t high quality writing. No, my friends, this is junk.Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:
Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here’s an example of Junk Content on the Web, called “Keyword Stuffing.”
See how the words “red apples” are repeated over and over in the content of this paragraph? The process of doing this is called “keyword stuffing.”

Keyword Stuffing

Google defines keyword stuffing as the “practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over.And, guess what? Google doesn’t like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google’s algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will “add a slap” to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google’s First page into the second, third, or hundredth page. Basically, the offending website disappears from Google’s Search altogether and it can take alot of work to make that website “move to the top” again. Sometimes it’s not even possible.

Why Publish this Junk?

So why do we see this so called “keyword stuffing” across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google.Unfortunately, the web was littered with more examples of things that look like this:Alas, here's yet another example of keyword stuffing. Google hates this.Keyword stuffing is, at it’s core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.
Here’s some keyword stuffing humor.
So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO’s because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely.Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google’s engineers updating the algorithm, over and over, have made it much more intelligent. It’s my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn’t an artificial intelligence that wants to “take over the world,” it’s an AI that wants to make the world a better place by giving the user a great experience.Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it’s 64% desktop market share of the search engine market.For that reason, Google’s top concern is delivering an excellent user experience. Google wants:
  • people to quickly find what they’re looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.
The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Adding Value

One of my mentors would always repeat this mantra: “Always add value to the web.” When he said this, we meant that whenever we publish anything online, we must make sure that it adds value. We need to make sure that the content we’re publishing answers questions, solves problems, and helps people.Why is Value so important to Google? The reason is that sites that provide a high amount of value help people quickly find what they’re looking for. The more value that people find using Google, the more they’ll tend to keep using Google vs other search engines.When a site answers questions that people are asking for, that’s value. When site’s provide direction to life’s persistent questions, that site is providing value. When a site has a high quality design, that’s value. When a site publishes excellent content, that’s value.Value also gets ranked at the top of Search Engines.

How Can You Add Value?

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site’s value at the same time.So, what are different ways that you can add value to the web? Here’s a list of pages or blog posts that you could create on your site to add more value:
  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company’s Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you’ve recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.
As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you’ll start showing up in more and more searches. You can’t publish this type of valuable content and NOT be ranking in Google.

Go Forth!

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn’t have to be hours and hours of writing articles while looking at the screen. Content doesn’t have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video).Go forth, always add value to the web, live, and prosper.

Life in the SEO World

There is no doubt that social media has taken over communication platforms with the same urgency as the Gold Rush of 1848. Just like the Gold Rush, there is “gold” in learning to implement social media into business and marketing. There is as much “gold” in becoming educated in the value of search engine optimization (SEO) in sales and marketing. Combine these two platforms and the result is a marketing and sales winner.

Learn How to Use Social Media to Leverage Your SEO

Growing SEO Leverage

When using media formats like Twitter, YouTube, Pinterest or Facebook, it helps to become more consciously aware of personal communication skills. The first awareness is to avoid using unnecessary verbiage. In most cases, these social platform target brevity rather than endless verbosity.

Using SEO in social platforms is relatively simple to do. Begin by “putting teeth” into what you communicate. No one orders filet mignon and receives fatty meat. This is the analogy to use for social platforms and SEO.

Create a Signature Media Style and Purpose

Next, create a signature media style that is unmistakable. Embed SEO keywords in introductions, content and conclusions that are not repetitious, but offer a view of your communication style and purpose. Social platform style should include SEO that targets on a one-to-one, rather than mass, basis. If your social platform appears it is mass “marketed,” it will not attract interest.

The Role of SEO in Marketing

Next, create a signature media style that is unmistakable. Embed SEO keywords in introductions, content and conclusions that are not repetitious, but offer a view of your communication style and purpose. Social platform style should include SEO that targets on a one-to-one, rather than mass, basis. If your social platform appears it is mass “marketed,” it will not attract interest.

Viral Socializing with SEO

SEO experts know the importance of locating specific keywords so search engines rank social platform posts higher than millions of others.

For example, the owner of a landscaping business can “socialize” on multiple platforms without beginning by introducing the business. Blasting business ads across social platforms can be a marketing deterrent.

Project the Human Side to Increase Personal Interest

Choose to become part of a group with whom your communications are of greatest interest. In marketing and sales today, projecting the “human side” of your image is just as important as being the quintessential business person.

For one thing, projecting a more human side allows your target market to develop greater interest and coincidentally discover your professional business character, while incidentally learning more about your business offering.

Steps to Use Social Media to Leverage Your SEO

There are several steps to use social platforms to leverage your SEO. These include:
. Creating regular blog content
. Focus on local targets for your core groups
. Use meta tags, links and back links
. Register on search engine links relative to those your media target use most like travel, restaurants and home repairs
. Maximize your efforts on major social platforms with optimal visibility and participation

Viral Socializing with SEO and Social Media

Go Forth

As you can see, being a social platform “member” rather than an infrequent visitor elevates personal status as well as business rank.

Have you joined the Gold Rush yet? If you haven’t, now is your chance to start leveraging both Social Media and SEO together to start working on growing your business.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Most SEO Strategists Have it Wrong

Most SEO Strategies Have it WrongIn an SEO campaign, it’s all too common to focus entirely on a numbers-driven strategy that is confluent with the rules of the Google algorithm. You may be surprised to hear that this focus is substantially flawed.

Most SEO strategists make it their top priorities to boost rank in the SERP and stimulate traffic, but there are still many essential factors that they’re failing to address. When artificial means are all that are used to achieve the goal, the results are solely metrics based, and actual engagement and conversion is forgotten. In reality, the top priority of any SEO is to connect with customers and deliver conversions, both of which can’t be achieved with the traditional, artificial SEO strategies. Top-ranking search results that don’t engage are worthless.

Does your SEO engage?

Is Your SEO Engaging?Whenever the focus is just numbers, SEO strategists, before beginning any tactic, will consider whether or not it will increase rank in the SERPS and, if found that it does, the tactic is performed. The only problem with that process is that the Google algorithm is constantly changing. Furthermore, it ignores the fact that position is dependent also on the SEO work of your competitors as well as your own, which is completely out of your control. Those tactics usually fall short of authentic engagement, so even if SERP position is elevated, there will be no additional sales.

Let’s use content marketing as a common strategy. SEO strategists greatly believe in the importance of backlinks, hyperlinks on other sites that lead back to your site. The Google algorithm also puts great value on legitimate backlinks. There are a variety of means to accomplish these backlinks. A common one is by creating dozens of short articles that contain backlinks, which are then put in SEO centered blogs and websites. The only big problem with this thinking is that those blogs and websites have been created, not for real people, but just the Google algorithm. This often means that the content is poorly written and so basic in information that it is pretty much useless to an actual person looking for guidance.

Articles like those never lead to conversion, and in fact, could hurt your brand because of a lack in quality. In the end, a strategy like this leads to a short-lived boost in SERP ranking, but no actual sales.

Advice From Fred

The 2017 Google update known as “Fred” was created to penalize any website that contained transparent, low-quality content. Since its creation, a significant number of mediocre affiliate websites, designed only to artificially generate backlinks, have succumbed to drastic dips in rank. This does not mean that SEO strategists should stop using SEO, but simply that the goals of SEO must be redefined in order to have any sustainable value.  Providing efficient SEO will mean taking the focus off of numbers-driven strategies that overlook quality content, and shifting it to professional, quality journalism. SEO managers who focus solely on metrics and tactics are out. Managing editors with journalism experience who understand how to engage consumers with interesting stories are in.

This is the new shift in SEO strategy, and it isn’t so far fetched. It will ultimately lead to stronger campaign results and happier consumers. It’s just another great example of the age-old phrase, “quality over quantity.”

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Our Vision

At Pushleads, our vision is to increase your website’s profitability” by doing three things: Pay Per Click, Organic SEO, and Conversion Optimization. So, what do these things mean? Let’s look a three quick definitions.

  • Pay Per Click are ads that show up at the top of Google that drive instant traffic to your website.
  • Organic SEO is making your website show up at the top of Google in the normal results (not ads).
  • Conversion Optimization is improving the design, layout, and content on your site to make it easier for people to contact you (called conversions).

Organic SEO

So, what exactly do we mean by when we say that we do Organic SEO? Sure, we could give you various technical definitions, but we’re not going to do that here. Organic SEO simply means that we do the “inside tweaks” on your site to make it start showing up in Google.

This process involves:

  • Keyword Research – The goal is find the best search phrases, called Keywords, for your business. This process involves putting 500+ keywords through two rounds research to find the best search phrases that your site should ranking for.
  • Onsite SEO – Our focus here is to place the best keywords on the best places of your site to make it show up in Google. In this phase, we pick the best keywords and adjust the content on all the pages of your site accordingly.
  • Content Marketing – Search Engines like Google need fresh content on your site to take your business seriously. This content Marketing phrase involves researching content ideas, assigning articles to our team of writing professionals, publishing them on your site, and notifying Google of the new content on your site.
  • OffSite SEO – This 4th stage is all about improving your site’s reputation by increasing the links that point to your site from other sites. This process involves putting high quality content on other sites (blogs, articles directories, and social media) and linking back to your site.

Organic SEO’s Pros & Cons

For every high there is a low! As with everything in life, there are Pro’s and Con’s to doing Organic SEO. Let’s look at these briefly:

Pros

  • More Traffic – Once you’re website shows up on Google’s First page, you’ll receive double or triple the amount of traffic within a 30 to 90 day period. This is good, however, the next point is even better!
  • Targeted Traffic – Targeted traffic is visitors who find your site for exact search phrases that you want to be found for. Ideally, when visitors come to your site via target search phrases, they’ll either call you, email you, or submit a contact form so they can have a discussion with you.
  • Improved Reputation – As more links and traffic flow into your site, you website will gain a better reputation online and continue to show up on Google’s first page for more keywords.

Cons

  • Takes Time – One of the most frustrating aspects to Organic SEO is how long it takes. The Organic SEO process usually three to six months to “push” your website to Google’s First page for the keywords that we’ve chosen. One reason for this “longer waiting period” is that Google wants to ensure that your company isn’t spamming Google with low quality content.
  • Is a Guessing Game – Since we’re not bringing traffic directly to your site through Pay Per Click, we’re basically guessing on which keywords are best. That’s a risk because ideally we’d like to use Pay Per Click to determine the best keywords.
  • Isn’t an Exact Science – Google is a Search Algorithm, an “Artificial Intelligence” if you will. In some cases, your website will rank on Google’s First within 30 days for some keywords, while in other cases will take 90 days or longer. This is the “nature of the beast” and due in part to the way Google and other search engines work.

Get a Free Business Evaluation

We’ve love to have the opportunity to get started with a free 1 hour Marketing Evaluation. To prepare for the evaluation, we focus on hours of keyword research, discover which keywords your business isn’t ranking for, and form a strategy that will grow your business. The evaluation consists of a hour meeting where we explain the results of our research, discuss our marketing strategy, and vividly show you how we can grow your business.

Just call us at 828-348-7686 to get started with your evaluation.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.