Video Review Case Study
Video Transcription
Hey Dustin and Wade, I just wanted to make you a quick video to show you the results I’ve been getting for you over the past three or four months.
We started with 0% visibility—not showing up at all in Google—and after about four to five months of work, visibility has increased to around 8%. Currently, terms like Best Restoration Company Near Me, Water Damage Remediation, Disaster Restoration, Fire Restoration, Flood Restoration, Damage Restoration, Flood Remediation, Restoration Companies Near Me, Contractors, and Water Remediation are on the middle or bottom of Google’s first page. In plain English, we now have about 50 terms on Google’s first page.
My ask is for 90 more days to push as many of these terms to the very top. We’ve seen some breakthroughs, like Water Damage Remediation hitting position three recently, but it hasn’t stayed there due to high competition. To address this, I want to switch to a new team that’s been delivering stronger results through high-quality guest blogs.
Here’s what that looks like: over a 30–60 day period with this new team, we improved visibility from 7% to 14%. In real terms, that’s going from six top Google rankings to 54. The difference is the use of high-quality guest connections. These blogs aren’t from restoration companies but from related industries like home addition remodelers. For example, a blog about Home Addition Contractors linked to one of our client sites, and because the link was high quality, Google gave it strong weight.
We built 10 of these links, and using a tool that measures link strength, some scored as high as 30 and 48. By contrast, a random blog link would usually score close to zero. That’s why these results are significant.
Reputation metrics also confirm growth. Your domain rating increased from 11 to 19, and homepage authority rose from around 10 to 29. Backlinks have also grown—475 new connections from 276 new domains, showing strong link-building progress. Before February, you had around 100 referring domains; now that’s up to 340. These higher-quality links are boosting credibility and rankings.
My recommendation is to create 10 of these high-quality links per month over the next 90 days. That should raise visibility into the 10–12% range and eventually closer to 19%, which is where Total Restoration currently sits. ServPro, by comparison, is around 8%, neck-and-neck with you. Investing in PPC strategies for restoration companies can also enhance your online presence and attract more clientele. Tailoring your ads to target specific demographics and utilizing local SEO will further amplify your efforts. As a result, you could see a significant boost in lead generation and conversion rates. When focusing on effective review acquisition techniques, consider encouraging satisfied clients to share their experiences across multiple platforms. This organic outreach can significantly enhance your brand’s reputation and credibility in the market. Additionally, implementing strategies to showcase positive reviews can create a strong trust factor for potential customers.
So my ask is simple: give me another 90 days to implement this plan and push more keywords to the top—and keep them there. Thanks. During this period, we can also analyze competitor strategies to refine our approach and increase our chances of success. It’s crucial for us to understand what is search engine optimization, as this knowledge will help us identify the most effective tactics. By leveraging the latest trends and algorithms, we can ensure sustained visibility in search results. Additionally, we should explore fire restoration costs for homeowners to understand how our offerings can be tailored to meet their budgetary needs. By addressing common concerns related to fire damage and reconstruction, we can position ourselves as a trusted resource in the market. This approach not only emphasizes our expertise but also helps build long-term relationships with clients navigating difficult situations.
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase. This tool can help you identify key areas for improvement, ensuring that your content ranks higher in search engine results. By analyzing factors such as keyword density, meta tags, and backlinks, you can implement effective vacation rental SEO strategies to enhance your online visibility. Optimizing your landing pages will not only attract more visitors but also increase the likelihood of converting them into satisfied customers. Additionally, it’s vital to assess how your organic efforts stack up against paid advertising initiatives. Implementing effective SEO and PPC comparison strategies can provide insights into which methods yield the best return on investment. By continually refining both approaches, you can maximize your overall marketing performance and drive sustained growth for your business.
